This document discusses the Global Internship Programme (GIP) flow and strategies for improvement. It describes the key stages as preparation, recruitment, exchange, and reintegration. Segmentation and supply/demand analysis are presented as important tools to match students and companies. The importance of analyzing the market and raising programs only what can be matched is emphasized. Finally, customizing products for customer segments, focusing marketing and sales, and showcasing impact are proposed as a customer segment-based strategy to grow GIP.