The document discusses what defines a "Fine Wine" and lists several potential criteria such as having a consistent history, provenance, being hand-crafted, critically acclaimed, having family heritage, being rare or limited, ethically produced, beautiful, and part of a desirable culture. It also notes that consumers see heritage, provenance, being handcrafted, and critical acclaim as the most important factors. Finally, it states that time is the key dimension for what makes a wine considered "Fine".
This document summarizes differences between Old World and New World wine production. It discusses how Old World wines focus on quality, family vineyards, and regional traditions, while New World wines emphasize large-scale production, technology, branding and marketing. It provides examples of California pioneers like Robert Mondavi who brought a New World, science-based approach. It also summarizes the influential 1976 Judgment of Paris tasting where California wines bested French wines in a blind tasting.
Mike Kozak of Cormark Securities Inc. report on the exciting new high-grade discovery in the Athabasca Basin - The Patterson Lake South. The Patterson Lake South (“PLS”) project is a 50/50 JV between
Alpha Minerals Inc. (AMW-TSXV) and Fission Uranium Corp. (FCUTSXV)
located in the southwest Athabasca Basin in Northern
Saskatchewan. The assay results on discovery holes, PLS12-022,
and PLS12-024 were released in December last year, with
intersections of 8.5m @ 1.07% U3O8 and 18.0m @ 1.78% U3O8
respectively, both within very close proximity to surface. These
were then followed up by step-out results earlier this year including
34m @ 4.92% U3O8 (PLS13-038) and 49.5m @ 6.26% U3O8
(PLS13-053).
If you’re in the business of selling wine, you probably have -- or are seriously considering -- a wine club. Reaching your customers directly with automatic shipments of wine is a great way to build your business and your profitability.
In this free 30-minute webinar, we will explore the best ways to build your wine club and share proven strategies for making your club attractive to your best customers. We'll also review the key components of a successful wine club and tips for continued success once your club grows.
- Almaden Minerals produced a positive preliminary economic assessment for its Ixtaca gold-silver project in Mexico, outlining it as a sizable producer with attractive economics.
- The PEA shows strong economics even at lower metal price forecasts, with an after-tax IRR of 17% at $1,200/oz gold and $20/oz silver.
- Higher capital costs were outlined due to choosing to produce doré bars rather than concentrate, but this eliminates smelting charges and provides financing flexibility through royalty sales.
- The analyst maintains a "Buy" rating and increases the target price to C$2.80 per share based on the reduced risk from the completed PEA.
The document discusses strategies for selling wine online. It notes that having an online presence is important for branding, connecting with customers and journalists, and selling wine. Specifically, it recommends that wineries start with a basic website and social media profiles to begin sharing their stories and building connections with potential buyers.
This document provides an overview and analysis of Chateau Minuty wine and its strategy to enter the US market. It discusses Minuty's history in France since 1930 and its reputation for quality Provençal wines. A PESTEL analysis examines the political, economic, social, technological, ecological factors affecting the global wine industry. A SWOT analysis evaluates Minuty's strengths, weaknesses, opportunities and threats in the US. Key points include its positive reputation in France but lack of brand recognition in the US. The document then outlines Minuty's products, revenues, target customer personas in the US, competitors, and marketing mix including price strategies, communication plan, and a new "La Provence" sub-brand to enter the
The document discusses what defines a "Fine Wine" and lists several potential criteria such as having a consistent history, provenance, being hand-crafted, critically acclaimed, having family heritage, being rare or limited, ethically produced, beautiful, and part of a desirable culture. It also notes that consumers see heritage, provenance, being handcrafted, and critical acclaim as the most important factors. Finally, it states that time is the key dimension for what makes a wine considered "Fine".
This document summarizes differences between Old World and New World wine production. It discusses how Old World wines focus on quality, family vineyards, and regional traditions, while New World wines emphasize large-scale production, technology, branding and marketing. It provides examples of California pioneers like Robert Mondavi who brought a New World, science-based approach. It also summarizes the influential 1976 Judgment of Paris tasting where California wines bested French wines in a blind tasting.
Mike Kozak of Cormark Securities Inc. report on the exciting new high-grade discovery in the Athabasca Basin - The Patterson Lake South. The Patterson Lake South (“PLS”) project is a 50/50 JV between
Alpha Minerals Inc. (AMW-TSXV) and Fission Uranium Corp. (FCUTSXV)
located in the southwest Athabasca Basin in Northern
Saskatchewan. The assay results on discovery holes, PLS12-022,
and PLS12-024 were released in December last year, with
intersections of 8.5m @ 1.07% U3O8 and 18.0m @ 1.78% U3O8
respectively, both within very close proximity to surface. These
were then followed up by step-out results earlier this year including
34m @ 4.92% U3O8 (PLS13-038) and 49.5m @ 6.26% U3O8
(PLS13-053).
If you’re in the business of selling wine, you probably have -- or are seriously considering -- a wine club. Reaching your customers directly with automatic shipments of wine is a great way to build your business and your profitability.
In this free 30-minute webinar, we will explore the best ways to build your wine club and share proven strategies for making your club attractive to your best customers. We'll also review the key components of a successful wine club and tips for continued success once your club grows.
- Almaden Minerals produced a positive preliminary economic assessment for its Ixtaca gold-silver project in Mexico, outlining it as a sizable producer with attractive economics.
- The PEA shows strong economics even at lower metal price forecasts, with an after-tax IRR of 17% at $1,200/oz gold and $20/oz silver.
- Higher capital costs were outlined due to choosing to produce doré bars rather than concentrate, but this eliminates smelting charges and provides financing flexibility through royalty sales.
- The analyst maintains a "Buy" rating and increases the target price to C$2.80 per share based on the reduced risk from the completed PEA.
The document discusses strategies for selling wine online. It notes that having an online presence is important for branding, connecting with customers and journalists, and selling wine. Specifically, it recommends that wineries start with a basic website and social media profiles to begin sharing their stories and building connections with potential buyers.
This document provides an overview and analysis of Chateau Minuty wine and its strategy to enter the US market. It discusses Minuty's history in France since 1930 and its reputation for quality Provençal wines. A PESTEL analysis examines the political, economic, social, technological, ecological factors affecting the global wine industry. A SWOT analysis evaluates Minuty's strengths, weaknesses, opportunities and threats in the US. Key points include its positive reputation in France but lack of brand recognition in the US. The document then outlines Minuty's products, revenues, target customer personas in the US, competitors, and marketing mix including price strategies, communication plan, and a new "La Provence" sub-brand to enter the
- Guido Berlucchi & Co. SpA is one of Italy's leading sparkling wine producers and is facing increased competition in a stable market.
- The executive committee is developing a new 3-year marketing plan to open a new growth path for the company.
- Direct competitors in the US market include JCB by Jean–Charles Boisset from Burgundy, France and Toso Brut from Mendoza, Argentina, which are similar in taste and price to Berlucchi wines.
The document provides information about the China International Alcoholic Drinks Expo 2010 event. Some key details:
- It will be held July 9-11, 2010 in Beijing, China at the China International Exhibition Center.
- The 2019 expo hosted over 25,000 professional visitors and over 370 exhibitors from 30 countries.
- The expo is a premier event for the wine and spirits industry in Asia, organized by the China Alcoholic Drinks Industry Association.
- It features industry speakers, competitions, exhibitions of products/packaging and provides a platform for participants from China and overseas.
Giovani produttori piemontesi a confronto su mercati e consumatori del futuro...Vinitaly International
Giovani produttori piemontesi a confronto su mercati e consumatori del futuro
Torino, 22 marzo 2016
Stevie Kim | Managing Director, Vinitaly International
@steviekim222, kim@veronafiere.it @VinitalyTour, media@vinitalytour.com
This document provides information about 30 tech and startup events taking place across Europe in 2019-2020. It summarizes each event's details such as date, location, description, and ticket information. The document is intended to help readers find startup events that suit their needs and save time navigating the various event options. It encourages attendees to plan ahead, schedule meetings, and be proactive to get the most value from their event participation.
The global wine market faces challenges of oversupply, fragmentation, and changing consumer behavior. Global wine production has increased from 25 billion liters in 2000 to the same level in 2012, coming from more sources. The wine industry is fragmented with no concentration in production or offerings. Consumer behavior is also fragmented, with more people drinking less alcohol. Opportunities exist in emerging markets, online sales, and on-premise consumption. The wine industry must adapt to growing diversity in global consumption trends.
30 Lessons for Marketing Italian BrandsRobert Joseph
Reka Haros, Rebecca Hopkins, Cathy Huyghe, Robert Joseph and Damien Wilson offer insight during a Vinitaly session, into the most effective ways to sell Italian wines, especially, but not only, in the US market. The 30 lessons cover packaging, website design, advertising, PR and social media.
We meant to get this gigantic presentation* out on our two year anniversary of being in business. It is a combination of the things we are most proud of contributing to the wine industry from VinTank, a few projects we are very excited about, and predictions about wine and tech in 2011. Enjoy and please share. We are really looking forward to hearing your comments.
*apologies about the giant size of the file - we just like images so much . . .
This presentation outlines the benefits for wine, beer and spirits brand owners of showcasing your products in front of importers and distributors during USATT Brand Pitch Session.
Microsoft PowerPoint - The Long Beach Int'l Beauty Expo PPTNAIL.ws
The International Beauty Expo 2010 will take place October 23-24, 2011 at the Long Beach Convention Center in Long Beach, California. The expo, organized by the Long Beach International Beauty Expo, is expected to host over 200 exhibitors and attract over 20,000 visitors ages 18-54. The expo will feature educational seminars, a trade gathering for beauty professionals, new product launches, styling shows, and a press conference. The convention center offers 214,000 square feet of exhibition space and is located near the Queen Mary ship, Aquarium of the Pacific, and Shoreline Village shopping mall.
Recommandation stratégique pour l'implantation de la marque Clairette de Die sur le marché américain.
Compétition de Global Marketing réalisée en 2014 dans le cadre de ma dernière année de master à l'ISCOM Paris.
--
Strategic recommendation for the introduction of Clairette de Die sparkling wine on the U.S market
School case created in 2014 during my last year at ISCOM Paris.
The 25th Interwine China exhibition in Guangzhou was a success, with 415 exhibitors from 56 countries/regions and over 21,000 visitors. Held from November 9-11, 2020, the exhibition featured pavilions from countries like France, Italy, and South Africa. It also included tasting events, forums, and classes to educate visitors. Interwine has grown to become the largest international wine exhibition in Asia since its founding in 2005.
3rd America Digital Tech and Business CongressAmerica Digital
3rd America Digital Congress will be held 21 and 22 of June 2017 in the Conventions Center Espacio Riesco, Santiago de Chile.
http://congreso.chile-digital.com/english.
The America Digital Congress is a btob event that allows to your company positioning itself as a leading brand in Latin America, connect with strategic partners and C-level executives from banking, retail, education, government, health, tourism, services, requiring technological solutions for its management processes, communication, marketing and sales. Come over 5000 attendees.
To achieve these objectives America Digital Congress has:
• Expo Digital
• Business Roundtable
• International Seminar
• Specialized Conferences organized as:
-Latam Telco Forum
-IoT and Smart City Forum
-e-Government and Digital Government Forum
- C-level Forum
- e-Commerce and Digital Marketing Forum
• Venture Capital Forum
The America Digital Congress gathers pavilions with trade delegations from over 22 countries such as China, India, USA, Canada, Spain, Brazil, Mexico, Colombia, Peru, Costa Rica, Argentina, Uruguay and Chile among others.
Some companies that have participated in previous versions are: Microsoft, IBM, Red Hat, Intel, HP, BCI Bank, Thomson Reuters, Rackspace, Nisum, Avaya, Avnet, Brightcove, Kaltura, Cambium Networks, Celmedia, Paperless, SII, SOTI , Pet, BBC Advertising, Correos de Chile, Level 3 Pyvotal, Gigas, Celmedia, Nests, A10, e-Sign, Lagash, GTD Group, Benchmark, Group Z, Kingsons.
FRENCH AMERICAN BUSINESS WEEK DC - GENERAL PRESENTATIONDaphne Lora
The document announces a two-day business event called the French American Business Week to take place at the French Embassy in Washington D.C. on May 18-19, 2016. The event is organized by the French American Chamber of Commerce to promote business relationships between French and American companies. It will feature exhibits from sponsors and exhibitors, keynote speakers on business topics, conferences and workshops, and networking opportunities including receptions. The goal is to help companies increase visibility, make business connections, and learn about opportunities in both the public and private sectors in the U.S. and France.
1) The Chinese wine market presents opportunities for Australian businesses but many make common mistakes in their marketing strategies by failing to understand Chinese consumers.
2) Specifically, many businesses focus on the government market but are now missing out as consumers become more important; they overestimate Chinese knowledge of wine and focus on heritage rather than lifestyle; and they fail to establish an effective online presence in China.
3) To succeed, wine producers need a clear understanding of the Chinese market and flexibility to address challenges; they should target middle-class consumers and leverage online sales and digital marketing while ensuring their websites are locally hosted and optimized for Chinese users.
Smart Packaging Technologies Final VerisionTim Merchant
This document provides an overview of smart packaging technologies that can be used to preserve product authenticity and combat counterfeiting. It discusses how terms like "smart" have evolved over time from meaning clever or intelligent to now describing products with elements of artificial intelligence through technologies like RFID chips. The document then examines different categories of authentication technologies currently available, including conventional design features, manufacturing techniques, cloud-based approaches, pattern recognition, serialization, and electronic chips. It provides examples of technologies used in each category and how they can help verify authenticity. The overall document takes a practical look at anti-counterfeiting solutions and highlights that there is no single approach, as the best solution depends on a product's circumstances.
An old market research (2009) about selling wine online. Today it should completely reviewed considering the new role of social media. Anyway it is interesting, especially because of the rigorous methodology.
More Related Content
Similar to Fine wine 2010 The art and science of selling fine wine
- Guido Berlucchi & Co. SpA is one of Italy's leading sparkling wine producers and is facing increased competition in a stable market.
- The executive committee is developing a new 3-year marketing plan to open a new growth path for the company.
- Direct competitors in the US market include JCB by Jean–Charles Boisset from Burgundy, France and Toso Brut from Mendoza, Argentina, which are similar in taste and price to Berlucchi wines.
The document provides information about the China International Alcoholic Drinks Expo 2010 event. Some key details:
- It will be held July 9-11, 2010 in Beijing, China at the China International Exhibition Center.
- The 2019 expo hosted over 25,000 professional visitors and over 370 exhibitors from 30 countries.
- The expo is a premier event for the wine and spirits industry in Asia, organized by the China Alcoholic Drinks Industry Association.
- It features industry speakers, competitions, exhibitions of products/packaging and provides a platform for participants from China and overseas.
Giovani produttori piemontesi a confronto su mercati e consumatori del futuro...Vinitaly International
Giovani produttori piemontesi a confronto su mercati e consumatori del futuro
Torino, 22 marzo 2016
Stevie Kim | Managing Director, Vinitaly International
@steviekim222, kim@veronafiere.it @VinitalyTour, media@vinitalytour.com
This document provides information about 30 tech and startup events taking place across Europe in 2019-2020. It summarizes each event's details such as date, location, description, and ticket information. The document is intended to help readers find startup events that suit their needs and save time navigating the various event options. It encourages attendees to plan ahead, schedule meetings, and be proactive to get the most value from their event participation.
The global wine market faces challenges of oversupply, fragmentation, and changing consumer behavior. Global wine production has increased from 25 billion liters in 2000 to the same level in 2012, coming from more sources. The wine industry is fragmented with no concentration in production or offerings. Consumer behavior is also fragmented, with more people drinking less alcohol. Opportunities exist in emerging markets, online sales, and on-premise consumption. The wine industry must adapt to growing diversity in global consumption trends.
30 Lessons for Marketing Italian BrandsRobert Joseph
Reka Haros, Rebecca Hopkins, Cathy Huyghe, Robert Joseph and Damien Wilson offer insight during a Vinitaly session, into the most effective ways to sell Italian wines, especially, but not only, in the US market. The 30 lessons cover packaging, website design, advertising, PR and social media.
We meant to get this gigantic presentation* out on our two year anniversary of being in business. It is a combination of the things we are most proud of contributing to the wine industry from VinTank, a few projects we are very excited about, and predictions about wine and tech in 2011. Enjoy and please share. We are really looking forward to hearing your comments.
*apologies about the giant size of the file - we just like images so much . . .
This presentation outlines the benefits for wine, beer and spirits brand owners of showcasing your products in front of importers and distributors during USATT Brand Pitch Session.
Microsoft PowerPoint - The Long Beach Int'l Beauty Expo PPTNAIL.ws
The International Beauty Expo 2010 will take place October 23-24, 2011 at the Long Beach Convention Center in Long Beach, California. The expo, organized by the Long Beach International Beauty Expo, is expected to host over 200 exhibitors and attract over 20,000 visitors ages 18-54. The expo will feature educational seminars, a trade gathering for beauty professionals, new product launches, styling shows, and a press conference. The convention center offers 214,000 square feet of exhibition space and is located near the Queen Mary ship, Aquarium of the Pacific, and Shoreline Village shopping mall.
Recommandation stratégique pour l'implantation de la marque Clairette de Die sur le marché américain.
Compétition de Global Marketing réalisée en 2014 dans le cadre de ma dernière année de master à l'ISCOM Paris.
--
Strategic recommendation for the introduction of Clairette de Die sparkling wine on the U.S market
School case created in 2014 during my last year at ISCOM Paris.
The 25th Interwine China exhibition in Guangzhou was a success, with 415 exhibitors from 56 countries/regions and over 21,000 visitors. Held from November 9-11, 2020, the exhibition featured pavilions from countries like France, Italy, and South Africa. It also included tasting events, forums, and classes to educate visitors. Interwine has grown to become the largest international wine exhibition in Asia since its founding in 2005.
3rd America Digital Tech and Business CongressAmerica Digital
3rd America Digital Congress will be held 21 and 22 of June 2017 in the Conventions Center Espacio Riesco, Santiago de Chile.
http://congreso.chile-digital.com/english.
The America Digital Congress is a btob event that allows to your company positioning itself as a leading brand in Latin America, connect with strategic partners and C-level executives from banking, retail, education, government, health, tourism, services, requiring technological solutions for its management processes, communication, marketing and sales. Come over 5000 attendees.
To achieve these objectives America Digital Congress has:
• Expo Digital
• Business Roundtable
• International Seminar
• Specialized Conferences organized as:
-Latam Telco Forum
-IoT and Smart City Forum
-e-Government and Digital Government Forum
- C-level Forum
- e-Commerce and Digital Marketing Forum
• Venture Capital Forum
The America Digital Congress gathers pavilions with trade delegations from over 22 countries such as China, India, USA, Canada, Spain, Brazil, Mexico, Colombia, Peru, Costa Rica, Argentina, Uruguay and Chile among others.
Some companies that have participated in previous versions are: Microsoft, IBM, Red Hat, Intel, HP, BCI Bank, Thomson Reuters, Rackspace, Nisum, Avaya, Avnet, Brightcove, Kaltura, Cambium Networks, Celmedia, Paperless, SII, SOTI , Pet, BBC Advertising, Correos de Chile, Level 3 Pyvotal, Gigas, Celmedia, Nests, A10, e-Sign, Lagash, GTD Group, Benchmark, Group Z, Kingsons.
FRENCH AMERICAN BUSINESS WEEK DC - GENERAL PRESENTATIONDaphne Lora
The document announces a two-day business event called the French American Business Week to take place at the French Embassy in Washington D.C. on May 18-19, 2016. The event is organized by the French American Chamber of Commerce to promote business relationships between French and American companies. It will feature exhibits from sponsors and exhibitors, keynote speakers on business topics, conferences and workshops, and networking opportunities including receptions. The goal is to help companies increase visibility, make business connections, and learn about opportunities in both the public and private sectors in the U.S. and France.
1) The Chinese wine market presents opportunities for Australian businesses but many make common mistakes in their marketing strategies by failing to understand Chinese consumers.
2) Specifically, many businesses focus on the government market but are now missing out as consumers become more important; they overestimate Chinese knowledge of wine and focus on heritage rather than lifestyle; and they fail to establish an effective online presence in China.
3) To succeed, wine producers need a clear understanding of the Chinese market and flexibility to address challenges; they should target middle-class consumers and leverage online sales and digital marketing while ensuring their websites are locally hosted and optimized for Chinese users.
Smart Packaging Technologies Final VerisionTim Merchant
This document provides an overview of smart packaging technologies that can be used to preserve product authenticity and combat counterfeiting. It discusses how terms like "smart" have evolved over time from meaning clever or intelligent to now describing products with elements of artificial intelligence through technologies like RFID chips. The document then examines different categories of authentication technologies currently available, including conventional design features, manufacturing techniques, cloud-based approaches, pattern recognition, serialization, and electronic chips. It provides examples of technologies used in each category and how they can help verify authenticity. The overall document takes a practical look at anti-counterfeiting solutions and highlights that there is no single approach, as the best solution depends on a product's circumstances.
An old market research (2009) about selling wine online. Today it should completely reviewed considering the new role of social media. Anyway it is interesting, especially because of the rigorous methodology.
Similar to Fine wine 2010 The art and science of selling fine wine (20)
Fine wine 2010 The art and science of selling fine wine
1. Sesión 2 El arte y la ciencia en la venta de vinos de calidad Session 2 The art and science of selling Fine Wine
2. David Scotland Chairman, Wine Intelligence Michael Yurch President, Sherry-Lehmann Ernst Loosen, Owner, Dr. Loosen Ryan Opaz Co-founder, Catavino
3. The Art & Science of Selling Fine Wine Michael Yurch
4. Fine Wine Retail in the United States Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
5. The Challenge of Marketing High Quality Products in the Post-Recession Economy Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
6. The Challenge of Marketing High Quality Products in the Post-Recession Economy Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
7. The Challenge of Marketing High Quality Products in the Post-Recession Economy Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
8. The Challenge of Marketing High Quality Products in the Post-Recession Economy Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
9.
10. All Regional Promotions Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010 In Store Promotions
11. All Regional Promotions Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010 Window Displays
12. All Regional Promotions Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010 In Store Tastings
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14. Education: Trade-Wholesale & Retail Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010 Staff Education at Sherry-Lehmann
15. Education: Consumer Outreach Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010 Free Wine Tastings
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17.
18. Visit Us! Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010