This document provides tips for creating comics and graphic novels. It discusses the key elements needed, which include a great story, characters, and writing. It recommends using 3-4 panels per page on average, keeping dialogue short, and using captions and wordless panels to move the story along. The document also outlines what should be included in a comic proposal, such as an overview, target audiences, competition, plot summary, and sample pages. The overall message is that comics require strong storytelling elements as well as an understanding of visual storytelling techniques to effectively engage readers.