Main takeaways: -A person skilled in defining goals, actions, and tapping resources in order to make things happen is a strategist -Being a good strategist is not about controlling how a strategy is formulated - it's about ensuring that all stakeholders understand what the strategy is and how its elements work together to ensure product and team success -Defining goals and objectives require more than just sharing ideas - it's about ensuring that clear strategy consists of ideas that include ways to measure their progress

1. www.productschool.com
How to Be a Strategy Product Manager
by nexTier Dir of PM

2. FREE INVITE
Join 23,000+ Product Managers on

3. COURSES
Product Management
Learn the skills you need to land a product manager job

4. COURSES
Coding for Managers
Build a website and gain the technical knowledge to lead software engineers

5. COURSES
Data Analytics for Managers
Learn the skills to understand web analytics, SQL and machine learning concepts

6. COURSES
Digital Marketing for Managers
Learn how to acquire more users and convert them into clients

7. COURSES
Blockchain for Managers
Learn how to trade cryptocurrencies and build products using the blockchain

8. Tremis Skeete
TONIGHT’S SPEAKER
@ProductEvents

9. Product Strategist!
How to Think Like A
By Tremis Skeete, Director of Product, nexTier Innovations
https://www.linkedin.com/in/tremisskeete/

10. Why are we here today?

11. A person skilled in planning the best
ways to get things done is a strategist.

12. A person skilled in defining goals,
actions, and tapping resources in order
make things happen is a strategist.

13. Source: http://softechitsolutions.com/corporate-vision-mission-and-values.html
We want to understand this...

14. What does it all mean,
so that I know how
to do my job?

15. We need context.
“What are we doing and why are we doing it?”

16. Strategy is not about control.
Strategy is about clarity.

17. Let’s get clear.

18. Vision
The ideas you must have in mind for how a product should
be recognized by customers, stakeholders, and users.
Mission
The desired outcomes you are striving for,
as a result of releasing the product in the marketplace.
Values
The things you prioritize as important to the
customers, stakeholders, and users.

19. Let’s get clear.

20. Goals
What you want your customers to recognize about a product or service
Strategies
The decisions you make based on available tactics
in order to meet objectives
Tactics
The tools, techniques and resources you use to carry out your action plans
Action Plans
The steps you take and things you do to meet objectives

21. Ideas = Unclear goals

22. Clear goals are
ideas that include ways to
measure their progress.

23. Clear goals are
ideas that include action plans,
tactics, objectives and strategies.

24. Goals
What you want your customers to recognize about a product or service
Strategies
The decisions you make based on available tactics
in order to meet objectives
Tactics
The tools, techniques and resources you use to carry out your action plans
Action Plans
The steps you take and things you do to meet objectives

25. Something is missing.

26. Objectives

27. Goals
What you want your customers to recognize about a product or service
Strategies
The decisions you make based on available tactics
in order to meet objectives
Tactics
The tools, techniques and resources you use to carry out your action plans
Objectives
The things you need to have in order to achieve your goals
Action Plans
The steps you take and things you do to meet objectives

28. “How can I use this
on my job?”
Objectives

29. Product Strategy Demo:
GrubHub Food Delivery App
Source: All You Need to Know About Building a Food Delivery App: Grubhub Case Study
https://medium.com/@eastern_peak/all-you-need-to-know-about-building-a-food-delivery-app-grubhub-case-study-2965cdb24801

30. “How would a product strategist
apply this model to Grubhub’s
digital product strategy?”
Objectives

31. What is their vision?
The ideas you must have in mind for how a product should
be recognized by customers, stakeholders, and users.
To be the best on-demand
food delivery service in the world.

32. What is their vision?
The ideas you must have in mind for how a product should
be recognized by customers, stakeholders, and users.
Tips:
Write your vision in a way that it inspires people.
Keep it short.
Don’t include the mission, values, goals, strategies, tactics, and action plans.

33. To connect millions of customers with
restaurants in their locations.
To help restaurants improve their efficiency
and deliver more orders.
What is their mission?
The desired outcomes you are striving for,
as a result of releasing the product in the marketplace.

34. What is their mission?
The desired outcomes you are striving for,
as a result of releasing the product in the marketplace.
Tips:
Write your mission in a way
that tells others why the product or service exists.
Keep it short.
Don’t include the values, goals, strategies, tactics, and action plans.

35. What are their values?
The things you prioritize as important to the
customers, stakeholders, and users.
● Easy and hassle-free food ordering processes for diners
● Large restaurant selection for diners
● More orders for restaurants
● More deliveries for couriers
● Reliable customer service for diners, restaurants, and couriers

36. What are their values?
The things you prioritize as important to the
customers, stakeholders, and users.
Tips:
Be specific.
Make them doable.

37. What are their goals?
What you want your customers to recognize about a product or service
● For everyone to recognize the Grubhub app as the
“best food delivery app” on the market
● To ensure that the Grubhub courier app works
successfully for couriers
● To ensure that the Grubhub admin dashboard works
successfully for restaurants

38. What are their goals?
What you want your customers to recognize about a product or service
Tips:
Recognize: To know, think, and feel.
Be mindful of acceptance criteria.
Focus your goals on performance
i.e. “what it must do best”.

39. What are their strategies?
The decisions you make based on available tactics in order to meet objectives
● Provide diners, couriers, and restaurants with easy to use apps
and dashboards
● Provide diners with a large restaurant selection
● Provide restaurants with easy, affordable, and reliable delivery
services and management software solutions
● Provide all diners and partners with quality customer support

40. What are their strategies?
The decisions you make based on available tactics in order to meet objectives
Tips:
Be mindful of how you distribute resources.
Be mindful of acceptance criteria.
Be mindful of the tradeoffs and inform others.

41. What are their objectives?
The things you need to have in order to achieve your goals
● Establish the right company operations and communication channels
● Establish the right partner communication channels
● Get the hardware required to support the app and dashboard development
● Get the software development stacks required to build all the before-
mentioned apps and dashboards
● Get the hardware required to support the company operations
● Coordinate product launches with all stakeholders, so they can do their jobs
to ensure product and company success

42. What are their objectives?
The things you need to have in order to achieve your goals
Tips:
Objectives are physical, not abstract.
Identify ways to measure progress.
Think of the things you need to
complete, build, and/or buy.
Be mindful of the cost, tradeoffs and inform others.

43. What are their tactics?
The tools, techniques and resources you use to carry out your action plans
● Designers, Developers, etc.
● Software Design Tools / Methods
● Office Software / Office Policies
● Computer Hardware
● Cloud-Based Web Services
● Software Development Stacks
● Employees & Consultants
● Partners & Suppliers
● Restaurant & Courier Data
● Product Management Tools
● Task Management Tools
● Project Reviews & Approvals
● User & Partnership Agreements
● Prototyping & Testing
● Finance, Banking, Accounting
● Documentation, Legal, Contracts, Etc.

44. What are their tactics?
The tools, techniques and resources you use to carry out your action plans
Tips:
Define strategies before tactics.
Think of who/what you need to hire,
complete, build, and/or buy.
Be mindful of the cost, tradeoffs and inform others.

45. What are their action plans?
The steps you take and things you do to meet objectives
● Product Design
● Management Roles and
Responsibilities
● Key Points of Contact
● Team Member Responsibilities
● Product & Project Management
● Marketing / Sales
● Finance / Budgeting / Legal
● Performance Monitoring
● Organization Strategy
● Documentation
● Resource Allocation
● Asset Management
● Change Management
● Implementation

46. Tips:
Define goals and objectives first
Identify tasks to be completed regularly, periodically, and specifically
Assign tasks to a project schedule
Make sure you can track the progress of the tasks
Follow through or change tasks if needed
Keep the schedule updated based on status of tasks
What are their action plans?
The steps you take and things you do to meet objectives

47. Objectives
Source: http://softechitsolutions.com/corporate-vision-mission-and-values.html

48. In your spare time, listen to this book...
Tip: Pay attention to the differences between ‘strategy’ and ‘goal setting’.

49. "If you can't explain it simply, you
don't understand it well enough."
-Albert Einstein
Photo source:
https://greenmatch.co.uk/blog/2017/05/albert-einstein-father-of-solar-cells

50. Good Luck!
“How to Think Like A Product Strategist!”
By Tremis Skeete, Director of Product, nexTier Innovations
https://www.linkedin.com/in/tremisskeete/

51. www.productschool.com
Part-time Product Management, Coding, Data, Digital
Marketing and Blockchain courses in San Francisco, Silicon
Valley, New York, Santa Monica, Los Angeles, Austin, Boston,
Boulder, Chicago, Denver, Orange County, Seattle, Bellevue,
Toronto, London and Online