Giovani produttori piemontesi a confronto su mercati e consumatori del futuro | Torino, 22 marzo 2016 | Stevie Kim, Managing Director, Vinitaly International

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Giovani produttori piemontesi a confronto su mercati e consumatori del futuro Torino, 22 marzo 2016 Stevie Kim | Managing Director, Vinitaly International @steviekim222, kim@veronafiere.it @VinitalyTour, media@vinitalytour.com

Marketing

Giovani produttori piemontesi a confronto
su mercati e consumatori del futuro
Stevie Kim | Managing Director, Vinitaly International
@steviekim222, kim@veronafiere.it
@VinitalyTour, media@vinitalytour.com
Torino, 22 marzo 2016

Non serve prendere appunti
@steviekim222 online now

TECNOLOGIA
IMillennialsareheretostay,
andmillennialsdon’tlistentotheirparents.
4

SOCIAL-MEDIATIMELINE
TECNOLOGIA
IMillennialsareheretostay,
andmillennialsdon’tlistentotheirparents.
Andtheyusesocial-media
5

LINKEDINNETWORK|GENNAIO2011
TWITTER
FACEBOOK
YOUTUBEEINSTAGRAMEFLICKR,
INFINEWECHATEWEIBO
6

How can we leverage the millennials to be more
interested in Italian Wines?
The real question:

9Source: Wine by Numbers data processing on raw information collected from statistics institutes, customs of ces and national associations of the wine industry of the surveyed countries. All rights reserved

Source: Wine by Numbers data processing on raw information collected from statistics institutes, customs of ces and national associations of the wine industry of the surveyed countries. All rights reserved
10

Ora è il momento magico per il vino italiano

WINE2WINE:ILFORUMSULBUSINESSDELVINO
ConsentireaiproduttoridipartecipareaVinitalyconuna
preparazionemaggioreeconstrumentipiùadeguati
18

VINITALYWINECLUB:PIATTAFORMADTCPERSONALIZZATA
PEROGNIPRODUTTORE
Latecnologia,seusataconconsapevolezza,
puòcambiareilmondo.
H-ACK
WINE

VINITALYINTERNATIONALACADEMY(VIA)
VinitalyInternationalCertificationProgramEd.2015:
• 55candidati
• 29ItalianWineAmbassadors
• 3ItalianWineExperts
Dopol’edizione2016stimiamo70/80ambasciatoried
espertichealorovoltapossonoinsegnareinterritoriocon
unprogrammaspecificodedicatoaVIA.
35

VINITALYINTERNATIONALACADEMY(VIA)
Obiettivi2016/2019
• Autunno2016-completamentomanualepergliistruttori
estudentidiprimolivello(ItalianWineProfessional)
• Markettest-Canada,USAeCina
• Primavera2017- RollOutapienoregimeintuttoil
mondotramiteinostriambasciatoricertificati
• Ambasciatoricertificatientroil2019: circa200IWA/IWE
36

ITALIANWINEPODCAST
TheStorytellerofItalianWinepersonalities,
coupledwithItalianfoodandItaliantraditions
ITALIANWINECHANNEL
WiththespecialfocusonChinathrough
e-commerceplatforms
37

For more info: vinitalyinternational.com - staff@vinitalytour.com
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26-28 September 2019, Bolgheri, Tuscany Prof. Attilio Scienza BOLGHERI AND ITS SIGNATURE WINES: THE STORY OF A SMALL TERRITORY AND ITS WINES Bolgheri can be defined the home land of “Supertuscan” wines. The man behind the great revolution is Mario Incisa della Rocchetta, who had the intuition that Bolgheri had a vocation for the iconic French grape varieties Cabernet and Merlot; so he copied Bordeaux’s viticultural techniques, which were culturally very innovative at that time in Italy, and also introduced the use of barrique in the cellar. The legendary Sassicaia gained its official acclaim in 1978, when the wine magazine “Decanter” published the results of a comparative tasting of Cabernet wines in the world; at that tasting Sassicaia won the highest recognition. Afterwards, Sassicaia’s 1985 vintage competed in a tasting organized by Grand Jury Européen, with Bordeaux’s Grands Crus, obtaining again the highest recognition. That vintage, however, wasn’t an isolated case, and starting from the 1990s, Sassicaia was joined by numerous other vintages from other wineries in the area that had also obtained prestigious international recognition. Climate conditions play a decisive role in the delicacy of Bolgheri wines. As such, most of the Bolgheri vineyards are in a great natural amphitheatre which opens up towards the sea but it is sheltered by the hills leading to Monti Metalliferi. This particular orographic condition is responsible for a considerable difference in temperature from day to night, that contributes to enhance the grapes’ aromatic assets. These factors affect the breezes, or winds which have a thermic origin and are, therefore, the result of different temperature variations coming from the sea rather than from the land. Soil is also crucial for these wines. The area is located on a soil which dates back to the Pliocenic era, that formed 5 million years ago; upon this layer, large terraces of marine and eolic origin formed, which are characterized by different geologic characteristics: a lower terrace, between 20 and 35 meters on the sea level, and an upper terrace, between 35 and 130 meters on the sea level. The further we go from the sea and the higher in altitude, the percentage of sand decreases and the percentage of calcareous and clayey soil increases, and we found for instance the ancient marine sediments. All these elements together throughout time gave origin to very varied environments in an enclosed space, and this is the real and original asset of this territory. The oldest soils are made of schistoid flysch from the Eocene which characterize the highest spots of the appellation. GUADO AL MELO was born in 1999 from Caterina and Attilio Scienza, who come from wine growing families from Trentino-Alto Adige. The vineyard in the lower part is located at the foot of the Segalari hill and develops along the Bolgheri Fossa. The initial size of the estate was of approximately 10 hectares. The winery was completed

Wines from Irpinia by Attilio Scienza

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Irpinia represents the winemaking heritage of one of the most interesting and authentic provinces of Southern Italy. "WI-FI - Wines from Irpinia" is the fil rouge that links the province of Avellino to Vinitaly International Academy, to present to the VIA world a rich territory with its three Docg (Fiano di Avellino, Greco di Tufo and Taurasi) and numerous others appellations of excellence. This seminar cum tasting was held during Vinitaly 2019 in Verona, Italy, in collaboration with WI-FI Wines from Irpinia association and Vinitaly International Academy.

Native Grape Odyssey: "The progeny of Sangiovese: Gaglioppo, Frappato, Nerell...

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The document discusses a campaign financed by the European Union to promote high quality agricultural products from the EU. It announces two seminars on Italian grape varieties and wines - one on the progeny of Sangiovese including Gaglioppo, Frappato, Nerello Mascalese and Foglia Tonda grapes, and another on old vines of Italy. Both seminars will take place in Verona and feature European experts discussing the genetic history and wine examples of these indigenous Italian varieties.

Native Grape Odyssey: "Old vines of Italy" - April 8th, 2019

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Operawine 2019: press conference

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Veronafiere together with Vinitaly and with the contribution of leading magazine “Wine Spectator” are proud to present OperaWine, "Finest Italian Wines: 100 Great Producers selected by Wine Spectator", 2019 edition. OperaWine offers international wine professionals the opportunity to taste and get to know the best Italian wines presented by Italy’s 100 greatest producers according to Wine Spectator.

Native Grape Odyssey: orientation - April 6th, 2019

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wine2wine2018, Stevie Kim welcomes the public

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The document appears to be a program for the Wine2wine 2018 conference held in Verona, Italy from November 26-27, 2018. It thanks the Italian Trade Agency for collaborating to promote Italian wine internationally. It provides an agenda of sessions and speakers for the conference, highlights new features including livestreaming and a networking area, and provides logistical details on the conference app.

Stevie Kim for Social Media Week Milano 2018

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OperaWine 2018 - Press Conference

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Barbara Philips MW | British Columbia Wine Market @ VINITALY 2018

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ANBL @ VINITALY 2018

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LCBO @ VINITALY 2018

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SAQ Market and Category Perspectives @ VINITALY 2018

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VIA Field Trip to Bolgheri - Prof. Attilio Scienza: Viticultural Models, Blen...

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Giovani produttori piemontesi a confronto su mercati e consumatori del futuro | Torino, 22 marzo 2016 | Stevie Kim, Managing Director, Vinitaly International

1. Giovani produttori piemontesi a confronto su mercati e consumatori del futuro Stevie Kim | Managing Director, Vinitaly International @steviekim222, kim@veronafiere.it @VinitalyTour, media@vinitalytour.com Torino, 22 marzo 2016

2. Grazie Piemonte Grazie Michele

3. Non serve prendere appunti @steviekim222 online now

4. TECNOLOGIA IMillennialsareheretostay, andmillennialsdon’tlistentotheirparents. 4

5. SOCIAL-MEDIATIMELINE TECNOLOGIA IMillennialsareheretostay, andmillennialsdon’tlistentotheirparents. Andtheyusesocial-media 5

6. LINKEDINNETWORK|GENNAIO2011 TWITTER FACEBOOK YOUTUBEEINSTAGRAMEFLICKR, INFINEWECHATEWEIBO 6

7. How can we leverage the millennials to be more interested in Italian Wines? The real question:

8. 8

9. 9Source: Wine by Numbers data processing on raw information collected from statistics institutes, customs of ces and national associations of the wine industry of the surveyed countries. All rights reserved

10. Source: Wine by Numbers data processing on raw information collected from statistics institutes, customs of ces and national associations of the wine industry of the surveyed countries. All rights reserved 10

11. Fonte:Wine Market Council 11

12. Fonte:Wine Market Council 12

13. Ora è il momento magico per il vino italiano

14. Fonte:Wine Market Council 14

15. Fonte:Wine Market Council 15

16. Fonte:Wine Market Council 16

17. Fonte:Wine Market Council 17

18. WINE2WINE:ILFORUMSULBUSINESSDELVINO ConsentireaiproduttoridipartecipareaVinitalyconuna preparazionemaggioreeconstrumentipiùadeguati 18

19. 19 Fonte: shipcompliant

20. 20 Fonte: shipcompliant

21. 21 Fonte: shipcompliant

22. 22 Fonte: shipcompliant

23. 23 Fonte: shipcompliant

24. 24 Fonte: shipcompliant

25. 25 Fonte: shipcompliant

26. 26

27. VINITALYWINECLUB:PIATTAFORMADTCPERSONALIZZATA PEROGNIPRODUTTORE Latecnologia,seusataconconsapevolezza, puòcambiareilmondo. H-ACK WINE

28. 28

29. 29

30. 30

31. 31

32. 32

33. 33

34. VINITALYINTERNATIONAL,QUALÈLAMETA? 34

35. VINITALYINTERNATIONALACADEMY(VIA) VinitalyInternationalCertificationProgramEd.2015: • 55candidati • 29ItalianWineAmbassadors • 3ItalianWineExperts Dopol’edizione2016stimiamo70/80ambasciatoried espertichealorovoltapossonoinsegnareinterritoriocon unprogrammaspecificodedicatoaVIA. 35

36. VINITALYINTERNATIONALACADEMY(VIA) Obiettivi2016/2019 • Autunno2016-completamentomanualepergliistruttori estudentidiprimolivello(ItalianWineProfessional) • Markettest-Canada,USAeCina • Primavera2017- RollOutapienoregimeintuttoil mondotramiteinostriambasciatoricertificati • Ambasciatoricertificatientroil2019: circa200IWA/IWE 36

37. ITALIANWINEPODCAST TheStorytellerofItalianWinepersonalities, coupledwithItalianfoodandItaliantraditions ITALIANWINECHANNEL WiththespecialfocusonChinathrough e-commerceplatforms 37

38. For more info: vinitalyinternational.com - staff@vinitalytour.com USA - 17th -19th January 2016 Vinitaly International Academy @Winter Fancy Food, San Francisco USA - 7th -9th February 2016 Vinitaly International Academy @Italian Wine Week Vino 2016, New York USA - 10th February 2016 Vinitaly International Academy @Simply Italian Great Wines Americas Tour 2016, Miami Canada - 24th /25th February 2016 Vinitaly International Academy @Vancouver International Wine Festival, Vancouver China - 20th -23rd March 2016 Vinitaly China, Chengdu Italy - 1st -3rd April 2016 5 Star Wines, Verona Italy - 4th -8th April 2016 Vinitaly International Academy Certification Course, Verona Italy - 9th April 2016 OperaWine, Verona Italy - 10th -13th April 2016 Vinitaly, Verona USA - May 2016 (TBD) Taste of Hope, New York USA - 20th -23rd June 2016 FMI Connect, McCormick Place, Chicago USA - 26th -28th June 2016 Vinitaly International Academy @Summer Fancy Food, New York Shanghai - September 2016 (TBD) Vinitaly China, Shanghai Wine & Dine Festival Hong Kong - 10th -12th November 2016 Vinitaly Hong Kong, Hong Kong International Wine & Spirits Fair Russia - November 2016 (TBD) Vinitaly Russia, Moscow Italy - 6th -7th December 2016 wine2wine, Verona

39. What about China? 39

40. Academy 40

41. @VinitalyTour @StevieKim222

Giovani produttori piemontesi a confronto su mercati e consumatori del futuro | Torino, 22 marzo 2016 | Stevie Kim, Managing Director, Vinitaly International

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