This document summarizes a consultation meeting on the next phase of the Global Sustainable Livestock Advocacy for Development (GLAD) project from 2022 to 2025. The meeting objectives were to confirm and improve ideas, explore collaboration potential, and open communication channels. The GLAD project aims to grow financial, intellectual, and policy support for sustainable livestock in low and middle-income countries. Key discussion topics included priority issues, outcomes, intervention approaches, and engaging with stakeholders to accelerate investment in sustainable livestock solutions. Participants provided feedback in breakout groups and identified opportunities, challenges, and ways for GLAD to add value through its next phase.

1. Global sustainable Livestock
Advocacy for Development (GLAD)
project
Consultation on Phase 3 (July 2022 – June 2025)
30 March 2022
4 – 5:30pm EAT

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3. Our agenda today
Welcome Siboniso Moyo
Introductions Peter Ballantyne
Why we are here: our objectives today Cynthia Mugo
Overview of GLAD project and its next phase Michael Victor
Groups
WP 1: Global group (Cynthia)
WP 2: Nutrition/Food (Isabelle)
WP 3: Adaptation/Resilience (Michael)
WP 4: Rangelands (Peter)
Peter Ballantyne
Quick feedback Peter Ballantyne
Next steps and close Michael Victor

4. Introductions - Peter
• https://www.menti.com/uzgfqio8ae
• https://www.menti.com and enter the code: 3459 0426

5. Our objectives today
As we devise the next phase of the project
1. Confirm, validate and improve our ideas
2. Explore collaboration potential and synergies
3. Open communication channels to work together …

6. Overview of GLAD3
Growing Financial, Intellectual and Policy Support for Sustainable
Livestock in LMIC
2022 - 2025

7. Our starting points
• Increased and well-targeted investments in the livestock
sector in LMICs can deliver a wide range of development
outcomes
• better nutrition for women and children,
• better incomes for smallholders and job opportunities
for youth
• greater empowerment for women, and
• Enhanced resilience and adaptation to climate change.
• Sustainable livestock systems are multi-problem solving
solutions
• However, investments in sustainable livestock in LMICs do not
match their potential and ‘anti-livestock’ lobby promotes
global solutions not suited to LMICs and seeks to dissuade
investors from livestock systems
• In coming years, aim is to significantly grow intellectual,
financial and policy support for a sustainable livestock agenda
and accelerate the uptake of sustainable livestock solutions
that can support different development agenda.

8. Six years of GLAD and its evolution
• Evidence
generation
• Message
development
• Limited comms
and media
engagement
GLAD 1: Global livestock advocacy
for development
(2016-2019)
• Innovative campaigns and
products
• Proactive media engagement
• Working with and through
ambassadors
• More concerted influencing
and engagement (GLF, UNFSS,
CFS, LMPs, One Health)
GLAD 2: Advancing investments in
sustainable and equitable
livestock systems
(2019-2022)
• Strategic interventions on
priority topics guide phase 3
• Brokerage on investable
solutions
• Targeted engagement &
communications around
priority topics
• Build alliances
GLAD 3: Growing the financial and
policy support for sustainable
livestock systems in LMICs
(2022-2025)

9. Self assessment - strengths
• Greater, strategic engagement and partnerships
• Processes UNFSS, AGRF, Nutrition 4 Growth, EAT,
HLPF, CFS, UNEA, GLF, GFAA, COP26, CAADP
• Partnerships – UNEP, SEBI, IYRP, GASL
• Diverse and innovative comms products – campaigns and
human messaging, targeted social media, Op-eds, One
Health Message briefs, Blogs on other platforms
(conversation, SDG advocacy hub, etc)
• Mobilization diverse champions and ambassadors to
speak for and with us; one health and nutrition deeper
dives
• Focus on key narratives – Nutrition, One Health and
Climate adaptation
• Mainstreaming gender – livestock – development nexus
• Linkages to national level LMPs and CAADP processes

10. Self assessment – improvement & implications
Better targeting and focus: More explicitly target priority topics and develop explicit gender-
inclusive pathways and indicators of success
Engage partners and collaborators – improve processes of co-creation and be more
deliberate about partnerships based on complementariness of strengths of organizations
and their interests
Engage livestock champions and investors through brokering solutions and opportunities
to link to accelerate uptake of solutions
Produce communications products smarter, and guided by topics and needs of areas
Do better with metrics – reach, use, outcomes – combining quantitative with qualitative
measures

11. Key features of GLAD 3
(2022-2025)

12. Initial value proposition
Using evidence, targeted communication, brokerage, policy influencing and
engagement, GLAD demonstrates how sustainable and inclusive livestock systems
can meet the development needs of LMIC populations without compromising
their futures
GLAD does this this by
• Helping to amplify and elevate the evidence, issues and opportunities beyond
the livestock sector
• Focusing on investable solutions and their uptake
• Working with multiple partners beyond research
• Fostering a community of livestock champions
• Undertaking more strategic and impactful engagement approaches

13. Proposed priority issues
Livestock in
context, multiple
roles and goals
LDF in safe,
nutritious and
healthy diets
Climate change
adaptation and
resilience with
livestock
Rangelands for
land restoration,
biodiversity/nature
base solutions and
livelihoods
Addressed through four intervention approaches

14. Proposed outcomes
Outcome 1: Target investors
and donors grow the share of
their investment and grant-
making portfolios allocated to
sustainable livestock systems
and solutions
1
Outcome 2: Target LMIC
national food system
transformation pathways and
selected global food system
coalitions include sustainable
livestock-derived food
production and consumption in
their priorities and plans
2
Outcome 3: Target LMIC
national policy makers and
negotiators include livestock
system investments in their
climate adaptation and
resilience plans, policies and
budgets
3
Outcome 4: Target LMIC
national policy makers include
livestock system investments in
their land, environment and
biodiversity plans, policies and
budgets
4
Gender embedded within each outcome

15. Intervention approaches
evidence on the results and
potential returns from
investments in sustainable
livestock systems
assembled, synthesized and
made widely accessible
powerful and targeted
communication messages
and products make the case
for more and better
investments in sustainable
livestock systems
brokered interactions
among innovators,
entrepreneurs and investors
accelerate investment in
sustainable livestock system
solutions and innovations
targeted engagement
influences international,
regional and national
investors to make more and
better investments in
sustainable livestock
systems
Applied at different intensities across key issues

16. Intervention intensities and priority issues
Sustainable
livestock
Nutrition Climate
adaptation
and resilience
Land,
bioversity and
nature
Evidence X XX XXX
Communication XX XX XXX XXX
Brokerage XXX XXX XX X
Influence XX X X X

17. Brokerage: a sustainable livestock investment accelerator
What?
Grow investment and
grantmaking in LMIC
sustainable livestock
systems by public, private
and business bodies; by
showcasing innovations and
solutions and catalyzing
profitable interactions
among product developers,
entrepreneurs, innovators
and investors
Why?
Development investors, corporate investors, entrepreneurs
and livestock system innovators are poorly connected, so
solutions are not known or fully understood, so they are not
taken up in the investment plans, programs and portfolios.
How?
Facilitate purposeful, interactive and productive matchmaking
processes that connect investors and decision makers with
innovators and entrepreneurs, inspiring them to include
sustainable livestock solutions and interventions in their
portfolio’s.

18. National food system
transformation
pathways
Applied in diverse spaces - to accelerate investment
Trade fairs and expo’s:
Kenya’s dairy livestock &
poultry expo
Global development
events: CFS50, HLPF, etc.
Africa ag platforms: AGRF
deal room, TAAT, etc.
Issue-specific
processes: COP27;
GLF; FSS coalitions; AU
Nutrition
Existing Ag innovation
challenges e.g., GAIA
Ingredients of a productive approach customized to each space
tried and tested
evidence, innovations,
products, solutions
skilled
matchmaking
and
connective
processes
purposeful
people with
questions &
answers

19. tried and tested
evidence, innovations,
products, solutions
skilled
matchmaking
and
connective
processes
purposeful
people with
questions &
answers
A process oriented approach
How?
Innovation
R&D
Policy makers
and investors
(public and
private sector)
Private
sector

20. Summing
up
MOVING TO A MORE
TARGETED APPROACH
IN 3 AREAS:
NUTRITION & FOOD
SECURITY,
ADAPTATION &
RESILIENCE AND LAND
AND BIODIVERSITY
MOVING FROM A
FOCUS ON LACK OF
INVESTMENT TO
MATCH-MAKING
LIVESTOCK
CHAMPIONS WITH
SOLUTIONS WITH
INVESTORS (PUBLIC
AND PRIVATE)
STRENGTHENING
ALLIANCES WITH LIKE-
MINDED
ORGANIZATIONS WITH
COMPLEMENTARY
ACTIVITIES

21. Thank you

22. Groups - introduction
4 groups (30 mins)
1: Global group (Cynthia)
2: Livestock and Nutrition/Food security (Isabelle)
3: Livestock and Climate adaptation/Resilience (Michael)
4: Rangelands – livestock, land and biodiversity (Peter)
Each group a process facilitator / documenter – we will use google slides:
https://docs.google.com/presentation/d/1UmOWLVck68naBbsMMq6PtwYFqSYEAx
CdGM1XWDPxEKQ/edit?usp=sharing

23. Group 1 - assignment
1. How best do we successfully engage donors and investors? Who are the movers and
shakers that we need to have a strategic conversation with?
2. Which topics still require significant thought leadership to strengthen the case for
investment in sustainable livestock systems and solutions?
3. What are the key ingredients for the proposed accelerator/brokerage interventions
to succeed?
4. What are some added values that the GLAD project brings to your own agenda?

24. Groups 2-4 - assignment
1. Who are the movers and shakers that we need to engage on this issue – to
leverage greater investment in sustainable livestock systems and solutions?
2. What is the right balance between interventions for this issue – evidence
generation, communication, solutions brokerage, influencing? And why?
3. What critical upcoming events, processes or other milestones that will shape
investment in this issue do we need to engage with?
4. What are some added values that the GLAD project brings to your own agenda?

25. Welcome back!
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immediately
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26. Please post in the chat ...
1. A surprising insight?

27. Please post in the chat ...
2. An important opportunity not to be missed by GLAD

28. Please post in the chat ...
3. A critical gap in our thinking?

29. Next steps and closing
Join the GLAD discussion group:
https://dgroups.io/g/gladlivestock