this is the marketing plan of an app which gives information about interns and competitions.

1. Letsexperience
exaltyourresume

3. EXECUTIVE
SUMMARY

4. Internshala is very
popular among
students because it
gives lots of
internship choices to
get experienced.

5. BETTER PROPOSAL:
+ = Letsexperience
exaltyourresume
Competitions/Events

6. SITUATION
ANALYSIS

7. SWOT Analysis:
STRENGTH
Competitions
along with
internships. WEAKNESS
Inadequate
operational
system
THREAT
Pre-existing
Internshala
OPPORTUNITIES
Increased no. of
start-ups
providing lots of
internships and
events.

8. GOAL

9. • To have no. of downloads 25,000 in the first
year.
To collaborate with many companies and
colleges.

10. STRATEGY

11. Customers:
• Target audience are students.
• In today’s world students are having a
zeal to get work experience and to pile up
certificates.
• Even recruiters are searching for students
who have their resumes filled up with
experiences.

12. Collaborators:
One of the main aim of this app
is to get more number of
collaborators i.e either
companies or college students or
entrepreneurs where we can
access their data.

13. Company:
The marketing team will be the
strategic business unit for this
app by helping the company
from getting the companies and
more number of users.

14. Competition:
• The major competitor is Internshala.
• But it just gives information of
internships but not about the events
and competitions.
• Our app “letsexperience” fulfils it to
a great extent.

15. Context:
Since it is a free app and
students want to fill up their
resume with certificates at
any time we can launch this
Letsexperience.

16. TACTICS

17. Brand: The name of app is letsexperience with a slogan
exaltyourresume.
Pricing: This app is absolutely free for users.
Incentives: Providing a special feature where they can
access the tips and news regarding their education.
Communication: It mainly uses social media and internet for
communication. We also communicate students through conducting some
events regarding Resume.

18. IMPLEMENTATION

19. Infrastructure:
• Web development team
• Marketing team
• Advertising team
• Consulting team

20. Process:
• Web development team will take care of the content and
features of the app.
• Marketing team will make collaborations with companies,
students and entrepreneurs.
• Advertising team will market the app in different media and also
conduct events.
• Consulting team will take care of feedback and customers
problems.

21. SUMMARY:
• Executive summary
• Situation analysis
• Goal
• Strategy
• Tactics
• Implementation

22. DISCLAIMER:
This presentation is made by Harsha Priyanka,
VNIT Nagpur as a part of summer internship
under Prof. Sameer Mathur, IIM Lucknow.