The document outlines strategies for researchers to enhance the visibility and impact of their published work. It emphasizes the importance of article preparation, promotion through various channels such as conferences and social media, and monitoring article usage statistics. Additionally, it discusses tools like Mendeley for collaboration and tracking the reach of research publications.

1. Get noticed
Promoting your researcher for maximum
impact
Miss Rupal Malde, Food Science Journals Publisher
July 2016

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You want to make sure your research gets the attention
it deserves
7 hrs/week
average time
spent on literature
1970 2013
0
40M
 The volume of research articles is
growing at an accelerated pace
 For most researchers, it’s a real
challenge to keep up with the literature
 Your job: make sure your research
doesn’t fall through the cracks!

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1. Preparing your
article
2. Promoting your
published article
3. Monitoring your
article

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Preparing your article
Search Engine Optimization (SEO)

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Preparing your article
Search Engine Optimization (SEO)

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Preparing your article
Search Engine Optimization (SEO)

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Preparing your article
AudioSlides

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Preparing your article
Graphical Abstracts
Targeting the lymphatics using dendritic polymers (dendrimers), Lisa M. Kaminskasa, Christopher
J.H. Porter, Advanced Drug Delivery Reviews, http://dx.doi.org/10.1016/j.addr.2011.05.016

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Preparing your article
Graphical Abstracts – appearance in alerts

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Publication of your article

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Promoting your article
1. Conferences
 Prepare to network
 Also connect online
 Online poster
2. Media relations
 Research statement
 Your institution’s communication’s channels
 Contact your editor or you can send an email
to: researchcomm@elsevier.com

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Promoting your article
3. Share links to your article
 Customized short link with free access
 Link from university website to boost SEO

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Promoting your article
4. Online CV

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Promoting your article
6. Mendeley
 Scholarly collaboration network
 Free reference manager
 Fully-searchable library
 Cite as you write
 Read and annotate your PDFs

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Monitoring your article

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16
Content
Centric
Solutions
Researcher
Centric
Solution
Article
Usage Alerts
& CiteAlert
My Research
Dashboard
Mendeley Stats
Author
Centric
Solution
Metrics
The journey continues…

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 Stats allow you see the exposure and impact of your research. It provides
timely information, including:
 Early feedback about how your publication is being viewed, shared, cited
 Where in the world your ScienceDirect publications are being viewed
 Detailed information about how your ScienceDirect publications are being
discovered
 The discipline of the people that have shared your publication in Mendeley
 When you and your work are mentioned in the media around the globe

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Mendeley Stats
https://www.mendeley.com/stats/welcome

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Mendeley Stats
https://www.mendeley.com/stats/welcome