The report of the first edition of Milano Sake Festival http://www.milanosakefestival.it

1. La Via del Sake - Associazione Culturale - Via Vespri Siciliani, 9 - 20146 Milano - http://www.laviadelsake.it info@laviadelsake.it
MILANO SAKE FESTIVAL 2014
!
“Opening the way of sake to Italy”

2. Why Milano?
Milano is a world fashion/trends capital and host city
of EXPO 2015 dedicated to nutrition.
!
Milano is the at the centre of the most important
italian food district (Parma, Reggio, Modena, Torino,
Barolo, Langhe, Garda) where the most important
italia foods are produced: Parmigiano, Parma ham,
Truffle, Olive oil, Red/White top wines, balsamic
vinegar…).
!
Milan institutions have proudly sponsored and
participated to Milano Sake Festival.
La Via del Sake - Associazione Culturale - Via Vespri Siciliani, 9 - 20146 Milano - http://www.laviadelsake.it info@laviadelsake.it

3. Milano Sake Festival 2014 in numbers
- 12 japanese kura and all top european importers/
distributors present
- More than 60 labels
- more than 700 participants
- more than 3.000 samples served
- more than 500 bottles sold
- hundreds of articles and blog posts
- 65 participants to ”invitation only” gala diner for
producers, distributors and VIP
- 15 panels, special tastings, events and movies
La Via del Sake - Associazione Culturale - Via Vespri Siciliani, 9 - 20146 Milano - http://www.laviadelsake.it info@laviadelsake.it

4. Media coverage: demystifying sake
All main italian (and also some japanese)
newspapers wrote about the Milano Sake
Festival, providing exhaustive information
about sake.
La Via del Sake - Associazione Culturale - Via Vespri Siciliani, 9 - 20146 Milano - http://www.laviadelsake.it info@laviadelsake.it
Click on the image to open link

5. Media coverage: demystifying sake
La Via del Sake - Associazione Culturale - Via Vespri Siciliani, 9 - 20146 Milano - http://www.laviadelsake.it info@laviadelsake.it
Click on the image to open link

6. Media coverage (Japan).
La Via del Sake - Associazione Culturale - Via Vespri Siciliani, 9 - 20146 Milano - http://www.laviadelsake.it info@laviadelsake.it
Click on the image to open link

7. Milano Sake Festival 2015…
- enlarge international team
- empower cooperation with japanese institutions
and associations
- explore japanese food culture in relation with sake
- widen participating kura and participant numbers
- a larger shop and a sake bar
- offer professional sake education
- engage the barman/mixologist community
La Via del Sake - Associazione Culturale - Via Vespri Siciliani, 9 - 20146 Milano - http://www.laviadelsake.it info@laviadelsake.it

8. Salute - 乾杯 - Kanpai.
La Via del Sake - Associazione Culturale - Via Vespri Siciliani, 9 - 20146 Milano - http://www.laviadelsake.it info@laviadelsake.it
La Via del Sake - 酒道イタリア
イタリア日本酒協会
Non profit cultural association for the
promotion and exchange of enogastronomic
culture between Japan and Italy.
!
http://www.laviadelsake.it
info@laviadelsake.it
Twitter: @LaViadelSake