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FRH Biennial Conference| Vicenza, Italy| 10 November 2016
Elena Paschinger | Creativelena.com | EuropeTour.tips
FRH Biennial Conference| Vicenza, Italy| 10 November 2016
Elena Paschinger | Creativelena.com | EuropeTour.tips
FRH Biennial Conference| Vicenza, Italy| 10 November 2016
Elena Paschinger | Creativelena.com | EuropeTour.tips
“Hymn to Jordan” goes viral
2 million Jordan
video views across
different platforms
Queen Rania of
Jordan shares the
video with millions
of her fans around
the world
Campaign launch:
Summer 2015
FRH Biennial Conference| Vicenza, Italy| 10 November 2016
Elena Paschinger | Creativelena.com | EuropeTour.tips
Social Media: Flirtatious, inspirational storytelling
led by digital influencers in a global market place.
FRH Biennial Conference| Vicenza, Italy| 10 November 2016
Elena Paschinger | Creativelena.com | EuropeTour.tips
Key Social Media Success Principles
• Message: Which channel for which audience?
• Reach & Response: Encourage Interaction,
include opinion leaders, engage with feedback
• Set targets & standards for measuring success
• Think Business, Long-Term & Innovation!
• #EuropeTour @EuropeTourTips
• Win-Win-Situation
FRH Biennial Conference| Vicenza, Italy| 10 November 2016
Elena Paschinger | Creativelena.com | EuropeTour.tips
VisitChurches.org.uk | #Champing
FRH Biennial Conference| Vicenza, Italy| 10 November 2016
Elena Paschinger | Creativelena.com | EuropeTour.tips
GNTB | #Luther2017
FRH Biennial Conference| Vicenza, Italy| 10 November 2016
Elena Paschinger | Creativelena.com | EuropeTour.tips
First
Austrian
Scything School
FRH Biennial Conference| Vicenza, Italy| 10 November 2016
Elena Paschinger | Creativelena.com | EuropeTour.tips
I hear and I forget
I see and I remember
I do and I understand.
Paradigm Shift  From Cultural to Creative Travel
FRH Biennial Conference| Vicenza, Italy| 10 November 2016
Elena Paschinger | Creativelena.com | EuropeTour.tips

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FRH Conference Social Media & Community Building Elena Paschinger_10112016

  • 1. FRH Biennial Conference| Vicenza, Italy| 10 November 2016 Elena Paschinger | Creativelena.com | EuropeTour.tips
  • 2. FRH Biennial Conference| Vicenza, Italy| 10 November 2016 Elena Paschinger | Creativelena.com | EuropeTour.tips
  • 3. FRH Biennial Conference| Vicenza, Italy| 10 November 2016 Elena Paschinger | Creativelena.com | EuropeTour.tips “Hymn to Jordan” goes viral 2 million Jordan video views across different platforms Queen Rania of Jordan shares the video with millions of her fans around the world Campaign launch: Summer 2015
  • 4. FRH Biennial Conference| Vicenza, Italy| 10 November 2016 Elena Paschinger | Creativelena.com | EuropeTour.tips Social Media: Flirtatious, inspirational storytelling led by digital influencers in a global market place.
  • 5. FRH Biennial Conference| Vicenza, Italy| 10 November 2016 Elena Paschinger | Creativelena.com | EuropeTour.tips Key Social Media Success Principles • Message: Which channel for which audience? • Reach & Response: Encourage Interaction, include opinion leaders, engage with feedback • Set targets & standards for measuring success • Think Business, Long-Term & Innovation! • #EuropeTour @EuropeTourTips • Win-Win-Situation
  • 6. FRH Biennial Conference| Vicenza, Italy| 10 November 2016 Elena Paschinger | Creativelena.com | EuropeTour.tips VisitChurches.org.uk | #Champing
  • 7. FRH Biennial Conference| Vicenza, Italy| 10 November 2016 Elena Paschinger | Creativelena.com | EuropeTour.tips GNTB | #Luther2017
  • 8. FRH Biennial Conference| Vicenza, Italy| 10 November 2016 Elena Paschinger | Creativelena.com | EuropeTour.tips First Austrian Scything School
  • 9. FRH Biennial Conference| Vicenza, Italy| 10 November 2016 Elena Paschinger | Creativelena.com | EuropeTour.tips I hear and I forget I see and I remember I do and I understand. Paradigm Shift  From Cultural to Creative Travel
  • 10. FRH Biennial Conference| Vicenza, Italy| 10 November 2016 Elena Paschinger | Creativelena.com | EuropeTour.tips