The document provides tips for getting a website listed on search engines and directories. It discusses submitting the main homepage and key internal pages to search engines to help them find and index the site faster. For large sites, it recommends splitting the site across logical subdomains rather than subdirectories. It also stresses the importance of submitting websites to human-edited directories and provides details on submitting to major ones like Yahoo and the Open Directory.
in this ppt you get details about search engine optimization and some optimization of http://exclusivestoke.com and this ppt is created by Manish kumar
Sallie Goetsch provides an overview of how to use Google Webmaster Tools with WordPress and how they can help you get better insight from Google Analytics.
in this ppt you get details about search engine optimization and some optimization of http://exclusivestoke.com and this ppt is created by Manish kumar
Sallie Goetsch provides an overview of how to use Google Webmaster Tools with WordPress and how they can help you get better insight from Google Analytics.
Don't know what search engine optimization is? SEO is strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results.Learn about SEO in 2016, and how it can be used to improve your marketing.
Use Blogging & Social Media to Super Charge Your WebsiteRandall Wong, M.D.
Course SPE08
Lecture delivered at the American Academy of Ophthalmology (AAO) 2013 in New Orleans, LA.
Use of blogging is an essential not only to communicate with patients and customers, but is an easy way to add fresh and original content to your website.
CMS (content management systems) such as Wordpress.org are the keys to high rankings on Google and other search engines as they are coded to optimize the content of a website rather than focusing on design.
Design has no SEO value and does not help rankings whatsoever.
This lecture, course 511, was originally presented at the 2013 Academy of Ophthalmology (AAO) in New Orleans, LA.
Content marketing is the only way a website can achieve and maintain high rankings in search.
Content marketing is the only way a website can outrank another as search engines, such as Google, compare websites based upon the relevance of their content.
Hence, great websites have great content.
<a>Randall V. Wong, M.D.</a>
<a>Medical Marketing Enterprises, LLC</a>
SEO providing many submission services like directory submission, article submission, bookmark submission, blog submission etc. Submitting a blog to a search engine is commonly parallel to the method of submitting a website. There are still, positive different procedures, which, if properly taken into account, would enable you to get your blog indexed more proficiently!
For more information visit http://www.trafficsmartz.net
Content management systems are a key technology for updating your site or blog. A CMS is also key for optimizing your site for search engines. However, there are some overlooked features that are essential for selecting the right CMS for your efforts. This presentation is a checklist of those SEO features.
Ensuring your site is properly indexed and ranks well for keywords is a practice that changes constantly. Search engines continue to adjust algorithms to ensure the right content is presented - here are three pillars of search engine optimization that will help you ensure your content is indexed, ranked, and ultimately clicked on.
Intro to Search Engine Optimization - Association of Proposal Management Prof...Caitlin Jeansonne
How to get the most out of your website to be sure people are finding you in Search Engines. Basic website optimization and planning a successful SEO campaign.
Search Engine Land’s Periodic Table Of SEO Success Factors is designed to depict the factors that will help your website succeed in gaining more visitors from organic search.
http://wordpressconsultant.co.za/
Don't know what search engine optimization is? SEO is strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results.Learn about SEO in 2016, and how it can be used to improve your marketing.
Use Blogging & Social Media to Super Charge Your WebsiteRandall Wong, M.D.
Course SPE08
Lecture delivered at the American Academy of Ophthalmology (AAO) 2013 in New Orleans, LA.
Use of blogging is an essential not only to communicate with patients and customers, but is an easy way to add fresh and original content to your website.
CMS (content management systems) such as Wordpress.org are the keys to high rankings on Google and other search engines as they are coded to optimize the content of a website rather than focusing on design.
Design has no SEO value and does not help rankings whatsoever.
This lecture, course 511, was originally presented at the 2013 Academy of Ophthalmology (AAO) in New Orleans, LA.
Content marketing is the only way a website can achieve and maintain high rankings in search.
Content marketing is the only way a website can outrank another as search engines, such as Google, compare websites based upon the relevance of their content.
Hence, great websites have great content.
<a>Randall V. Wong, M.D.</a>
<a>Medical Marketing Enterprises, LLC</a>
SEO providing many submission services like directory submission, article submission, bookmark submission, blog submission etc. Submitting a blog to a search engine is commonly parallel to the method of submitting a website. There are still, positive different procedures, which, if properly taken into account, would enable you to get your blog indexed more proficiently!
For more information visit http://www.trafficsmartz.net
Content management systems are a key technology for updating your site or blog. A CMS is also key for optimizing your site for search engines. However, there are some overlooked features that are essential for selecting the right CMS for your efforts. This presentation is a checklist of those SEO features.
Ensuring your site is properly indexed and ranks well for keywords is a practice that changes constantly. Search engines continue to adjust algorithms to ensure the right content is presented - here are three pillars of search engine optimization that will help you ensure your content is indexed, ranked, and ultimately clicked on.
Intro to Search Engine Optimization - Association of Proposal Management Prof...Caitlin Jeansonne
How to get the most out of your website to be sure people are finding you in Search Engines. Basic website optimization and planning a successful SEO campaign.
Search Engine Land’s Periodic Table Of SEO Success Factors is designed to depict the factors that will help your website succeed in gaining more visitors from organic search.
http://wordpressconsultant.co.za/
This slideshow helps non-technical marketers diagnose SEO related structural issues and convey the findings to their developers and programmers. This content is good for marketers who understand the basics of SEO (on-page) but want to take it a step further.
Search engine optimization, or SEO is a common term you hear about in marketing these days. How can marketers utilize SEO for maximum marketing effectiveness? Download a printable version of the white paper on Search Engine Optimization: Top Priority for Modern Marketers at http://www.modernmarketingpartners.com/Download-Whitepaper-Search-Engine-Optimization-for-Marketers.cfm and learn about various SEO strategies and marketing tools you can use to optimize your marketing efforts.
A complete digital marketing sop divay jain ( profshine tech )Divay Jain
An SOP (standard operating procedure) is a comprehensive, fail-proof checklist, designed to help you or your team execute powerful digital marketing tactics with laser-precision, and grow your business fast. We at Profshine Tech provide best Digital Marketing services in Delhi.
B2C SEO Smarts
This session reviews SEO specific to B2C sites: e-commerce, lead generation and content publishing. Speaker, Jessica Bowman will dive into what holds sites back, how to identify and go after low hanging fruit, optimizing non-html files, link building and more.
* Jessica Bowman, CEO, SEOinhouse.com
How to perform a technical SEO audit and ramp up your content strategy in 10 ...Waqar Ahmad
How to perform a technical SEO audit and
ramp up your content strategy in 10 steps
[with audit presentation template]:
We often assume that search engines are far more precise and knowledgeable than they are in reality. As a result, we often unwittingly develop poor practices that prevent our sites from reaching our search goals. Catching and correcting SEO mistakes like these are what audits are for.
In our time as growth-minded technical SEO consultants, we’ve run audits on a wide range of client sites in a diverse array of industries. We’ll walk you through the process in the following ten steps, elaborate on our checklist, and provide a presentation template. The tools you’ll need to run a technical SEO audit
Let’s help you get ready for the work by sharpening your tools first. Technical SEO audits don’t require a prohibitively large and bleeding-edge tech stack. They require a few simple tools, some of which you likely already have (while the others aren’t likely to break the bank).
Crawling
For web crawling, we’re big fans of Screaming Frog. It’s ideal for raw data analysis. Other workable alternatives like DeepCrawl and the brand-new Sitebulb, offer superior visualization tools. All-purpose You’ll need a more general-purpose SEO platform as well. Semrush and Ahrefs are solid, and offer a range of automated audits and other functions to cut down on the workload.
Content optimization
Optionally, for a better process in page-level optimization, we’ve used and enjoyed MarketMuse, Clearscope, or Surfer.
Analysis and testing You’ll also need platforms for evaluating content performance. Google Analytics in combination with
Google Search Console will suffice as we focus on analytics for SEO purposes.
SEOTesting.com will be your favorite for systematic testing of the growth you achieve by implementing the improvements recommended by the audit.
The 10 steps of our tech SEO audit process
We recommend using the steps below as your checklist. Sometimes you’ll find that a website has more issues in one area than another, and you’ll need to add steps there. But by following the below, you’ll always make sure that you cover all the important aspects of how well search engines can understand your website’s content thanks to clean structure, ease of crawling, thorough optimization, and speed.
1. Getting Your Web Site Listed
Danny Sullivan
Editor, Search Engine Watch
http://searchenginewatch.com/
Uploaded by: CarAutoDriver
2. Session’s Goal
Cover the best way to increase the
percentage of your web site listed with
crawler-based search engines
Discuss importance of submitting to
human-powered directories
Not covering issues of improving ranking!
3. Types of Search Services
“Search engines” crawl the web and read
your web pages
“Directories” like Yahoo depend on
human-provided information to categorize
sites
Most search services are a hybrid of both,
but more dominant in one area
4. How Search Engines Work
Read pages they find on the web
Store text in an “index”
When you search, they look for pages
with matching text
Other factors involved in “ranking” those
pages, such as “link popularity”
5. The Major Search Engines
Northern Light (big, but low traffic)
FAST Search (big, but even less traffic)
AltaVista (big and popular)
Inktomi (HotBot, UK Max)
Google (Netscape Search)
Excite (WebCrawler)
Go (Infoseek)
Lycos (links at end)
6. Submitting To Search Engines
Search engines should find you naturally,
but submitting helps speed the process
and can increase your representation
Look for Add URL link at bottom of home
page
Submit your home page and a few key
“section” pages
Turnaround from a few days to 2 months
7. Deep Crawlers
AltaVista, Inktomi, Northern Light will add
the most, usually within a month
Excite, Go (Infoseek) will gather a fair
amount; Lycos gathers little
Index sizes are going up, but the web is
outpacing them…nor is size everything
Here are more actions to help even the
odds…
8. “Deep” Submit
A “deep” submit is directly submitting pages
from “inside” the web site – can help improve
the odds these will get listed.
At Go, you can email hundreds of URLs.
Consider doing this.
At HotBot/Inktomi, you can submit up to 50
pages per day. Possibly worth doing.
At AltaVista, you can submit up to 5 pages per
day. Probably not worth the effort.
Elsewhere, not worth doing a “deep” submit.
9. Big Site? Split It Up
Expect search engines to max out at
around 500 pages from any particular site
Increase representation by subdividing
large sites logically into subdomains
Search engines will crawl each subsite to
more depth
Here’s an example...
10. Subdomains vs. Subdirectories
I nst ead of Do t his
gold.ac.uk/ science/ science.gold.ac.uk
gold.ac.uk/ english/ english.gold.ac.uk
gold.ac.uk/ admin/ admin.gold.ac.uk
11. I Was Framed
Don't use them. Period.
If you do use them, search engines will
have difficulty crawling your site.
12. Dynamic Roadblocks
Dynamic delivery systems that use ? symbols in
the URL string prevent search engines from
getting to your pages
?
http://www.nike.com/ObjectBuilder/ObjectBuilder.iwx
ProcessName=IndexPage&Section_Id=17200&NewApplication
=t
Eliminate the ? symbol, and your life will be rosy
Look for workarounds, such as Apache rewrite
or Cold Fusion alternatives
Before you move to a dynamic delivery system,
check out any potential problems.
13. How Directories Work
Editors find sites, describe them, put them
in a category
Site owners can also submit to be listed
A short description represents the entire
web site
Usually has secondary results from a
crawler-based search engine
14. The Major Directories
Yahoo
The Open Directory
(Netscape, Lycos, AOL Search, others)
LookSmart
UK Plus
Snap
15. Submitting To Directories
Directories probably won't find you or may list
you badly unless you submit
Find the right category (more in a moment), then
use Add URL link at top or bottom of page
Write down who submitted (and email address),
when submitted, which category submitted to
and other details
You’ll need this info for the inevitable resubmission
attempt – it will save you time.
16. Submitting To Directories
Take your time and submit to these right
Write 3 descriptions: 15, 20 and 25 words long,
which incorporate your key terms
Search for the most important term you want to
be found for and submit to first category that's
listed which seems appropriate for your site
Be sure to note the contact name and email
address you provided on the submit form
If you don't get in, keep trying
17. Subdomain Advantage
Directories tend not to list subsections of
a web site.
In contrast, they do tend to see
subdomains as independent web sites
deserving their own listings
So, another reason to go with subdomains
over subdirectories
18. Other Tips / Misc
Under represented? Get in touch!
Need Search Engine Links? See:
http://searchenginewatch.com/links/