Take a deep dive into the social media performance of Gillette India and see how the shaving brand talks product features to engage its audience on Twitter and Facebook

1. Gillette India
on Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Gillette FB

2. Gillette: Social Media Report
This report looks at how
Gillette India
performed on social media between
October 1st – December 31st, 2015

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4. Analysis of
Gillette India
Facebook Page
Oct 01, 2015 - Dec 31, 2015

5. Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS
2,933,228 77,199 2.70% India
Mostly Young, Male and
Single
Gillette India

6. Engagement Score Total Fan Posts
1,000 256
Total Posts General Sentiment
3 Neutral
Total Likes
1,398,902
Total Comments
6,395
Total Shares
2,254
BRAND POSTS FAN POSTS
Brand Overview

7. 2,800K
2,820K
2,840K
2,860K
2,880K
2,900K
2,920K
2,940K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Fan Growth
Total Fans
2,933,228
New Fans
77,199

8. Engagement
0
250
500
750
1,000
1,250
Gillette India had an average engagement score of 1000 and a highest of 1000.

9. Community Analysis
Gillette India fans are mostly Young, Male and Single Gillette India fans are largely from India followed by United
Arab Emirates.
Fan Demographics Distribution of Fans
98%
2%
male female
0% 20% 40% 60%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 20% 40% 60%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K
India
United Arab Emirates
United States
Saudi Arabia
Bangladesh
Pakistan
Sri Lanka
Canada
Nepal
Japan

10. 0
0
0
1
1
1
1
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Brand Posts
Top keywords used Frequency
Choose Gillette MACH3 2
week 2
http://amzn.to/1OZ695Z 1
dull lives 1
smooth 1

11. Most Engaging Brand Posts
31-DEC-15, THU 10:30AM
Choose Gillette MACH3 for a smooth
and comfortable shaving experience,
week after week. Get it now! ..
ENGMT
.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 843,261 3,731 1,117 Positive
08-DEC-15, TUE 12:01PM
For blades that give you a close,
comfortable shave week after week,
choose Gillette MACH3. Get it n ..
ENGMT
.
LIKES COMMENTSSHARESSENTIMENT
1,000 555,6082,662 1,135 Positive
NO IMAGE NO IMAGE

12. Brand Posts - Analysis
Brand Post Types Days of the week
0 1 2 3
0 200 400 600 800 1,000 1,200
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts

13. Top Keywords Used Frequency
P&G 81
option 58
message 54
purse 53
IV 53
User Posts
0
10
20
30
40
50
60
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-
Nov
19-
Nov
26-
Nov
3-Dec 10-
Dec
17-
Dec
24-
Dec
31-
Dec
Positive Neutral Negative

14. Analysis of
Gillette India
Twitter Account
Oct 01, 2015 - Dec 31, 2015

15. Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
24,381 244 1.01% India
Gillette India
@GilletteIndia

16. Engagement Score
181
Total Proactive Tweets
25
Retweets Total
225
Replies Total
16
Favorites Total
97
Total Mention
773
Total Retweets
139
Response Rate (%)
2.07%
Average Reply Time (mins)
555
BRAND TWEETS USER TWEETS
Brand Overview

17. 24K
24K
24K
24K
24K
24K
24K
24K
24K
24K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
24,381
New Followers
244

18. 1K
1K
1K
1K
1K
1K
1K
1K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
895

19. Engagement
0
250
500
750
Gillette India had an average engagement score of 181 and a highest of 503.

20. 0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
25 225

21. Sunscreen? Shades? What’s that one
thing you don’t hit the beach
without? Share them with
#MyBeachE..
28-Dec-15, Mon 04:01AM
ENGMT. FAV. REPLIES RETWEETS
825 23 34 37
Top Engaging Tweets
Planning to hit the beach in style? Give
the Gillette Body razor a try.
#MyBeachEssentials #BuiltFo..
28-Dec-15, Mon 04:40AM
ENGMT. FAV. REPLIES RETWEETS
640 20 12 25
NO IMAGE NO IMAGE

22. Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 5 10 15 20 25 30
0 50 100 150 200 250 300
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types

23. 0 20 40 60 80 100 120 140
0 50 100 150 200 250 300 350 400 450 500
#flexballfacesofsunburn*
#builtforbody*
#mybeachessentials
#owntheflexball*
#facesofsunburn
#afrojackdelhi*
#spectre*
#sunburnarena*
#sunburngoa*
#afrojackkolkata
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags

24. 0
50
100
150
200
250
300
350
400
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
flexballfacesofsunburn builtforbody mybeachessentials owntheflexball facesofsunburn
Spread of Hashtags by day

25. 0 100 200 300 400 500 600 700 800
#owntheflexball*
#afrojackkolkata
#facesofsunburn
#sunburnarena*
#afrojackdelhi*
#sunburngoa*
#builtforbody*
#flexballfacesofsunburn*
#mybeachessentials
#spectre*
Engagement Score
Hashtags - Engagement

26. Average Response Rate : 2.07%
0
50
100
150
200
250
300
1-Oct
3-Oct
5-Oct
7-Oct
9-Oct
11-Oct
13-Oct
15-Oct
17-Oct
19-Oct
21-Oct
23-Oct
25-Oct
27-Oct
29-Oct
31-Oct
2-Nov
4-Nov
6-Nov
8-Nov
10-Nov
12-Nov
14-Nov
16-Nov
18-Nov
20-Nov
22-Nov
24-Nov
26-Nov
28-Nov
30-Nov
2-Dec
4-Dec
6-Dec
8-Dec
10-Dec
12-Dec
14-Dec
16-Dec
18-Dec
20-Dec
22-Dec
24-Dec
26-Dec
28-Dec
30-Dec
MentionsandReplies
Replies Mentions
Customer Service

27. Positive Negative Neutral
Customer Service
REPLY ANALYSIS REPLY SENTIMENT
0
2
4
6
8
10
12
Request For
Direct
Message
Request For
Contact
Request For
View a Link
Request For
Email
Brand
Apology
Plain Text

28. 0
50
100
150
200
250
300
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week

29. 0
20
40
60
80
100
120
140
160
180
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day

30. Total number of Retweets : 139
-10
0
10
20
30
40
50
60
70
80
90
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets

31. Total number of Mentions: 773
-50
0
50
100
150
200
250
300
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions

32. Influencers
Name Followers Tweets
Sunburn Festival 342,437 1
Real_Bengal_Tiger 148,907 2
Mystic Guru 143,519 2
Sujay Koner 106,881 4
Gillette 82,269 1
TOP 5 INFLUENCERS

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