Gillette introduced several innovations in razor blade technology over the decades, starting from the first safety razor in 1902 to the Sensor Excel razor with microfins in 1995. To boost sales of its Mach3 razor in India, Gillette launched a national marketing campaign in 2012 called "India Votes" that sparked a public debate on facial hair preferences. The campaign included online and in-person polls showing that most Indians and women preferred clean-shaven men. This successful campaign led to a 38% increase in Gillette's sales and a doubling of brand awareness in India.
Whether the level of innovation has reached to peak for Gillette?
Whether Gillette should reduce the price?
What should Gillette do to fight low-cost competitors like Dollar Shave Club?
What should be strategy for Gillette in long term
KamaSutra Condoms are a product of J.K. Ansell (JKAL), which is a 50:50 joint venture between Raymond Ltd. India’s largest worsted fabric and branded apparel company, and Ansell Ltd., a global leader in protection solutions. JKAL has a condom manufacturing unit in Aurangabad in the state of Maharashtra, India.
Today, innovation in razors and blades is thwarted by a lack of new technology and increasing consumer reluctance to pay for the ‘‘latest and greatest’’ in shaving technology. Gillette relied on extensive research and development to create a single product for global distribution. The product was supported by a marketing premise that it would be equally valuable to customers globally.
The study of consumer behaviour helps marketers and experts to recognize and forecast and predict the purchase behaviour of the consumers while they are purchasing a product. The study of consumer behaviour helps the marketers not only to understand and consider what consumer's purchase, but helps to understand why they purchase and needs and wants of consumers.
Whether the level of innovation has reached to peak for Gillette?
Whether Gillette should reduce the price?
What should Gillette do to fight low-cost competitors like Dollar Shave Club?
What should be strategy for Gillette in long term
KamaSutra Condoms are a product of J.K. Ansell (JKAL), which is a 50:50 joint venture between Raymond Ltd. India’s largest worsted fabric and branded apparel company, and Ansell Ltd., a global leader in protection solutions. JKAL has a condom manufacturing unit in Aurangabad in the state of Maharashtra, India.
Today, innovation in razors and blades is thwarted by a lack of new technology and increasing consumer reluctance to pay for the ‘‘latest and greatest’’ in shaving technology. Gillette relied on extensive research and development to create a single product for global distribution. The product was supported by a marketing premise that it would be equally valuable to customers globally.
The study of consumer behaviour helps marketers and experts to recognize and forecast and predict the purchase behaviour of the consumers while they are purchasing a product. The study of consumer behaviour helps the marketers not only to understand and consider what consumer's purchase, but helps to understand why they purchase and needs and wants of consumers.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
4. THE START The first safety razors using the new disposable blade, were introduced around 1902 Trac II was the world's first two-blade razor, debuting in 1971 Gillette Sensor debuted in 1990, and was the first razor to have spring-loaded blades In 1995, an improved version, the Sensor Excel was released. This featured "Microfins," a piece of rubber with slits at the top of the cartridge
5. PRODUCTS Mach3 The first three-blade razor, introduced in 1998, which Gillette claims reduces irritation and requires fewer strokes. It claimed five improved microfins Gillette twin-edge products -- 10 times more expensive than other double-blade razors (or often more than 4,750 %) In the Indian market, it launched affordable products (7O’clock and Wilkinson) with “buy-2, get-1-free” types of conventional marketing, which helped it to boost sales Source: Daily Mail Sharp practice? The razor heads that cost just 5p to make, but sell for £2.43 each
6. MARKETING Strong distribution strategies played a prominent role in the robust growth, as a result of which the brand has managed to tap both the “premium” and the “value-for-money” consumers – SharatVerma, Marketing manager of Gillette India The lower-value products, followed the company’s realisation that while “new and improved” is still good, “lower price” works better in these tough times
7. CUTTING EDGE TECHNOLOGY MACH3Turbo – boasts of anti-friction blades which reduce the cutting force needed to slice through hair and ultra-soft protective skin-guard with thinner microfins M3Power is a battery-powered version of the Mach3 Turbo razor which can also be used with the power switched off
8. BRANDING There are pressures in good times and bad but the fundamental business principles stay the same – Innovate and Delight the Consumer with the best propositions Gillette has always strived to help men across the country “look, feel and be their best” and that continues to be the equity that Gillette holds in consumers’ minds today
9. BRANDING CAMPAIGN But the game-changing was an innovative campaign launched in October last year Till then, MACH3’s sales in India had seen almost a negligible growth. Years of conventional product advertising had established a good brand image for Gillette, but that wasn’t enough to get Indian men to switch to its products WPP’s Mediacom – launched the “India votes: To shave or not” campaign, which ended up sparking a national debate on the merits of the clean-shaven look Vs the hairy look *Won the Gold and Silver Lion at the Cannes Advertising Festival
10. BRANDING CAMPAIGN A Nielson-commissioned survey intended to determine the country’s attitude toward shaving. Online and live polls held in places such as gyms, malls, offices and movie theatre fed the fire while giving men a chance to use the product Were clean-shaven men more successful? Did the nation prefer clean-shaven celebrities? And the big one: did women prefer clean-shaven men?
11. BRANDING CAMPAIGN Mediacom tied up with NDTV and for 8 weeks, the channel ran celebrity interviews, panel discussions and news stories around the topic. Similar tie ups were done with radio stations The logic: Gillette wanted to generate a talking point on a subject that’s not necessarily top-of-mind
12. THE RESULT 12.2 million Indians voted for a clean shave It has been very innovative, business building programme that has had impact on brand equity and trials The survey proved conclusively and publicly that women preferred clean shaven men The look emerged as the preferred style and was associated with attributes like confidence, success and being trustworthy
13. THE EFFECT Sharing this observation with the men of India created dramatic change in the brand’s fortunes Sales went up by 38% immediately, awareness doubled Sales grew 12% higher than the overall grooming industry growth Trials increased by 400% Source: Business Standard
14. THE EFFECT Net profit rose 31% in the first quarter of this financial year Gillette’s market share increased by 35% at one go MACH3 registered its highest ever growth in the past 5 years (helping Gillette achieve overall market leadership in the category) Source: Business Standard