InternInMichigan.com / InternMatch.com Collaborative Webinar

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The Keys to Successful Internships:

Presentation #1 (first 20 min. session)

"What is an Internship and Why Hire Interns?"

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InternInMichigan.com / InternMatch.com Collaborative Webinar

  1. 1. <ul><li>Thank You For Joining Us For the First InternMatch and InternInMichigan Co-Sponsored Webinar </li></ul>
  2. 2. Is an Intern Worth it For Your Business?
  3. 3. What Are We Going to Talk About? <ul><li>Whether hiring an intern makes sense depends on your specific project needs and ability to engage in the internship process. </li></ul><ul><li>At the end of this 20 minute section you will learn three things: </li></ul><ul><ul><li>Why intern recruitment is becoming so popular. </li></ul></ul><ul><ul><li>How to determine if your office could benefit from an intern. </li></ul></ul><ul><ul><li>How online recruitment can help </li></ul></ul>
  4. 4. Part #1: Internships are Everywhere
  5. 5. Increasing Popularity of Interns <ul><li># of students graduating with internship </li></ul><ul><li>experience has increased from 8%15 years ago </li></ul><ul><li>to 70% now </li></ul><ul><li>This is an 8 </li></ul><ul><li>fold increase </li></ul>
  6. 6. No Longer Just Big Business Non-profits, government institutions and small businesses are becoming an inc. popular destination for top tier students
  7. 7. Internships and Sourcing New Talent <ul><li>70% of students </li></ul><ul><li>are offered full time </li></ul><ul><li>positions </li></ul><ul><li>50% stay on board </li></ul><ul><li>Compare a 6 month internship to what you learn about someone in a 60 minute interview  </li></ul>
  8. 8. Part #2: Determining if an Intern is Worth It Name: Major: Experience:
  9. 9. The New Productivity of Students… <ul><li>Tech Savvy (Strong with Excel, Social Media, and various other tools) </li></ul><ul><li>2. Bring fresh viewpoints, energy and creativity </li></ul><ul><li>3. Highly capable when given the right direction </li></ul>
  10. 10. Project Specific Hiring <ul><li>Think carefully about where in your business the intern could have the most impact.   </li></ul><ul><li>This could be building marketing collateral, creating a social media strategy, or helping to film a new homepage video. </li></ul><ul><li>In general an internship experience is most dynamic with a specific project in mind.  </li></ul>
  11. 11. Gabe’s Story <ul><li>Expert with Photoshop </li></ul><ul><li>and PPT </li></ul><ul><li>Made collateral that </li></ul><ul><li>would typically cost </li></ul><ul><li>hundreds of dollars </li></ul><ul><li>Shared long-term knowledge in his field </li></ul>
  12. 12. What do Interns Seek? <ul><li>Internships need to benefit the intern. </li></ul><ul><li>Interns seek to: </li></ul><ul><ul><li>Receive out-of-classroom learning and gain hands-on experience in their field or industry </li></ul></ul><ul><ul><li>Obtain school credit </li></ul></ul><ul><ul><li>Work under some mentors or industry professionals </li></ul></ul><ul><ul><li>Participate in the organization’s overall mission </li></ul></ul><ul><ul><li>Receive specific training </li></ul></ul>
  13. 13. Evaluating Your Internship Program <ul><li>Project goals </li></ul><ul><li>Specific mentor to work with </li></ul><ul><li>Willing to educate </li></ul><ul><li>Long term goals of the program </li></ul><ul><li>When an internship program is focused it becomes efficient and incredibly valuable </li></ul>
  14. 14. Part #3 Recruiting Interns Online
  15. 15. What is Holding You Back From Finding an Intern <ul><li>Time consuming and expensive upfront commitment </li></ul><ul><ul><li>College fairs </li></ul></ul><ul><ul><li>Getting approval for an internship program </li></ul></ul><ul><ul><li>Creating an internship description </li></ul></ul><ul><li>Finding Someone I can Trust </li></ul><ul><ul><li>How quickly can a student get involved </li></ul></ul><ul><ul><li>Are they going to be the right fit? </li></ul></ul><ul><ul><li>I don’t want to spend all my time training </li></ul></ul><ul><li>What’s the long term value? </li></ul><ul><ul><li>They are only here for a short stay </li></ul></ul>
  16. 16. Taking it Online <ul><li>Access to large pool of qualified candidates </li></ul><ul><li>Posting is quick and easy </li></ul><ul><li>Ability to articulate intern skill requirements </li></ul><ul><li>Loads of helpful resources </li></ul>
  17. 17. Creating a Great Internship Description Hello. That’s it? Your Organization candidate pool
  18. 18. Part #4 Conclusion <ul><li>Checklist </li></ul><ul><li>What project? </li></ul><ul><li>2. Who will </li></ul><ul><li>mentor? </li></ul><ul><li>What are our </li></ul><ul><li>long term goals? </li></ul>
  19. 19. Tying It All Together <ul><li>Over 4 million internships take place every year with the majority in small and medium sized organizations. </li></ul><ul><li>Interns can add tremendous impact when working on a specific need area where their collegiate skills allow them to hit the ground running </li></ul><ul><li>A great internship involves a mutual exchange of skills and value. </li></ul><ul><ul><li>This means assigning a mentor and scheduling weekly meetings </li></ul></ul><ul><li>If your not sure where to look, the new online marketplace offers an ideal resource to find the right fit </li></ul>
  20. 20. Remember <ul><li>The purpose of an internship is to provide insight and experience into the Intern’s field of professional or academic interest. </li></ul><ul><li>If your program clearly articulates these benefits you will attract great candidates and create a pipeline to growing your business </li></ul>

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