GIS enables users to better understand and evaluate their data by displaying spatial information stored in databases using cartographic tools. Users can change how data is displayed by adjusting symbols, colors, or classification schemes. GIS allows for the collection, storage, analysis, and display of spatial data through layers that can be superimposed and queried. In the future, GIS is expanding to incorporate social media and collaborative decision making through web technologies.

1. GIS in Business
21 May 2011
Denny Charter
denny.charter@creativehead.net
www.creativehead.net
www.premierindo.com

2. What is GIS
GIS enable you to better understand and evaluate your data
By using cartographic tools to display information store in
your database.
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3. Display Data
You can change the
display of your data by
changing the
symbols, colors, or
legend classification.
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4. Create Map
Vector
Satellite
Imagery /
Raster
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5. Virtual Trip
3D View Object Streetview
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6. Data Structure
Topography
Sales Territories
Demographic Information
Street Network
Each layer represents a unique phenomenon. These geo referenced
layers can be superimposed and queried.
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7. Relationship GIS & DSS
GIS DSS
System that System that System that
collect, store support support the
, analyze, and decision when decision
display spatial data is making
spatial data involved process
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8. Back to History
1950/70 1970/80 1980/90 1990/2000 2000/2010 2010/2030
Compute, Summary, Find, organize and Perform decision Financial Complex and fuzzy
??
organize display information relevant model, spreadsheets, decision, expanding to
computation; trend collaborative decision
Early Comp Program Database organize and display exploration, decision making and machine
Management Science Management System result, query support system. learning
base, what if analysis
Computerized Spatial decision Group support
cartography Workstation GIS support system system, neural
computing, knowledge
management, fuzzy
logic, Intelligent agent
Intelligent spatial
interface,Geolibraries
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9. ARCHITECTURE
I
n
Client
O
r
g
GIS a
Application Server App n
i
z
a
Data Server t
Attribut Spatial i
o
n
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10. Future Look like : All together
Our Organization Government The Public
W E B 2.0
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11. Web 2.0
Era Web 2.0 the real change in Internet
Any information being available instantly
anywhere
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12. Planed Road Work
Work Planning Work Planning
W E B 2.0 (LIVE)
Our Organization Government The Public
Db xy Db xy Db xy Db xy
• Different Organization work in the same road
• Organization can Co Ordinate work
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13. Social Media
Public now is part of our GIS
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14. SOCIAL MEDIA
SOCIAL MEDIA
Our Organization Government The Public
W E B 2.0
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15. W E B 2.0 (LIVE)
GIS Core Function GIS Core Function Social Media
Our Organization Government The Public
Db xy Db xy Db xy Db xy
Db xy Db xy
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16. Facebook – Sample Social Media
• Timely Updates
• Community feedback
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17. Community give input
• Community Fully Engaged and Participating
• Use any tools to contact they expect service : Facebook, Twitter, email, sms, etc
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18. W E B 2.0 (LIVE)
GIS Core Function GIS Core Function Social Media
Our Organization Government The Public
Field Field
Field
Capture Capture Capture
Db xy Db xy
Db xy Db xy
Db xy Db xy
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19. GIS is..
Everywhere…
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20. Technology Close with GIS
Technology Importance for GIS in Business
Global Positioning System GPS allow real time locational
information
RFID Allow portable product of any data to
be spatially registed and to carry data
that can be access and updated
remotely
Mobile wireless communication Allow field development of GIS in
Mobile commerce
Hand held GIS PDA, Smartphone, Cell phone and
other mobile device
Map Sever Software Software that support server that
deliver GIS over internet
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21. GIS Application Framework
Business Business
ERP E Commerce Marketing CRM
Application Intelligent
Location Spatial
Spatial
Spatial Analysis
Base Logistic Data Mapping
Service Mining
Services
Data
Traditional
Storage Spatial Data
Data
Systems
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22. GIS Application
Logistic Business/Transportation, GIS is use to :
• Fleet Monitoring
• Operational effectiveness and efficiency
• Asset Security
» Demo application
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23. Architecture
Sattelite GPS
PR 301
3G Internet
ADSL GSM:(GPRS)
PC
Tracking Devices
Laptop
Monitoring Center
3 Mpbs
Router Fixed IP LAN
Switch
Windows 2008 Server
Unit Bus Transmusi
Database Server: Laptop pc
Desktop pc
Oracle/SQLServer/MySQL
Server
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24. Call Center, GIS allow corporate planners to analyze
the location of the caller and assign delivery route to
its driver which enable the company to better
optimized limited fleet resource :
• Specific of delivery areas ad schedules
• Dynamic routing based on shortest of fastest route
• Realtime monitoring of delivery updates though
itegration with GPS device
• Measurement of total distance and travel time
» Demo Application
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25. Architecture
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26. In marketing, advertising, real
estate, retail, logistic are use GIS to:
• Market Analyze
• Optimize Campaigns
• Create sales territories
• Business Mapping
» Demo application
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27. Mobile GIS
Why Mobile ?
• ability to move
• Feature :
• Ubiquity
• Reachability
• Localization
• Personalization
80%
Internet enable.
new phones sold in Indonesia
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28. Mobile is Big in Indonesia
• Infrastructure
• Price
• Culture
• Choices
6% 2%
19% <18
20%
18-27
28-37
53% 38-47
>48
Mobile Web Usage
Operator Market Share
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29. Application by Creativehead.net to search restaurant and dining base on
Location.
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30. Thank You
Q&A
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