Learning the “secret knock” to the door of opportunity is key when dealing with today’s news media. Check out this brief presentation to learn tips and strategies to get the most out of your interview opportunities. Contact us to schedule your media training or to learn ways to make your Slideshare presentation more effective.
This document provides 50 tips for using Twitter effectively for business purposes. Some key tips include: analyzing your audience to determine the best time to post; answering questions from people in your industry niche; building relationships rather than just selling on Twitter; checking hashtags for popularity before using them; and ensuring any automated tweets, replies or DMs are of high quality to influence your audience positively. Twitter should be used to share valuable, relevant content rather than just promotional messages.
This document provides guidance on effectively communicating with the media during crisis and non-crisis situations. It outlines five stages of communication management: identify, contain, communicate, correct, and recover. When interacting with the media, the goals are to be understood, believed, and trusted. Reporters should be properly documented and key stakeholders informed. Traps to avoid include negatives, hypotheticals, blind sources, and third party inquiries. Effective techniques include bridging responses to key messages and maintaining composure while avoiding one word answers or going off the record. The overall goal is to be in control of interviews.
The document discusses the benefits of blogging for businesses, including using blogging as a way to share expertise, build customer relationships, manage knowledge, and increase search engine rankings. It provides tips for starting a business blog, such as defining the target audience, finding a niche, being passionate about the topic, and maintaining the blog regularly. Examples of successful business blogs are also included to illustrate how blogging can help brands.
A presentation I conducted for the Year 3 students at Singapore Polytechnic's School of Communication, Arts, and Social Sciences where I was a guest lecturer.
This document provides guidance on conducting effective media relations. It discusses researching media outlets to understand their coverage areas and deadlines. The document also outlines media relations objectives such as increasing awareness, establishing thought leadership, and measuring outcomes. Tips are provided for media programming, handling interviews, and evaluation methods for media relations campaigns.
The document provides 5 ways to handle negative comments on social media. They are to respond quickly, apologize even if the customer is wrong, continue difficult discussions privately, thank customers for their feedback, and address issues with kindness and understanding.
Learning the “secret knock” to the door of opportunity is key when dealing with today’s news media. Check out this brief presentation to learn tips and strategies to get the most out of your interview opportunities. Contact us to schedule your media training or to learn ways to make your Slideshare presentation more effective.
This document provides 50 tips for using Twitter effectively for business purposes. Some key tips include: analyzing your audience to determine the best time to post; answering questions from people in your industry niche; building relationships rather than just selling on Twitter; checking hashtags for popularity before using them; and ensuring any automated tweets, replies or DMs are of high quality to influence your audience positively. Twitter should be used to share valuable, relevant content rather than just promotional messages.
This document provides guidance on effectively communicating with the media during crisis and non-crisis situations. It outlines five stages of communication management: identify, contain, communicate, correct, and recover. When interacting with the media, the goals are to be understood, believed, and trusted. Reporters should be properly documented and key stakeholders informed. Traps to avoid include negatives, hypotheticals, blind sources, and third party inquiries. Effective techniques include bridging responses to key messages and maintaining composure while avoiding one word answers or going off the record. The overall goal is to be in control of interviews.
The document discusses the benefits of blogging for businesses, including using blogging as a way to share expertise, build customer relationships, manage knowledge, and increase search engine rankings. It provides tips for starting a business blog, such as defining the target audience, finding a niche, being passionate about the topic, and maintaining the blog regularly. Examples of successful business blogs are also included to illustrate how blogging can help brands.
A presentation I conducted for the Year 3 students at Singapore Polytechnic's School of Communication, Arts, and Social Sciences where I was a guest lecturer.
This document provides guidance on conducting effective media relations. It discusses researching media outlets to understand their coverage areas and deadlines. The document also outlines media relations objectives such as increasing awareness, establishing thought leadership, and measuring outcomes. Tips are provided for media programming, handling interviews, and evaluation methods for media relations campaigns.
The document provides 5 ways to handle negative comments on social media. They are to respond quickly, apologize even if the customer is wrong, continue difficult discussions privately, thank customers for their feedback, and address issues with kindness and understanding.
This document outlines a team's goals and strategies for increasing sales of a mobile app. The team set sales quotas and check-ins via text, and planned to meet if goals weren't met. Suggested strategies included leveraging social events and networks. Communication issues arose when some team members didn't respond. The team analyzed that goals were difficult to achieve and quotas or timelines may need adjusting. Various target audiences and outreach methods like in-person conversations, social media, and texting were discussed.
The document provides dos and don'ts for using Facebook effectively. The dos include focusing on engaging content, encouraging interactions, setting up contests and games, rewarding fans, promoting the fan page, creating custom tabs, and being prepared to respond to negative reviews. The don'ts include not inviting all friends, leaving spam posts, spamming users, forgetting privacy issues, creating fake accounts, and being too serious.
This document discusses how blogging can help build customers and a profitable online presence. It recommends focusing blogging efforts on listening to customers, understanding their problems and delivering helpful content through blogs. Specifically, it suggests using blogs to build brand awareness, boost search engine rankings, improve customer relations and earn credibility to gain new clients and make sales. WordPress, TypePad and Blogger are presented as blogging platform options.
This document provides guidance on media training and interviews. It discusses different types of news and what makes a story newsworthy. It also outlines interviewee rights and responsibilities of reporters. The document gives tips for preparing for an interview such as knowing key messages and practicing delivery. It provides best practices for different types of interviews including bridging questions, rephrasing, repeating messages, using pauses, and ending positively. The goal is to deliver concise and impactful responses in an engaging manner.
Become a Media Celebrity and Boost Your Authority and TrafficFLBlogCon
This document provides an overview of a webinar on how to become a media celebrity and boost authority and traffic. It introduces the speaker, Josh Elledge, who has experience as a newspaper columnist, TV expert, podcaster, and conference speaker. The webinar will cover growing a podcast business with media exposure, growing authority, finding media contacts, common influencer mistakes, and how to work with any influencer. It also promotes the speaker's PR firm upendPR and membership levels for media placement and profile services.
How to win friends and influence people and get more signups in your businessDave Shirley
How to win friends and influence people and get more signups in your business. This Power point will teach you how to build your Home Business and Never Run out of Leads... Ever! It contains the key to being Successful in a Home business and tells you how to win friends and influence people.
Youtube Video https://youtu.be/7UB4H5jwuP0
The document outlines Mathew Davey's screen-based design project focusing on LGBT equality. It details three ideas: 1) an interactive app for people struggling with issues to get help/advice, 2) a non-interactive video ad using statistics to raise public awareness, and 3) a non-interactive promotional ad for the app. Wireframes and mockups are presented for an app called "eQQual" that allows users to anonymously discuss issues around sexuality, relationships, and bullying with a support team. The goal is to help those struggling and promote more acceptance.
This document provides tips for making a blog popular, including writing good content, keeping posts short and sweet, cross-linking between posts, engaging readers with comments, collaborating with other bloggers, and providing additional interesting content to encourage readers to return to the site. The overall message is that bloggers should focus on creating valuable, easy to consume content while fostering engagement and collaboration with other bloggers and readers.
The document describes a proposed mobile app called the Self-Esteem Booster (S.E.B.) aimed at helping 12-21 year olds cope with low self-esteem, depression, and preventing self-harm and suicide. The app would allow users to chat anonymously, share their stories, and view supportive messages from others. It also includes a mirror page where users can upload photos of themselves. The goal is to provide a safe, supportive space for users struggling with their self-image or dealing with bullying to help overcome feelings of depression or thoughts of self-harm without dangerous behaviors like isolation or self-harm.
Seven steps to successful media interviewsMichael Clarke
The document outlines 7 steps to successful media interviews:
1. Look the part by dressing appropriately for the situation and avoiding visual distractions.
2. Be brief since people have short attention spans and may be distracted. Keep answers concise.
3. Be simple by avoiding jargon and making explanations easy to understand for general audiences.
4. Avoid numbers when possible as they are difficult to understand when spoken. Use few simple statistics.
5. Be easy to edit by crafting short, pithy summaries, or soundbites, that are easy for journalists to select clips from.
6. Be relevant by relating topics to how they affect the audience's lives to engage their attention.
Asking the best questions takes careful preparation and plenty of experience. Jot down and keep a list of as many important questions as you can. What questions would you like people to ask you?
This document provides tips for getting media coverage without being pushy or embarrassing yourself. It recommends identifying relevant media outlets, building relationships with them, finding local angles for stories, and pitching stories that feature conflict, prominent individuals, impact, or human interest. It also advises preparing well for interviews by understanding the media, controlling the message, and addressing their questions effectively.
The document provides tips for using Facebook effectively for business purposes. It recommends sending friend requests to contacts and liking other pages so those pages will like you back. It also suggests including other users in posts by tagging them which will share the post to their page as well. Additionally, it notes that going viral depends on crowd interest rather than being determined, and provides tips for engaging content and frequent posting while balancing personal and business use of Facebook.
How Social Media Changes Customer ServiceTom Voirol
Most social media pundits highlight the marketing and brand building opportunities presented by social media platforms like Facebook, LinkedIn, blogs and Twitter.
In this presentation at CeBIT Australia 2009 (Webciety stage) I look at what social media engagement can do for customer service.
Effective Social Media Marketing Tips To Optimize Your Website's EarningsSheridanCowan50
Effective social media marketing involves engaging with followers and valuing their opinions. Asking followers for feedback and input, such as by posting images and asking for captions, helps build rapport and positive relationships. Additionally, using humor can help brands stand out from others and increase engagement. While traditional advertising models do not always apply to social media, focusing on building relationships and gaining genuine feedback and input from followers are effective strategies for social media marketing.
The document outlines seven best practices for using social media effectively. The first is to listen to what customers are saying online to understand their needs and concerns. The second is to engage customers by posting relevant content that sparks conversations. The third is to position your business as a valuable source of information on your industry or products. The remaining best practices discuss being transparent about your identity, responding to customers in a timely manner, empowering supporters to promote your brand, and archiving social media posts for legal and data protection purposes.
Marketing Mayhem - Can You Hear Me Now?Robert Pease
Robert Pease, Vice President of Marketing at Gist, Inc., argues that companies must listen to online conversations to understand customer needs and sentiments. He outlines steps for engaging in online communities through contributing helpful content, amplifying others, and responding promptly while avoiding direct sales pitches. Companies should target influential online voices, build a pool of shareable content, and measure success based on follower growth, conversions from leads, advocacy, and referrals rather than just marketing activities. While challenging, online engagement through communities can blur traditional roles and become a core marketing strategy.
Tips for Social Media, Online Etiquette & Taking Time OutLeigh-Chantelle
This document provides a summary of a social media training session on popular social media channels and best practices. It discusses the most popular channels, how to audit existing channels, creating visual content, engaging followers, setting goals, using Facebook analytics and advertising. It emphasizes the importance of consistency, coming from a place of kindness, and focusing on positivity when promoting veganism online. The document concludes by encouraging attendees to get involved, do their own research, and lead by example.
Social media, especially Facebook, can be an important tool for agriculture cooperatives to connect with customers and promote their business. Some key strategies for an effective Facebook page include regularly posting engaging content like questions, photos and videos to prevent the page from becoming stale. It's important to maintain a casual tone while using proper grammar and spelling. Fans should be encouraged to interact through comments and sharing content. While promotions can be shared, the primary focus should be on providing relevant information and building relationships rather than constant selling.
Completely updated as of August 2011. Facebook strategy and best practices for creating and optimizing your Facebook Page. Includes: branding, messaging, design, content, timing, scheduling, applications, fan growth, virality, measurement and analytics.
Online Brand And Reputation Management - American Marketing Association Word ...Krista Neher
The document discusses online brand and reputation management. It defines what a brand is and explains why online reputation matters. It notes that consumers now control brands through online reviews and discussions. It provides tips for proactively managing one's brand online through sites reserving your name and providing resources for conversations. It also offers tools for monitoring brand mentions and sentiment and responding to both positive and negative comments.
This document outlines a team's goals and strategies for increasing sales of a mobile app. The team set sales quotas and check-ins via text, and planned to meet if goals weren't met. Suggested strategies included leveraging social events and networks. Communication issues arose when some team members didn't respond. The team analyzed that goals were difficult to achieve and quotas or timelines may need adjusting. Various target audiences and outreach methods like in-person conversations, social media, and texting were discussed.
The document provides dos and don'ts for using Facebook effectively. The dos include focusing on engaging content, encouraging interactions, setting up contests and games, rewarding fans, promoting the fan page, creating custom tabs, and being prepared to respond to negative reviews. The don'ts include not inviting all friends, leaving spam posts, spamming users, forgetting privacy issues, creating fake accounts, and being too serious.
This document discusses how blogging can help build customers and a profitable online presence. It recommends focusing blogging efforts on listening to customers, understanding their problems and delivering helpful content through blogs. Specifically, it suggests using blogs to build brand awareness, boost search engine rankings, improve customer relations and earn credibility to gain new clients and make sales. WordPress, TypePad and Blogger are presented as blogging platform options.
This document provides guidance on media training and interviews. It discusses different types of news and what makes a story newsworthy. It also outlines interviewee rights and responsibilities of reporters. The document gives tips for preparing for an interview such as knowing key messages and practicing delivery. It provides best practices for different types of interviews including bridging questions, rephrasing, repeating messages, using pauses, and ending positively. The goal is to deliver concise and impactful responses in an engaging manner.
Become a Media Celebrity and Boost Your Authority and TrafficFLBlogCon
This document provides an overview of a webinar on how to become a media celebrity and boost authority and traffic. It introduces the speaker, Josh Elledge, who has experience as a newspaper columnist, TV expert, podcaster, and conference speaker. The webinar will cover growing a podcast business with media exposure, growing authority, finding media contacts, common influencer mistakes, and how to work with any influencer. It also promotes the speaker's PR firm upendPR and membership levels for media placement and profile services.
How to win friends and influence people and get more signups in your businessDave Shirley
How to win friends and influence people and get more signups in your business. This Power point will teach you how to build your Home Business and Never Run out of Leads... Ever! It contains the key to being Successful in a Home business and tells you how to win friends and influence people.
Youtube Video https://youtu.be/7UB4H5jwuP0
The document outlines Mathew Davey's screen-based design project focusing on LGBT equality. It details three ideas: 1) an interactive app for people struggling with issues to get help/advice, 2) a non-interactive video ad using statistics to raise public awareness, and 3) a non-interactive promotional ad for the app. Wireframes and mockups are presented for an app called "eQQual" that allows users to anonymously discuss issues around sexuality, relationships, and bullying with a support team. The goal is to help those struggling and promote more acceptance.
This document provides tips for making a blog popular, including writing good content, keeping posts short and sweet, cross-linking between posts, engaging readers with comments, collaborating with other bloggers, and providing additional interesting content to encourage readers to return to the site. The overall message is that bloggers should focus on creating valuable, easy to consume content while fostering engagement and collaboration with other bloggers and readers.
The document describes a proposed mobile app called the Self-Esteem Booster (S.E.B.) aimed at helping 12-21 year olds cope with low self-esteem, depression, and preventing self-harm and suicide. The app would allow users to chat anonymously, share their stories, and view supportive messages from others. It also includes a mirror page where users can upload photos of themselves. The goal is to provide a safe, supportive space for users struggling with their self-image or dealing with bullying to help overcome feelings of depression or thoughts of self-harm without dangerous behaviors like isolation or self-harm.
Seven steps to successful media interviewsMichael Clarke
The document outlines 7 steps to successful media interviews:
1. Look the part by dressing appropriately for the situation and avoiding visual distractions.
2. Be brief since people have short attention spans and may be distracted. Keep answers concise.
3. Be simple by avoiding jargon and making explanations easy to understand for general audiences.
4. Avoid numbers when possible as they are difficult to understand when spoken. Use few simple statistics.
5. Be easy to edit by crafting short, pithy summaries, or soundbites, that are easy for journalists to select clips from.
6. Be relevant by relating topics to how they affect the audience's lives to engage their attention.
Asking the best questions takes careful preparation and plenty of experience. Jot down and keep a list of as many important questions as you can. What questions would you like people to ask you?
This document provides tips for getting media coverage without being pushy or embarrassing yourself. It recommends identifying relevant media outlets, building relationships with them, finding local angles for stories, and pitching stories that feature conflict, prominent individuals, impact, or human interest. It also advises preparing well for interviews by understanding the media, controlling the message, and addressing their questions effectively.
The document provides tips for using Facebook effectively for business purposes. It recommends sending friend requests to contacts and liking other pages so those pages will like you back. It also suggests including other users in posts by tagging them which will share the post to their page as well. Additionally, it notes that going viral depends on crowd interest rather than being determined, and provides tips for engaging content and frequent posting while balancing personal and business use of Facebook.
How Social Media Changes Customer ServiceTom Voirol
Most social media pundits highlight the marketing and brand building opportunities presented by social media platforms like Facebook, LinkedIn, blogs and Twitter.
In this presentation at CeBIT Australia 2009 (Webciety stage) I look at what social media engagement can do for customer service.
Effective Social Media Marketing Tips To Optimize Your Website's EarningsSheridanCowan50
Effective social media marketing involves engaging with followers and valuing their opinions. Asking followers for feedback and input, such as by posting images and asking for captions, helps build rapport and positive relationships. Additionally, using humor can help brands stand out from others and increase engagement. While traditional advertising models do not always apply to social media, focusing on building relationships and gaining genuine feedback and input from followers are effective strategies for social media marketing.
The document outlines seven best practices for using social media effectively. The first is to listen to what customers are saying online to understand their needs and concerns. The second is to engage customers by posting relevant content that sparks conversations. The third is to position your business as a valuable source of information on your industry or products. The remaining best practices discuss being transparent about your identity, responding to customers in a timely manner, empowering supporters to promote your brand, and archiving social media posts for legal and data protection purposes.
Marketing Mayhem - Can You Hear Me Now?Robert Pease
Robert Pease, Vice President of Marketing at Gist, Inc., argues that companies must listen to online conversations to understand customer needs and sentiments. He outlines steps for engaging in online communities through contributing helpful content, amplifying others, and responding promptly while avoiding direct sales pitches. Companies should target influential online voices, build a pool of shareable content, and measure success based on follower growth, conversions from leads, advocacy, and referrals rather than just marketing activities. While challenging, online engagement through communities can blur traditional roles and become a core marketing strategy.
Tips for Social Media, Online Etiquette & Taking Time OutLeigh-Chantelle
This document provides a summary of a social media training session on popular social media channels and best practices. It discusses the most popular channels, how to audit existing channels, creating visual content, engaging followers, setting goals, using Facebook analytics and advertising. It emphasizes the importance of consistency, coming from a place of kindness, and focusing on positivity when promoting veganism online. The document concludes by encouraging attendees to get involved, do their own research, and lead by example.
Social media, especially Facebook, can be an important tool for agriculture cooperatives to connect with customers and promote their business. Some key strategies for an effective Facebook page include regularly posting engaging content like questions, photos and videos to prevent the page from becoming stale. It's important to maintain a casual tone while using proper grammar and spelling. Fans should be encouraged to interact through comments and sharing content. While promotions can be shared, the primary focus should be on providing relevant information and building relationships rather than constant selling.
Completely updated as of August 2011. Facebook strategy and best practices for creating and optimizing your Facebook Page. Includes: branding, messaging, design, content, timing, scheduling, applications, fan growth, virality, measurement and analytics.
Online Brand And Reputation Management - American Marketing Association Word ...Krista Neher
The document discusses online brand and reputation management. It defines what a brand is and explains why online reputation matters. It notes that consumers now control brands through online reviews and discussions. It provides tips for proactively managing one's brand online through sites reserving your name and providing resources for conversations. It also offers tools for monitoring brand mentions and sentiment and responding to both positive and negative comments.
A few random thoughts about influencers and brand advocates from Michael Paredrakos The Curious Brain . Our presentation at the Brand Advocacy conference of Marketing week in Greece. A big thanks to www.theshelf.com/ https://blog.pagefair.com ,http://www.tapinfluence.com/ for their amazing info. Go check them out. Images are from all over the internet if one is yours and you want me to take it down just let me know :-) Stay Curious
The document provides best practices for social media content and engagement for Tyler Convention & Visitors Bureau. It discusses types of content for platforms like Facebook, Twitter, Pinterest and Instagram. It emphasizes creating "sharable" content that adds value for audiences through humor, inspiration, practical tips and by relating to trending topics. The document also provides tips for finding content through curating, joining groups, letting others contribute and using tools like Hootsuite. It stresses developing a social media strategy and schedule, composing guidelines, sticking to a routine, training others and using a content calendar to plan in advance.
This document provides an overview of social media and tips for businesses. It discusses what social media is, how businesses can use various platforms like Facebook, Twitter, blogs and video/photo sharing to engage customers and generate leads. The key tips for success are to experiment personally first, make a strategic plan, listen to customers, be transparent and honest, share valuable content generously, and accept that no one can do social media alone. Measurement of engagement and sales metrics is also recommended.
Online Brand and Reputation Management Pub Con South Krista NeherKrista Neher
Presentation on Online Brand and Reputation management - What is a brand, how to manage it, how to track it and how to respond to negative interactions.
The document provides guidance on creating an effective social media strategy. It recommends starting by listening to customers and prospects to understand their needs and feedback. It also stresses the importance of knowing your target audience and using search engine optimization to be found online. The document advises having quality content across channels to engage users and allow them to share. It suggests choosing the right social networks for your business and branding your social media presence consistently. Finally, it emphasizes the need to have social media policies and guidelines for handling user comments.
Facebook can be an effective tool for businesses to interact with customers, promote their brand, and increase sales. Some key strategies include:
1. Define target customers and find them on Facebook through friends/family, current customers, and past customers.
2. Create engaging content like questions, tips, videos and pictures that provide value for customers rather than just selling. Educational content should make up about 60% of posts.
3. Measure engagement through Facebook Insights and set specific, quantified goals for metrics like page likes, reach, and website traffic to track success. Regularly post and interact with customers.
The document provides guidance on how to respond to negative comments from unhappy customers on social media. It advises to evaluate the importance of complaints, respond quickly if issues are being widely shared, and address problems calmly without being aggressive. The response should emphasize with the customer's feelings, explain policies clearly but open to discussion, and offer solutions like vouchers to turn negative perceptions positive.
The document provides tips for engaging and expanding an audience on social media. It discusses knowing your goals, inviting followers to interact, maintaining profiles daily, responding to comments, experimenting with content, and being aware of legal and privacy issues. The overall message is that social media requires consistent effort to build an online community through relevant, authentic, and shared content and conversations.
Many understand that to grow their business, they need have to a solid marketing plan. However, business owners wear a lot of hats and often push marketing to the bottom of the ‘to-do list.’ Many also know they need to get serious about adding social media into the marketing mix, but are not sure where to start and become overwhelmed by the process.
Making it Happen will show you how to market your business by:
Understanding the marketing pie and incorporating the social media slice
Targeting the ideal client and creating powerful content
Establishing the mechanics of branding and consistency
Engaging in best practices
Managing an online presence to minimize time and maximize results
The document provides tips for engaging audiences, including asking for engagement explicitly, asking questions of the audience, listening and responding to feedback, being relatable, showing gratitude, and using images. Some key points are: ask the audience to share, retweet, or give opinions; pose poll questions or ask for examples from the audience; respond to comments in a timely manner; share personal anecdotes; thank the audience for their participation; and include images in content, which increases engagement on social media. The overall goal is to make the audience feel heard and encourage ongoing participation.
The document provides strategies for using Facebook to promote a brand called PHP. It discusses goals of connecting with fans and sharing relevant content. It offers guidelines for content types and timing of posts, as well as tips for design, engagement, gaining more fans, and handling spam. The key is providing regular, high-quality content and responding to fans to build a engaged community around the brand.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
8. Social Media and Web Reviews
Online Reviews:
Increase Sales
Help you understand and better serve your customers
Improve search engine and social media rankings
Provide higher keyword content for SEO
Allow consumers to have a voice and create brand loyalty
Create consumer engagement
Let consumers do your marketing for you
11. Social Media and Web Reviews
Find all mentions:
Search hashtags and your name constantly on social media and the
web
Remember, 96% of consumers who discuss a brand do it elsewhere
- only about half will tag the business
- 1/3 of tweets to companies are customer service - 3% use @ tag
Consider using a tool like mention.com , Google Alerts or Respond
12. Social Media and Web Reviews
Display Empathy:
These people are seeking an audience and their language reflects that
Don't take the bait.. deep breath
Doesn't mean you kiss their butt or that the customer is always right
Demonstrate active listening - the magic words
- "Wow, that must be so..."
- "I understand how you feel..."
- "It sounds like..."
Lean forward while typing
Use people's names
Read out loud before you post
13. Social Media and Web Reviews
Answer Publicly:
Remember that you have an audience; capitalize on that
You want others to know you're responsive
Don't switch channels until you've responded publicly at least once
- frustrates them further
- Confuses them
- It can be intrusive
14. Social Media and Web Reviews
Reply only twice:
Make two legitimate efforts to help or resolve
You guys suck, I waited forever to get in and then it was lame.
It sounds like we didn't live up to your expectations. Tell me a little
more about what happened and I will try to help.
It was just shitty
I'm sorry we fell short in your eyes. If there is anything I can address
for you, please drop us a message to the page
15. Social Media and Web Reviews
Switch Channels:
Always make an initial public response first
Don't ask for personal info or details publicly
Consider using video responses, it can help diffuse anger
16. Social Media and Web Reviews
Other Do's
Know who you are talking to and design your response accordingly
Make sure everyone responding is on the same page
- consider making a spreadsheet of suggested responses to issues
- Try to respond promptly
Use hide/delete/ban sparingly, but when necessary
Ask for positive reviews
Use reviews in your marketing, highlight the good
17. Social Media and Web Reviews
Consider posting a comment policy
Makes it easier to delete something when it's called for
"We welcome your reviews and comments about Fear Fair. We love to
inform and engage with our fans and friends. We encourage you to let
us hear about your experience.
We do, however, reserve the right to delete submissions that:
- contain vulgar language
- are clearly off topic or disruptive
- Infringe on copyrights or trademarks
19. Social Media and Web Reviews
Give a non-apology apology:
We've been scaring thousands of satisfied thrill seekers for years now.
I'm sorry we didn't meet your expectations.
Totally insincere, tells the customer they were wrong to expect more..
20. Social Media and Web Reviews
Mention your name or tag yourself
when responding to negative reviews ..
or forget to do so with positive ones.
Jump into fan interactions unless there
is incorrect or misleading info being
shared