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GIVING CONSTRUCTIVE FEEDBACK
Feedback is an essential element for everyone in an
organization's workforce. Giving feedback is
a task you perform again and again as a manager or supervisor,
letting people know where they
are and where to go next in terms of expectations and goals -
yours, their own, and the
organizations.
Feedback is a useful tool for indicating when things are going in
the right direction or for
redirecting problem performance. Your objective in giving
feedback is to provide guidance by
supplying information in a useful manner, either to support
effective behavior, or to guide someone
back on track toward successful performance.
Some situations which require giving constructive feedback
include:
• Ongoing performance discussions
• Providing specific performance pointers
• Following up on coaching discussions
• Giving corrective guidance
• Letting someone know the consequences of their behavior
Some clues that constructive feedback is needed are when:
• Someone asks for your opinion about how they are doing
• Unresolved problems persist
• Errors occur again and again
• An employee's performance doesn't meet expectations
• A peer's work habits disturb you
SIX WAYS TO MAKE FEEDBACK CONSTRUCTIVE
Part of being an effective manager or supervisor is knowing
what feedback to give. The trick is
learning how to give it constructively so that it has some value.
constructive feedback is a tool that
is used to build things up, not break things down. It lets the
other person know that you are on
their side.
1. If you can't think of a constructive purpose for giving
feedback, don't give it at all.
2. Focus on description rather than judgement.
Describing behavior is a way of reporting what has occurred,
while judging behavior is an
evaluation of what has occurred in terms of "right or wrong", or
"good or bad". By avoiding
evaluative language, you reduce the need for the individual to
respond defensively.
For example: "You demonstrate a high degree of confidence
when you answer customer
questions about registration procedures, "rather than, "Your
communication skills are good."
3. Focus on observation rather than inference.
Observations refer to what you can see or hear about an
individual's behavior, while inferences
refer to the assumptions and interpretations you make from what
you see or hear. Focus on what
the person did and your reaction.
For example: "When you gave that student the Financial Aid
form, you tossed it across the
counter," rather than describe what you assume to be the
person's motivation, "I suppose you
give all forms out that way!"
4. Focus on behavior rather than the person
Refer to what an individual does rather than on what you
imagine she or he is. To focus on
behavior, use adverbs, which describe action, rather than
adjectives, which describe qualities.
For example: "You talked considerably during the staff meeting,
which prevented me from getting
to some of the main points," rather than "You talk too much."
5. Provide a balance of positive and negative feedback
If you consistently give only positive or negative feedback,
people will distrust the feedback and it
will become useless.
6. Be aware of feedback overload.
Select two or three important points you want to make and offer
feedback about those points. If
you overload an individual with feedback, she or he may
become confused about what needs to
be improved or changed.
For example: "The number of applicants and the time it takes
you to enter them are both within
the expected ranges. The number of keying errors you are
currently making is higher than
expected."
Giving feedback constructively benefits everyone. You, as the
manager or supervisor, use the on-
going exchange of information as a way of getting to know your
people and providing them with
valuable guidance in their work. The employee, manager,
supervisor, or peer receives data that
makes that makes her or his job go easier. The organization
gains in improved productivity of its
workforce.
THE SIX STEP METHOD FOR GIVING CONSTRUCTIVE
FEEDBACK
Step 1: State the constructive purpose of your feedback.
State your purpose briefly by indicating what you'd like to
cover and why it's important. If you are
initiating feedback, this focus keeps the other person from
having to guess what you want to talk
about. If the other person has requested feedback, a focusing
statement will make sure that you
direct your feedback toward what the person needs.
For example: "I have a concern about."
"I feel I need to let you know."
"I want to discuss."
"I have some thoughts about."
Step 2: Describe specifically what you have observed.
Have a certain event or action in mind and be able to say when
and where it happened, who was
involved, and what the results were. Stick to what you
personally observed and don't try to speak
for others. Avoid talking vaguely about what the person
"always" or "usually" does.
For example: "Yesterday afternoon, when you were speaking
with Mrs. Sanchez, I noticed that
you kept raising your voice."
Step 3: Describe your reactions.
Explain the consequences of the other person's behavior and
how you feel about it. Give
examples of how you and others are affected. When you
describe your reactions or the
consequences of the observed behaviors, the other person can
better appreciate the impact their
actions are having on others and on the organization or team as
a whole.
For example: "The staff member looked embarrassed and I felt
uncomfortable about seeing the
episode." "Shouting at our students is not acceptable behavior
in this
department."
Step 4: Give the other person an opportunity to respond.
Remain silent and meet the other persons eye, indicating that
you are waiting for answer. If the
person hesitates to respond, ask an open ended question.
For example: "What do you think?"
"What is your view of this situation?"
"What are your reaction to this?"
"Tell me, what are your thoughts?"
Step 5: Offer specific suggestions.
Whenever possible make your suggestions helpful by including
practical, feasible examples.
Offering suggestions shows that you have thought past your
evaluations and moved to how to
improve the situation. Even if people are working up to
expected standards, they often benefit
from ideas that could help them to perform better.
If your feedback was offered supportively or neutrally, in the
"for your information" mode, or
depending on the situation's circumstances, suggestions may not
be appropriate. Use your
common sense and offer an idea if you think the other person
will find it useful. Don't drum up a
suggestion for improvement just for the sake of it.
For example: "Jennifer, I sometimes write myself notes or put
up signs to remind myself to do
something."
"Jill, rather than telling Ed that you're not interested in all the
details, you might try
asking him specific questions about the information you are
most interested in."
Step 6: Summarize and express your support
Review the major points you discussed. Summarize the Action
items, not the negative points of
the other person's behavior. If you have given neutral feedback,
emphasize the main points you
have wanted to convey. For corrective feedback, stress the main
things you've discussed that the
person could do differently. End on a positive note by
communicating confidence in the person's
ability to improve the situation.
For example: "As I said, the way the group has figured out how
to cover phone calls has really
lessened the number of phone messages to be returned. You've
really followed through on a
tough problem. Please keep taking the initiate on problems like
that.
By summarizing, you can avoid misunderstandings and check to
make sure that your
communication is clean. This summary is an opportunity to
show your support for the other
person—a way to conclude even an negative feedback situation
on a positive note.
For example: "At least we understand each other better since
we've talked. I'll do what I can to
make sure your priorities are factored into the schedule, and I'll
expect you to
come straight to me if the schedule is a problem.
Note: Information on Recognizing Good Performance,
Characteristics of Good Recognition, Coaching: An Approach to
Solving Performance Problems, and Giving Constructive
Feedback provided courtesy of Enrollment Services Training,
Staff Development and the Work-Study Office, Boston
University.
DB8
As mentioned in the Study Guide, history is alive through the
connection between historical events and contemporary events
that allow us to recognize, reflect, and apply the opportunities
or challenges that arise. Throughout the past eight units, we
have focused on many different events that bridge that
connection and reveal those opportunities and/or challenges.
For our last discussion board, share with us one event or person
that was addressed in this course that is connected to or
reflected in current events. Make sure to tell us a bit about the
event or person and help us understand how you see the clear
connection to current events. Share with us the differences and
the similarities of the historical event or person and the current
connection. What have we, as a society, learned from the
historical event (person) that can be seen in the current event’s
application?
DB 7
Read Abraham Lincoln's A House Divided (1858) speech:
National Park Service. (n.d.).
House divided speech. U.S. Department of the Interior
https://www.nps.gov/liho/learn/historyculture/housedivided.htm
Next, place yourself in 1858; you have a chance to hear
Lincoln's speech or read a transcript of his speech. What do you
believe are the most important elements of the speech? Why?
Do you believe that these elements can be accomplished
successfully in 1858?
In your response to one of your classmates, consider how the
central construct that “A house divided against itself cannot
stand” could be appliable in a variety of ways in today’s
divisive society. How can we use the lessons of Lincoln to unify
our society?
Part 2 Please Respond to this post
Heather Bouffiou
COLLAPSE
Top of Form
Abraham Lincoln was warning the people that the choice to
exclude slavery was not as transparent as being advertised from
politicians. That the legal system was using the Constitution to
try to protect the means of slavery. And if the United States
wanted to be free, than it needed to act now before it was too
late to abolish slavery. "A house divided against itself cannot
stand". This was a great way of expressing what the status of
the country was during this time in regards to slavery. There
was no clear distinction and slavery in regards to the right to
freedom, were being treated indifferently. The main element to
this speech was to create a foundation of equality. He
expresses great concern over the expansion of slavery, that the
United States will constantly be in a state of divide if not
demolished, but closes with an inspired and promising hope to
bring it to extinction. The most important elements were the
exposure of what was really going on within the legal system at
the time and the Dredd Scott decision during the presidential
affairs. This gave great insight to the people that what they
were being "told" was not what was being "done". His
argument was simply that slavery needed to be voted on a
foundation of one sound decision. I think that this was not an
immediate decision that could be implemented during those
times but it was definitely one that could be put into works of
creating a foundational act of abolishment that could be built
upon.
Bottom of Form
Page 3Jared Parchman
Company Analysis
Google LLC.
TABLE OF CONTENTS
Tool 1: Historical Analysis Page 4
Tool 2: Mission Statement Page 5
Tool 3a: External Factor Evaluation Page 6
Tool 3b: External Factor Evaluation Page 7
Tool 3c: External Factor Evaluation Page 8
Tool 4: Competitive Profile Matrix Page 9
Tool 5a: Internal Factor Evaluation Page 10
Tool 5b: Internal Factor Evaluation Page 11
Tool 6a: Cohesion Analysis Page 12
Tool 6b: Cohesion Analysis Page 13
Tool 7: Generic Strategy Page 14
Page 2
Page 4
Years 12/31/09 12/31/07 12/31/08 12/31/09 12/31/10 12/31/11
12/31/12 12/31/13 12/31/14 12/31/15 12/31/16 12/31/17
12/31/18 12/31/19 12/31/20
Net Income (Millions) 6520 8505 9737 10737 12733 14136
15826 19478 12662 30736 34343 40269 76033 74539 72061
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https://about.google/our-story/
https://www.cnn.com/interactive/2018/12/business/google-
history-timeline/index.html
https://www.mirrorreview.com/history-of-google/
https://www.britannica.com/topic/Google-Inc
2012-13 2015-16 2017-18 2021-22
References:
https://www.macrotrends.net/stocks/charts/GOOG/alphabet/net-
income
Jared Parchman
Historical Analysis
Google LLC.
Purpose: To analyze the Net Income of MGM throughout the
previous 15 years of their company and also state the strategic
events that have happened within their organization. By stating
the strategic events that have made MGM what they are,
we will be able to see how their company has been sustaining
throughout the Consumer Services sector and within the
Hotel/Resorts Industry.
Historical Timeline of Strategic Events
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TTM Net Income for Google Shown In Billions (USD)
Page 3
Page 5
Revised Mission Statement
Modern day problems require modern day solutions. As a world
renown company, we strive and continue to offer our services
by providing superior products and intelligence to remedy day
to day problems into one second solutions for
all that seek the technological, business, and daily needs
powered by yours truly, Google.
References:
https://www.comparably.com/companies/google/competitors
Quality
Employees
Public Image
Self-Concept
Philosophy
Survival/Growth/Profitability
Technology
Markets
Products/Services
5 (Highest)
Customers
Jared Parchman
Mission Statement Evaluation
Google LLC.
Purpose: To state and evaluate Google's mission statement and
improve their deeper meaning, while listing the ten components
found in the book and stating how Google's mission statement
relates to those constinuents.
Mission Statement
Google's mission is to organize the world's information and
make it universally accessible and useful.
Components 1 2 3 4
Page 4
Page 6
PRESENT
FUTURE
Economic Factors
Inflation Rate 0.80
0.60
Economic Growth Rate 0.75
1.00
Labor Costs 0.30
0.30
Exchange Rates 0.30
0.15
Business Cycle Stage 1.20
1.50
PRESENT
FUTURE
Political Factors
Anti-Trust Laws 1.20
0.90
Level of Corruption 0.25
0.50
Wage Legislation 0.45
0.30
Foreign Regulations 0.10
0.20
Taxation 0.20
0.20
PRESENT
FUTURE
Social Factors
Culture 0.75
1.00
Demographics 0.30
0.30
Leisure Interests 1.60
2.00
Educational Standard 0.15
0.20
Class Structure 0.60
0.60
Total 1.00 3.40 4.10
0.40 Opportunity
0.05 Opportunity
0.20 Threat
Pr
es
en
t
Ra
tin
g
Fu
tu
re
R
at
in
g
O
pp
or
tu
ni
ty
O
r T
hr
ea
t
0.25 Opportunity
0.10 Opportunity
W
ei
gh
t
Hi
gh
ly
U
na
tt
ra
ct
iv
e
M
ild
ly
U
na
tt
ra
ct
iv
e
N
eu
tr
al
M
ild
ly
At
tr
ac
tiv
e
Hi
gh
ly
At
tr
ac
tiv
e
Total 1.00 2.20 2.10
0.15 Threat
0.10 Opportunity
0.20 Threat
Pr
es
en
t
Ra
tin
g
Fu
tu
re
R
at
in
g
O
pp
or
tu
ni
ty
O
r T
hr
ea
t
0.30 Threat
0.25 Opportunity
W
ei
gh
t
Hi
gh
ly
U
na
tt
ra
ct
iv
e
M
ild
ly
U
na
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ct
iv
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N
eu
tr
al
M
ild
ly
At
tr
ac
tiv
e
Hi
gh
ly
At
tr
ac
tiv
e
Total 1.00 3.35 3.55
0.10 Threat
0.15 Threat
0.30 Opportunity
Fu
tu
re
R
at
in
g
O
pp
or
tu
ni
ty
O
r T
hr
ea
t
0.20 Threat
0.25 Opportunity
Jared Parchman
External Factor Evaluation
Google LLC.
Purpose: To analyze external factors that might present threats
or opportunities to Google Products in their future endeavors.
W
ei
gh
t
Hi
gh
ly
U
na
tt
ra
ct
iv
e
M
ild
ly
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ild
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Hi
gh
ly
At
tr
ac
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Pr
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en
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Ra
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g
Page 5
Page 7
PRESENT
FUTURE
Technological Factors
Development by Competitors 0.40
0.20
Impact on Product Offering 0.75
1.00
Impact on Cost Structure 0.30
0.20
Impact on Value Chain 1.20
1.50
Rate of Diffusion 0.60
0.45
PRESENT
FUTURE
Ecological Factors
Waste Management 0.45
0.60
Environmental Pollution Laws 0.30
0.30
Renewable Energy 0.40
0.50
Climate Change 0.40
0.60
Air Pollution Regulations 0.80
0.80
Total 1.00 2.35 2.80
0.10 Opportunity
0.20 Opportunity
0.40 Threat
Pr
es
en
t R
at
in
g
Fu
tu
re
R
at
in
g
O
pp
or
tu
ni
ty
O
r
Th
re
at
0.15 Opportunity
0.15 Threat
W
ei
gh
t
Hi
gh
ly
U
na
tt
ra
ct
iv
e
M
ild
ly
U
na
tt
ra
ct
iv
e
N
eu
tr
al
M
ild
ly
A
tt
ra
ct
iv
e
Hi
gh
ly
A
tt
ra
ct
iv
e
Total 1.00 3.25 3.35
0.10 Threat
0.30 Opportunity
0.15 Threat
Fu
tu
re
R
at
in
g
O
pp
or
tu
ni
ty
O
r T
hr
ea
t
0.20 Threat
0.25 Opportunity
Jared Parchman
External Factor Evaluation
Google LLC.
Purpose: To analyze external factors that might present threats
or opportunities to Google Products in their future enterprise
endeavors.
W
ei
gh
t
Hi
gh
ly
U
na
tt
ra
ct
iv
e
M
ild
ly
U
na
tt
ra
ct
iv
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al
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ild
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At
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Hi
gh
ly
At
tr
ac
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Pr
es
en
t
Ra
tin
g
Page 6
Page 8
References:
Technological
As competitors continue to develop new technology, that poses
the threat to Google of losing customers to other businesses.
With
the demand of technological rate of diffusion, that can become
expensive for companies like google, as they are almost
pressured
to keep up with the rest of their competitors. However,
technology has improved the value-chain structure by
eliminating errors,
and will continue to do that, which will present an opportunity
to Google. Alongside that, technology has also offered a quicker
way
to roll out product offerings, and as technology continues to
advance, it presents a good opportunity as well.
Ecological
Google is working on becoming a more environmentally safe
company, as they have announced initiatives to increase their
renewable energies, reducing carbon emissions, and increasing
energy efficiency of their buildings which presents
opportunities for
Google to improve in that aspect. Google and it's subsidiaries
aim to be carbon free by 2030. If this happens, other companies
should follow in those footsteps.
Political
In the Meta, most political factors involving technology often
times find resolution, mostly due to wage legislation, taxation
laws
and Anti-Trust Laws. Thus, those who aim to keep corporations
regulated, most politicians seek to demonopolioze companies to
prevent bigger companies from expanding past govermental
powers. In addition, with all else considered, creating wage
legislation
and taxation laws costs every company money, which presents a
threat.
Social
In the social aspect, leisure activities is definitely the leading
factor which makes Google successful, as their entire company
is not
at all a necessity to citizens. However, with the expected
economic growth in the economy, this presents a strong
opportunity for
(GOGL) to be successful in the upcoming years, as well as the
Culture and Demographics surrounding the company. With the
increasing technology of the business world, it will continue to
have it's moments of glory and downfall through the next era of
evolution.
Jared Parchman
External Factor Evaluation
Google Products
Purpose: To analyze external factors that might present threats
or opportunities to Google LLC. in their future endeavors.
SUMMARY OF VARIABLES AND FACTORS
Economic
Prior to the pandemic, inflation has been a prominent factor
throughout the US. Although, inflation is expected to simmer
down in
due time, one can expect it to be a threat within the next five
years. With increasing labor costs, and increasing exchange
rates,
both of these issues can be apparent to Google LLC. to be
successful in upcoming years. Moreover, with the economy
anticipated to
recover, that also presents Google LLC. with a growth
opportunity. Most of their business comes from Ad revenue and
Tec products,
so assuming the business cycle stage improves, there is a great
opportunity for (GOGL) to increase profits.
Page 7
Page 9
Rank Score Rank Score Rank Score Rank Score
Net Income 4 0.60 3 0.45 1 0.15 2 0.30
Earnings Per Share 4 0.80 1 0.20 2 0.40 3 0.60
Employee Satisfaction Rating 1 0.10 2 0.20 3 0.30 4 0.40
Net Promoter Score 2 0.30 1 0.15 4 0.60 3 0.45
EBITDA 4 0.40 3 0.40 1 0.10 2 0.20
Product Quality 2 0.30 1 0.15 4 0.60 3 0.45
Debt to Equity Ratio 4 0.60 1 0.15 3 0.45 2 0.30
Total 3.10 1.70 2.60 2.70
https://www.comparably.com/competitors/amazon-vs-google
https://terakeet.com/blog/amazon-vs-google/
Product Quality
In comparison to the quality of the products, Google ranked
very closely to Microsoft, and had an overall rating of a 3.6/5.
As a
result, it's the not the best, yet again it is suffiicient if their
returns on their products are achieving high yeilds. Therefore, if
Google
were to utilize this forward momentum and generate more
appeal to their products, they have the best chance to remain as
a top
forefront in their industry across the board.
Debt to Equity Ratio
In most instances, a lower debt to equity ratio is better, as it
lowers the risk of the overall business. Moreover, in the Tec
industry,
it takes research and development investments to create and
shape the market as it grows. As a fact, there are more risks
involved
than in the average service industry. However, Google has done
a tremendous job on keeping their debt to equity ratio consistent
over the years, with it being stagnant roughly right under 2.0,
whereas its competitors have not been consistent in this
category.
References:
https://thinkinsights.net/strategy/competitive-profile-matrix/
Employee Satisfaction Rating
One of the most important factors when gathering the
broadscope of a company is to measure how difficult it is to
work in that
particular industry. In this specific area, Google LLC. ranks as
one of the best of all four companies, which gives them area to
improve in this aspect. Complaints with Google employees seem
to come from the fact that they claim the business sometimes
gets more concerned with corporate gains rather than the
privacy of its customers and the prevention of discrimination of
Net Promoter Score
Net Promoter Score measures customer satisfaction and the
likelihood that they would recommend a specific business to
other
people. While Google ranked amongst the highest in this aspect,
it is not necessarily a red flag as their rating came back
positive.
EBITDA
Along with almost every other financial metric used, Google
ranked highest out of its competitors in EBITDA. This metric is
important to disguise from net income, that Google is
maintaining earnings appropriately before taxes, depreciation,
and
amortization.
0.15
1.00
Net Income
Reluctantly for GOGL, their Net Income has stayed positive in
almost every year over the past 10 years. However, there have
been
declines in the Net Income that Google managed to retain, as of
last year Google realized steady growth in Net Income (YOY).
Although they have maintained better than their competitors,
Google by each category, can still aim for improvement in other
areas more, but less defiecient than it's competitors.
Earnings Per Share
We can assume that every business was impacted by Covid-19,
but Google adapted quickly, as the majority of these businesses
rely
on in-person stays and people being physically present. But,
Google ranks highest in the Earnings Per Share category, as it
shows
that Google sustained its profitability the best, as opposed to its
competitors over a long period of time.
0.15
0.20
0.10
0.15
0.10
0.15
Jared Parchman
Competitive Profile Matrix
Google LLC.
Purpose: To compare Google to its competitors within its
industry by evaluating Key Performance Indicators to identify
strengths and weaknesses of the
business.
KPI Weight
Samsung Google Microsoft Amazon
Page 8
Page 10
1 2 3 4 5
0.40
0.50
0.15
0.20
0.75
0.60
0.30
0.40
0.15
0.10
0.40
0.30
0.32
0.40
0.15
0.20
0.21
0.28
0.25
0.25
0.20
0.15
0.40
0.50
0.15
0.15
Google from top to bottom can be seen as an upper echelon
company. Fun fact: Google provides three meals a day to its
employees.
What does that tell you? As much Google already offers on it's
campus. Outside of that realm, it's main strenghts consist of
being a
market leader in search engines, has dominion in online ad
services, android mobile operating system, command over
machine
learning, respository to exponential amout of data. Last but not
least, it's brand power and it's culture to cultivate and innovate.
Total 1.00 3.83 4.03
STRENGTHS
Expansion
0.05
Free Cash Flow
0.10
Leader in Search Engines
0.05
Market Reach
0.05
Development of Products
0.07
Updating Technology
0.05
Qualified Employees
0.05
Recovering Economy
0.10
Appeal of New Products
0.08
Total Assets Increase
0.05
Financials
0.15
Covid Restrictions Easing
0.10
Hi
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tiv
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en
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at
in
g
Fu
tu
re
R
at
in
g
FUTURE
New Market Entry
0.10
Jared Parchman
Internal Factor Evaluation
Google LLC.
Purpose: To find strengths and weaknesses within the industry,
and compare it to Google LLC. to find areas where google is
succeeding
and where it can improve in the future.
STRENGTHS
PRESENT
W
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ild
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tt
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N
eu
tr
al
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ild
ly
At
tr
ac
tiv
e
Page 9
Page 11
1 2 3 4 5
0.10
0.15
0.20
0.20
0.10
0.05
0.36
0.24
0.20
0.10
0.13
0.26
0.05
0.10
0.05
0.05
0.45
0.30
0.16
0.08
0.15
0.15
0.14
0.07
0.15
0.10
https://www.statista.com/topics/1001/google/#dossierContents_
_outerWrapper
https://www.swotandpestle.com/google-inc/
A company can be as strong, in terms of success, as long as they
are capable in creating opportunities which lead to innovation
and
reimagination towards a better tomorrow. In the same notion,
Google has proven to be impactful as well as efficitive in
societal
contribution. However, where there is strength, there is also
weakness. For example, some of the figures above such as
advertising;
Google appears to have an over-dependence on Ad Revenues
and dropping Ad rates. Lastly, another weakness to be identified
is
security and censorship concerns.
References:
https://www.macrotrends.net/stocks/charts/GOOG/alphabet/fina
ncial-ratios
Total 1.00 2.24 1.85
WEAKNESSES
Entry into New Countries
0.05
Long Term Debt
0.07
Government Intervention
0.05
Lawsuits
0.05
In-Person Attendance
0.15
Quality of Products
0.08
Labor Cuts
0.10
Tax Regulations
0.13
Environmental Regulations
0.05
Employee Satisfaction
0.10
Asset Turnover Ratio
0.05
Customer Service
0.12
Hi
gh
ly
At
tr
ac
tiv
e
Pr
es
en
t R
at
in
g
Fu
tu
re
R
at
in
g
FUTURE
Advertising
0.05
Jared Parchman
Internal Factor Evaluation
Google LLC.
Purpose: To locate strengths and weaknesses within the
industry, and compare it to Google to designate areas where
Google is
succeeding and where, technically, it can improve in the future.
WEAKNESSES
PRESENT
W
ei
gh
t
Hi
gh
ly
U
na
tt
ra
ct
iv
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M
ild
ly
U
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Page 10
Page 12
4 Protect your privacy, guided by google's privacy principles
which makes data more helpful to individuals
and groups.
5 Sell ads, nothing more. Help creators succeed online.
Analysis
In conclusion, the mission statement covers the broadstrokes of
what goals and objectives align with each other to
sequence the stages of perpetual growth and a positive
environment.
Objectives
1 Deliver the most relevant and reliable information available.
2 Maximize access to information, by making it accessbile and
useful to everyone from everywhere to help
those understand the world around them.
3 Present information in the most useful way. This is done so by
delivering information in the form of
different types of contents such as, news, sports, videos,
images, etc.
4 The focus on innovation is always shfiting towards the future
especially with other competitors in the
market like Facebook and Apple. Development and Research is
an important component to this.
5 Google has ambition's to promote their products and services
on the web through financial investments.
Analysis
As technology and the combined morals of the company remain
in tact, Google is bound to define the next decade of
user interface with technology and innovation. Google LLC.
will not only strive, but thrive in accordance to it's
principalities
Goals
1 The main focus on Google is to enforce and push the known
limits of exisiting technology, in order to
create the best user experience possible.
2 Google plans on advancing it's infrastructure to boost
engineering productivity, workforce gorwth, and
international markets with new products.
3 Google has aim to improve their ad system in all seriousness
in order to support business owners with
google's AdWords program.
Jared Parchman
Cohesion Analysis
Google LLC.
Purpose: To identify goals, objectives, and policies that in turn
support the actions and Mission Statement of MGM
Resorts.
Mission Statement
Google's mission is to organize the world's information and
make it universally accessible and useful.
Page 11
Page 13
5
Maintain and build strong relationships with our partners to
provide a competitive advantage in the
marketplace and support our mission to deliver the best ongoing
experience, which is essential to the
company's overall growth.
Analysis
Google's policy compliance and adherence is key to their short-
run and long-term success. Over the last decade is
noteworthy that without their strong foundation of technological
advantages their current position in today's world
would look a little different. Thus and plus, Google's Search
Engine has been monumental in today's society, and
additionally, shall be provisional in future settings and
interfaces.
References:
2 Google is known for its credibility and fairness, and that
means that avoiding conflicts of interests that
can affect Google's rapport.
3 Whether information belongs to us or another company, we
make sure to never share it or use it
unlawfully.
4 We build credibility by utilizing our talents and ingenuity to
achieve our goals.
Jared Parchman
Cohesion Analysis
Google LLC.
Purpose: To identify policies, goals , and objectives that in turn
support the actions and Mission Statement of Google
services.
Policies
1 Google cooperates with properly conducted audits or
investigations in a truthful and ethical manner.
Page 12
Page 14
Yes
References:
No new references listed for this page
Does the company have a strong position in at least one segment
of their defined
market?
X
Overall Assessment
Analysis
Google Inc. as a entity has abundant resource of its own
materilaization making them very self sufficient in
comparison to those similar in this industry and market. Both
internal and external features of google are strong
yet flexible enough to continue to innovate as well as promoting
innovation that adapts. Therefore, Google
products and serivces will proceed to elevate more so in the
future.
Focused (Product Leadership) Yes No
Does the subject company have a core competency or distinctive
advantage in at least
one functional area?
X
Overall Assessment Yes Overall Assessment Yes
Incentives Based on
Strict Quantitative
Targets
X Ability to Attract Talented Labor
and Management
X
Highly Structured
Organization Structure
X
Subjective Measurement of
Personnel for Incentive Purposes as
Opposed to Quantitative Measures
X
Frequent Detailed
Control Reports
X Strong Internal Cohesiveness
Among Departments
X
Tight Cost Controls X Long Industry Tradition/Unique
Skill Set
X
Low Cost Distribution
System
X Corporate Reputation in Quality
Technological Leadership
X
Products Designed for
Ease of Manufacturer
X Strong Distribution Channels X
Intense Supervision of
Labor
X Strong R&D X
Strong Process
Engineering Skills
X Corporate Creative Flair X
Ready Access to Capital X Strong Product Engineering X
Sustained Capital
Investment
X Strong Marketing Capabilities X
Jared Parchman
Generic Strategy
Google LLC.
Purpose: To determine effectiveness of Google through
evaluation of their generic strategy.
Low Cost Leadership
(Operational Excellence)
Requirements
Yes No
Differentiation
(Customer Intimacy)
Requirements
Yes No

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GIVING CONSTRUCTIVE FEEDBACKFeedback is an essential eleme.docx

  • 1. GIVING CONSTRUCTIVE FEEDBACK Feedback is an essential element for everyone in an organization's workforce. Giving feedback is a task you perform again and again as a manager or supervisor, letting people know where they are and where to go next in terms of expectations and goals - yours, their own, and the organizations. Feedback is a useful tool for indicating when things are going in the right direction or for redirecting problem performance. Your objective in giving feedback is to provide guidance by supplying information in a useful manner, either to support effective behavior, or to guide someone back on track toward successful performance. Some situations which require giving constructive feedback include: • Ongoing performance discussions • Providing specific performance pointers • Following up on coaching discussions • Giving corrective guidance • Letting someone know the consequences of their behavior Some clues that constructive feedback is needed are when: • Someone asks for your opinion about how they are doing • Unresolved problems persist • Errors occur again and again • An employee's performance doesn't meet expectations • A peer's work habits disturb you
  • 2. SIX WAYS TO MAKE FEEDBACK CONSTRUCTIVE Part of being an effective manager or supervisor is knowing what feedback to give. The trick is learning how to give it constructively so that it has some value. constructive feedback is a tool that is used to build things up, not break things down. It lets the other person know that you are on their side. 1. If you can't think of a constructive purpose for giving feedback, don't give it at all. 2. Focus on description rather than judgement. Describing behavior is a way of reporting what has occurred, while judging behavior is an evaluation of what has occurred in terms of "right or wrong", or "good or bad". By avoiding evaluative language, you reduce the need for the individual to respond defensively. For example: "You demonstrate a high degree of confidence when you answer customer questions about registration procedures, "rather than, "Your communication skills are good." 3. Focus on observation rather than inference. Observations refer to what you can see or hear about an individual's behavior, while inferences refer to the assumptions and interpretations you make from what you see or hear. Focus on what the person did and your reaction. For example: "When you gave that student the Financial Aid form, you tossed it across the counter," rather than describe what you assume to be the
  • 3. person's motivation, "I suppose you give all forms out that way!" 4. Focus on behavior rather than the person Refer to what an individual does rather than on what you imagine she or he is. To focus on behavior, use adverbs, which describe action, rather than adjectives, which describe qualities. For example: "You talked considerably during the staff meeting, which prevented me from getting to some of the main points," rather than "You talk too much." 5. Provide a balance of positive and negative feedback If you consistently give only positive or negative feedback, people will distrust the feedback and it will become useless. 6. Be aware of feedback overload. Select two or three important points you want to make and offer feedback about those points. If you overload an individual with feedback, she or he may become confused about what needs to be improved or changed. For example: "The number of applicants and the time it takes you to enter them are both within the expected ranges. The number of keying errors you are currently making is higher than expected." Giving feedback constructively benefits everyone. You, as the manager or supervisor, use the on- going exchange of information as a way of getting to know your
  • 4. people and providing them with valuable guidance in their work. The employee, manager, supervisor, or peer receives data that makes that makes her or his job go easier. The organization gains in improved productivity of its workforce. THE SIX STEP METHOD FOR GIVING CONSTRUCTIVE FEEDBACK Step 1: State the constructive purpose of your feedback. State your purpose briefly by indicating what you'd like to cover and why it's important. If you are initiating feedback, this focus keeps the other person from having to guess what you want to talk about. If the other person has requested feedback, a focusing statement will make sure that you direct your feedback toward what the person needs. For example: "I have a concern about." "I feel I need to let you know." "I want to discuss." "I have some thoughts about." Step 2: Describe specifically what you have observed. Have a certain event or action in mind and be able to say when and where it happened, who was involved, and what the results were. Stick to what you personally observed and don't try to speak for others. Avoid talking vaguely about what the person "always" or "usually" does. For example: "Yesterday afternoon, when you were speaking with Mrs. Sanchez, I noticed that you kept raising your voice." Step 3: Describe your reactions.
  • 5. Explain the consequences of the other person's behavior and how you feel about it. Give examples of how you and others are affected. When you describe your reactions or the consequences of the observed behaviors, the other person can better appreciate the impact their actions are having on others and on the organization or team as a whole. For example: "The staff member looked embarrassed and I felt uncomfortable about seeing the episode." "Shouting at our students is not acceptable behavior in this department." Step 4: Give the other person an opportunity to respond. Remain silent and meet the other persons eye, indicating that you are waiting for answer. If the person hesitates to respond, ask an open ended question. For example: "What do you think?" "What is your view of this situation?" "What are your reaction to this?" "Tell me, what are your thoughts?" Step 5: Offer specific suggestions. Whenever possible make your suggestions helpful by including practical, feasible examples. Offering suggestions shows that you have thought past your evaluations and moved to how to improve the situation. Even if people are working up to expected standards, they often benefit from ideas that could help them to perform better.
  • 6. If your feedback was offered supportively or neutrally, in the "for your information" mode, or depending on the situation's circumstances, suggestions may not be appropriate. Use your common sense and offer an idea if you think the other person will find it useful. Don't drum up a suggestion for improvement just for the sake of it. For example: "Jennifer, I sometimes write myself notes or put up signs to remind myself to do something." "Jill, rather than telling Ed that you're not interested in all the details, you might try asking him specific questions about the information you are most interested in." Step 6: Summarize and express your support Review the major points you discussed. Summarize the Action items, not the negative points of the other person's behavior. If you have given neutral feedback, emphasize the main points you have wanted to convey. For corrective feedback, stress the main things you've discussed that the person could do differently. End on a positive note by communicating confidence in the person's ability to improve the situation. For example: "As I said, the way the group has figured out how to cover phone calls has really lessened the number of phone messages to be returned. You've really followed through on a tough problem. Please keep taking the initiate on problems like that. By summarizing, you can avoid misunderstandings and check to make sure that your
  • 7. communication is clean. This summary is an opportunity to show your support for the other person—a way to conclude even an negative feedback situation on a positive note. For example: "At least we understand each other better since we've talked. I'll do what I can to make sure your priorities are factored into the schedule, and I'll expect you to come straight to me if the schedule is a problem. Note: Information on Recognizing Good Performance, Characteristics of Good Recognition, Coaching: An Approach to Solving Performance Problems, and Giving Constructive Feedback provided courtesy of Enrollment Services Training, Staff Development and the Work-Study Office, Boston University. DB8 As mentioned in the Study Guide, history is alive through the connection between historical events and contemporary events that allow us to recognize, reflect, and apply the opportunities or challenges that arise. Throughout the past eight units, we have focused on many different events that bridge that connection and reveal those opportunities and/or challenges. For our last discussion board, share with us one event or person that was addressed in this course that is connected to or reflected in current events. Make sure to tell us a bit about the event or person and help us understand how you see the clear connection to current events. Share with us the differences and the similarities of the historical event or person and the current connection. What have we, as a society, learned from the historical event (person) that can be seen in the current event’s application?
  • 8. DB 7 Read Abraham Lincoln's A House Divided (1858) speech: National Park Service. (n.d.). House divided speech. U.S. Department of the Interior https://www.nps.gov/liho/learn/historyculture/housedivided.htm Next, place yourself in 1858; you have a chance to hear Lincoln's speech or read a transcript of his speech. What do you believe are the most important elements of the speech? Why? Do you believe that these elements can be accomplished successfully in 1858? In your response to one of your classmates, consider how the central construct that “A house divided against itself cannot stand” could be appliable in a variety of ways in today’s divisive society. How can we use the lessons of Lincoln to unify our society? Part 2 Please Respond to this post Heather Bouffiou COLLAPSE Top of Form Abraham Lincoln was warning the people that the choice to exclude slavery was not as transparent as being advertised from politicians. That the legal system was using the Constitution to try to protect the means of slavery. And if the United States wanted to be free, than it needed to act now before it was too late to abolish slavery. "A house divided against itself cannot stand". This was a great way of expressing what the status of the country was during this time in regards to slavery. There was no clear distinction and slavery in regards to the right to freedom, were being treated indifferently. The main element to this speech was to create a foundation of equality. He expresses great concern over the expansion of slavery, that the United States will constantly be in a state of divide if not
  • 9. demolished, but closes with an inspired and promising hope to bring it to extinction. The most important elements were the exposure of what was really going on within the legal system at the time and the Dredd Scott decision during the presidential affairs. This gave great insight to the people that what they were being "told" was not what was being "done". His argument was simply that slavery needed to be voted on a foundation of one sound decision. I think that this was not an immediate decision that could be implemented during those times but it was definitely one that could be put into works of creating a foundational act of abolishment that could be built upon. Bottom of Form Page 3Jared Parchman Company Analysis Google LLC. TABLE OF CONTENTS Tool 1: Historical Analysis Page 4 Tool 2: Mission Statement Page 5 Tool 3a: External Factor Evaluation Page 6 Tool 3b: External Factor Evaluation Page 7 Tool 3c: External Factor Evaluation Page 8 Tool 4: Competitive Profile Matrix Page 9 Tool 5a: Internal Factor Evaluation Page 10 Tool 5b: Internal Factor Evaluation Page 11 Tool 6a: Cohesion Analysis Page 12 Tool 6b: Cohesion Analysis Page 13 Tool 7: Generic Strategy Page 14
  • 10. Page 2 Page 4 Years 12/31/09 12/31/07 12/31/08 12/31/09 12/31/10 12/31/11 12/31/12 12/31/13 12/31/14 12/31/15 12/31/16 12/31/17 12/31/18 12/31/19 12/31/20 Net Income (Millions) 6520 8505 9737 10737 12733 14136 15826 19478 12662 30736 34343 40269 76033 74539 72061 G oo gl e bu ys D ou bl eC lic k fo r $ 3. 1 Bi
  • 21. ac y an d se cu irt y m ea su re s no w a nd to fo llo w . 2009 09 2010 2011 2014 2019 2020 Current https://about.google/our-story/
  • 22. https://www.cnn.com/interactive/2018/12/business/google- history-timeline/index.html https://www.mirrorreview.com/history-of-google/ https://www.britannica.com/topic/Google-Inc 2012-13 2015-16 2017-18 2021-22 References: https://www.macrotrends.net/stocks/charts/GOOG/alphabet/net- income Jared Parchman Historical Analysis Google LLC. Purpose: To analyze the Net Income of MGM throughout the previous 15 years of their company and also state the strategic events that have happened within their organization. By stating the strategic events that have made MGM what they are, we will be able to see how their company has been sustaining throughout the Consumer Services sector and within the Hotel/Resorts Industry. Historical Timeline of Strategic Events G oo gl e pu rc ha se
  • 32. m en t. -2000 8000 18000 28000 38000 48000 58000 68000 78000 88000 12/31/09 12/31/07 12/31/08 12/31/09 12/31/10 12/31/11 12/31/12 12/31/13 12/31/14 12/31/15 12/31/16 12/31/17 12/31/18 12/31/19 12/31/20 TTM Net Income for Google Shown In Billions (USD) Page 3 Page 5
  • 33. Revised Mission Statement Modern day problems require modern day solutions. As a world renown company, we strive and continue to offer our services by providing superior products and intelligence to remedy day to day problems into one second solutions for all that seek the technological, business, and daily needs powered by yours truly, Google. References: https://www.comparably.com/companies/google/competitors Quality Employees Public Image Self-Concept Philosophy Survival/Growth/Profitability Technology Markets Products/Services 5 (Highest) Customers Jared Parchman
  • 34. Mission Statement Evaluation Google LLC. Purpose: To state and evaluate Google's mission statement and improve their deeper meaning, while listing the ten components found in the book and stating how Google's mission statement relates to those constinuents. Mission Statement Google's mission is to organize the world's information and make it universally accessible and useful. Components 1 2 3 4 Page 4 Page 6 PRESENT FUTURE Economic Factors Inflation Rate 0.80 0.60 Economic Growth Rate 0.75 1.00 Labor Costs 0.30 0.30
  • 35. Exchange Rates 0.30 0.15 Business Cycle Stage 1.20 1.50 PRESENT FUTURE Political Factors Anti-Trust Laws 1.20 0.90 Level of Corruption 0.25 0.50 Wage Legislation 0.45 0.30 Foreign Regulations 0.10 0.20 Taxation 0.20 0.20 PRESENT FUTURE Social Factors Culture 0.75 1.00
  • 36. Demographics 0.30 0.30 Leisure Interests 1.60 2.00 Educational Standard 0.15 0.20 Class Structure 0.60 0.60 Total 1.00 3.40 4.10 0.40 Opportunity 0.05 Opportunity 0.20 Threat Pr es en t Ra tin g Fu tu re
  • 41. r T hr ea t 0.30 Threat 0.25 Opportunity W ei gh t Hi gh ly U na tt ra ct iv e M ild
  • 43. gh ly At tr ac tiv e Total 1.00 3.35 3.55 0.10 Threat 0.15 Threat 0.30 Opportunity Fu tu re R at in g O pp or
  • 44. tu ni ty O r T hr ea t 0.20 Threat 0.25 Opportunity Jared Parchman External Factor Evaluation Google LLC. Purpose: To analyze external factors that might present threats or opportunities to Google Products in their future endeavors. W ei gh t Hi gh ly
  • 47. g Page 5 Page 7 PRESENT FUTURE Technological Factors Development by Competitors 0.40 0.20 Impact on Product Offering 0.75 1.00 Impact on Cost Structure 0.30 0.20 Impact on Value Chain 1.20 1.50 Rate of Diffusion 0.60 0.45 PRESENT FUTURE Ecological Factors Waste Management 0.45
  • 48. 0.60 Environmental Pollution Laws 0.30 0.30 Renewable Energy 0.40 0.50 Climate Change 0.40 0.60 Air Pollution Regulations 0.80 0.80 Total 1.00 2.35 2.80 0.10 Opportunity 0.20 Opportunity 0.40 Threat Pr es en t R at in g Fu tu
  • 53. Jared Parchman External Factor Evaluation Google LLC. Purpose: To analyze external factors that might present threats or opportunities to Google Products in their future enterprise endeavors. W ei gh t Hi gh ly U na tt ra ct iv e M ild
  • 55. ly At tr ac tiv e Pr es en t Ra tin g Page 6 Page 8 References: Technological As competitors continue to develop new technology, that poses the threat to Google of losing customers to other businesses. With
  • 56. the demand of technological rate of diffusion, that can become expensive for companies like google, as they are almost pressured to keep up with the rest of their competitors. However, technology has improved the value-chain structure by eliminating errors, and will continue to do that, which will present an opportunity to Google. Alongside that, technology has also offered a quicker way to roll out product offerings, and as technology continues to advance, it presents a good opportunity as well. Ecological Google is working on becoming a more environmentally safe company, as they have announced initiatives to increase their renewable energies, reducing carbon emissions, and increasing energy efficiency of their buildings which presents opportunities for Google to improve in that aspect. Google and it's subsidiaries aim to be carbon free by 2030. If this happens, other companies should follow in those footsteps. Political In the Meta, most political factors involving technology often times find resolution, mostly due to wage legislation, taxation laws and Anti-Trust Laws. Thus, those who aim to keep corporations regulated, most politicians seek to demonopolioze companies to prevent bigger companies from expanding past govermental powers. In addition, with all else considered, creating wage legislation and taxation laws costs every company money, which presents a threat.
  • 57. Social In the social aspect, leisure activities is definitely the leading factor which makes Google successful, as their entire company is not at all a necessity to citizens. However, with the expected economic growth in the economy, this presents a strong opportunity for (GOGL) to be successful in the upcoming years, as well as the Culture and Demographics surrounding the company. With the increasing technology of the business world, it will continue to have it's moments of glory and downfall through the next era of evolution. Jared Parchman External Factor Evaluation Google Products Purpose: To analyze external factors that might present threats or opportunities to Google LLC. in their future endeavors. SUMMARY OF VARIABLES AND FACTORS Economic Prior to the pandemic, inflation has been a prominent factor throughout the US. Although, inflation is expected to simmer down in due time, one can expect it to be a threat within the next five years. With increasing labor costs, and increasing exchange rates, both of these issues can be apparent to Google LLC. to be successful in upcoming years. Moreover, with the economy anticipated to recover, that also presents Google LLC. with a growth opportunity. Most of their business comes from Ad revenue and
  • 58. Tec products, so assuming the business cycle stage improves, there is a great opportunity for (GOGL) to increase profits. Page 7 Page 9 Rank Score Rank Score Rank Score Rank Score Net Income 4 0.60 3 0.45 1 0.15 2 0.30 Earnings Per Share 4 0.80 1 0.20 2 0.40 3 0.60 Employee Satisfaction Rating 1 0.10 2 0.20 3 0.30 4 0.40 Net Promoter Score 2 0.30 1 0.15 4 0.60 3 0.45 EBITDA 4 0.40 3 0.40 1 0.10 2 0.20 Product Quality 2 0.30 1 0.15 4 0.60 3 0.45 Debt to Equity Ratio 4 0.60 1 0.15 3 0.45 2 0.30 Total 3.10 1.70 2.60 2.70 https://www.comparably.com/competitors/amazon-vs-google https://terakeet.com/blog/amazon-vs-google/ Product Quality In comparison to the quality of the products, Google ranked very closely to Microsoft, and had an overall rating of a 3.6/5. As a result, it's the not the best, yet again it is suffiicient if their returns on their products are achieving high yeilds. Therefore, if Google were to utilize this forward momentum and generate more appeal to their products, they have the best chance to remain as a top forefront in their industry across the board.
  • 59. Debt to Equity Ratio In most instances, a lower debt to equity ratio is better, as it lowers the risk of the overall business. Moreover, in the Tec industry, it takes research and development investments to create and shape the market as it grows. As a fact, there are more risks involved than in the average service industry. However, Google has done a tremendous job on keeping their debt to equity ratio consistent over the years, with it being stagnant roughly right under 2.0, whereas its competitors have not been consistent in this category. References: https://thinkinsights.net/strategy/competitive-profile-matrix/ Employee Satisfaction Rating One of the most important factors when gathering the broadscope of a company is to measure how difficult it is to work in that particular industry. In this specific area, Google LLC. ranks as one of the best of all four companies, which gives them area to improve in this aspect. Complaints with Google employees seem to come from the fact that they claim the business sometimes gets more concerned with corporate gains rather than the privacy of its customers and the prevention of discrimination of Net Promoter Score Net Promoter Score measures customer satisfaction and the likelihood that they would recommend a specific business to other people. While Google ranked amongst the highest in this aspect, it is not necessarily a red flag as their rating came back
  • 60. positive. EBITDA Along with almost every other financial metric used, Google ranked highest out of its competitors in EBITDA. This metric is important to disguise from net income, that Google is maintaining earnings appropriately before taxes, depreciation, and amortization. 0.15 1.00 Net Income Reluctantly for GOGL, their Net Income has stayed positive in almost every year over the past 10 years. However, there have been declines in the Net Income that Google managed to retain, as of last year Google realized steady growth in Net Income (YOY). Although they have maintained better than their competitors, Google by each category, can still aim for improvement in other areas more, but less defiecient than it's competitors. Earnings Per Share We can assume that every business was impacted by Covid-19, but Google adapted quickly, as the majority of these businesses rely on in-person stays and people being physically present. But, Google ranks highest in the Earnings Per Share category, as it shows that Google sustained its profitability the best, as opposed to its competitors over a long period of time. 0.15 0.20
  • 61. 0.10 0.15 0.10 0.15 Jared Parchman Competitive Profile Matrix Google LLC. Purpose: To compare Google to its competitors within its industry by evaluating Key Performance Indicators to identify strengths and weaknesses of the business. KPI Weight Samsung Google Microsoft Amazon Page 8 Page 10 1 2 3 4 5 0.40 0.50 0.15 0.20 0.75 0.60 0.30
  • 62. 0.40 0.15 0.10 0.40 0.30 0.32 0.40 0.15 0.20 0.21 0.28 0.25 0.25 0.20 0.15 0.40 0.50 0.15 0.15 Google from top to bottom can be seen as an upper echelon company. Fun fact: Google provides three meals a day to its employees. What does that tell you? As much Google already offers on it's campus. Outside of that realm, it's main strenghts consist of being a market leader in search engines, has dominion in online ad
  • 63. services, android mobile operating system, command over machine learning, respository to exponential amout of data. Last but not least, it's brand power and it's culture to cultivate and innovate. Total 1.00 3.83 4.03 STRENGTHS Expansion 0.05 Free Cash Flow 0.10 Leader in Search Engines 0.05 Market Reach 0.05 Development of Products 0.07 Updating Technology 0.05 Qualified Employees 0.05 Recovering Economy 0.10 Appeal of New Products 0.08 Total Assets Increase
  • 65. re R at in g FUTURE New Market Entry 0.10 Jared Parchman Internal Factor Evaluation Google LLC. Purpose: To find strengths and weaknesses within the industry, and compare it to Google LLC. to find areas where google is succeeding and where it can improve in the future. STRENGTHS PRESENT W ei gh t Hi gh
  • 67. M ild ly At tr ac tiv e Page 9 Page 11 1 2 3 4 5 0.10 0.15 0.20 0.20 0.10 0.05 0.36 0.24 0.20
  • 68. 0.10 0.13 0.26 0.05 0.10 0.05 0.05 0.45 0.30 0.16 0.08 0.15 0.15 0.14 0.07 0.15 0.10 https://www.statista.com/topics/1001/google/#dossierContents_ _outerWrapper https://www.swotandpestle.com/google-inc/ A company can be as strong, in terms of success, as long as they are capable in creating opportunities which lead to innovation and reimagination towards a better tomorrow. In the same notion, Google has proven to be impactful as well as efficitive in societal
  • 69. contribution. However, where there is strength, there is also weakness. For example, some of the figures above such as advertising; Google appears to have an over-dependence on Ad Revenues and dropping Ad rates. Lastly, another weakness to be identified is security and censorship concerns. References: https://www.macrotrends.net/stocks/charts/GOOG/alphabet/fina ncial-ratios Total 1.00 2.24 1.85 WEAKNESSES Entry into New Countries 0.05 Long Term Debt 0.07 Government Intervention 0.05 Lawsuits 0.05 In-Person Attendance 0.15 Quality of Products 0.08 Labor Cuts 0.10 Tax Regulations
  • 70. 0.13 Environmental Regulations 0.05 Employee Satisfaction 0.10 Asset Turnover Ratio 0.05 Customer Service 0.12 Hi gh ly At tr ac tiv e Pr es en t R at in
  • 71. g Fu tu re R at in g FUTURE Advertising 0.05 Jared Parchman Internal Factor Evaluation Google LLC. Purpose: To locate strengths and weaknesses within the industry, and compare it to Google to designate areas where Google is succeeding and where, technically, it can improve in the future. WEAKNESSES PRESENT W ei
  • 73. N eu tr al M ild ly At tr ac tiv e Page 10 Page 12 4 Protect your privacy, guided by google's privacy principles which makes data more helpful to individuals and groups. 5 Sell ads, nothing more. Help creators succeed online. Analysis In conclusion, the mission statement covers the broadstrokes of what goals and objectives align with each other to
  • 74. sequence the stages of perpetual growth and a positive environment. Objectives 1 Deliver the most relevant and reliable information available. 2 Maximize access to information, by making it accessbile and useful to everyone from everywhere to help those understand the world around them. 3 Present information in the most useful way. This is done so by delivering information in the form of different types of contents such as, news, sports, videos, images, etc. 4 The focus on innovation is always shfiting towards the future especially with other competitors in the market like Facebook and Apple. Development and Research is an important component to this. 5 Google has ambition's to promote their products and services on the web through financial investments. Analysis As technology and the combined morals of the company remain in tact, Google is bound to define the next decade of user interface with technology and innovation. Google LLC. will not only strive, but thrive in accordance to it's principalities Goals 1 The main focus on Google is to enforce and push the known limits of exisiting technology, in order to create the best user experience possible.
  • 75. 2 Google plans on advancing it's infrastructure to boost engineering productivity, workforce gorwth, and international markets with new products. 3 Google has aim to improve their ad system in all seriousness in order to support business owners with google's AdWords program. Jared Parchman Cohesion Analysis Google LLC. Purpose: To identify goals, objectives, and policies that in turn support the actions and Mission Statement of MGM Resorts. Mission Statement Google's mission is to organize the world's information and make it universally accessible and useful. Page 11 Page 13 5 Maintain and build strong relationships with our partners to provide a competitive advantage in the marketplace and support our mission to deliver the best ongoing experience, which is essential to the company's overall growth.
  • 76. Analysis Google's policy compliance and adherence is key to their short- run and long-term success. Over the last decade is noteworthy that without their strong foundation of technological advantages their current position in today's world would look a little different. Thus and plus, Google's Search Engine has been monumental in today's society, and additionally, shall be provisional in future settings and interfaces. References: 2 Google is known for its credibility and fairness, and that means that avoiding conflicts of interests that can affect Google's rapport. 3 Whether information belongs to us or another company, we make sure to never share it or use it unlawfully. 4 We build credibility by utilizing our talents and ingenuity to achieve our goals. Jared Parchman Cohesion Analysis Google LLC. Purpose: To identify policies, goals , and objectives that in turn support the actions and Mission Statement of Google services. Policies 1 Google cooperates with properly conducted audits or investigations in a truthful and ethical manner.
  • 77. Page 12 Page 14 Yes References: No new references listed for this page Does the company have a strong position in at least one segment of their defined market? X Overall Assessment Analysis Google Inc. as a entity has abundant resource of its own materilaization making them very self sufficient in comparison to those similar in this industry and market. Both internal and external features of google are strong yet flexible enough to continue to innovate as well as promoting innovation that adapts. Therefore, Google products and serivces will proceed to elevate more so in the future. Focused (Product Leadership) Yes No Does the subject company have a core competency or distinctive advantage in at least one functional area?
  • 78. X Overall Assessment Yes Overall Assessment Yes Incentives Based on Strict Quantitative Targets X Ability to Attract Talented Labor and Management X Highly Structured Organization Structure X Subjective Measurement of Personnel for Incentive Purposes as Opposed to Quantitative Measures X Frequent Detailed Control Reports X Strong Internal Cohesiveness Among Departments X Tight Cost Controls X Long Industry Tradition/Unique Skill Set X
  • 79. Low Cost Distribution System X Corporate Reputation in Quality Technological Leadership X Products Designed for Ease of Manufacturer X Strong Distribution Channels X Intense Supervision of Labor X Strong R&D X Strong Process Engineering Skills X Corporate Creative Flair X Ready Access to Capital X Strong Product Engineering X Sustained Capital Investment X Strong Marketing Capabilities X Jared Parchman Generic Strategy Google LLC. Purpose: To determine effectiveness of Google through
  • 80. evaluation of their generic strategy. Low Cost Leadership (Operational Excellence) Requirements Yes No Differentiation (Customer Intimacy) Requirements Yes No