Getting ahead on LinkedIn CIPR Summer Social 15 September 2010
@wadds
Agenda Building you profile Developing your network Business intelligence Applications Paying your way
Who: social network for professionals with more than 75 million users and growing What: Profiles provide an opportunity to showcase personal expertise and network Why: develop your professional network and win business Introduction
Your profile  Use the LinkedIn wizard to complete your profile: Experience Education Online presence  Photo Groups Awards Interests Contact A complete profile gives a greater picture of yourself for clients and prospects
Search benefit: “stephen waddington” Google first page LinkedIn first result
Your company profile  Click on "Companies" found under "More“ Click on the "Add a Company" link Type in your company's official name and your email address Follow verification process Create your company profile
Privacy  Your profile is public, but customisable Your relationships and network are is precious But, locking down your profile reduces its usefulness
Network etiquette Reflect real world network My rule – typically have met someone or worked with them Gaming or spamming network negates its value
Agenda Building you profile Developing your network Business intelligence Applications Paying your way
Developing your network  Import address books from other networks using CSV format Search for colleagues and clients by name Searching for colleagues and clients by workplace, school or association Connecting to colleagues and clients through mutual groups
Developing your network
Xobni: linking email and social networks
Networking groups
Suggestions from the network
Networking groups
Networking groups
Group media
Agenda Building you profile Developing your network Business intelligence Applications Paying your way
Business intelligence
Advanced search
Link Skills: “PR conference speaker”
Companies: ITV
Companies: ITV
People: “BP communications”
People: “BP communications”
Agenda Building you profile Developing your network Business intelligence Applications Paying your way
Applications: events
Applications: events
Applications: status updates
Applications: reading list
Applications: blog
Other applications
Advertising
Recruitment
Agenda Building you profile Developing your network Business intelligence Applications Paying your way
Business version of LinkedIn costs $19.95 per month Send InMail to people outside your network Analytics - see who is looking at your profile Improved search Paying your way (or not)
Paying your way
Results depend on visibility settings
Recommended reading Source:  Me and My Web Shadow, Antony Mayfield
Thank you   Stephen Waddington Stephen.Waddington@speedcommunications.com  Tel. +44 20 7842 3201 Mob. +44 7771 851407 www.speedcommunications.com

Getting ahead on LinkedIn