SlideShare a Scribd company logo
Problem:
People need to refuel and recover.
Solution:
The Melo Shake: A CBD infused protein
shake.
How?
Protein is an essential macronutrient
for building muscle.
CBD is a compound that helps with
relaxation, stress relief, and sleep.
0
5
10
15
20
25
Stay Healthy Build Muscle Reduce Stress Other
Reasons why people workout.
Relax
34%
Eat
Protein
35%
Other
31%
People’s post workout routine.
Customer Discovery Insights.
Target Market
• Active people & gym goers
• 20-35 years old
• Middle-upper class
• Interests: Exercise & Wellness
Why?
• 60% of gym goers are 18-34 y/o.
• 18-34 y/o are most stressed out in US.
Revenue from Protein & CBD
$10B
Market in 2021
0.01%
Market Capture
Trends
• Increased health and wellness awareness.
• Rise in disposable income.
• Growing popularity of fitness on social media
Competitors
Price per
serving
$6.99 $1.73 $0.97 $8.83 $2.99
CBD
Content
40mg 40mg 0mg 25mg 0mg
Protein
Content
32g 18.5g 24g 0g 30g
Packaging Bottle Powder Powder Bottle Bottle
Marketing
• Podcasts
• Social media
• Paid social media
• Influencer Marketing
• Branding
Website
• Direct to consumer
• Bundles
• Subscriptions
• SEO articles
• Email/SMS Marketing
Pricing
• $6.99 for 1
• $39.99 for 6
• $49.99/m for 8
Business Model
Year 3+ Business Model
Expenses
Expenses Year 1 Year 2 Year 3
Marketing $50,000.00 $120,000.00 $250,000.00
Social Media $12,000.00 $20,000.00 $ 20,000.00
Product Development $50,000.00 $ 55,000.00
Brand Development $35,000.00 $ 25,000.00
Warehousing $24,000.00 $24,000.00 $36,000.00
Employees $50,000.00 $80,000.00
COGs $67,596.57 $150,214.59 $312,947.07
Total Expenses $238,596.57 $364,214.59 $778,947.07
Funding Sources
Funding Source Year 1 Year 2 Year 3
Bootstrapping $50,000.00
Friends and Family $25,000.00
SBA Loan $75,000.00 $90,000.00
Angle Investor $90,000.00
Crowdfunding $145,000.00
Venture Capital $100,000.00 $250,000.00
Revenue $30,000.00 $530,000.00
Total Funds $240,000.00 $365,000.00 $780,000.00
-$63,596.57
$55,785.41
$96,052.93
$(200,000.00)
$-
$200,000.00
$400,000.00
$600,000.00
$800,000.00
$1,000,000.00
Year 1 Year 2 Year 3
3 Year Financial Breakdown
Profit Revenue Expenses
Breakeven @ 52,000 units
in Q1 of Year 2.
Year Revenue
Profit
Margin
1 $175,000 -36%
2 $420,000 13%
3 $875,000 11%
Team Fit
Weaknesses
• No product development experience.
• Not enough branding experience.
Matt Leirissa
• Experience in ecommerce
and UI UX design.
Adileni Vasquez
• Experience in
technical design
Lyric Emmons
• Experienced with Adobe
Creative Suite
Rocky Hortaleza
• Accounting experience from
Northwestern Mutual internship.
Tyler Olson
• Managerial experience from
Winterhawks internship.
Solutions
The Melo Shake - Recap
What is it?
• A CBD infused protein shake
• Build muscle, relax, and reduce stress
Why Blossom?
• Our goal is to help people become the
best version of themselves.
What’s next?
• Expanding our product line and
marketing efforts.
More on CBD
Rojas-Valverde, Daniel. “Potential Role of Cannabidiol on Sports Recovery: A Narrative
Review.” Frontiers in physiology vol. 12 722550. 3 Aug. 2021,
doi:10.3389/fphys.2021.722550
Babson, Kimberly A et al. “Cannabis, Cannabinoids, and Sleep: a Review
of the Literature.” Current psychiatry reports vol. 19,4 (2017): 23.
doi:10.1007/s11920-017-0775-9
Is CBD Legal?
• CBD can be legally sold and shipped to
all 50 states as long as it is hemp
derived and under .03% THC.

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Blossom Protein Pitch Deck

  • 1.
  • 2. Problem: People need to refuel and recover. Solution: The Melo Shake: A CBD infused protein shake. How? Protein is an essential macronutrient for building muscle. CBD is a compound that helps with relaxation, stress relief, and sleep.
  • 3. 0 5 10 15 20 25 Stay Healthy Build Muscle Reduce Stress Other Reasons why people workout. Relax 34% Eat Protein 35% Other 31% People’s post workout routine. Customer Discovery Insights.
  • 4. Target Market • Active people & gym goers • 20-35 years old • Middle-upper class • Interests: Exercise & Wellness Why? • 60% of gym goers are 18-34 y/o. • 18-34 y/o are most stressed out in US.
  • 5. Revenue from Protein & CBD $10B Market in 2021 0.01% Market Capture Trends • Increased health and wellness awareness. • Rise in disposable income. • Growing popularity of fitness on social media
  • 6. Competitors Price per serving $6.99 $1.73 $0.97 $8.83 $2.99 CBD Content 40mg 40mg 0mg 25mg 0mg Protein Content 32g 18.5g 24g 0g 30g Packaging Bottle Powder Powder Bottle Bottle
  • 7. Marketing • Podcasts • Social media • Paid social media • Influencer Marketing • Branding Website • Direct to consumer • Bundles • Subscriptions • SEO articles • Email/SMS Marketing Pricing • $6.99 for 1 • $39.99 for 6 • $49.99/m for 8 Business Model
  • 9. Expenses Expenses Year 1 Year 2 Year 3 Marketing $50,000.00 $120,000.00 $250,000.00 Social Media $12,000.00 $20,000.00 $ 20,000.00 Product Development $50,000.00 $ 55,000.00 Brand Development $35,000.00 $ 25,000.00 Warehousing $24,000.00 $24,000.00 $36,000.00 Employees $50,000.00 $80,000.00 COGs $67,596.57 $150,214.59 $312,947.07 Total Expenses $238,596.57 $364,214.59 $778,947.07
  • 10. Funding Sources Funding Source Year 1 Year 2 Year 3 Bootstrapping $50,000.00 Friends and Family $25,000.00 SBA Loan $75,000.00 $90,000.00 Angle Investor $90,000.00 Crowdfunding $145,000.00 Venture Capital $100,000.00 $250,000.00 Revenue $30,000.00 $530,000.00 Total Funds $240,000.00 $365,000.00 $780,000.00
  • 11. -$63,596.57 $55,785.41 $96,052.93 $(200,000.00) $- $200,000.00 $400,000.00 $600,000.00 $800,000.00 $1,000,000.00 Year 1 Year 2 Year 3 3 Year Financial Breakdown Profit Revenue Expenses Breakeven @ 52,000 units in Q1 of Year 2. Year Revenue Profit Margin 1 $175,000 -36% 2 $420,000 13% 3 $875,000 11%
  • 12. Team Fit Weaknesses • No product development experience. • Not enough branding experience. Matt Leirissa • Experience in ecommerce and UI UX design. Adileni Vasquez • Experience in technical design Lyric Emmons • Experienced with Adobe Creative Suite Rocky Hortaleza • Accounting experience from Northwestern Mutual internship. Tyler Olson • Managerial experience from Winterhawks internship. Solutions
  • 13. The Melo Shake - Recap What is it? • A CBD infused protein shake • Build muscle, relax, and reduce stress Why Blossom? • Our goal is to help people become the best version of themselves. What’s next? • Expanding our product line and marketing efforts.
  • 14. More on CBD Rojas-Valverde, Daniel. “Potential Role of Cannabidiol on Sports Recovery: A Narrative Review.” Frontiers in physiology vol. 12 722550. 3 Aug. 2021, doi:10.3389/fphys.2021.722550 Babson, Kimberly A et al. “Cannabis, Cannabinoids, and Sleep: a Review of the Literature.” Current psychiatry reports vol. 19,4 (2017): 23. doi:10.1007/s11920-017-0775-9 Is CBD Legal? • CBD can be legally sold and shipped to all 50 states as long as it is hemp derived and under .03% THC.