A marketing plan for an App Idea made during an internship under Prof. Sameer Mathur IIm lucknow

1. Marketing Plan
Made by Shubh Patodi
Under Prof. Sameer Mathur
IIM Lucknow

2. Overview Executive Summary
Situation Analysis
Goal
Strategy
Tactics
Implementation

3. Executive Summary
About
What Does it do?
What Problem is it solving?
How Does it Work?
App Demo

4. AbouttheCompany The Company is named
‘PROFESO’which is derived
from a Spanish origin meaning
Professor or the one who one
that professes, avows, or
declares.

5. Whatdoesitdo? Profeso aims to assist the Professor in
Making their Lectures more interactive
manner by assisting the Professors in
aiding the visual representation of
various concepts in diverse fields like
Engineering, Medicine and Management.

6. Professors nowadays find it
difficult to show students the
current scenario and
advancements in their respective
field due to various reasons like
corporate espionage, patents and
because of their busy schedules
and ongoing research
experiments
WhatProblemisit
Solving?

7. Howdoesitwork?
Download the App
Register with
Mobile and Email
Collect Course
Information
Choose Interested
Courses
Request
Interactive Content
in Specific Topic q
Design team
Makes the Content
Fact Check and
other Quality Tests
Sending it to the
Professor
Collecting Payment

8. APPDEMO
The app is on the
Start Screen, the
Click and register on
the next Screen with
Mobile Number and
Email .

9. After the Registration
the App loads and
the Start Screen
appears , the choose
the subject you are
interested

10. Then choose the
Specific topic you are
interested in and
request interactive
content in a
particular topic.

11. •After successfully conducting the Survey with
over 500+ Professors over India from over top
15 Private colleges.
•The results clearly show the demand for the
App and the service.
•A Focus Group Discussion with students to
understand their side was conduction which
helps us conclude and confirm the need of the
Product.
•The results of the Survey and FGD are
highlighted in the following slides
SituationAnalysis

12. Aero & Auto
Engg
Chemical
Engineering
Computer
Applications
Electrical Mathematics Mechanical Mechatronics I&CT Print and
Media
Overall Survey Results – Branch Wise

14. Mode of Teaching

15. Lecture Preparation Source

19. 1. After evaluating the survey results its
clear that mechanical professors are
the most interested in making
interactive Presentations for making
their Lectures more engaging mostly
owing to the Curriculum which is
difficult to under stand without any
visual representation.
2. Most Professors who filled the Survey
have 15+ years of teaching experience.
SurveyResultAnalysis

20. 42% Presentations
34% Black Board
23 % Both
ModeofTeaching

21. •Since the Company is just past it’s
Idea Validation stage.
•The Company will be following the
Decision Making Process as reference
for their Advertising Strategy.
•The major goal of the Marketing Plan
will be Brand Awareness, Need
Recognition and Problem Awareness.
Goal

22. •The Aim is to get App Downloads and experience
a course hence the main is to get them to
download the App with exclusivity included the
app will only be available on invite basis a
standard Referral Program to get good quality of
App downloads without any major investments.
•The Minor Goal will be to get as much as Real
Estate online to cater to the Step 2 of the Funnel
Information Search.
Goal

24. • The strategy of the marketing plan is to follow
the DMP Model to achieve the Goals set for
Brand Awareness , Problem Awareness and
Need Recognition.
• The Target include engineering Students and
Professors,
• To Highlight the USP of the Company, a social
campaign build around the hashtag
#MakeLearningGreatAgain.
Strategy

25. This Campaign aims to spread awareness about the
Problems Awareness and Need Recognition of Visual
Representation in learning by running a election Campaign
like Campaign something close to Donal Trumps Election
Campaign Make America Great Again.
#MakeLearning
#GreatAgain

26. •The campaign builds around a theme
around election where the company-App
is the one which people must choose so it
can #MakeLearningGreatAgain.
•After the initial Brand Awareness subtle
efforts to collect user data will be made by
retrieving Name, Emails and Mobile
Numbers to use this to send newsletters
and distributing other marketing
campaigns.
Tactics

27. The Use of Facebook Ads and Google Adwords along
side Blogs with Search Engine Optimization will be used
as they are most Cost Effective tools available and most
of the Target Audience are available on these channels.

28. The campaign will includes Polls on All
Social Media and having a more user
interactive approach and making them the
centre of the Campaign.
Facebook Ads for Lead Generation and App
Downlaods.
With Search Ads and Blogs particularly
curated to recent keyword research will be
deployed on a fortnightly basis.
Implementation

29. After running the campaign for 3 Months, a
user base of 50,000 is the target and all
marketing activities will be directed to
achieve this at minimum costs.
Studying the Analytics of how many people
visit the website and how they respond to
ads A/B testing will give insights to the
perfect audience in terms of Demographics-
Geographical location- Interests to help
streamline targeting.
Control