Get Listed! Wikipedia Marketing Secrets Revealed

“ GET LISTED! WIKIPEDIA SECRETS REVEALED” Starring: Richard Laermer, Author, Full Frontal PR and co-author, “Punk Marketing”, CEO RLM PR Featuring: Sharon Nieuwenhuis, Acct Manager RLM PR and Wikipedia Expert Moderator: Brian Pittman, Partner, CommPRO.biz Friday, December 17, 2010 1 PM Eastern Starring: Richard Laermer, Author, Full Frontal PR and co-author, Punk Marketing, CEO RLM PR Featuring: Sharon Nieuwenhuis, Acct Manager RLM PR and Wikipedia Expert Moderator: Brian Pittman, Partner, CommPRO.biz Friday, December 17, 2010 1 PM Eastern

With appreciation to our sponsor, Sponsored by VMS

Why Wikipedia? ,[object Object],Sponsored by VMS

Sponsored by VMS But … why is Wikipedia important to communications professionals?

The answer: The answer: ,[object Object],[object Object],[object Object],Sponsored by VMS

Use Wikipedia as a Marketing Tool In the age of social media, you can use Wikipedia—the world's online encyclopedia–as a marketing tool. Small businesses are find that getting a listing in Wikipedia can help validate their existence and more. Inc. Magazine , January 18, 2010 Only eight years old, Wikipedia , the free encyclopedia that anyone can edit already has more than three million articles in English alone, covering nearly all major companies and a lot of minor ones as well. Should yours be among them?

Sponsored by VMS English Wikipedia right now Wikipedia is running MediaWiki version 1.16wmf4 (r77622). It has 3,501,238 articles, and 22,560,355 pages in total. There have been 431,889,936 edits. There are 854,651 uploaded files. There are 13,586,348 registered users, including 1,765 administrators . This information is correct as of 03:45 (UTC) on December 14, 2010. Update

What does this mean for your brand? For your clients? ,[object Object],[object Object],[object Object],[object Object],Sponsored by VMS

Time to separate Wikipedia fact from fiction Sponsored by VMS

Wikipedia facts ,[object Object],[object Object],[object Object],Sponsored by VMS

Wikipedia “fiction” ,[object Object],Sponsored by VMS

Definitions ,[object Object],Sponsored by VMS

Definitions ,[object Object],[object Object],[object Object],Sponsored by VMS

Sharon’s discussion page tip ,[object Object],[object Object],Sponsored by VMS

Understanding Wikipedia… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sponsored by VMS

Entering the Wikipedia world: Tips for getting started ,[object Object],[object Object],[object Object],[object Object],[object Object],Sponsored by VMS

“ If you’re consumer-facing, it’s important to be in Wikipedia ,” says Sharon Nieuwenhuis , account manager at RLM PR , a public relations firm that offers Wikipedia placement and article correction among its services. “It’s a way of proving legitimacy, and not being in there has become something of a stigma. People go to Wikipedia to find basic information about your organization, and if they don’t find it, they think, ‘Why should I pay attention to you?’” Inc. Magazine , January 18, 2010 Sponsored by VMS

Getting adopted as a new Wikipedia user: Look before you leap. Wikipedia policy: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sponsored by VMS

Getting help… ,[object Object],[object Object],[object Object],[object Object],Sponsored by VMS

Preparing for success—Managing client expectations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sponsored by VMS

Execution and Essential Skills: How to Do It, Step by Step ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sponsored by VMS

Successful client campaigns using Wikipedia… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sponsored by VMS

Tips on maintaining and updating ,[object Object],[object Object],[object Object],Sponsored by VMS

The ROI of Wikipedia… Time to measure results ,[object Object],[object Object],[object Object],Sponsored by VMS

Trouble-shooting: Tips for overcoming potential “challenges” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sponsored by VMS

Making it work for your brand(s) ,[object Object],[object Object],[object Object],Sponsored by VMS

“ GET LISTED! WIKIPEDIA SECRETS REVEALED” TO LEARN MORE “SECRETS” CONTACT: Richard Laermer Sharon Nieuwenhuis CEO RLM PR Account Manager RLM PR www.RLMpr.com www.RLMpr.com [email_address] [email_address] Author, "2011: Trendspotting" 212-741-5106 Ext. 237 212-741-5106 Ext. 225 Twitter: @laermer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thanks again to our sponsor, Sponsored by VMS

Get Listed! Wikipedia Marketing Secrets Revealed

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