Doug Simon is the President and CEO of D S Simon Media, a media relations firm that has been in business for 26 years. The company helps clients secure exposure for their products, initiatives, and events through TV, radio, online and social media. D S Simon takes a collaborative approach to understand clients' goals and conduct a media analysis to develop a customized distribution plan that identifies key audiences and places content in places those audiences will see it, with the goal of changing behaviors positively.