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World of Words
- 1. WORLD OF WORDS YOUR EASY GUIDE TO DIFFICULT WORD
- 3. According to statistics, people spend 45% of their time on mobile applications World of Words is convenient mobile app to enhance vocabulary Helps users quickly learn new words along with their correct usage
- 6. COMPETITVE POINTS Fun games and Quiz to learn Video lectures Understanding through multiple examples Similar words and synonyms Frequently used words in competitive exams RC analysis
- 7. TARGET CUSTOMERS This app mainly targets the students and other people struggling with poor vocabulary. Primarily, the students preparing for competitive exams which require proficient levels of English.
- 8. GOAL
- 9. The prime goal is to make one of the leading applications in the language assistance sector, keeping in mind the needs and wants of its users and hence providing best solutions with maximum convenience.
- 10. STRATEGY
- 11. The app will be first introduced in coaching centers and to the teachers affiliated with preparation of exams like CAT and GMAT Teachers, on realizing the usefulness and convenience of the app would recommend to their students.
- 12. DISTRIBUTORS The app will be available on : 1. Google Play 2. App Store
- 14. TACTICS
- 15. PRODUCT CHARACTERISTICS Comprises of more than 5000 words Easy sentences to serve as examples for better understanding Video lectures for quick learning and retaining methods Frequently occurring words in competitive exams
- 16. The app will comprise of Free and Premium version Glimpse of what the app has to offer Video Lectures Sentences Synonyms Frequently occurring words in exams Rc analysis 15$ for a year
- 17. Promotional posters on Information Boards of schools and colleges Advertisement in Newspaper, tv and behind the study material Special discount offerings to students registering in groups
- 18. IMPLEMENTATION
- 19. 3 Marketing members in Delhi and Mumbai for collaboration and promoting the app in colleges and institutes. Promotional stalls in college fairs to create awareness A review request to each user so that the app remains at the top in google and apple store.
- 20. DISCLAIMER This presentation was made by Simran Ahuja, MSIT, New Delhi, under the guidance of Prof. Sameer Mathur, IIM, Lucknow.