This document provides poll results about public knowledge and opinions related to the 2012 Olympic Games: 1) 95% of respondents said they have watched the Olympics, and 93% said they planned to watch the 2012 Olympics in London. 2) Most respondents (84%) correctly identified London as the host city of the 2012 Olympic Games. 3) While the colors of the Olympic rings are blue, yellow, black, green and red, only 56% of respondents correctly identified that white is not one of the colors. 4) The document shows that Michael Phelps is widely known to compete in swimming, with 93% of respondents aware of this, and 77% knowing he is a spokesperson for Sub

1. LET THE GAMES BEGIN
MEDIA USERS…
ASKED 500 SO CIAL
HAVE YOU EVER THE OLYMPICS?
W
AT C H E D
95 YES
% 5% NO
93
%
Watching in 2012 >> 7%
THE LOCATION:
WHERE ARE THE 2012 OLYMPIC GAMES?
84%
16% ANSWERED INCORRECTLY
2% PARIS
4% TOKYO
2% SHANGHAI
4% RIO DE JANIERO
4% SYDNEY
RINGS. RINGS. RINGS.
WHAT COLOR IS NOT ONE OF THE OLYMPIC RINGS?
R
HE
OT
56 34 10
% % %
THE OLYMPIAD: WHAT’S THE MEANING?
RESPONDENTS SAID...
13%
30% 30% 27%
4 YEAR
Ancient celebration Organized competition International event
to honor the gods
TIME PERIOD
OH, THAT MICHAEL PHELPS.
3% Track & Field
2% Tennis
1% Golf
1% Baseball
93
%
OF PEOPLE KNOW HE COMPETES IN SWIMMING
DID YOU KNOW?
77% OF PEOPLE KNEW MICHAEL PHELPS IS A
SPOKESPERSON FOR SUBWAY RESTAURANTS! 302
THE # OF
ARBY’S
77 SUBWAY
% EVENTS AT
JAMBA JUICE
THE 2012
9% 6% 5% 3%
OLYMPIC
McDONALDS
GAMES
TACO BELL
THE OLYMPICS:
HAVE THEY EVER BEEN CANCELED?
RESPONDENTS SAID...
FIVE
YE
O S
N
36%
64
% GAMES TOTAL HAVE
BEEN CANCELED
DUE TO WWI & WW2
CAN TWO TEAMS TIE FOR 1ST PLACE?
48
%
NO 52%
YES
ARE YOU MORE
A. THE OLYMPIC GAMES
B. PRESIDENTIAL DEBATE
LIKELY TO WATCH THE
A. 87 B. 13
% %
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