The document discusses strategies for researchers to promote their published articles, including preparing articles with elements like graphical abstracts and AudioSlides, promoting articles on social media platforms and their online profiles, and monitoring articles through usage alerts, citation alerts, altmetrics, and research dashboards. The goal is to help researchers get their work noticed amid the growing volume of research being published each year.

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Helping researchers to get
their article noticed
April 2015
Manon Burger
Project Manager Marketing Communications
Elsevier Journals
# LCWebinar
Library Connect

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2
Make sure research gets the attention it deserves
• The volume of research
articles is growing
at an accelerated pace
• For most researchers, it’s a
real challenge to keep up with
the literature
• The researcher’s job:
make sure their research
doesn’t fall through the cracks!
7 hrs/week
average time
spent on literature
1970 2013
0
40M

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3
1. Preparing an
article
2. Promoting a
published article
3. Monitoring an
article

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Search Engine Optimization (SEO)
Preparing an article

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AudioSlides
Preparing an article

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Graphical abstracts
Preparing an article
Targeting the lymphatics using dendritic polymers (dendrimers), Lisa M. Kaminskasa,
Christopher J.H. Porter, Advanced Drug Delivery Reviews,
http://dx.doi.org/10.1016/j.addr.2011.05.016

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Sharing links to the article
 Customized short link with free access
 Link from university website to boost SEO
Promoting an article

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Online CV
Promoting an article

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Promoting an article
LinkedIn
 Share links to your articles, also in relevant
groups
 Add images
 Add videos, AudioSlides
 Reposition the publication section

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Promoting an article
Social Media: Facebook
 Create a ‘fan’ page
 Invite fellow researchers
 Share images, videos, AudioSlides
 Link to your articles
 Discuss and ask for feedback
Social Media: Twitter
 Follow other researchers
 Post regularly and respond
promptly
 Retweet
 Use images
‘one mention every seven seconds’

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Mendeley
 Free reference manager and academic social network
 Create a public profile and add links to articles
 Promote the profile through links to on personal web pages, blogs
and e-mail signatures
 Join public groups for discussions and networking
 Collaborate and share articles and feedback in private groups
www.mendeley.com
Promoting an article

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Monitoring an article
 Usage Alert & CiteAlert
 My Research Dashboard
 Altmetrics

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Monitoring an article
Altmetrics

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www.elsevier.com/promote-your-work
sevier.com/promote-your-work
More information
Brochure Factsheet Animation video
www.linkedin.com/in/manonburger
@manonburger