Women in Digital Lausanne - 24.02.16 Learn how to create your own facebook page, what's behind all those tabs and buttons, how to post, and what, and why and when, check your insights/analytics and add a few tips like instagram to finish it up.

1. FACEBOOK
W omen In D igital Laus anne - 24.02.16
Getting started with

2. #Photography #Technology
#SocialMedia
#Movies #India
I’m Joanie Waelti
Jan. 1984 – 5 years old
HELLO!

3. AGENDA
1 Create your page
2 What’s in there
3 Posting
4 Analytics
5 Tips & Tricks

4. 42% of the Swiss population is on Facebook
Numbers of Nov. 2015
On
facebook
42%
Not on
facebook
58%

5. If you’re a business or public
figure, you need a Facebook
Page, not a profile.
“ “

6. { }1 Create your page
Start to brand yourself

7. From your
Home feed
Type Create page
in the Search field
or
<<< Click here

8. Get Started and follow the Set up wizard.

16. { }2 What’s in there
Tabs, Buttons, etc…

17. Fill in a
maximum
of information
on the
About tab.

19. Take your
time on the
Settings tab
- Explore
- Test

20. { }3 Posting
Draft, scheduling and more

21. Some new posting
options that aren’t
available on your
personal profile.

22. Other options after posting.

23. Share it now

24. What should I post?
80/20 Rule Engaging Diverse
Short Visuals
When should I post?
Max 4 times per week
Max 2 times per day
Best days: Thursday & Friday + weekends

25. Facebook is all about
conversation: answer,
chat, engage…
“ “

26. More advice
 Be honest
 Keep posting regularly
 Use reasonable moderation
 Write grammatically correct posts
 Promote your posts if you can afford it

27. { }4 Analytics
What does this mean? And that?

28. Mouse over
on this side

29. Change the period here
Check the info icons
Everything is clickable

30. Could an
Unlike match
a specific
post?
When & how
many searches
for my page?

31. Check
engagement
here.
Check what’s
wrong too.

32. How do
your fans
visit your
page?
Where do
they come
from?

33. See when
your fans
are online.
See & refine
more posts
statistics.

34. This is who your fans are: gender, age, country…

35. { }5 Tips & Tricks
Always good to know

36. Check how your competition is doing.
Insights
Bottom of
Overview

37. Arrange the left
side Sections
& do this from any Section.

38. Pin an important post

39. Like a Page as your Page
Back to your Page, check the feed

40. Like another Page’s
Post as your Page
And comment too.

41. Add Instagram

42. THANK YOU
Twitter & Instagram: @webfairyjo
Email: webfairyjo@hotmail.com
http://fb.com/picturesofindia
http://picturesofindia.org