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Linked in basics

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Presentation to Jonesboro Arkansas Regional Chamber of Commerce Lunch n Learn July 21st on basics of using LinkedIn. Abbreviated summary what is LinkedIn, Is it the proper social channel for my business, how to use LinkedIn, how to create a good profile, how to find connections, how to create a company page, using groups, and basics of pulse.

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Linked in basics

  1. 1. LINKEDIN BASICS FOR BUSINESS THE PROFESSIONAL SOCIAL NETWORK PRESENTATION HERB LAWRENCE VICE PRESIDENT GOVERNMENT GUARANTY LENDING FIRST COMMUNITY BANK
  2. 2. WHAT IS LINKEDIN? • 330+ MILLION PROFESSIONALS IN 200 + COUNTRIES! • 3 MILLION COMPANY PAGES • EXECUTIVES FROM ALL FORTUNE 500 COMPANIES ARE MEMBERS OF THIS NETWORK. • RELATIONSHIPS MATTER – CONNECT WITH PEOPLE IN A NEW WAY TO PROLONG PROFESSIONAL RELATIONSHIPS & TO CREATE NEW ONES VIA YOUR EXISTING CONTACTS!
  3. 3. BASICS TO COVER • IS LINKED IN RIGHT OR YOUR BUSINESS? • PROFILES • CONTENT – POSTING • CONNECTIONS – FINDING FOLKS • COMPANY PAGES • PULSE – PUBLISHING WITH LINKEDIN • TOOLS
  4. 4. WHY ONLINE MATTERS
  5. 5. WHAT ARE MY GOALS? • WHY AM I HERE? • WHAT DO I WANT TO ACCOMPLISH WITH LINKEDIN? • WHAT IS MY “VALUE PROPOSITION? • HOW ARE OTHERS USING LI IN MY INDUSTRY? • HOW MUCH TIME TO DEDICATE? • HOW DOES LINKEDIN FIT INTO MY OVERALL MARKETING PLAN?
  6. 6. FIRST THINGS FIRST – JOIN LINKEDIN • HTTP://WWW.LINKEDIN.COM • HAVE YOUR RECENT RESUME READY! • COMPANY NAMES, DATES, EDUCATION • SUMMARY OF EXPERIENCE GAINED AT EACH JOB OR SCHOOL! • A PROFESSIONAL HEADSHOT, OR RECOGNIZABLE PHOTO! • DON’T BE TOO CASUAL WITH THIS PHOTO, THIS IS A PROFESSIONAL SOCIAL NETWORK– NOT FACEBOOK.
  7. 7. CREATE A STRONG PROFILE
  8. 8. PROFILE COMPLETENESS: WHAT YOU NEED TO GET 100% • CURRENT POSITION • AT LEAST: 2 PAST POSITIONS • YOUR EDUCATION • PROFILE SUMMARY – A SHORT PARAGRAPH ABOUT YOURSELF & PROFESSIONAL ASPIRATIONS! (REMEMBER YOUR KEYWORDS!) • PROFILE PHOTO – NO BABIES, NO PARTYING. KEEP IT PROFESSIONAL (HEADSHOTS WORK BEST!) • YOUR SPECIALTIES - HELPS FOR ENDORSEMENTS! • AT LEAST: 3 LINKEDIN RECOMMENDATIONS
  9. 9. CONNECTIONS ARE EXPONENTIAL!
  10. 10. FINDING CONNECTIONS • SEARCH FOR PEOPLE. • IMPORT E-MAIL ADDRESS BOOK • INVITE PEOPLE TO CONNECT WITH YOU ON LINKEDIN. • START WITH YOUR COMMUNITY – SEARCH FOR YOUR PROFESSIONAL CIRCLE FIRST. • INTRODUCE YOURSELF – SEND MESSAGES TO MEMBERS OF YOUR INDUSTRY OR COMMUNITY THAT YOU HAVE YET TO MEET.
  11. 11. SHARE YOUR LINKEDIN URL • SHARE YOUR PRESENCE ON LINKEDIN ON YOUR BUSINESS CARDS – THIS A GREAT WAY TO BUILD YOUR CONNECTIONS ONLINE & MEET NEW CONTACTS. • REACH OUT TO YOUR CLIENTS IN A PROFESSIONAL WAY – FACEBOOK IS GREAT FOR BUILDING A CASUAL RELATIONSHIP, BUT FOR BUSINESS PEOPLE LINKEDIN CAN WORK BETTER! • YOUR LINKEDIN URL IS LOCATED: ON YOUR PROFILE – UNDER EDUCATION & RECOMMENDATIONS. YOU CAN EDIT YOUR URL TO BE EASY TO REMEMBER!
  12. 12. SHARE ON LINKEDIN BUTTON
  13. 13. STATUS UPDATES: WHAT SHOULD YOU SHARE? • LATEST PROJECTS OR EVENTS YOU ARE SHOWING • YOUR LATEST SPECIALS, DEALS OR NEWS • TIPS FOR YOUR CUSTOMERS/SUPPORT INFO • LINKS TO YOUR BUSINESS ONLINE: • FACEBOOK PAGE • TWITTER ACCOUNT • WEBSITE UPDATE AROUND 2-4 TIMES A DAY – HOOTSUITE IS AN AWESOME TOOL FOR FEEDING POSTS.
  14. 14. WHAT IS GOOD CONTENT • EDUCATES • INFORMS • ENTERTAINS • PROVIDES VALUE • BUILDS TRUST • CREATES RELATIONSHIPS…THEN • SELLS……
  15. 15. WHY GOOD CONTENT MATTERS
  16. 16. HOW TO SPREAD CONTENT • VIDEO • IMAGES, PICTURES – • ARTICLES • INFOGRAPHICS • EBOOKS/WHITE PAPERS • WEBINARS • PODCASTS
  17. 17. BEST TIME TO POST ON LINKEDIN • WEEKDAYS DURING BUSINESS HOURS, SPECIFICALLY: • TUESDAY, WEDNESDAY, THURSDAY • MOST CLICKS & SHARES TUESDAYS 10-11 AM • BEST TIME OF DAY: 7-8 AM AND 5-6 PM
  18. 18. COMPANY PROFILES • FOLLOW OTHER COMPANIES – LOCAL, INDUSTRY, OR PARTNERS. • SEARCH FOR JONESBORO, PARAGOULD, MEMPHIS COMPANIES WHO ARE ALREADY SET UP ON LINKEDIN. • SET-UP YOUR OWN COMPANY PROFILE- (ONLY ONE PERSON NEEDS TO DO THIS!) • GET YOUR EMPLOYEES WHO ARE ACTIVE ON LINKEDIN INVOLVED WITH THE COMPANY PROFILE!
  19. 19. COMPANY PAGE
  20. 20. SETTING UP YOUR COMPANY PAGE • BE SURE YOU READ THE DIRECTIONS! • USE YOUR WORK EMAIL • YOU DO NOT WANT TO ATTACH A PERSONAL EMAIL TO THE COMPANY PROFILE (WHY? NO ONE ELSE IN THE COMPANY CAN LIST IT.) • SHRINK YOUR LOGO – 100X60 PIXELS • PICK THE BEST COMPANY TYPE • BE HONEST ABOUT THE SIZE!
  21. 21. DON’T FORGET … • KEYWORDS, KEYWORDS, KEYWORDS! • COMPANY SPECIALTIES ARE REALLY IMPORTANT! • DISCUSS WITH YOUR OWNER & FELLOW EMPLOYEES WHAT YOUR COMPANY DESCRIPTION SHOULD BE! • BE DIRECT, PROFESSIONAL & SIMPLE! • ITS LIKE A FIRST IMPRESSION- MAKE IT COUNT!
  22. 22. PULSE
  23. 23. DON’T GIVE UP! • DON’T JUST CREATE A PROFILE – GET INVOLVED WITH GROUP CONVERSATIONS, ACTIVELY ADD YOUR CONTACTS TO LINKEDIN & RESPOND TO RECOMMENDATION REQUESTS OR MESSAGES! • SEEK OUT THOSE WHO WOULD RECOMMEND YOU, TOO! • UPDATE YOUR LINKEDIN STATUS– SHARE YOUR PROFESSIONAL NEWS! • EXAMPLE: REAL ESTATE AGENT LISTS A NEW HOME – SHARE THE DETAILS! YOUR CONNECTIONS MAY BE MORE LIKELY TO BUY A HOME FROM SOMEONE THEY KNOW THAN A COMPLETE STRANGER!
  24. 24. TOOLS TO SAVE TIME • HOOTSUITE.COM • BUFFER.COM READ ALL ABOUT THESE AND OTHER SCHEDULING TOOLS AT OUR STORIFY ARTICLE “SCHEDULING TOOLS FOR BEGINNERS”
  25. 25. SUMMER READING • HUBSPOT HOW TO MASTER CONTENT MARKETING ON LINKEDIN • PROFILES 6 LINKEDIN TIPS TO MAKE YOUR PROFILE POP • COMPANY PAGES 4 ADVANCED TIPS TO OPTIMIZE YOUR COMPANY PAGE • PULSE HOW TO USE PUBLISHER TO GET MORE VISIBILITY • GROUPS 3 WAYS TO GENERATE LEADS WITH GROUPS • ETIQUETTE ULTIMATE GUIDE TO LINKEDIN ETIQUETTE
  26. 26. LET’S TAKE A LOOK AT LINKEDIN! • HTTP://WWW.LINKEDIN.COM

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