Ethan Giffin, CEO of Groove Commerce, gave a presentation at Pubcon 2011 about supercharging site search. He discussed how site search visitors have much higher conversion rates and order values than average visitors. However, most retailers do not optimize their site search. Giffin outlined options for improving site search such as using third party search platforms, better product merchandising, and ensuring key search terms produce results. He emphasized the importance of ongoing review and optimization of site search through analytics to improve sales.
3 Advanced Google Shopping Strategies to Maximize Holiday ConversionsTinuiti
The Story: The time of the year we as advertisers have all been waiting for – The Q4 holiday shopping season – It’s finally here.
With Thanksgiving & Cyber Monday right around the corner- the first thing that should be on your mind is how you’re going to (1) capture the influx of traffic & drive conversions and (2) how you’re going to increase the customer lifetime value of these Q4 shoppers.
Dan’s presentation, “A Guide to Advanced Geo-Targeting Techniques,” will help you learn how businesses can effectively leverage advanced geo-targeting strategies to ramp up their marketing efforts.
3 Advanced Google Shopping Strategies to Maximize Holiday ConversionsTinuiti
The Story: The time of the year we as advertisers have all been waiting for – The Q4 holiday shopping season – It’s finally here.
With Thanksgiving & Cyber Monday right around the corner- the first thing that should be on your mind is how you’re going to (1) capture the influx of traffic & drive conversions and (2) how you’re going to increase the customer lifetime value of these Q4 shoppers.
Dan’s presentation, “A Guide to Advanced Geo-Targeting Techniques,” will help you learn how businesses can effectively leverage advanced geo-targeting strategies to ramp up their marketing efforts.
A guide to technology for marketers. Marketers today have a HUGE number of technology choices. This presentation spells out strategy and tactics for making marketing technology decisions.
There is only one metric that means anything in business: how you're doing against your competition. BE AN ABLE MARKETER TO MASTER YOUR ONLINE STRATEGY: There are 6 onsite and offsite aspects to branding that companies should master to have a holistic, integrated, and successful online marketing program.
EPiServer Marketing Arena - Turning web traffic into revenueEpiserver
EPiServer Marketing Arena - integrated modules for marketers which helps you deploy and track better campaigns, monitor visitor activity in real time, generate more relevant traffic, test landing pages and improve your SEO every day.
Optimising Your Business Online. Slides from the workshop delivered by Symphony3 on behalf of Small Business Victoria.
Go to business.vic.gov.au for more information.
Maximize ROI by Unlocking the Full Value of Undiscovered ContentBloomReach
The webinar explored the need for retailers to reach new customers using natural search. Participants were Forrester Research's Dean Davison, Meijer.com's Erik Small and BloomReach's Joelle Kaufman.
Forrester TEI report referenced is available here - http://go.bloomreach.com/tei-report
Keeping Content Searchable In Google's WorldMartino Flynn
Search engines, specifically Google, are continually making changes to the their algorithms to improve user experience. With a greater emphasis on quality content and social media, the responsibility of search engine optimization (SEO) has begun to shift towards public relations.
The following presentation was given by our digital media supervisor, Bob Burch, at the Northeast Regional Conference for the Public Relations Society of America (PRSA) and teaches PR professionals the basics of SEO and how it applies to them.
[Webinar October 2012] eCommerce Site Search: Improving the User Experience f...Groove Commerce
According to a Forrester report, 36% of all purchases are influenced by online activity, and only 1 in 5 online businesses are happy with their internal site search. In other words, the importance of a website’s internal site search cannot be overstated. View this partnership webinar with Groove Commerce and SearchSpring to explore how to transform your site search from a simple feature into a powerful business tool.
Does it seem harder to attract new customers lately?
Ecommerce is filled with so many incredible opportunities, yet there is so much more competition.
However, large ecommerce sites are thriving – you’ve seen the proof.
Successful, large ecommerce companies approach their SEO in a way that allows them to grow, even with the rising costs of customer acquisition.
Now, you can thrive, too.
Learn how to scale your SEO efforts and grow your ecommerce business like the big guys.
You'll learn how to:
- Rank your top-performing pages by spending crawl budget wisely.
- Connect revenue with organic search strategy.
- Discover new growth potential with automation.
Watch Jessica Flareau, SEO & Personalization Manager at Barnes & Noble, and Christophe Frenet, Chief Product Officer at Botify, as they provide comprehensive insights for scaling your ecommerce SEO efforts.
Most SEO professionals deal with complicated technical issues that don't exist for small businesses when they scale.
Discover what to prioritize by using the concept of scale and see how scaling SEO can skyrocket your brand.
Director of Paid Media shows how to set up your BigCommerce configuration for Google Merchant Center and offers tips and tricks for getting noticed and selling more.
A guide to technology for marketers. Marketers today have a HUGE number of technology choices. This presentation spells out strategy and tactics for making marketing technology decisions.
There is only one metric that means anything in business: how you're doing against your competition. BE AN ABLE MARKETER TO MASTER YOUR ONLINE STRATEGY: There are 6 onsite and offsite aspects to branding that companies should master to have a holistic, integrated, and successful online marketing program.
EPiServer Marketing Arena - Turning web traffic into revenueEpiserver
EPiServer Marketing Arena - integrated modules for marketers which helps you deploy and track better campaigns, monitor visitor activity in real time, generate more relevant traffic, test landing pages and improve your SEO every day.
Optimising Your Business Online. Slides from the workshop delivered by Symphony3 on behalf of Small Business Victoria.
Go to business.vic.gov.au for more information.
Maximize ROI by Unlocking the Full Value of Undiscovered ContentBloomReach
The webinar explored the need for retailers to reach new customers using natural search. Participants were Forrester Research's Dean Davison, Meijer.com's Erik Small and BloomReach's Joelle Kaufman.
Forrester TEI report referenced is available here - http://go.bloomreach.com/tei-report
Keeping Content Searchable In Google's WorldMartino Flynn
Search engines, specifically Google, are continually making changes to the their algorithms to improve user experience. With a greater emphasis on quality content and social media, the responsibility of search engine optimization (SEO) has begun to shift towards public relations.
The following presentation was given by our digital media supervisor, Bob Burch, at the Northeast Regional Conference for the Public Relations Society of America (PRSA) and teaches PR professionals the basics of SEO and how it applies to them.
[Webinar October 2012] eCommerce Site Search: Improving the User Experience f...Groove Commerce
According to a Forrester report, 36% of all purchases are influenced by online activity, and only 1 in 5 online businesses are happy with their internal site search. In other words, the importance of a website’s internal site search cannot be overstated. View this partnership webinar with Groove Commerce and SearchSpring to explore how to transform your site search from a simple feature into a powerful business tool.
Does it seem harder to attract new customers lately?
Ecommerce is filled with so many incredible opportunities, yet there is so much more competition.
However, large ecommerce sites are thriving – you’ve seen the proof.
Successful, large ecommerce companies approach their SEO in a way that allows them to grow, even with the rising costs of customer acquisition.
Now, you can thrive, too.
Learn how to scale your SEO efforts and grow your ecommerce business like the big guys.
You'll learn how to:
- Rank your top-performing pages by spending crawl budget wisely.
- Connect revenue with organic search strategy.
- Discover new growth potential with automation.
Watch Jessica Flareau, SEO & Personalization Manager at Barnes & Noble, and Christophe Frenet, Chief Product Officer at Botify, as they provide comprehensive insights for scaling your ecommerce SEO efforts.
Most SEO professionals deal with complicated technical issues that don't exist for small businesses when they scale.
Discover what to prioritize by using the concept of scale and see how scaling SEO can skyrocket your brand.
Director of Paid Media shows how to set up your BigCommerce configuration for Google Merchant Center and offers tips and tricks for getting noticed and selling more.
Meet Bigcommerce Enterprise: 5 Ways to Increase Profit in 2016Groove Commerce
These are essential elements for any successful ecommerce site. You know you need them. The question is how to make them work for you, not against you.
Enter Bigcommerce Enterprise. With its superior reliability and advanced tools, Bigcommerce Enterprise is a powerful platform for providing exceptional shopping experiences and improving your shop’s performance on every level.
[Webinar December 2012] 9 Blogging Tips for 2013: How to Increase Blog Traffi...Groove Commerce
Effectively planning ahead is crucial to your company’s marketing success. Blogging is a great way to consistently earn visits and business, so developing a strategy for your blogs can only improve their performance. Learn how to get leads to your site and convert them into customers by writing efficient and effective blogs.
[Webinar November 2012] Checkout Process Optimization: 11 Steps to Increasing...Groove Commerce
Averaging 60-70% cart abandonment rates, it’s no wonder online businesses are concerned with their checkout process. At a high level, building a successful checkout comes down to a clear and easy user experience, as well as maximizing buyer confidence. But most online retailers are not effectively addressing either issue. View this partnership webinar with Groove Commerce and buySAFE to explore the top strategies to increase customer satisfaction, boost average order values and generate more revenue.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
2. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 2
3. Our goal is to bridge the gap between marketing
and technology and deliver a user-friendly, high
converting product to each one of our clients.
Baltimore & Brooklyn Offices
Services include:
www.groovecommerce.com
• eCommerce Website Design 800.564.9826
• Magento Development & Integration @GrooveCommerce
• Social Media Marketing
• Pay Per Click (PPC) Management
• Search Engine Optimization (SEO)
• eCommerce Site Analysis
• Conversion Consulting
Pubcon 2011 Supercharge Your Site Search | Groove Commerce 3
4. These Visitors Want to Engage!
Conversion Rate 300-500% Higher
Average Order Value (AOV) 25-50% Higher
60% of Retailers Say 2nd Easiest to Grow Sales*
Yet Most Retailers Never Look Under the Hood
Recent Client - 6 of Top 10 Terms „$0‟ Revenue
So What are the Options…
Pubcon 2011 Supercharge Your Site Search | Groove Commerce 4
5. Out of the Box / Free Text
Solr
Nextopia
SearchSpring
SLI
Celebros
Custom Built
Pubcon 2011 Supercharge Your Site Search | Groove Commerce 5
6. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 6
7. 100,000 Monthly Visitors
2,500 Orders / 2.5% CR
Typical Average Order Value - $80
11% of Visitors Used Search
Of Those that Searched?
6.5% CR $100 AOV 29% of Sales
That‟s‟s 715 Orders Just from Site Search!
Pubcon 2011 Supercharge Your Site Search | Groove Commerce 7
8. Much Easier to Go From 6.5% to 10%
Than 2.5% to 3.5%...
6.5% - $71,500 Sales
8.5% - $93,500 Sales (+ $22,000)
10% - $110,000 Sales (+ $38,500)
43% of Visitors Type „Category Name‟ into Box*
Only 4 Out of Top 10 Terms Produced Sales!
1 of the 4 Was “Enter Your Search Here…”
Pubcon 2011 Supercharge Your Site Search | Groove Commerce 8
9. 1. Need to Reiterate
Search Phrase
1 2. Better Product
3
Merchandising
3. Create Filtered
Navigation
2
Products vs.
Category vs. Brand
vs. Content…
Pubcon 2011 Supercharge Your Site Search | Groove Commerce 9
10. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 10
11. Analytics
Ongoing Choose Your
Review Path
Configuration Design
Pubcon 2011 Supercharge Your Site Search | Groove Commerce 11
12. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 12
13. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 13
14. Make Sure Google Analytics Tracks Search
Top 100 Searches
Top 100 Searches with No Revenue
Top 100 Searches with No Results
Similar Product Called Something Else?
Missing Important Words from Descriptions?
Do You Not Currently Sell this Product?
Last Years or Discontinued Models?
Pubcon 2011 Supercharge Your Site Search | Groove Commerce 14
15. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 15
16. Out of the Box
3rd Party
Hosted Subdomain vs API
Universal Search
• Commerce x Content x Community
Filtered Search
Spelling & Synonyms
Autocomplete
Reporting
Pubcon 2011 Supercharge Your Site Search | Groove Commerce 16
17. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 17
18. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 18
19. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 19
20. The Data Feed
Attributes
Your Search Box
Did you Mean? / Spelling
Synonyms
• Unidirectional > vs. Bi-directional =
Direct Hits & Boosting
No Results Page
Pubcon 2011 Supercharge Your Site Search | Groove Commerce 20
21. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 21
22. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 22
23. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 23
24. 1. Popular Search
Terms / Cloud
2. Perform Another
1 Search or Call for
Assistance
2 3. Show 3-9 Best
Sellers / Buyers
Guides
3
Help the Visitor Get
Back on Track!
Pubcon 2011 Supercharge Your Site Search | Groove Commerce 24
25. Hosted Subdomain / Analytics
Filtered Navigation / Spider Traps
Canonical / Duplicate Issues
Proper Robots.txt
Great PPC Landing Pages!
Pubcon 2011 Supercharge Your Site Search | Groove Commerce 25
26. Analytics
Ongoing Choose Your
Review Path
Configuration Design
Pubcon 2011 Supercharge Your Site Search | Groove Commerce 26
27. With over a decade of industry experience in eCommerce, Ethan E. Giffin
SEO and the dynamic technologies that drive them Ethan CEO & Founder
Giffin founded Groove Commerce to be a boutique web
ethan@groovecommerce.com
agency that provides enterprise class service for online
Twitter: @Opie
retailers.
This blend of industry and agency experience has made Ethan
a sought after speaker and panelist at top events including:
Internet Retailer, Magento Imagine, eTail, Search Engine
Strategies (SES), SMX, American Marketing Association,
PubCon and Ad:Tech.
Currently, as CEO Ethan is leading the charge as an Award
Winning Magento partner.
Pubcon 2011 Supercharge Your Site Search | Groove Commerce 27
28. Pubcon 2011 Supercharge Your Site Search | Groove Commerce 28