Today you can analyze data about people, places, and almost anything you can think of. Brands are leveraging geofences, demographics, mobile trace data, and much more to better reach consumers. With so many possibilities, how do you make sense of it all and decide what’s best for your programmatic strategy? Join two programmatic data experts as they discuss how to more accurately drive programmatic out of home advertising campaigns with geographic and demographic insight. They’ll cover data from the simplest forms to the most complex, and demo how to bring it all together for increased efficiency and effectiveness. Confidently reverse geocode, append detailed attribution, and geofence for stronger programmatic results and increased ROI. You will learn: - How to leverage location data for programmatic out of home advertising campaigns - The best way to work with multiple interoperable datasets - How to simplify complex data analysis