Get More Clients with LinkedIn®

How to Leverage the
Power of LinkedIn® to
Get New Clients
www.askjohnsmiley.com

LinkedIn® vs. Facebook
• LinkedIn®
– More user-friendly than Facebook
– Adapted to current day communication preferences
– More reliable connections & information
– Presenting more useful options regularly
– Allows you to present yourself in a dynamic
presentation
• Facebook
– Rules change all the time
Email: john@jsmiley.com
www.AskJohnSmiley.com

Step 1: Revisit Your LinkedIn®
Profile
• Is your profile current?
• Have you tweaked it for maximum
effectiveness at getting new clients?
• Did you skip any steps in the initial setup?

LinkedIn® Profile Tips
• Make your profile visible to everyone
• Create your unique URL vanity
– Go to ‘Settings’ & ‘Edit your URL’
• Create a profile badge to put on your website
• Use a professional profile headshot photo

How to Grab Perfectly Targeted
Leads
• Decide on your main LinkedIn® goal
– Who are you trying to attract?
– What do you want them to notice?
– What do you want them to do?
– What do you want your profile to do for you?
– What do they need to know about you?
– What do you want it to say?
– Why is this relevant to them?
– Who do you want them to see?

Step 2: Connecting with the Right
People
• Treat your network connections as treasure
• Do not add connections that bear no
relevance to your main goal
• Be ruthless when deciding whether to add
people to your network

Connecting with the Right People
• Start with ‘People You May Know’
– Click on ‘See More’
– This displays many ways to connect with people
• Decide who you want to connect with before
you search
• Adding peers in related professions or
experts / role models will help you meet
prospective clients

Important Tip!
• Do NOT hit the ‘Connect’ button!!
– Hitting that link will send an impersonal invitation to
connect
– Instead, click on the person’s name
– This opens up their profile for further reading
– Allows you to personalize a form letter for a more
professional introduction

Other Ways to Search for People
• Alumni from your university
• Different category listings
– Search company names & look for their top
executives’ profiles
– Find current employees & past employees
• Take notes of the top executive profiles
• What bores you? What makes you want to click
through & read more?

Other Ways to Search for People
• Search particular groups, to join but also for
potential clients
• Use keywords to search for people or groups
– Notice those people who have the coveted ‘500+
Connections’ notation on their profile
• Study experts & top executives profiles &
actions on LinkedIn®

What the Experts Put on Their
Profiles
• Mission statement or philosophy
• A statement about what’s important to you
• A summation of what they love about their
job
• Biography
• What they do & how they do it
• What they can help you achieve
• Short summaries

Use Advanced Search to Find Leads

Step 3: Apply What You’ve Learned
• Update your profile (again)
– Drop mind-numbing, repetitive or weak phrases
– Start with an active statement
– Avoid cliche phrases
– Include best keywords in your description, tagline &
summary first sentence
– Avoid writing in the third person
– Write short, concise paragraphs
– Write summaries in the first person
– Be creative

LinkedIn Tips
• Your profile is NOT for telling your life
history
– It’s to convince your new connections that you are the
perfect person to connect with
• After you add new connections, filter them by
company, location or other personalized tags
• Keep your Summaries & Specialties separate

Step 4: Generating Client
Opportunities
• Let people know landing clients is your main
focus
– Start your profile summary with your experience
– Join relevant groups with a specific focus
• When joining groups, start with an introduction
• Listen, answer questions, give feedback, listen
• Share resources, create resources when there’s a
need, place strong calls to action on your landing
pages

Generating Client Opportunities
focus
– Look for better suggested keywords
– Add different media types to your summary
• Portfolio images, videos, slide shows
• What best represents your work?
– Use a custom background

focus
– Ask to be recommended

focus
– Share your profile
• Put badge on your website
• Add to relevant Facebook pages
• Share when you update with relevant content
• Share profile via .PDF

focus
– Check your network updates
• Visit home page daily
• Note who has viewed your profile in 90 days
• Check the People You May Know
• Ads that may be of interest to you
• Posts & updates that may be useful
• Check out LinkedIn® Pulse where you find top
industry influencers

Step 5: Should You Get the Paid
Version?
• Analyze the cost
– Will you get enough returns to justify the monthly
cost?
• Paid version does offer information not
easily accessible in the free version
• Paid version has a one month trial
– Paid plans vary depending on what your business
goal is

Examples of Paid Plans
• ‘Unlocking Sales Opportunities’ costs $89.99
CAD per month
• ‘Find & Contact Right People’ costs $60.99
CAD per month
• Paid plans contain other features, such as
InMail & enhanced ‘Who Has Viewed Your
Profile’

In Conclusion
• Join LinkedIn® centered groups & other
targeted groups
– LinkedIn for Journalists, LinkedIn Mobile, etc
– Check groups regularly
• Keep profile updated & fresh
• Respond to requests quickly

In Conclusion
• Share your LinkedIn® posts on Twitter
• Make your profile public so others find you
easily when searching
• Use relevant keywords in your titles &
descriptions

Additional Training
• LinkedIn - AskJohnSmiley.com/linkedin
• Social Media - AskJohnSmiley.com/masm
• Internet Marketing - AskJohnSmiley.com/imme

Get More Clients with LinkedIn®

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (11)

Similar to Get More Clients with LinkedIn®

Similar to Get More Clients with LinkedIn® (20)

Recently uploaded

Recently uploaded (20)

Get More Clients with LinkedIn®