Gillette was founded in 1901 and is best known for patented safety razor technology. It has a wide portfolio of shaving products including razors, shaving cream, and aftershave. Gillette uses celebrity endorsements like Tiger Woods and sponsorship of sporting events to promote its brand. Market research shows Gillette is the most recalled brand in the shaving category and consumers perceive it as high quality with a long history of innovation. Gillette aims to increase market share through new product launches and social responsibility initiatives focused on children's health and education.

1. The best a man can get…..

2. History1901: Founded by King C. Gillette1904: Patented Safety Razor Technology1984: Gillette India incorporated partnership with Hope, initially ISPL2005: Gillette India was taken over by P&G in a $57 bil deal

3. Brand Portfolio

5. ShavingVector

6. Vector Plus

7. Sensor Excel

8. Mach 3

9. Mach 3 Turbo

10. Presto

11. 7 o'clockShave Gel & FoamShave Gels

12. Shaving Cream

13. Classic Shave FoamSkin CareAftershave Gel

14. Aftershave LotionDeodorant

15. Competition

16. Competition

17. Points of ParityClaiming to provide a closer, more comfortable shave.The quality of products is very goodStrong promotion strategies and advertisementsVice-versa effect

18. Points of DifferentiationStrongest distribution networkContinuous innovation.Enjoys leader position ,so premium pricingTransparent to Investors and communityWebsiteConcern for social issues

19. Celebrity Endorsements

21. Tiger WoodsShoaibMalikRoger FedrerBrand AmbassadorsThierry HenryRahulDravidPark Ji- SungMichael Clarke

22. EndorsersCommon AttributesOutstanding sportsman

23. Smart and well-groomed

24. Reputation: icon of true sporting values

25. Charitable actions

26. Support of social causesImagery:Sophisticated GentlemanBrand Communication:Helps prepare you best for an active lifestyle

27. The Gillette CurseThierry HenryGillette changed its ad campaign after the Henry controversyDavid BeckhamAllegations of infidelity Tiger WoodsStopped commercials after controversy

28. Promotion

30. Rugby league Tri-Nations, Gillette-EA SPORTS™ Champions of Gaming Tournament, Gillette Young Guns ProGlide ChallengeNaming rights of Gillette Stadium - home of the New England Patriots of the National Football League

31. To increase market size

32. To increase usage

33. CSR Initiatives

34. Shiksha

35. 150,000 children across 602 communities

36. Donation: Rs. 5 crores

37. NGO partner CRY

38. Children’s safe drinking water programme

39. 1 billion litres additional production