Sensis helps to demystify the rapidly changing digital advertising world in a speech to the Sydney Chamber of Commerce.

4. Social Networks – demography & growth Facebook’s greatest growth in its global audience numbers has come from people aged 35 - 47

5. Social Networks – demography & growth

6. Using social media for business Your Web Site Qualified Leads Transact Your Business Blog Interact Meet

7. Meet 40,000 followers on

11. Search engine optimisation “ If I was searching for the kind of products and services that I offer, which keywords would I type into a search engine? Ask yourself… SEO is improving the volume or quality of traffic to a web site from search engines by editing content and coding to increase relevance to keywords and allow indexing by search engines

12. Content syndication Making material available to multiple other sites, eg via web feeds. Also refers to licensing of website content so that other websites can use it

14. Mobile internet Don’t just think search engines – mobile internet is much more

15. Mobile codes By scanning the codes via the camera on a compatible mobile, the codes act as a gateway to mobile websites and content

16. Mobile codes By scanning the codes via the camera on a compatible mobile, the codes act as a gateway to mobile websites and content