There is only one metric that means anything in business: how you're doing against your competition. BE AN ABLE MARKETER TO MASTER YOUR ONLINE STRATEGY: There are 6 onsite and offsite aspects to branding that companies should master to have a holistic, integrated, and successful online marketing program.
On Beyond SERPS: Looking at the world of Cloud Marketing in 2011 and Beyond. What signals are changing in the search engine algorithms? What issues will marketers face in the coming months and years? How to put the changing landscape of search marketing into perspective and develop a strategy for success.
On Beyond SERPS: Looking at the world of Cloud Marketing in 2011 and Beyond. What signals are changing in the search engine algorithms? What issues will marketers face in the coming months and years? How to put the changing landscape of search marketing into perspective and develop a strategy for success.
This talk took place at Bristol University on 30th April 2019.
In this talk, we will present different components of a digital marketing campaign and their impact on business. We will introduce elements of Brand Awareness, Social Media, Pay-Per-Click (PPC) campaigns and, especially, advantages of SEO (Search Engine Optimisation). We will also look at the examples of user behaviour and perception in terms of a company's digital marketing activities.
SEO and Online Marketing - The New Rules for BusinessHans Riemer
Getting found on the Web used to be easy. You'd put up a website, fill it with keyword-rich content, cajole a few links out of your friends and partners, and there you were. SEO (Search Engine Optimization) was a relatively easy and profitable exercise.
Those days are over. Online marketing is now more important than ever, and the rules have changed. The old tricks not only don't work, they can be worse than doing nothing.
Today, the total number of active websites worldwide is approaching 1 Billion. Thats websites, not pages. The odds are against you and getting worse, and not just because of the numbers. Search engines have been sending free customers to your website for years, and theyre not going to give it away anymore.
In SEO and Online Marketing, we're going to take a look at this rapidly evolving landscape. You'll learn what's happening, why it's happening, and what your business needs to do now to compete and win.
Jeff Sauer from Three Deep presented this deck to a class at the Carlson School of Management at the University of Minnesota. Presentation is centered around what Google means to an Online Marketer and to a growing digital agency.
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
Register on the Best freelancing website
www.freelancemantra.com
Get the best digital marketing services from
www.ainitosh.com
Best Way To Make Money With Affiliate Marketing 2022Azzuree
As an ongoing way to create income opportunities, affiliate marketing has captured the imagination and attention of a number of entrepreneurs over the last decade. At its core, affiliate marketing is all about getting attention for a good or service by utilizing online resources that are managed by partners or affiliates. The most simplistic of all these methods is allowing advertising to be displayed on a web site that is the domain of the affiliate. The concept of affiliate marketing is a natural outgrowth of the online marketing that sprang up in the early years of widespread Internet use. At first, online marketing was more of a business to business approach, since companies were the first to jump on the Internet bandwagon. Putting up a web site and sending emails out to solicit business was a cost-effective way to gather new business clients.
nvesting in voice search optimization will, without a doubt, offer a progressive and safe investment for your ad campaign and marketing strategy or business.
A recent study found that choice search in eCommerce results in $1.8 billion in Amazon revenue. And researchers predict that this number will increase by up to $40 billion by 2022.
This is the Expert Track of the Jobvite Customer Summit 2012. Speakers include: Seamus Ruan, Director of Talent Acquisition at eHarmony; Lucinda Foss, Senior Product Manager at Jobvite; Marie Haka, Customer Success Manager at Jobvite; David Lahey, VP of Customer Success at Jobvite.
Presentation created by Andi Narvaez for COMM 107 - Oral Communication: Principles and Practice
University of Maryland
Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin
At the Jobvite Future of Social Recruiting event in Dallas, Texas, Jobvite executives and customers discussed how social recruiting is changing the way we source and hire candidates. In these presentations, by Dan Finnigan, Jason Daniels, Emilia and Bill Glenn, you will learn everything you need to know about social and the future of recruiting.
This talk took place at Bristol University on 30th April 2019.
In this talk, we will present different components of a digital marketing campaign and their impact on business. We will introduce elements of Brand Awareness, Social Media, Pay-Per-Click (PPC) campaigns and, especially, advantages of SEO (Search Engine Optimisation). We will also look at the examples of user behaviour and perception in terms of a company's digital marketing activities.
SEO and Online Marketing - The New Rules for BusinessHans Riemer
Getting found on the Web used to be easy. You'd put up a website, fill it with keyword-rich content, cajole a few links out of your friends and partners, and there you were. SEO (Search Engine Optimization) was a relatively easy and profitable exercise.
Those days are over. Online marketing is now more important than ever, and the rules have changed. The old tricks not only don't work, they can be worse than doing nothing.
Today, the total number of active websites worldwide is approaching 1 Billion. Thats websites, not pages. The odds are against you and getting worse, and not just because of the numbers. Search engines have been sending free customers to your website for years, and theyre not going to give it away anymore.
In SEO and Online Marketing, we're going to take a look at this rapidly evolving landscape. You'll learn what's happening, why it's happening, and what your business needs to do now to compete and win.
Jeff Sauer from Three Deep presented this deck to a class at the Carlson School of Management at the University of Minnesota. Presentation is centered around what Google means to an Online Marketer and to a growing digital agency.
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
Register on the Best freelancing website
www.freelancemantra.com
Get the best digital marketing services from
www.ainitosh.com
Best Way To Make Money With Affiliate Marketing 2022Azzuree
As an ongoing way to create income opportunities, affiliate marketing has captured the imagination and attention of a number of entrepreneurs over the last decade. At its core, affiliate marketing is all about getting attention for a good or service by utilizing online resources that are managed by partners or affiliates. The most simplistic of all these methods is allowing advertising to be displayed on a web site that is the domain of the affiliate. The concept of affiliate marketing is a natural outgrowth of the online marketing that sprang up in the early years of widespread Internet use. At first, online marketing was more of a business to business approach, since companies were the first to jump on the Internet bandwagon. Putting up a web site and sending emails out to solicit business was a cost-effective way to gather new business clients.
nvesting in voice search optimization will, without a doubt, offer a progressive and safe investment for your ad campaign and marketing strategy or business.
A recent study found that choice search in eCommerce results in $1.8 billion in Amazon revenue. And researchers predict that this number will increase by up to $40 billion by 2022.
This is the Expert Track of the Jobvite Customer Summit 2012. Speakers include: Seamus Ruan, Director of Talent Acquisition at eHarmony; Lucinda Foss, Senior Product Manager at Jobvite; Marie Haka, Customer Success Manager at Jobvite; David Lahey, VP of Customer Success at Jobvite.
Presentation created by Andi Narvaez for COMM 107 - Oral Communication: Principles and Practice
University of Maryland
Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin
At the Jobvite Future of Social Recruiting event in Dallas, Texas, Jobvite executives and customers discussed how social recruiting is changing the way we source and hire candidates. In these presentations, by Dan Finnigan, Jason Daniels, Emilia and Bill Glenn, you will learn everything you need to know about social and the future of recruiting.
The presentation explored the most effective internet marketing strategies to make domain names more valuable.
Topics covered:
- New ways to drive domain traffic through internet advertising and website promotions
- Facebook Marketing strategies with Facebook Fan Pages and Facebook Likes
- The most effective tactics for search engine marketing
- Web site marketing tips
- New strategies to make money using social media
- Rapid content development strategies
- New awareness building techniques
- Article Marketing with ezinearticles.com
- Video and YouTube Marketing
- Create a Tribe or Community on your website
Branded Facebook Advertising Proposal for Organo GoldKevin James
Here is a Facebook advertising proposal that I produced for Organo Gold, one of the largest and fastest growing MLM/Direct Sales companies of the decade. The proposal was accepted and successfully launched.
While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media – but for all of marketing.
Larry Weber of W2 Group and Alexander Mouldovan of Crowd Factory discuss how marketers can answer the measurement challenge.
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
How can you determine ROI in online communities and social networks? Contrary to popular belief, it’s not impossible.
In this free webinar Gary Angel - President of Semphonic, the largest vendor neutral web analytics consultancy in the US, and Scott K Wilder, community and social media expert and formerly manager of Intuit’s Small Business community and social marketing program – will show you how.
This webinar will provide practical tools, methods and guidance that you can use to understand where and how your audience spends their time, and how to zero in on the key conversations and the key influencers who are impacting what people think of your organization.
We’ll pursue the holy social measurement grail – methods to track leads, sales and more from community and social campaigns. Finally, we will show you how to quantify your success on other sites.
Future of Digital Marketing.
Marketers and management should focus on a long-term, integrated/holistic online marketing approach instead of a short-term, direct response driven ROI calculation.
In this presentation we round up important market data about internet usage, online shopping and use of social media in The Netherlands and provide tips for successful online marketing strategies in 2009.
The tools are available to market yourself on social media but if you don't have a strategy for success its easy to get sidetracked and fail. Review to learn the steps to building a comprehensive marketing strategy.
Social Media ROI Webinar Larry Weber and Crowd FactoryCrowd Factory
While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media - but for all of marketing.
Join Larry Weber and Alexander Mouldovan, CEO of Crowd Factory for a spirited discussion about how marketers can answer the measurement challenge.
For small to mid-sized businesses, it's better to create a last-minute marketing plan than never create one at all. Learn which five core components a B2B marketing plan must include to kick off a successful year.
Similar to Mastering Your Online Marketing Strategy (20)
Your Digital Marketing Toolkit- The First Six Months Get an overview of the basics of what you'll need to get going for your startup company for online marketing. How to get users through the marketing funnel, from Awareness -> Consideration -> Top of mind -> Convert to sale -> Loyalty -> Advocacy.
Images from Heardable: The Marketing KPIs CompanyHeardable, Inc.
Heardable is the marketing KPIs company where you can get instant competitive market intelligence for your brand and measure your key digital KPI's in real-time. Heardable's seven ABLE engines provide competitive insights into how your competitors are scoring online - including keyword and vendor utilization, traffic stats, checkins, and SEO activity. And Heardable tracks over 130 social networks, plus content sharing, news sites, and technology vendors, in real-time - enabling you to stay up-to-the-minute on audience size, mentions, social sentiment and trends. Our dashboards let you monitor multiple projects - and create, print and distribute stunning reports that would typically take an entire team days to produce. With Heardable, you can do it in minutes! Contact: sales@heardable.com or go to: Heardable.com
Before you can create a killer dashboard to monitor and measure your online marketing effectiveness, companies like yours need to first do some prep work:
1) Outline your objectives and goals (if you don't know where you're going, any path will take you there)
2) Choose the right measurement framework
3) Establish your KPI's (metrics directly tied to your business objectives)
4) Create an implementation roadmap (which KPI's you should monitor first)
5) Select the tools that will power your dashboard (a mix of free, paid, and internally created reports)
Having your brand focus on the 'socially important things' online will better prepare it to influence its brand story so that when a consumer decides to engage with your brand, the experience is effective, stimulating and worth talking about. This 22 page PPT presentation presents a visual blueprint of how to practice what you brand.
Your brand is a precious business commodity that can take years -- if not decades -- to blossom into what it is today. So it's baffling to watch so many big brands do little to protect, nurture and promote their own brands on social networks. One wonders how the CEO's of each of the brands featured in this PPT deck would feel knowing that search engines were steering Internet users to pages like these featuring their prestigious brands in such unusual, odd, funny, sad, sexy, shocking, and sometimes inappropriate ways.
The Heardable name speaks to the underlying human desire of wanting our voices heard. Most of us crave to make a difference; we want our opinions to have an audience; we want people to admire us. But that can only happen if we are found, visible, heard. And of course, brands should be heardable too.
An allegory on how marketing & business is akin to the laws of nature. There are similarities between beekeeping and branding, for sure, but this presentation utilizes bees more as a metaphor for how web surfers (and brands) need help navigating to and from the hive. No bees, no honey, no work, no money!
Brands are invisible if their products and services and not getting found, and if they are not not participating in social conversations. In today's competitive world, being heard is a marketing imperative.
The social web requires brands to become 'heardable.' Said another way: Brands that understand the significance of working with the Social Web will be ahead of those brands who are slow to respond, or worse, are seen as anti-social.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
1. Mastering Your Online Marketing Strategy Oct 7, 2009 - Copyright 2009 - Heardable, Inc. - www.heardable.com
2. There is only one metric that means anything in business: how you're doing against your competition. -3-
3. How well you're doing seems to be fairly straightforward. Just look at the revenue, right? -4-
4. Revenue + What Other Factors? How does the CEO know that marketing dollars are being well spent? Who is holding our vendors accountable? Have we monetized the web to deliver maximum shareholder value? Does the CMO understand which channels generate the highest ROI? Where are the growth opportunities? -5-
6. Portable Shareable Sociable A unique blend of onsite and offsite variables that brands should master to have a holistic, integrated, and successful online marketing strategy. Actionable Searchable Measurable -7-
7. Portable Shareable Sociable The more portable devices your website is optimized for, the better positioned your brand will be to capitalize on the emerging mobile market. Poor GUI 's, code, etc., could have negative brand consequences. Actionable Searchable Measurable -8-
9. Don't Just Think Mobile Marketing, Think Portable Search & Micro User Experiences -10-
10. Portable Shareable Sociable Social engagement can be good for brands. Firms that monitor, engage, and respond to what consumers, constituents, and competitors are saying about them are better positioned to influence sales & brand attributes. Actionable Searchable Measurable -11-
11. Marketers Say They Are Focused On Social Source: Heardable Survey of 83 marketers, 9/23/09 -12-
12. Only 2 out of 100 Fortune 100 CEO's has a Twitter account. And neither has posted anything. Source: didierlahely.com -13-
14. Search Engines Love Social Content #1 natural search result on Google is social content on Mahalo, not BAC.com -15-
15. It's An Exact Phrase Match: Big Deal Social phrase resulted in #1 position on page 1 of Bing and Yahoo -16-
16. Remove non-branded terms Brands have a strategic marketing opportunity to partner with social networks, participate in consumer conversations, and benefit from it. Social result still appears in 5th position on page 1 of Google! -17-
23. I Now Pronounce You: Monetized JK Wedding Entrance Dance Video: Reactive Social Media Strategy [ UGC + YouTube + 24 million views + copyright infringement + zero development costs + zero video streaming bandwidth fees + Sony monetization via click to buy text ads = bumper payday for YouTube, Sony, and Chris Brown ] -19-
24. Portable Shareable Sociable Websites optimized for natural search, especially by local geo-locations, business listings, or product SKUs ,can be more easily found by crawlers & bots [more long tail site traffic over time] Actionable Searchable Measurable -20-
27. Inbound Links + Pages Count = SEO Amplifiers # Links Pages Brand SEO 2,070,339 55,800 Bankrate.com Excellent 6,094 2,210 UnionBank.com Below average -23-
28. Local & SKU Content Improves Long Tail SEO Page 1 Google Result Google Indexed Pages: 2,670,000 -24-
29. Portable Shareable Sociable The ability to monitor, track, analyze, report, & optimize a website is a critical digital marketing function--yet many firms aren't mining this knowledge to make online experiences more relevant, usable, efficient, or profitable. Actionable Searchable Measurable -25-
32. But is that the complete picture? What about...Mobile usability stats Interactivity Social search stats Sales funnel anaysis Usability test results Mobile search engine stats Multivariate testing Long tail search stats Publishing & syndication stats Online brand reach & influence -26-
33. Do SEO Vendors Practice What They Preach? 99.9 - www.bigmouthmedia.com99.7 - www.6smarketing.com99.7 - www.primevisibility.com99.6 - www.bruceclay.com99.6 - www.webadvantage.net99.5 - www.vizioninteractive.com99.4 - www.submitawebsite.com99.3 - www.seo.com98.9 - www.oneupweb.com98.2 - www.webmetro.com97.9 - www.netconcepts.com97.6 - www.iCrossing.com97.3 - www.thinkseer.com96.5 - www.purevisibility.com96.3 - www.seojunkies.com95.9 - www.increasevisibility.com95.5 - www.reprisemedia.com95.5 - www.rustybrick.com95.0 - www.seop.com94.0 - www.nowspeed.com93.0 - www.ilikesem.com92.0 - www.usawebsolutions.com91.0 - www.tmpdm.com90.0 - www.iprospect.com85.0 - www.360i.com85.0 - www.razorfish.com71.0 - www.ip-seo.com67.0 - the-ccg-group.com43.0 - www.asenyo.com Web measurement tools can save you time and money. Here I utilizeWebsiteGrader to rate the SEO vendors. -27-
34. Analytics Are Worthless w/o Taking Action Improve responsiveness by adding more direct response elements to each page and testing impact Boost interaction by adding Flash tool to home page to measure engagement and lead impact. Our brand is being mentioned more and more on social communities, but how is this impacting our bottom line? Tie results into our current sales and customer sat reports. -28-
35. Most Effective Online Marketing Strategies Source: Heardable's Survey of 83 marketers, 9/23/09 -29-
36. Least Effective Online Marketing Strategies Source: Heardable's Survey of 83 marketers, 9/23/09 -30-
37. Portable Shareable Sociable An actionable website or online brand experience is one that fulfils user needs--making it easier to interact, transact, register, or communicate. [Accessibility = higher sales, satisfaction, and socialization] Actionable Searchable Measurable -31-
40. Actionable For All? Source: Heardable's Survey of 83 marketers, 9/23/09 -34-
41. Portable Shareable Sociable Being a transparent company plays off of the social concept that you get what you give. Freeing data & content via RSS, API, syndication, etc., not only helps build trust, it enables new forms of collaboration & opportunities. Actionable Searchable Measurable Measurable -35-
42. TRADITIONAL WEBSITE CONTENT Social +Data is 500x larger SOCIAL + DATA Brand-generated content is dwarfed by conversations and data feeds about your brand. The Deep Web is Where the Action Is -36-
43. Law Of Reciprocity: You Get What You Give MASHUP'S API FEEDS VIDEO FEEDS AUDIO FEEDS TEXT FEEDS RDF FEEDS Sharing increases your odds of being heard! -37-
48. Right now, when a CEO spends a million bucks, he may as well be on a trip to Vegas with a croupier on his arm.
49. Actionable analytics ensures that your investments will result in measurable outcomes that can then themselves be optimized by further investment.-41-
113. What's your Heardable Score? website heardable.com blog http://heardable.com/blogroll.php twitter @heardable 44 Copyright 2009 Heardable, Inc. www.heardable.com
Editor's Notes
Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spacesBrand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
Community is at the heart of the web experience, hence the rise of social media.Brands haven’t been invited into these communities, it’s about individuals.Brands are trying to figure out how to become part of these communities because they know that effective listening is critical to business success.