A recent training I did for a client on the process of getting Major Gift donors. This client\'s particular challenge was a Board with few or no contacts. This process skirts leveraging Board contacts.
5 Coronavirus Fundraising Myths and Why They’ll Kill Your FundraisingBloomerang
https://bloomerang.co/resources/webinars/
Andrea Kihlstedt will offer a different view and give you some practical advice on how to use this topsy-turvy time to raise money.
https://bloomerang.co/resources/webinars/
Victoria Dietz will show you the proven steps to have meaningful conversations and build stronger relationships with your donors by keeping them engaged and properly setting expectations.
Here is some information to help you get started with fundraising - for new nonprofits and local nonprofits.
These are some simple strategies and fun ideas from a presentation I delivered on Feb. 16, 2020.
Takeaway: Storytelling - on a regular basis about the impact you are making - and keeping in touch with donors and potential donors is key for fundraising success. Nurture relationships, tell stories.
Real Conversations With Major Donors (Handout)Bloomerang
https://bloomerang.co/resources/webinars/
Victoria Dietz will show you the proven steps to have meaningful conversations and build stronger relationships with your donors by keeping them engaged and properly setting expectations.
Webinar presented in Jan \'09 by Direct Response Solutions explores current trends in annual giving and examines ways to meet the challenges annual programs are facing in 2009.
5 Coronavirus Fundraising Myths and Why They’ll Kill Your FundraisingBloomerang
https://bloomerang.co/resources/webinars/
Andrea Kihlstedt will offer a different view and give you some practical advice on how to use this topsy-turvy time to raise money.
https://bloomerang.co/resources/webinars/
Victoria Dietz will show you the proven steps to have meaningful conversations and build stronger relationships with your donors by keeping them engaged and properly setting expectations.
Here is some information to help you get started with fundraising - for new nonprofits and local nonprofits.
These are some simple strategies and fun ideas from a presentation I delivered on Feb. 16, 2020.
Takeaway: Storytelling - on a regular basis about the impact you are making - and keeping in touch with donors and potential donors is key for fundraising success. Nurture relationships, tell stories.
Real Conversations With Major Donors (Handout)Bloomerang
https://bloomerang.co/resources/webinars/
Victoria Dietz will show you the proven steps to have meaningful conversations and build stronger relationships with your donors by keeping them engaged and properly setting expectations.
Webinar presented in Jan \'09 by Direct Response Solutions explores current trends in annual giving and examines ways to meet the challenges annual programs are facing in 2009.
CEOs and boards of non-profit organisations can add great value to the fundraising process but many are unsure what their role is and how to get started.
These slides which follow show some of the messages we use in our seminars with CEOs and Boards.
Apresentação sobre Grandes Doações, por Eva Aldrich, da CFRE, realizada durante o Festival ABCR 2017, em São Paulo, entre os dias 17 e 19 de maio de 2017.
After making the successful Ask the "The Artful Journey" begins as William T. Sturtevant says and the donor relationship begins.This is stressed in this teaching module and we delve into the mind and heart of donors from a corporate,foundation and personal donors perspective which was accomplished through a live panel discussion that followed the slides.
How to Speak Well (Enough) With Your Extraordinary Family of Trusting Support...Bloomerang
https://bloomerang.co/resources/webinars/
Tom Ahern will show you how your organization can not only fundraise BUT emotionally BOOST your supporter base in the midst of the COVID-19 crisis.
Six Essential Mobile Tactics for Your Year-End Fundraising Strategy | Mobile ...mobilecommons
It’s that time of year again – you’re busy planning every email, tweet, and landing page to optimize your end-of-year fundraising campaign. You’ve got your holiday hashtag ready to launch, your web forms mobile-optimized – you might even have some text messages planned to send your subscribers to a mobile donation page!
Watch this on-demand webinar, Six Essential Mobile Tactics for Your Year-End Fundraising Strategy, to learn how you can implement mobile strategies to help drive your fundraising goals.
The webinar is hosted by Meredith Begin, and is joined by two guest presenters: Sandi Fox, Digital Strategy Manager at Planned Parenthood Action Fund, and Sarah Alexander, Deputy Organizing Director at Food & Water Watch. As experienced Mobile Commons users, they will share tactics and lessons learned from previous year-end fundraising campaigns to help you make the most out of your mobile list this fundraising season.
In this webinar, you will learn:
-Why it’s important to engage with your supporters over text messaging
-How to set up a mobile campaign that integrates with your overall fundraising strategy
-Best practices for engaging your mobile subscribers over text messaging
Enjoy!
Raising More Money By Asking (and Answering) Better QuestionsBloomerang
https://bloomerang.co/resources/webinars/
The key to successful fundraising is asking smarter questions. Harvey McKinnon and Andy Robinson will discuss how to build stronger donor relationships and how you can use this strategy to improve every kind of fundraising.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
"Donor Relationship Management - Increasing Fundraising efficiency through Evaluation".
Given the importance of individual donors to the sector, it is vital to understand how to cultivate relationship with donors to increase Retention.Donor Relationship can be grown and fostered to improve retention and key financial behaviors over time. What is required is a theory based view of how these relationships form and how to measure and systematically impact them in simple, straightforward ways. This session treats you to an approach which transforms your one time Donor to a Lifetime Donor.
3 Steps to Closing $10K+ Gifts by December 31Bloomerang
https://bloomerang.co/resources/webinars/
Julie Ordoñez will outline a proven strategy, messaging and action steps you can implement right away to close major gifts faster, ethically.
This is a series of Capacity Building documents that was prepared by the Sudanese Youth Leadership Development Program.
هذه مجموعة من المقالات في مجالات تدريبية متعددة مناسبة للجمعيات الطوعية تم تطويرها بين عامي 2003-2008 للبرنامج السوداني لإعداد القيادات الشبابية
12 Questions You Can Ask Donors AFTER They Say Yes - Sample QuestionsBloomerang
https://bloomerang.co/resources/webinars/
Andy Robinson will show you the “after questions” that you can use to strengthen donor relationships, serve your donors better, and set the stage to raise even more money in the future.
CEOs and boards of non-profit organisations can add great value to the fundraising process but many are unsure what their role is and how to get started.
These slides which follow show some of the messages we use in our seminars with CEOs and Boards.
Apresentação sobre Grandes Doações, por Eva Aldrich, da CFRE, realizada durante o Festival ABCR 2017, em São Paulo, entre os dias 17 e 19 de maio de 2017.
After making the successful Ask the "The Artful Journey" begins as William T. Sturtevant says and the donor relationship begins.This is stressed in this teaching module and we delve into the mind and heart of donors from a corporate,foundation and personal donors perspective which was accomplished through a live panel discussion that followed the slides.
How to Speak Well (Enough) With Your Extraordinary Family of Trusting Support...Bloomerang
https://bloomerang.co/resources/webinars/
Tom Ahern will show you how your organization can not only fundraise BUT emotionally BOOST your supporter base in the midst of the COVID-19 crisis.
Six Essential Mobile Tactics for Your Year-End Fundraising Strategy | Mobile ...mobilecommons
It’s that time of year again – you’re busy planning every email, tweet, and landing page to optimize your end-of-year fundraising campaign. You’ve got your holiday hashtag ready to launch, your web forms mobile-optimized – you might even have some text messages planned to send your subscribers to a mobile donation page!
Watch this on-demand webinar, Six Essential Mobile Tactics for Your Year-End Fundraising Strategy, to learn how you can implement mobile strategies to help drive your fundraising goals.
The webinar is hosted by Meredith Begin, and is joined by two guest presenters: Sandi Fox, Digital Strategy Manager at Planned Parenthood Action Fund, and Sarah Alexander, Deputy Organizing Director at Food & Water Watch. As experienced Mobile Commons users, they will share tactics and lessons learned from previous year-end fundraising campaigns to help you make the most out of your mobile list this fundraising season.
In this webinar, you will learn:
-Why it’s important to engage with your supporters over text messaging
-How to set up a mobile campaign that integrates with your overall fundraising strategy
-Best practices for engaging your mobile subscribers over text messaging
Enjoy!
Raising More Money By Asking (and Answering) Better QuestionsBloomerang
https://bloomerang.co/resources/webinars/
The key to successful fundraising is asking smarter questions. Harvey McKinnon and Andy Robinson will discuss how to build stronger donor relationships and how you can use this strategy to improve every kind of fundraising.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
"Donor Relationship Management - Increasing Fundraising efficiency through Evaluation".
Given the importance of individual donors to the sector, it is vital to understand how to cultivate relationship with donors to increase Retention.Donor Relationship can be grown and fostered to improve retention and key financial behaviors over time. What is required is a theory based view of how these relationships form and how to measure and systematically impact them in simple, straightforward ways. This session treats you to an approach which transforms your one time Donor to a Lifetime Donor.
3 Steps to Closing $10K+ Gifts by December 31Bloomerang
https://bloomerang.co/resources/webinars/
Julie Ordoñez will outline a proven strategy, messaging and action steps you can implement right away to close major gifts faster, ethically.
This is a series of Capacity Building documents that was prepared by the Sudanese Youth Leadership Development Program.
هذه مجموعة من المقالات في مجالات تدريبية متعددة مناسبة للجمعيات الطوعية تم تطويرها بين عامي 2003-2008 للبرنامج السوداني لإعداد القيادات الشبابية
12 Questions You Can Ask Donors AFTER They Say Yes - Sample QuestionsBloomerang
https://bloomerang.co/resources/webinars/
Andy Robinson will show you the “after questions” that you can use to strengthen donor relationships, serve your donors better, and set the stage to raise even more money in the future.
This presentation will walk you through the basics of grant writing, from researching funders to signing the gift agreement.
Presented on April 6, 2011 by Victoria Lebron at Teachers College Columbia University's Gottesman libraries in Russell Hall.
Charities and Philanthropists literally waste over a billion dollars in Canada every year because of a system that is decentralized, out dated and shrouded in secrecy. It sets both sides up for failure, waste and robs the world of much needed, life changing impact.
The good news is, that just like the for profit world has solved this problem years ago with tools like LinkedIn, WealthSimple and standardized reporting for Publicly Traded Companies, so too can we solve it for Charities and Philanthropists, and there has never been a better time.
Canada is a perfect market to test this idea out, and rather than keep these ideas hidden and perpetuate further secrecy, I wanted to simply share them for any and all who want to: be inspired, partner, steal, use or collaborate on building a more effective, meaningful relationship that ultimately does more good in this world.
The deck was written as a draft for friends and colleagues, its not polished, proofread or even really formatted. But I hope you can see the ideas for what they are and be inspired to take action.
I'd love your feedback
Growing Your Stewardship Program — Going Beyond Just Saying Thank YouAplos Software
Stewardship is at the core of a great fundraising strategy. It is what shows donors that the organization they’ve entrusted their money to is appreciative of the gift, has used it wisely and that they’ve had an impact on the cause.
Unfortunately many nonprofit lose donors over time or donors do not increase giving because donor stewardship is not a priority or gets lost in the hustle and bustle of running a nonprofit.
These proven tips and tricks will help you improve your donor retention rates. Stop spending your precious resources acquiring new donors just to replace those being lost.
How to Start and Run Your First $100,000 Fundraising CampaignBloomerang
If you’re like most people working with a small nonprofit, raising a big chunk of money for a special project, program, or piece of equipment can be a daunting challenge. You may be puzzled about where to start or how to do it. You’re probably scratching your head over who to approach and how to do it. And you’re probably wondering what to say to get someone to make a large donation to your organization. Join us for this webinar to learn exactly what to do to create and run your first really big fundraising campaign. You’ll learn how to plan the campaign, the tools and materials you’ll need, and how to find the best people to ask for a gift. You’ll leave feeling hopeful and more confident about raising big money.
Heller Consulting & Stayclassy's Webinar on Engaging New & Casual DonorsHeller Consulting
Slides from the webinar that Stayclassy and Heller Consulting presented on March 27th, 2014 on how to engage both new and casual donors. Nonprofit organizations can expect to learn about how to more efficiently communicate with donors and how to strategize and plan a year-long engagement calendar for your organization.
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?bkling
Are you curious about what’s new in cervical cancer research or unsure what the findings mean? Join Dr. Emily Ko, a gynecologic oncologist at Penn Medicine, to learn about the latest updates from the Society of Gynecologic Oncology (SGO) 2024 Annual Meeting on Women’s Cancer. Dr. Ko will discuss what the research presented at the conference means for you and answer your questions about the new developments.
Explore natural remedies for syphilis treatment in Singapore. Discover alternative therapies, herbal remedies, and lifestyle changes that may complement conventional treatments. Learn about holistic approaches to managing syphilis symptoms and supporting overall health.
HOT NEW PRODUCT! BIG SALES FAST SHIPPING NOW FROM CHINA!! EU KU DB BK substit...GL Anaacs
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We specializes in exporting high quality Research chemical, medical intermediate, Pharmaceutical chemicals and so on. Products are exported to USA, Canada, France, Korea, Japan,Russia, Southeast Asia and other countries.
MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdfJim Jacob Roy
Cardiac conduction defects can occur due to various causes.
Atrioventricular conduction blocks ( AV blocks ) are classified into 3 types.
This document describes the acute management of AV block.
New Drug Discovery and Development .....NEHA GUPTA
The "New Drug Discovery and Development" process involves the identification, design, testing, and manufacturing of novel pharmaceutical compounds with the aim of introducing new and improved treatments for various medical conditions. This comprehensive endeavor encompasses various stages, including target identification, preclinical studies, clinical trials, regulatory approval, and post-market surveillance. It involves multidisciplinary collaboration among scientists, researchers, clinicians, regulatory experts, and pharmaceutical companies to bring innovative therapies to market and address unmet medical needs.
Recomendações da OMS sobre cuidados maternos e neonatais para uma experiência pós-natal positiva.
Em consonância com os ODS – Objetivos do Desenvolvimento Sustentável e a Estratégia Global para a Saúde das Mulheres, Crianças e Adolescentes, e aplicando uma abordagem baseada nos direitos humanos, os esforços de cuidados pós-natais devem expandir-se para além da cobertura e da simples sobrevivência, de modo a incluir cuidados de qualidade.
Estas diretrizes visam melhorar a qualidade dos cuidados pós-natais essenciais e de rotina prestados às mulheres e aos recém-nascidos, com o objetivo final de melhorar a saúde e o bem-estar materno e neonatal.
Uma “experiência pós-natal positiva” é um resultado importante para todas as mulheres que dão à luz e para os seus recém-nascidos, estabelecendo as bases para a melhoria da saúde e do bem-estar a curto e longo prazo. Uma experiência pós-natal positiva é definida como aquela em que as mulheres, pessoas que gestam, os recém-nascidos, os casais, os pais, os cuidadores e as famílias recebem informação consistente, garantia e apoio de profissionais de saúde motivados; e onde um sistema de saúde flexível e com recursos reconheça as necessidades das mulheres e dos bebês e respeite o seu contexto cultural.
Estas diretrizes consolidadas apresentam algumas recomendações novas e já bem fundamentadas sobre cuidados pós-natais de rotina para mulheres e neonatos que recebem cuidados no pós-parto em unidades de saúde ou na comunidade, independentemente dos recursos disponíveis.
É fornecido um conjunto abrangente de recomendações para cuidados durante o período puerperal, com ênfase nos cuidados essenciais que todas as mulheres e recém-nascidos devem receber, e com a devida atenção à qualidade dos cuidados; isto é, a entrega e a experiência do cuidado recebido. Estas diretrizes atualizam e ampliam as recomendações da OMS de 2014 sobre cuidados pós-natais da mãe e do recém-nascido e complementam as atuais diretrizes da OMS sobre a gestão de complicações pós-natais.
O estabelecimento da amamentação e o manejo das principais intercorrências é contemplada.
Recomendamos muito.
Vamos discutir essas recomendações no nosso curso de pós-graduação em Aleitamento no Instituto Ciclos.
Esta publicação só está disponível em inglês até o momento.
Prof. Marcus Renato de Carvalho
www.agostodourado.com
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
Ethanol (CH3CH2OH), or beverage alcohol, is a two-carbon alcohol
that is rapidly distributed in the body and brain. Ethanol alters many
neurochemical systems and has rewarding and addictive properties. It
is the oldest recreational drug and likely contributes to more morbidity,
mortality, and public health costs than all illicit drugs combined. The
5th edition of the Diagnostic and Statistical Manual of Mental Disorders
(DSM-5) integrates alcohol abuse and alcohol dependence into a single
disorder called alcohol use disorder (AUD), with mild, moderate,
and severe subclassifications (American Psychiatric Association, 2013).
In the DSM-5, all types of substance abuse and dependence have been
combined into a single substance use disorder (SUD) on a continuum
from mild to severe. A diagnosis of AUD requires that at least two of
the 11 DSM-5 behaviors be present within a 12-month period (mild
AUD: 2–3 criteria; moderate AUD: 4–5 criteria; severe AUD: 6–11 criteria).
The four main behavioral effects of AUD are impaired control over
drinking, negative social consequences, risky use, and altered physiological
effects (tolerance, withdrawal). This chapter presents an overview
of the prevalence and harmful consequences of AUD in the U.S.,
the systemic nature of the disease, neurocircuitry and stages of AUD,
comorbidities, fetal alcohol spectrum disorders, genetic risk factors, and
pharmacotherapies for AUD.
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
4. Finding Prospects Beyond the Usual Means The “usual means” is through Board Members, newspapers, leads. Is a great way to start, but in the current economy “cold calling” is necessary. Put yourself in contact with the prospective donors Have Board Members take you to their favorite Country Clubs. Don’t play have them just play golf, but go to the bar and mingle. Identify events that CEO’s attend and go Create events that will target the level of prospects you want. Get your MGO’s highlighted events. Better yet, at your own organization’s events. Example: We all flock to the honoree of an event, why not have your MGO be an honoree for the amount of money they’ve raised and have prospective donors flock to him/her? 4
5. Identifying a Strong Prospect Identifying and researching a donor can often be the same step Consider the likelihood of giving a donation to any organization Consider their capacity to give Gage the prospect’s level of interest in your organization A donor is not always interested in the entire organization. Do not discard a possibility if they display interest in only one program. 5
6. Research a Prospect The most important aspect of research is creating a donor’s character profile Identify events/places where your MGO’s are likely to meet this donor Attend these events if possible, put your MGO’s in their path If possible, identify the prospect’s phone, email and address. Never stop researching! Set up google alerts for even the most established donors 6
7. Contact = Communication = The Most Important Step Communication Plans are the foundation of your entire fundraising program How often, when, where, how, and why you contact donors should be defined for a minimum of one year increments How much does this plan cost your organization? Mailings cost money Systematically contact every prospect If the communication is free (phone call, email): do not stop contacting this prospect until they tell you to stop If communication costs money (mailings): define how long you will keep prospects and lapsed donors on the list Always track all communication attempts. Note which finally works. 7
9. Cultivation: The First Meeting The first meeting is not the time to ask for a gift, it is your chance to get to know each other Inform them about the overall organizational picture Ask questions! What interests the donor about the organization How often should we contact you How would you like to be more involved? Most importantly, when can we meet again 9
10. Individualize Communication The communications/contact schedule should be consistent across your organization until a prospect/donor states otherwise Most major gift donors will ask to be contacted in a specific manner over a specific period of time. Adhere strictly to the timeline they define. Imposing a timeline on a donor or prospect is a grave mistake! Ask regularly if prospects/donors are happy with the amount of communication they are receiving 10
11. Individualize Communication Content Just because you love every aspect of your organization does not mean your prospect/donor does There is a definitive link between the level of donation and the donor’s interest level. Prospects/Donors rarely state they are not interested. Proactively listen. Do they lean forward when you talk about one program? Do they ask more questions? Do they only respond to one mailing? Capitalize on this. If you note they’re clearly more interested in one aspect over another, then redefine that prospect/donors communication plan to emphasize their program of interest. 11
12. Be Creative We are all after the same major donor And we are all following this same process: so stand out Create one or two communications/touch points per year that are different and personalized This does not require grand gestures Hand deliver cookies at Christmas Send a $5 gift card to a coffee shop, ask to meet them for a coffee 12
13. Cultivation Meetings Cultivation meetings must be at the prospect/donor’s convenience Do not force the conversation, guide it, but don’t force it. Remember that the individual is doing this for fun and on their time off. This is important! You are not a coworker to them, you are a confidant guiding them toward making a better community Remember this! And treat them accordingly. 13
14. What To Talk About at a Meeting Feel free to ask a donor what other organizations they are donating to or meeting with Be knowledgeable about these organizations Never disparage another organization Ask about their work Ask about family Talk about yourself An update about your organization is a reason to meet 14
15. Cultivation Never Ends Did you notice I almost always use “prospect/donor” above? The only difference is who has already given a gift The most important aspect of cultivation is that it never ends A gift is not the end, but the last step to that cycle. The next cycle begins with stewardship and moves back to cultivation Phone calls, emails, meetings must continue until the prospect/donor requests that they end 15
17. What You Want From the Donor The primary goal is exactly what you want from this specific individual The goal should be concise, but not precise: We wish donor X to give $200,000 toward the Youth Program. The steps toward attaining the goal is “cultivation” Throughout the process qualify and requalify the prospect/donor Is donor X still interested in the Youth Program to give $200,000 toward it, or is he/she becoming more interested in the Animal Program? The ask should occur when you can definitively answer “yes” 17
18. The Goal and the Communication Plan The Primary Goal should guide the communication plan, but not override it. Even if a donor is giving $1 million toward the building of a structure, keep them informed on all aspects of your organization. Just make sure that you send them regular updates on the building. Continuing the donor on the communication plan gives you a door to continue talking to them after the gift has been implemented Gives donors information on how they’re helping the bigger picture 18
19. Qualifying the Primary Goal As you qualify the Primary Goal, you will be leading yourself step by step to the ask. Don’t be afraid to outright ask a prospect if they’re interested in supporting a program. Test your goal with a prospect by asking for small gifts in areas of possible interest Always try to gear these gifts toward your primary goal. If they say no, this is a good indication that they may not be interested in your plan for them. But qualify this no before you assume they’re not interested 19
20. Test Gift Example If you are working with a prospect with the capacity for a $20,000 gift, you may ask for $1,000 toward an event. If yes, they are becoming invested in your organization. If no, ask why not, and adjust your communications accordingly Example. A donor may not yet feel the organization does enough good. Start discussing more case statements, organization tours of your programs/facility, etc. 20
21. When to Make the Ask When you absolutely know what a donor is interested in, and their interest level, you will know when to make the ask This process is much shorter for an established donor than for a strong prospect Do not try to stick to a predefined schedule. Let this play out naturally. Remain flexible: always look for an opportunity to qualify or make a ask, if not “the” ask Do not let the relationship lag in the “cultivation” step 21
22. How Do I Know if Cultivation is “Lagging” Lagging is when the donor is showing no more or less interest in your organization or program If this starts occurring early in the cultivation process, and the individual is still a “prospect”, change your cultivation techniques If you’re just meeting for dinners, then meet at your office, or at a program site Do something that will make the donor “see” your organization in process Bring a Board Member/Executive along If this starts just before “the” ask, then jump ahead and make the ask. Even if the answer is “no” it will create an opening in the conversation 22
23. “No” is not the end Do not take a “no” personally Do not be afraid to discuss the prospect’s answer. Do not take the answer at face value. A no will often give you more insight than a yes and can often be more valuable in growing the relationship Organizations often make the mistake of ending the discussion after a yes and then slotting a donor into that area. Ex. “youth program donor, ask for X amount next year” No will force you to continue the discussion 23
24. Yes! “Yes!” Is frankly most organizations’ greatest downfall It is exciting, but it’s not the end! The day after you receive the check, say thank you, and then go back to slide 10 and begin again 24
25. Stewardship Stewardship is the first step to renewed cultivation Say thank you as publicly and as often as the donor wishes Ask donors if there is more that your organization can do to thank them 25