CONFERENZA DI PRESENTAZIONE | 50a Edizione Vinitaly | Roma, 16 marzo 2016 | S...Vinitaly International
CONFERENZA DI PRESENTAZIONE
50a Edizione Vinitaly
Roma, 16 marzo 2016
Stevie Kim | Managing Director, Vinitaly International @steviekim222, kim@veronafiere.it, media@vinitalytour.com
The document is a presentation about Italian wine given by Dr. Ian D'Agata, the Scientific Director of Vinitaly International Academy. It discusses how Italy is the largest wine producing country in the world, producing over 49 million hectoliters annually. It also outlines the diversity of Italian wines, with 20 regions, 330 DOC regions, and 73 DOCG regions using over 541 native grape varieties. Finally, it advertises an upcoming educational journey to Italy to learn more about the country's wines.
“GENOMA DEL CONSUMIDOR DEL VINO EN ESPAÑA”Vins CAT
El documento resume la situación actual del enoturismo en España según el Observatorio Español del Mercado del Vino. En 2010, hubo 1.4 millones de visitantes a bodegas asociadas con Rutas del Vino de España, un ligero aumento del 1.27% con respecto a 2009. El enoturismo atrae principalmente a turistas nacionales que viajan en grupo y eligen destinos basados en la calidad de los vinos y visitas a bodegas. Las Rutas más populares son Penedés y Marco de Jerez.
L’export vitivinicolo italiano è fortemente cresciuto in quest’ultimo ventennio a dimostrazione del grande appeal internazionale della nostra vitienologia. E’ cresciuta però anche la concorrenza sui mercati internazionali, sono aumentate le problematiche organizzative, si sono fortemente modificati i sistemi distributivi e la stessa rete di importazione si è decisamente evoluta in quest’ultimo quinquennio.
Tali evoluzioni stanno obbligando le imprese enologiche italiane a grandi sforzi organizzativi e ad aumentare fortemente la loro capacità di gestire la loro presenza sui mercati internazionali. Su come le imprese italiane del vino stanno affrontando queste profonde evoluzioni dell’export vitivinicolo a livello internazionale verterà il settimo seminario organizzato dalla Fondazione Mach che si terrà il 4 novembre 2016. Interverranno alcuni dei più autorevoli protagonisti della produzione vitienologica italiana in un confronto aperto sulle nuove vie per affrontare l’export italiano.
A moderare il convegno Stevie Kim , Managing Director di Vinitaly International
The document discusses promoting wine education in China. It notes that few Chinese regularly purchase wine and many salespeople have minimal wine knowledge. The document proposes that education can change Chinese mindsets about wine and allow salespeople to better explain wine diversity. It presents the author as an example of how education inspired them and argues that education is a long-term marketing strategy to increase wine appreciation and consumption in China.
Este documento presenta los objetivos y metodología de un estudio sobre el consumidor español de vino realizado en 2009. El estudio tuvo una fase cualitativa con grupos de discusión para identificar actitudes y comportamientos, y una fase cuantitativa con una muestra de 1,992 consumidores para obtener datos estadísticos y segmentar a los consumidores. El documento detalla los valores y aspiraciones de los consumidores españoles identificados en la investigación, como la familia, la salud, la amistad y el amor.
1) The Wine and Spirit Education Trust (WSET) provides wine and spirits education qualifications around the world, including in China.
2) WSET has seen rapid growth in the number of students in mainland China, growing from around 5,000 students in 2010 to over 35,000 students in 2016.
3) WSET's CEO Ian Harris believes that education is the most important driver for growth in any wine and spirits market, and cites the example of Italy where education has benefited the wine industry over the last 40 years.
CONFERENZA DI PRESENTAZIONE | 50a Edizione Vinitaly | Roma, 16 marzo 2016 | S...Vinitaly International
CONFERENZA DI PRESENTAZIONE
50a Edizione Vinitaly
Roma, 16 marzo 2016
Stevie Kim | Managing Director, Vinitaly International @steviekim222, kim@veronafiere.it, media@vinitalytour.com
The document is a presentation about Italian wine given by Dr. Ian D'Agata, the Scientific Director of Vinitaly International Academy. It discusses how Italy is the largest wine producing country in the world, producing over 49 million hectoliters annually. It also outlines the diversity of Italian wines, with 20 regions, 330 DOC regions, and 73 DOCG regions using over 541 native grape varieties. Finally, it advertises an upcoming educational journey to Italy to learn more about the country's wines.
“GENOMA DEL CONSUMIDOR DEL VINO EN ESPAÑA”Vins CAT
El documento resume la situación actual del enoturismo en España según el Observatorio Español del Mercado del Vino. En 2010, hubo 1.4 millones de visitantes a bodegas asociadas con Rutas del Vino de España, un ligero aumento del 1.27% con respecto a 2009. El enoturismo atrae principalmente a turistas nacionales que viajan en grupo y eligen destinos basados en la calidad de los vinos y visitas a bodegas. Las Rutas más populares son Penedés y Marco de Jerez.
L’export vitivinicolo italiano è fortemente cresciuto in quest’ultimo ventennio a dimostrazione del grande appeal internazionale della nostra vitienologia. E’ cresciuta però anche la concorrenza sui mercati internazionali, sono aumentate le problematiche organizzative, si sono fortemente modificati i sistemi distributivi e la stessa rete di importazione si è decisamente evoluta in quest’ultimo quinquennio.
Tali evoluzioni stanno obbligando le imprese enologiche italiane a grandi sforzi organizzativi e ad aumentare fortemente la loro capacità di gestire la loro presenza sui mercati internazionali. Su come le imprese italiane del vino stanno affrontando queste profonde evoluzioni dell’export vitivinicolo a livello internazionale verterà il settimo seminario organizzato dalla Fondazione Mach che si terrà il 4 novembre 2016. Interverranno alcuni dei più autorevoli protagonisti della produzione vitienologica italiana in un confronto aperto sulle nuove vie per affrontare l’export italiano.
A moderare il convegno Stevie Kim , Managing Director di Vinitaly International
The document discusses promoting wine education in China. It notes that few Chinese regularly purchase wine and many salespeople have minimal wine knowledge. The document proposes that education can change Chinese mindsets about wine and allow salespeople to better explain wine diversity. It presents the author as an example of how education inspired them and argues that education is a long-term marketing strategy to increase wine appreciation and consumption in China.
Este documento presenta los objetivos y metodología de un estudio sobre el consumidor español de vino realizado en 2009. El estudio tuvo una fase cualitativa con grupos de discusión para identificar actitudes y comportamientos, y una fase cuantitativa con una muestra de 1,992 consumidores para obtener datos estadísticos y segmentar a los consumidores. El documento detalla los valores y aspiraciones de los consumidores españoles identificados en la investigación, como la familia, la salud, la amistad y el amor.
1) The Wine and Spirit Education Trust (WSET) provides wine and spirits education qualifications around the world, including in China.
2) WSET has seen rapid growth in the number of students in mainland China, growing from around 5,000 students in 2010 to over 35,000 students in 2016.
3) WSET's CEO Ian Harris believes that education is the most important driver for growth in any wine and spirits market, and cites the example of Italy where education has benefited the wine industry over the last 40 years.
This document summarizes information about a major wine and food exhibition in China called CFDF that occurs twice yearly. It discusses the exhibition's history since 1955, location in Guangzhou, typical attendance numbers of over 400,000 visitors primarily from mainland China, and exhibitors from over 40 countries. The document also outlines factors importers consider when choosing wines and functions the exhibition serves for attendees in areas like trading, brand promotion, and maintaining industry connections.
This document discusses Alvin Huang, founder and CEO of Vinehoo, a Chinese wine social media and flash sales platform. It provides an overview of Vinehoo, including its business model of connecting consumers and winemakers through social networking, online tastings, and flash sales. Data is presented showing Vinehoo's growth from 2010 to 2013, with forecasts of continued growth and expansion. Benefits to both consumers and business partners are highlighted.
The document discusses wine consumption trends in Asia and Hong Kong. It notes that worldwide wine consumption grew 3.26% between 2008-2015. Asian consumption is forecasted to grow the most between 2013-2017 at 22.84%, while European consumption is expected to fall slightly. Specifically in Greater China, China and Hong Kong consumed over 155 million cases of red wine in 2013, a 136% increase from 2008. Hong Kong serves as a wine hub due to its duty free status, stable economy, and role in trading wine between China and other markets.
This document discusses the importance of social media and blogging for wine marketing. It provides statistics from a Technorati report that found blogs to be the third most influential digital resource when making purchases. The report also found that nearly two-thirds of influencers make money from blogging, though most make less than $10,000 per year. It includes quotes from wine marketer Alfonso Cevola about why he blogs about Italian wine.
This document discusses the importance of social media marketing for the wine industry. It provides statistics on social media usage among different generations and data on how social media influences wine purchases. Specific grape varieties, regions, and wineries are ranked by their mentions on social media over the past 12 months. The key message is that social media is increasingly important for connecting with consumers and driving wine sales.
This document discusses a digital media technology and wine series event on social media marketing and wine. The event featured several speakers on the topics of using social media and e-commerce for wine marketing in China, including Alfonso Cevola from Glazer's wine and Alder Yarrow from Vinography. It also provided an introduction to NewFood Magazine China and examined the real wine market and solutions for combining online and offline efforts in China.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Social media is increasingly being used to promote wine. Vinitaly International's managing director Stevie Kim discussed how social media can be leveraged by the wine industry at an event called "Social Media Week." The event focused on how wine producers and sellers can utilize platforms like Twitter to their advantage by engaging customers and building their brands online.
Wine Opinions Vinitaly Survey: preliminary findings to Italian Wines and Amer...Vinitaly International
This survey from Wine Opinions summarizes preliminary findings from a survey of over 1,400 American wine consumers about their familiarity with and purchase habits regarding Italian wines. Some key findings include:
- Italian wines are frequently purchased, with 30% purchasing them frequently and 34% making several purchases in the past year.
- Younger consumers aged 20-30 are more familiar with Italian wines and purchase them more often than older consumers.
- Popular Italian wine varieties that consumers are most familiar with and have tried include Chianti, Pinot Grigio, and Prosecco. Less known varieties include Aglianico and Greco di Tufo.
Giovani produttori piemontesi a confronto su mercati e consumatori del futuro...Vinitaly International
Giovani produttori piemontesi a confronto su mercati e consumatori del futuro
Torino, 22 marzo 2016
Stevie Kim | Managing Director, Vinitaly International
@steviekim222, kim@veronafiere.it @VinitalyTour, media@vinitalytour.com
Building brand loyalty in wine - May 23rd, 2012Vins CAT
This document discusses building brand loyalty in the wine industry. It outlines that brands must have authenticity, authority, friendliness, status, loyalty, irreverence, and conscience to be effective. Brand positioning should communicate emotional and rational benefits to turn desire into action. Building loyalty is about relevance and knowing what is important to consumers, such as value for money and consistency. Communicating the brand through labels can influence expected price, with traditional labels expected to be higher priced.
Roma, 16 marzo 2017
Conferenza di presentazione della 51esima edizione di Vinitaly. Stevie Kim introduce le attività di Vinitaly International.
Per vedere le attività del 2016 cliccare su questo video: https://www.youtube.com/watch?v=mMFoTJ9Qb4U
"L'Arte dello Storytelling del Vino" by Attilio Scienza (Taormina Gourmet 201...Vinitaly International
"L'Arte dello Storytelling del Vino" by Attilio Scienza
In this talk Vinitaly International Academy Chief Scientist Prof. Attilio Scienza discusses interdisciplinary modes of storytelling applied to the wine world.
This presentation was delivered by Prof. Attilio Scienza during the 2019 edition of Taormina Gourmet, in Taormina, Sicily (October 22nd - 31st).
"L'Origine dei Vitigni" by Attilio Scienza (Taormina Gourmet 2019 - VIA Incom...Vinitaly International
In this presentation, Vinitaly International Academy Chief Scientist Attilio Scienza discusses how vine genetics and DNA research operate to trace the origin of grapes. This presentation was delivered by Prof. Attilio Scienza during the 2019 edition of Taormina Gourmet, in Taormina, Sicily (October 22nd - 31st).
"Mount Etna and its wines" by Attilio Scienza (Taormina Gourmet 2019 - VIA In...Vinitaly International
In this presentation, Vinitaly International Academy Chief Scientist discusses the impact of Mount Etna in Taormina, Sicily, on local viticulture. The talk explores the impact of volcanic soils on viticulture, local grape varieties such as Minnella, Carricante, Nerello Mascalese, Nerello Cappuccio, Catarratto, and the wines deriving from them.
This presentation was delivered by Prof. Attilio Scienza during the 2019 edition of Taormina Gourmet, in Taormina, Sicily (October 22nd - 31st).
"La Vigna di Leonardo: Cronaca di Una Scoperta" by Attilio Scienza (Taormina ...Vinitaly International
"La Vigna di Leonardo: Cronaca di Una Scoperta" by Attilio Scienza (Vinitaly International Academy Chief Scientist).
In this talk, Attilio Scienza discusses the discovery and retrieval of Leonardo Da Vinci's vineyard in Milan. This presentation was delivered by Prof. Attilio Scienza during the 2019 edition of Taormina Gourmet, in Taormina, Sicily (October 22nd - 31st).
VIA Field Trip to Bolgheri - Prof. Attilio Scienza: Viticultural Models, Blen...Vinitaly International
26-28 September 2019, Bolgheri, Tuscany
Prof. Attilio Scienza
Viticultural Models, Blends, Grape Varieties, Complantation
Guado al Melo’s CRISEO and JASSARTE
World viticulture has been characterized by a great diversity in climate and terroirs. Through climatic cycles which characterized viticulture in the last 1,000 years, very original viticultural expression developed. The terminology for these is “viticultural model. Even if environmental conditions are the most important ones, cultural aspects nonetheless also had some weight in the selection of a certain “viticultural model”. The foundations of all these models are territory-based viticulture and grape-based viticulture. The basic criteria in deciding which vines must be grown in the same vineyard is climate. In the examples which will be illustrated in this presentation, a fundamental distinction has been made between continental climates and mediterranean climates: in the first case, temperatures can be limiting factors, whereas in the second case rain frequency can also influence the selection of either one vine only so that it can be best adapted to a temperate-cold climate or several vines which will allow a more varied compositional structure in sugar, acidity, color, aromas in order to produce complex wines that are more suitable for ageing. In Italy, viticultural models in the Northern regions are affected by both climate and cultural aspects and feature predominantly single-varietal wines (with the exception of Valpolicella), whereas in the centre of Italy, these models are plurivarietal. In the South of Italy and the islands, the tradition is characterized by the production of wines for blending to correct the weaker Northern wines: hence, the consequence of this tradition has been the choice of single-varietal cultivation in order to maximize alcohol and color contents. In the New World, the various viticultural regions used the name of the grape variety a lot in their communication and developed mostly single-varietal vineyards, choosing also a guiding vine for their viticulture. Why is complantation—a term used to define the composition of a vineyard with several vines that are often vinified together—is back in fashion? Because it represents an effective tool to mitigate the dramatic effects of climate change and to facilitate the production of wines that naturally have a great ageing potential and complex flavor and aromatic profiles without the necessity of using corrective enological techniques. Criseo and Jassarte, which are produced at Guado al Melo and are getting increasingly more attention from consumers, are an example of this viticultural model.
This document summarizes information about a major wine and food exhibition in China called CFDF that occurs twice yearly. It discusses the exhibition's history since 1955, location in Guangzhou, typical attendance numbers of over 400,000 visitors primarily from mainland China, and exhibitors from over 40 countries. The document also outlines factors importers consider when choosing wines and functions the exhibition serves for attendees in areas like trading, brand promotion, and maintaining industry connections.
This document discusses Alvin Huang, founder and CEO of Vinehoo, a Chinese wine social media and flash sales platform. It provides an overview of Vinehoo, including its business model of connecting consumers and winemakers through social networking, online tastings, and flash sales. Data is presented showing Vinehoo's growth from 2010 to 2013, with forecasts of continued growth and expansion. Benefits to both consumers and business partners are highlighted.
The document discusses wine consumption trends in Asia and Hong Kong. It notes that worldwide wine consumption grew 3.26% between 2008-2015. Asian consumption is forecasted to grow the most between 2013-2017 at 22.84%, while European consumption is expected to fall slightly. Specifically in Greater China, China and Hong Kong consumed over 155 million cases of red wine in 2013, a 136% increase from 2008. Hong Kong serves as a wine hub due to its duty free status, stable economy, and role in trading wine between China and other markets.
This document discusses the importance of social media and blogging for wine marketing. It provides statistics from a Technorati report that found blogs to be the third most influential digital resource when making purchases. The report also found that nearly two-thirds of influencers make money from blogging, though most make less than $10,000 per year. It includes quotes from wine marketer Alfonso Cevola about why he blogs about Italian wine.
This document discusses the importance of social media marketing for the wine industry. It provides statistics on social media usage among different generations and data on how social media influences wine purchases. Specific grape varieties, regions, and wineries are ranked by their mentions on social media over the past 12 months. The key message is that social media is increasingly important for connecting with consumers and driving wine sales.
This document discusses a digital media technology and wine series event on social media marketing and wine. The event featured several speakers on the topics of using social media and e-commerce for wine marketing in China, including Alfonso Cevola from Glazer's wine and Alder Yarrow from Vinography. It also provided an introduction to NewFood Magazine China and examined the real wine market and solutions for combining online and offline efforts in China.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Social media is increasingly being used to promote wine. Vinitaly International's managing director Stevie Kim discussed how social media can be leveraged by the wine industry at an event called "Social Media Week." The event focused on how wine producers and sellers can utilize platforms like Twitter to their advantage by engaging customers and building their brands online.
Wine Opinions Vinitaly Survey: preliminary findings to Italian Wines and Amer...Vinitaly International
This survey from Wine Opinions summarizes preliminary findings from a survey of over 1,400 American wine consumers about their familiarity with and purchase habits regarding Italian wines. Some key findings include:
- Italian wines are frequently purchased, with 30% purchasing them frequently and 34% making several purchases in the past year.
- Younger consumers aged 20-30 are more familiar with Italian wines and purchase them more often than older consumers.
- Popular Italian wine varieties that consumers are most familiar with and have tried include Chianti, Pinot Grigio, and Prosecco. Less known varieties include Aglianico and Greco di Tufo.
Giovani produttori piemontesi a confronto su mercati e consumatori del futuro...Vinitaly International
Giovani produttori piemontesi a confronto su mercati e consumatori del futuro
Torino, 22 marzo 2016
Stevie Kim | Managing Director, Vinitaly International
@steviekim222, kim@veronafiere.it @VinitalyTour, media@vinitalytour.com
Building brand loyalty in wine - May 23rd, 2012Vins CAT
This document discusses building brand loyalty in the wine industry. It outlines that brands must have authenticity, authority, friendliness, status, loyalty, irreverence, and conscience to be effective. Brand positioning should communicate emotional and rational benefits to turn desire into action. Building loyalty is about relevance and knowing what is important to consumers, such as value for money and consistency. Communicating the brand through labels can influence expected price, with traditional labels expected to be higher priced.
Roma, 16 marzo 2017
Conferenza di presentazione della 51esima edizione di Vinitaly. Stevie Kim introduce le attività di Vinitaly International.
Per vedere le attività del 2016 cliccare su questo video: https://www.youtube.com/watch?v=mMFoTJ9Qb4U
"L'Arte dello Storytelling del Vino" by Attilio Scienza (Taormina Gourmet 201...Vinitaly International
"L'Arte dello Storytelling del Vino" by Attilio Scienza
In this talk Vinitaly International Academy Chief Scientist Prof. Attilio Scienza discusses interdisciplinary modes of storytelling applied to the wine world.
This presentation was delivered by Prof. Attilio Scienza during the 2019 edition of Taormina Gourmet, in Taormina, Sicily (October 22nd - 31st).
"L'Origine dei Vitigni" by Attilio Scienza (Taormina Gourmet 2019 - VIA Incom...Vinitaly International
In this presentation, Vinitaly International Academy Chief Scientist Attilio Scienza discusses how vine genetics and DNA research operate to trace the origin of grapes. This presentation was delivered by Prof. Attilio Scienza during the 2019 edition of Taormina Gourmet, in Taormina, Sicily (October 22nd - 31st).
"Mount Etna and its wines" by Attilio Scienza (Taormina Gourmet 2019 - VIA In...Vinitaly International
In this presentation, Vinitaly International Academy Chief Scientist discusses the impact of Mount Etna in Taormina, Sicily, on local viticulture. The talk explores the impact of volcanic soils on viticulture, local grape varieties such as Minnella, Carricante, Nerello Mascalese, Nerello Cappuccio, Catarratto, and the wines deriving from them.
This presentation was delivered by Prof. Attilio Scienza during the 2019 edition of Taormina Gourmet, in Taormina, Sicily (October 22nd - 31st).
"La Vigna di Leonardo: Cronaca di Una Scoperta" by Attilio Scienza (Taormina ...Vinitaly International
"La Vigna di Leonardo: Cronaca di Una Scoperta" by Attilio Scienza (Vinitaly International Academy Chief Scientist).
In this talk, Attilio Scienza discusses the discovery and retrieval of Leonardo Da Vinci's vineyard in Milan. This presentation was delivered by Prof. Attilio Scienza during the 2019 edition of Taormina Gourmet, in Taormina, Sicily (October 22nd - 31st).
VIA Field Trip to Bolgheri - Prof. Attilio Scienza: Viticultural Models, Blen...Vinitaly International
26-28 September 2019, Bolgheri, Tuscany
Prof. Attilio Scienza
Viticultural Models, Blends, Grape Varieties, Complantation
Guado al Melo’s CRISEO and JASSARTE
World viticulture has been characterized by a great diversity in climate and terroirs. Through climatic cycles which characterized viticulture in the last 1,000 years, very original viticultural expression developed. The terminology for these is “viticultural model. Even if environmental conditions are the most important ones, cultural aspects nonetheless also had some weight in the selection of a certain “viticultural model”. The foundations of all these models are territory-based viticulture and grape-based viticulture. The basic criteria in deciding which vines must be grown in the same vineyard is climate. In the examples which will be illustrated in this presentation, a fundamental distinction has been made between continental climates and mediterranean climates: in the first case, temperatures can be limiting factors, whereas in the second case rain frequency can also influence the selection of either one vine only so that it can be best adapted to a temperate-cold climate or several vines which will allow a more varied compositional structure in sugar, acidity, color, aromas in order to produce complex wines that are more suitable for ageing. In Italy, viticultural models in the Northern regions are affected by both climate and cultural aspects and feature predominantly single-varietal wines (with the exception of Valpolicella), whereas in the centre of Italy, these models are plurivarietal. In the South of Italy and the islands, the tradition is characterized by the production of wines for blending to correct the weaker Northern wines: hence, the consequence of this tradition has been the choice of single-varietal cultivation in order to maximize alcohol and color contents. In the New World, the various viticultural regions used the name of the grape variety a lot in their communication and developed mostly single-varietal vineyards, choosing also a guiding vine for their viticulture. Why is complantation—a term used to define the composition of a vineyard with several vines that are often vinified together—is back in fashion? Because it represents an effective tool to mitigate the dramatic effects of climate change and to facilitate the production of wines that naturally have a great ageing potential and complex flavor and aromatic profiles without the necessity of using corrective enological techniques. Criseo and Jassarte, which are produced at Guado al Melo and are getting increasingly more attention from consumers, are an example of this viticultural model.
VIA Field Trip to Bolgheri - Prof. Attilio Scienza: Bolgheri and its Signatur...Vinitaly International
26-28 September 2019, Bolgheri, Tuscany
Prof. Attilio Scienza
BOLGHERI AND ITS SIGNATURE WINES: THE STORY OF A SMALL TERRITORY AND ITS WINES
Bolgheri can be defined the home land of “Supertuscan” wines. The man behind the great revolution is Mario Incisa della Rocchetta, who had the intuition that Bolgheri had a vocation for the iconic French grape varieties Cabernet and Merlot; so he copied Bordeaux’s viticultural techniques, which were culturally very innovative at that time in Italy, and also introduced the use of barrique in the cellar. The legendary Sassicaia gained its official acclaim in 1978, when the wine magazine “Decanter” published the results of a comparative tasting of Cabernet wines in the world; at that tasting Sassicaia won the highest recognition. Afterwards, Sassicaia’s 1985 vintage competed in a tasting organized by Grand Jury Européen, with Bordeaux’s Grands Crus, obtaining again the highest recognition. That vintage, however, wasn’t an isolated case, and starting from the 1990s, Sassicaia was joined by numerous other vintages from other wineries in the area that had also obtained prestigious international recognition. Climate conditions play a decisive role in the delicacy of Bolgheri wines. As such, most of the Bolgheri vineyards are in a great natural amphitheatre which opens up towards the sea but it is sheltered by the hills leading to Monti Metalliferi. This particular orographic condition is responsible for a considerable difference in temperature from day to night, that contributes to enhance the grapes’ aromatic assets. These factors affect the breezes, or winds which have a thermic origin and are, therefore, the result of different temperature variations coming from the sea rather than from the land. Soil is also crucial for these wines. The area is located on a soil which dates back to the Pliocenic era, that formed 5 million years ago; upon this layer, large terraces of marine and eolic origin formed, which are characterized by different geologic characteristics: a lower terrace, between 20 and 35 meters on the sea level, and an upper terrace, between 35 and 130 meters on the sea level. The further we go from the sea and the higher in altitude, the percentage of sand decreases and the percentage of calcareous and clayey soil increases, and we found for instance the ancient marine sediments. All these elements together throughout time gave origin to very varied environments in an enclosed space, and this is the real and original asset of this territory. The oldest soils are made of schistoid flysch from the Eocene which characterize the highest spots of the appellation.
GUADO AL MELO was born in 1999 from Caterina and Attilio Scienza, who come from wine growing families from Trentino-Alto Adige. The vineyard in the lower part is located at the foot of the Segalari hill and develops along the Bolgheri Fossa. The initial size of the estate was of approximately 10 hectares. The winery was completed
Irpinia represents the winemaking heritage of one of the most interesting and authentic provinces of Southern Italy. "WI-FI - Wines from Irpinia" is the fil rouge that links the province of Avellino to Vinitaly International Academy, to present to the VIA world a rich territory with its three Docg (Fiano di Avellino, Greco di Tufo and Taurasi) and numerous others appellations of excellence. This seminar cum tasting was held during Vinitaly 2019 in Verona, Italy, in collaboration with WI-FI Wines from Irpinia association and Vinitaly International Academy.
Native Grape Odyssey: "The progeny of Sangiovese: Gaglioppo, Frappato, Nerell...Vinitaly International
The document discusses a campaign financed by the European Union to promote high quality agricultural products from the EU. It announces two seminars on Italian grape varieties and wines - one on the progeny of Sangiovese including Gaglioppo, Frappato, Nerello Mascalese and Foglia Tonda grapes, and another on old vines of Italy. Both seminars will take place in Verona and feature European experts discussing the genetic history and wine examples of these indigenous Italian varieties.
This tasting explores wines made from old vines which are more than 100 years old and ungrafted. The production areas featured in this tasting are: Trentino Alto Adige, Veneto, Sardinia, Campania, Sicily, and Valle d'Aosta.
Prof. Attilio Scienza - Lynne Sherriff MW
Veronafiere together with Vinitaly and with the contribution of leading magazine “Wine Spectator” are proud to present OperaWine, "Finest Italian Wines: 100 Great Producers selected by Wine Spectator", 2019 edition.
OperaWine offers international wine professionals the opportunity to taste and get to know the best Italian wines presented by Italy’s 100 greatest producers according to Wine Spectator.
"Native Grape Odyssey - Europe. Quality. Wine." is an educational project aiming to educate the spokespeople of European wine in the world, aware of its distinctive features today, its origins and its evolution over time. This presentation was held in Verona, Italy, on April 6th, 2019, in front of buyers and wine lovers from Canada, Japan and Russia.
Stevie Kim - L'importanza di essere ambasciatore del vino italiano nel mondoVinitaly International
Seminario di venerdì 1 marzo 2019 nell'ambito del progetto PoViEno dell'Università del Salento. Stevie Kim - Managing Director di Vinitaly International - spiega l'importanza degli ambasciatori del vino nel mondo e l'impegno della Vinitaly International Academy nella formazione di queste figure professionali. La conferenza è organizzata dall'Ateneo in collaborazione con Regione Puglia e Assoenologi.
The document appears to be a program for the Wine2wine 2018 conference held in Verona, Italy from November 26-27, 2018. It thanks the Italian Trade Agency for collaborating to promote Italian wine internationally. It provides an agenda of sessions and speakers for the conference, highlights new features including livestreaming and a networking area, and provides logistical details on the conference app.
This document appears to be the agenda for a 2018 press conference celebrating the 40th anniversary of Wine Spectator's iconic Coperine tasting event in Italy. It lists the dates and locations of past Coperine events from 1978 to 2018 and includes names and titles of speakers from Wine Spectator, Vinitaly International, Veronafiere, E. & J. Gallo Winery, and Unicredit Banca.
Barbara Philips MW | British Columbia Wine Market @ VINITALY 2018 Vinitaly International
Here is the presentation "Destination Canada, a chance for Italian wines. A meet-up with the Canadian trade monopolies" during VINITALY 2018 @ wine2digital, Verona, Italy.
Here is the presentation "Destination Canada, a chance for Italian wines. A meet-up with the Canadian trade monopolies" during VINITALY 2018 @ wine2digital, Verona, Italy.
Here is the presentation "Destination Canada, a chance for Italian wines. A meet-up with the Canadian trade monopolies" during VINITALY 2018 @ wine2digital, Verona, Italy.
Here is the presentation "Destination Canada, a chance for Italian wines. A meet-up with the Canadian trade monopolies" during VINITALY 2018 @ wine2digital, Verona, Italy.
Here is the presentation "Destination Canada, a chance for Italian wines. A meet-up with the Canadian trade monopolies" during VINITALY 2018 @ wine2digital, Verona, Italy.
4. 渠道 CHANNELS
TRANDITION CHANNEL
- Importer/Agent (B2B: DISTRIBUTORS, HORECA, GROUP
BUYERS, RETAILERS)
- (B2C: FINAL CONSUMERS)
NEW CHANNEL
On line business
O2O/B2C: BUILD UP PLATFORM, USE A EXISTING PLATFORM
5. 传统衰减
Tradition Decay
区域扩张
Regional Expansion
高加价率
Price markup
反馈缓慢
Reaction Slow
体系混乱
Channel Incontrollable
高性价比
High price quality
高流通率
Fast circulation
计划 & 便利
Plan & Convenient
高效扁平
Efficient & Flat
Producer
Municipal
Distributor
Terminal
Dealer
Consumer
Provincial
Distributor
Traders
B2C
B2C
Traders
Store
B2C
O2O
Condition
现时形势