The document provides tips for optimizing a company's LinkedIn page. It recommends maintaining regular updates to showcase activity and engagement. Key sections to focus on include an overview with an RSS feed, news module, and company updates. The products/services tab should highlight offerings using landing pages and videos with long-tail keywords. The careers tab can advertise jobs for a fee or with an upgraded account featuring banners, modules, and tailored versions. Maintaining an optimized page increases online visibility, brand awareness, and access to talent pools.

1. www.maebellyneventura.com

2. Get the most out of your company page.
www.maebellyneventura.com

3. Why maintain an optimised company page?
Increase online visibility and brand awareness
Access to candidate pool in the form of accumulated “followers”
Additional site to publish jobs (paid or unpaid options available)
Showcase recommendation from clients or candidates
Your competition is most likely already doing it!

4. Why maintain an optimised company page?
Increase online visibility and brand awareness
“In a study of 5000 companies, LinkedIn generated a
visitor-to-lead conversion rate of 2.74% in organic
marketing to B2B and B2C”
- Hubspot
Access to candidate pool in the form of accumulated “followers”
Additional site to publish jobs (paid or unpaid options available)
Showcase recommendation from clients or candidates
Your competition is most likely already doing it!

5. How to complete
your company page...

6. Overview Tab
Blog RSS Feed – this is the easiest, just include a link to your existing RSS
feed, which could be a blog or list of the latest jobs
- On the company over view page, click on “Admin Tools” and then “Edit”
- Scroll to the bottom of the page and paste the link to the RSS feed
* Note: LinkedIn is currently redesigning the overview tab so the RSS function may not be available
anymore for some people. If it is still available for you, the RSS feed takes up to 24 hours to display.
News Module – pulls any news mentions of the company and publishes
them on LinkedIn (similar to Google news alert)
- The option to enable the news alert feature is right below the option to add the Blog RSS feed
feature
Company Updates – post updates regularly because it tells prospective
followers that there is regular activity on your page which could be of
interest to them
- In admin tools under Company Page Admins, select “Designated Users only”. Once the page
administrators have been selected, the status update box will appear

7. Products and Services Tab
Mock-up from Badenoch & Clark Switzerland
Landing Pages – create up to
30 different landing pages targeting
specific demographics with the Global Recruiting Solution
We offer the overall management of your large-scale
services most relevant to them (i.e. recruitment projects, which may relate to the launch of
new products, activities or offices. With the global solution
Job-seekers vs. HR professionals you have access to a dedicated Project Leader, Research
Managers and KPIs to measure our recruitment initiative.
Video – Where appropriate, a Executive Recruiting Solution
video could also be included The Executive solution caters to your company’s ongoing
recruitment needs and is based on a mandate. We will
source top candidates using a variety of recruitment
methods overseen by a Senior Consultant who will also
source feedback and candidate references.
Solo Recruiting Solution
The Solo solution is ideal for one-off recruitment initiatives
and is commissioned on a success basis. We will source
candidates from various media including our database,
social networks, talent pools and extensive candidate
networks.

8. Products and Services Tab
Mock-up from Badenoch & Clark Switzerland
Landing Pages – create up to
30 different landing pages targeting
specific demographics with the Global Recruiting Solution
We offer the overall management of your large-scale
services most relevant to them (i.e. recruitment projects, which may relate to the launch of
new products, activities or offices. With the global solution
Job-seekers vs. HR professionals you have access to a dedicated Project Leader, Research
Managers and KPIs to measure our recruitment initiative.
Video – Where appropriate, a Executive Recruiting Solution
video could also be included The Executive solution caters to your company’s ongoing
recruitment needs and is based on a mandate. We will
source top candidates using a variety of recruitment
methods overseen by a Senior Consultant who will also
source feedback and candidate references.
Highlight the products and services
offered by your company. Solo Recruiting Solution
The Solo solution is ideal for one-off recruitment initiatives
and is commissioned on a success basis. We will source
candidates from various media including our database,
social networks, talent pools and extensive candidate
networks.

9. Products and Services Tab
Mock-up from Badenoch & Clark Switzerland
Landing Pages – create up to
30 different landing pages targeting
specific demographics with the Global Recruiting Solution
We offer the overall management of your large-scale
services most relevant to them (i.e. recruitment projects, which may relate to the launch of
new products, activities or offices. With the global solution
Job-seekers vs. HR professionals you have access to a dedicated Project Leader, Research
Managers and KPIs to measure our recruitment initiative.
Video – Where appropriate, a Executive Recruiting Solution
video could also be included The Executive solution caters to your company’s ongoing
recruitment needs and is based on a mandate. We will
source top candidates using a variety of recruitment
methods overseen by a Senior Consultant who will also
source feedback and candidate references.
Highlight the products and services
offered by your company. Solo Recruiting Solution
The Solo solution is ideal for one-off recruitment initiatives
and is commissioned on a success basis. We will source
candidates from various media including our database,
social networks, talent pools and extensive candidate
Include long-tail keywords when networks.
describing your services.

10. Products and Services Tab
Example from Michael Page International Spotlight - The product and services
spotlight allows a company to feature
up to three scrolling, clickable banner
images (640x220 pixels) near the top
of the products page.
- To create a spotlight, you need to have an
existing ser vice or product on the Product and
Ser vices page.
- Under Admin tools, click on edit to access the
rotating product and service spotlight

11. Products and Services Tab
Example from Michael Page International Spotlight - The product and services
spotlight allows a company to feature
up to three scrolling, clickable banner
images (640x220 pixels) near the top
of the products page.
- To create a spotlight, you need to have an
existing ser vice or product on the Product and
Ser vices page.
- Under Admin tools, click on edit to access the
rotating product and service spotlight
Ask clients to recommend your product
or service. (They must have completed
at least 50% of their LinkedIn profile!)

12. Careers Tab
The careers tab is basically a space to advertise current job vacancies, for a
fee
Upgrade your account further to a Silver or Gold Career Page and LinkedIn
will give you full site features including:
- clickable banner - direct links to recruiters
- customizable modules - video content
- analytics - etc.
With a Gold Career Page, LinkedIn will also enable you to display upto 5
different versions of the page with different job opportunities based on the
viewer’s LinkedIn profile
Any new jobs posted on the Careers page will also be posted as a status
update

13. By: Maebellyne Ventura
Web Content Manager
Social Media Blogger
www.maebellyneventura.com