The document outlines strategies for effectively utilizing LinkedIn, focusing on profile development, network growth, and business intelligence applications. It emphasizes the importance of a complete profile for visibility and networking, as well as etiquette and privacy considerations. Additionally, it discusses premium features and applications available to enhance user experience on the platform.

1. Getting ahead on LinkedIn CIPR Summer Social 15 September 2010

2. @wadds

3. Agenda Building you profile Developing your network Business intelligence Applications Paying your way

4. Who: social network for professionals with more than 75 million users and growing What: Profiles provide an opportunity to showcase personal expertise and network Why: develop your professional network and win business Introduction

5. Your profile Use the LinkedIn wizard to complete your profile: Experience Education Online presence Photo Groups Awards Interests Contact A complete profile gives a greater picture of yourself for clients and prospects

6. Search benefit: “stephen waddington” Google first page LinkedIn first result

7. Your company profile Click on "Companies" found under "More“ Click on the "Add a Company" link Type in your company's official name and your email address Follow verification process Create your company profile

8. Privacy Your profile is public, but customisable Your relationships and network are is precious But, locking down your profile reduces its usefulness

9. Network etiquette Reflect real world network My rule – typically have met someone or worked with them Gaming or spamming network negates its value

10. Agenda Building you profile Developing your network Business intelligence Applications Paying your way

11. Developing your network Import address books from other networks using CSV format Search for colleagues and clients by name Searching for colleagues and clients by workplace, school or association Connecting to colleagues and clients through mutual groups

12. Developing your network

13. Xobni: linking email and social networks

14. Networking groups

15. Suggestions from the network

16. Networking groups

17. Networking groups

18. Group media

19. Agenda Building you profile Developing your network Business intelligence Applications Paying your way

20. Business intelligence

21. Advanced search

22. Link Skills: “PR conference speaker”

23. Companies: ITV

24. Companies: ITV

25. People: “BP communications”

26. People: “BP communications”

27. Agenda Building you profile Developing your network Business intelligence Applications Paying your way

28. Applications: events

29. Applications: events

30. Applications: status updates

31. Applications: reading list

32. Applications: blog

33. Other applications

34. Advertising

35. Recruitment

36. Agenda Building you profile Developing your network Business intelligence Applications Paying your way

37. Business version of LinkedIn costs $19.95 per month Send InMail to people outside your network Analytics - see who is looking at your profile Improved search Paying your way (or not)

38. Paying your way

39. Results depend on visibility settings

40. Recommended reading Source: Me and My Web Shadow, Antony Mayfield

41. Thank you Stephen Waddington Stephen.Waddington@speedcommunications.com Tel. +44 20 7842 3201 Mob. +44 7771 851407 www.speedcommunications.com