A pro-bono document on behalf of a man who is single-handedly running recycling collections with his old van in Antigua for grassroots initiative Zero Waste Antigua and Rubber Duck recycling: https://www.facebook.com/pages/Rubber-Duck-Recycling
A pro-bono document on behalf of a man who is single-handedly running recycling collections with his old van in Antigua for grassroots initiative Zero Waste Antigua and Rubber Duck recycling: https://www.facebook.com/pages/Rubber-Duck-Recycling
A presentation about green commuting and the use of gamification in a mobile app that helps on promoting cycling in smart cities. Presented at the Geomundus 2016 conference
Jessica Ferrow - Energy & Efficiency Go Green UpdateGo Green
Jessica Ferrow, Go Green Project Manager provides an update on where the project is now, how to get in involved in upcoming events like Business Green Week and the Big Commuting Challenge and dates to save for your diary.
Andrea Liu is a Shanghai-based social entrepreneur. She is the co-founder of LOHAUS – The lifestyle of Health and Urban Sustainability. A social enterprise established in June 2013. Each year we try to make an impact on urban sustainability with a major initiative. In 2013 it was our promotion of LED lighting for energy efficiency and home cost savings. In 2014, it was the Solar Shanghai Initiative. Around April 2014, LOHAUS became the first building in downtown Shanghai to have grid-connected solar panels installed on its rooftop. In 2015, We were the partner with “THE VENTURE” - A global social enterprise competition. 2016, 《LOHAUS》will be published in June.
In this presentation, Andrea will talk about green life style.
6 Mainstream Consumer Trends in Sustainable Lifestyles with 8 Recommendations for Food Packagers. Presentation by Linda Gilbert for Food Packaging Technologies Summit 2011.
A presentation about green commuting and the use of gamification in a mobile app that helps on promoting cycling in smart cities. Presented at the Geomundus 2016 conference
Jessica Ferrow - Energy & Efficiency Go Green UpdateGo Green
Jessica Ferrow, Go Green Project Manager provides an update on where the project is now, how to get in involved in upcoming events like Business Green Week and the Big Commuting Challenge and dates to save for your diary.
Andrea Liu is a Shanghai-based social entrepreneur. She is the co-founder of LOHAUS – The lifestyle of Health and Urban Sustainability. A social enterprise established in June 2013. Each year we try to make an impact on urban sustainability with a major initiative. In 2013 it was our promotion of LED lighting for energy efficiency and home cost savings. In 2014, it was the Solar Shanghai Initiative. Around April 2014, LOHAUS became the first building in downtown Shanghai to have grid-connected solar panels installed on its rooftop. In 2015, We were the partner with “THE VENTURE” - A global social enterprise competition. 2016, 《LOHAUS》will be published in June.
In this presentation, Andrea will talk about green life style.
6 Mainstream Consumer Trends in Sustainable Lifestyles with 8 Recommendations for Food Packagers. Presentation by Linda Gilbert for Food Packaging Technologies Summit 2011.
A subject that is at the core of nearly every conversation I have, my goal was to simply show others how I frame sustainability, and then how I take the steps I do. I tend to look past the environmental and investment focuses that have come to define sustainability towards systems and program, and it was through this lens that I really looked to focus the 30 or so who were in attendance.
As it is through this lens that I have developed my own platforms and solutions in China.
On January 30th, 2014, Rainforest Alliance hosted a group of innovative specialists in consumer behavior to brainstorm a new global narrative that taps into the consumer shift towards a broader and more meaningful set of values around mindful living and sustainability.
Compelling information on consumer trends were presented by experts including Tom LaForge of Coca-Cola, Chris Coulter of GlobeScan, Chip Walker of BAV Consulting, Amy du Pon of Havas, Carol Fitzgerald of BuzzBack Market Research, KoAnn Skrzyniarz of Sustainable Brands, Jonah Sachs of Free Range Studios, and Thatcher Young of ignition. Raphael Bemporad of BBMG then led a creative ideation session that inspired the findings in this report.
what if there were a refilling station for your beauty products, where your empty toner bottle is refilled and you pay much less than buying the whole new product?
In October of 2011, KAB held a recycling behavior change symposium with academics and practitioners. This is an overview for many of the presentations.
The 117th Green Drinks Monthly Sustainability forum
An exploration of AI technology (Giga-byte world), through the lens of philosophy (Gita), and the abstract world of physical environment we live in (Green).
Mr. WAN Jiayu joined Tetra Pak China in 2014. Before joining Tetra Pak, he was a Programme Development and Communications Manager in World Wild Fund for Nature (WWF), where he engaged in various environment related projects. Mr. WAN Jiayu also held both professional and management roles in the Marketing function in the companies including Gillette (China), American Standard. He holds a Bachelor degree in International Politics from Fudan University China, and a agriculture food MBA from ESSEC Business School Paris, France.
Daniel's talk will cover the myths of bioplastics and degradation, how bioplastics can allevieate the problem of plastic pollution, and how they can be best used to not cause harm to the environment.
Daniel Gao majored in Biomass Science and Technology at South China University of Technology, where his research focused on applications of bio-based materials. He has had three papers published internationally and issued two patents (one pending). He currently works as an Account Manager in the DSM engineering plastic department, and is in charge of business maintenance and development in South China and Zhejiang province. As a member of DSM Sustainability Ambassadors, he joined One Young World Summit in Bogota in 2017, focusing on the UN Sustainable Development Goals, participates in DSM sustainability activities and is responsible for promoting sustainable product portfolio solutions.
What are the underlying biases and preconceived notions that we have about the products labelled "bio" or "green"? Are there other “bio”s that we need to be wary of?
Dr Jem's talk will cover bioplastics from a holistic perspective, with a focus on: types of bioplastics, pro's and con's of PLA, how is PLA 'industrially' recycled or composted, innovations in the bioplastics world, other plant-based packaging alternatives, etc.
Dr. Jem received his Ph.D. and 2 Masters degrees in biochemical engineering, and numerous awards in the USA, and worked 15 years in engineering, biotech, and pharmaceutical companies such as Ratheon, Serono, Diversa, with excellent track record with multiple awards. In 2000, he moved back to China to work for biotech and bioplastic companies such as Cargill and NatureWorks PLA. He has served as the China General Manager for Total Corbion PLA JV and previously for Corbion Purac since 2007, and serves as a Visiting Professor for several local Universities.
Many high school students and those in early days of their undergraduate students feel lost and confused on their career paths. Here's some information on how careers in the environmental sector may be a huge opportunity - both financially and ethically.
Gensler, a leading design firm globally, spent three years researching and conducting several experiments related to smog and altitude, indoor pollution and living walls, and outdoor green spaces. The study aims to come up with ideas and methods for how architecture and engineering can improve the way we design buildings to address air quality both indoors and outdoors. Fortunately, their results were very insightful. We believe that buildings themselves can become the filters; not just for the users, but also for the whole population.
In this presentation, Kyle presents us the results from three years of research that he and his team conducted to discover how to address air quality both indoors and outdoors through the way we design buildings. Their studies included the efficiency of Living Walls, the effectivity of particulates at various altitudes, and conceptualization of a prototype lung to passively clean air.
Kyle is the Founder and Research Director for Gensler’s “Design for Polluted and Toxic Environments”. His research seeks to use design as a way to problem solve issues related to indoor and outdoor air quality. He has received awards for his work as a designer from AIA, IIDA, US Green Building Council, ID Best of the Year Award, FX International Interior Design Award, Blue Print Design Award, Surface Design Award, and A2asia Award. Additionally, Kyle is a Lecturer at Tongji University’s Design Innovation School & FabO Maker Space, and recently joined forces with the Climate Reality Project, led by former US Vice President Al Gore as a “Global Climate Leader” and Mentor.
Yu Luting (Laban) is Marketing Group Leader of ZigBee Alliance. ZigBee Alliance is a high-growth non-profit industry organizations, including members of the world's leading semiconductor manufacturers, technology providers, OEM manufacturers and end-users. Members are developing a network based on IEEE802.15.4, reliable, cost-effective, low-power network application specifications. Mr. Yu is Marketing Group Leader of ZigBee Alliance.
In this presentation, he will focus on smart home, and talk about more.
Prof. Shangbai Shi joined Rare in 2016 as Senior Technical Director, overseeing the implementation of the farmer training program across all levels and conduct the Training of the Trainers, who will in turn run the Farmer Field Schools. Shangbai will also provide technical expertise around cultivating organic crops. Shangbai has over 20 years of experience in Farmer Field School where he has been responsible for adult education with a participatory approach, research, and management. His work has provided significant opportunities to enhance the sustainability of agriculture and forestry, and reduce the negative environmental and health impact of pesticide use in agriculture and forestry. Shangbai holds a Bachelors degree in Plant Protection and a Masters degree in Entomology from the Huazhong Agriculture University in Wuhan, China. He also received his PhD in Systematic Ecology from Beijing Normal University.
In this presentation, Prof.Shangbai Shi will discuss organic food.
Lily is the editor-in-chief of Yimishiji, an ecommerce grocery platform that promotes the concept of farm-to-table and provides healthy, safe produce with documented growth records. Lily is a big believer in, and practitioner of eco-friendly lifestyle. Prior to joining Yimishiji, Lily was the assistant publisher for LOHAS magazine. With more than 10 years of experience in media, Lily writes for multiple magazines and publications as a novelist and contributor.
In this presentation, Lily will talk about Yimishiji on its food safety.
Jane is currently the director of business development department of BIOFarm (China) Co. Ltd, focusing on business development of a local organic certified farms and ethical food education. 7 years ago Jane unexpectedly quit her job at a law firm in Taiwan to work as a farmer at BIOFarm, Shanghai. She began as a volunteer but soon became a devoted activist promoting both domestic as well as international organic movements, often teaming up with biofarmers with distinct backgrounds. Jane has further actively promoted various grassroots projects including, school organic gardens, social service with CSR partners, biofarmers’ training, slow food, community-supported agriculture (CSA)-based farmers’ market promotion, etc.
In this presentation, Jane will talk about Biofarm.
Fred Yang was born in a small village near the river in the distant hills of Huaihua, Hunan. After University in Hunan, Fred left his home province for the promises of adventure and development in Shanghai. He enjoyed some success as a high school English teacher for eleven years. Later he worked in large western firms in Property Management, but in his success Fred was haunted by one question - "Why am I doing this?" In 2008, propelled by this question, Fred and his wife decided to move back to his hometown to work the land as an organic farmer. After the first year, Fred was convinced that this was was his calling.
In this presentation, Fred Young will discuss about Collaborative Consumption.
Andrew Sigfrids is a American designer and is the founder of ASIG Design, a multi-discipline boutique design studio based in Shanghai. ASIG Design designs a range of projects and works with a range of clients primarily focusing on architecture, interior design and furniture design. Andrew started the studio in 2010 as a furniture retailer with a store located in the French Concession that gave customers a unique experience of designing bespoke in-store and seeing the results within a month after being manufactured in Shanghai. From there, ASIG Design has spun off the retail sector and now focuses on project work doing architecture and interior design projects for Chinese and international clients like Yershari, Starbucks and ABInbev. In addition, a team within the studio focuses soley on industrial and furniture design for domestic and international companies that are seeking marketable products manufactured in China, which reinforces the notion of 'designed in China'.
In this presentation, Andrew will introduces how it works with a well designed reusable delivery package.
Kevin Chie is Business Development Manager at TES-AMM China, a global leader in providing IT Lifecycle Services and bespoke solutions that help customers manage the commissioning, deployment and retirement of Information Technology (IT) assets. Kevin has over 10 years experience in the e-waste recycling industry. Over the past 10 years, he has participated in the construction of the e-waste recycling plants, key customer negotiations, as well as participated in China's WEEE program. Presently, Kevin is responsible for the building of the e-waste recycling network.
In this presentation, Kevin will share his experiences on China's e-waste recycling industry, including current recycling processes, goverment regulations, and current and future chanllenges, both technology and marketing.
Yiyi Zhou is a Senior Wind Analyst at Bloomberg New Energy Finance based in Beijing. In her current capacity she oversees the firm’s research on the global wind supply chain, wind technology and the Chinese wind market. Yiyi has more than eight years of experience in the wind industry beginning with Vestas Wind Systems A/S in 2007. She holds a MSc in Wind Energy from Denmark Technical University (DTU).
In this presentation, Yiyi will provide a market outlook for global wind energy, including Chinese market as well as discuss the cost-effectiveness of wind energy compared with conventional technology and its future costs.
Cecilia Ledesma is Senior Programme Officer at the International Center on Small Hydro Power (ICSHP). ICSHP, under auspices of United Nations Industrial Development Organization (UNIDO) and China's Ministry of Water Resources, promotes small hydro power development worldwide. Projects focus on training and capacity building to facilitate rural electrification and sustainable economic development in developing countries. She holds a Bachelor’s Degree in Environment, Economics and Politics (EEP) from Claremont McKenna College.
In this presentation, Cecilia Ledesma will talk about small hydro power as a case study, demonstrate how renewable energy is applicable and relevant for communities across different contexts
Sacha Silva is an architect (A00) and entrepreneur (GIGA) bridging the gap between the building industry, environmental regeneration, IT and business. As founder of A00 Architecture, he has been involved in many firsts, including Asia’s first carbon neutral hotel (URBN), the world’s first LEED platinum resort (Naked Stables), Asia’s first multi-story modern-rammed earth structures (Yellow River Tourist Center), Asia's first Living Building Challenge Project (Glumac). As a founder of GIGA, they are known for combining research on healthy materials with innovative cloud software, and using GIGA's material intelligence software to power RESET, an innovative project certification focused on occupant health.
Sacha received his Masters degree in Architecture from McGill University in Montreal, Canada prior to moving to China in 2001 and setting up his Shanghai practice in 2004.
In this presentation, Sacha will share his experiences in using an ancient building technique that has been scientifically updated to create strong, durable and beautiful insulated rammed earth walls.
Roy is currently Woven Material Managet at H&M focusing on the woven supply chain in China Region, including Japan, Korea, China, Taiwan, HK, Vietnam and Thailand. He has over 20 years experience in textiles and garment. Roy holds an EMBA in Fashion Marketing. Prior to H&M Roy was Merchandise Manager of Global Procurement at Walmart, Inc.
In this presentation, Roy will talk about some interesting materials that the company is currently trying their hands on.
Delphine Yip-Horsfield, Chairman & Chief Design Officer of naked Group, received her Masters Degree in Architecture from Harvard University. She worked in Hong Kong, New York and Boston prior to moving to Shanghai in 2000 to be involved in Shanghai Xintiandi project. Today with naked Group, Delphine is not only the master planner and architect for all naked projects – resorts and naked Hub coworking spaces – she also oversees all branding and visual design elements for the brand.
In this presentation, Delphine will talk about structural insulated panels (SIP) prefabrication technology that her company has used them in all their resort projects, including naked Stables, naked Castle and naked Water.
Fred Lu is the GM for WeWork China. Prior to WeWork, Fred held different management positions at either Greater China or APAC levels for companies like Baidu, Dell, Microsoft and GE. Fred comes with rich experiences running P&Ls in domestic and international environment. Fred Lu is a degree holder of MBA from Rutgers University and BE from Beijing Institute of Technology.
In this presentation, Fred will talk about what drives WeWork to create collaborative and shared spaces that work in the larger interests of their tenants, company and most importantly, the environment.
Lisa Feng graduated from Fudan University with a BS degree in Chemistry in 2009 and obtained a MS of Water Resources Management and a certificate of Energy Analysis and Policy from University of Wisconsin-Madison in 2011. She worked as a senior consultant in Frost & Sullivan between 2011-14, focusing on industrial analysis of energy and power. Meanwhile, she led several maternal and infant projects and got deep understanding of China’s maternal and infant market. In the end of 2014, she has founded Wanjuzuzu, an online Lego rental and sharing platform, in the hope of children having access to more and better toys by means of sharing economy.
In this presentation, she will talk about Wanjuzuzu, and also the opportunity.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Get Going with Green - Closing the Sustainability Gap
1. Get Going with Green
Closing the Sustainability Gap
与绿色同行
——跨越可持续性鸿沟
2. OgilvyEarth is the global sustainability practice within the Ogilvy &
Mather Group.
We help brands harness the power of sustainability, through strategic
planning and communications.
We work with visionary companies that are looking to make
sustainability a growth driver for both their business and the
communities they serve.
奥美爱地球是奥美整合行销集团下属的可持续性业务。
通过战略规划和媒体传播,我们帮助品牌驾驭可持续性的力量。
我们与那些高瞻远瞩的企业一同寻求企业和社会可持续性的发展动力。
3. There is a yawning gap between
people’s claimed and actual sustainable behavior.
At Ogilvy Earth, we call it the Sustainability Gap.
关于可持续性,人们的所说和所做之间有着日益扩大的鸿沟。
奥美爱地球将此称为可持续性鸿沟。
4. Claimed behavior
人们所说的
• 50% said they use renewable energy at home
• 50%的中国受访者声称他们在家使用可再生能源
• 52% said they avoided using plastic bags
• 38%的人说他们使用替代性汽车燃料
• 38% said they used alternative automobile fuel
• 52%的人说他们不使用塑料袋
Research by Landor Associates, 2008.
5. A problem with research
面临的问题
Put the question in a survey, and respondents will tick the answers that make them
look good.
Claiming to be green is the politically correct thing to say.
在接受可持续性方面的调研的时候,这些受访者都会选择使他们看起来形象良
好的回答。
号称环保是一种怎么也不会错的说法。
6. When people claim they are green,
it is because they already have the
knowledge that they need to
change their behaviors.
They are concerned, but they feel
powerless.
当人们说他们很环保时,只是因为
他们具有改变行为所需的知识。
他们关心此事,但他们还是感到无
能为力。
7. Whose responsibility?
谁的责任?
• China’s green stimulus, announced in 2009, is simply the largest in the
world, with USD 221 billion - 34% of the total stimulus package -
committed until 2020.
• 2009年,政府宣布将投入2210亿美元的环保激励金额(这个数字已经
是迄今为止世界范围内最巨大的环保激励金额);而且这个数字高居
国家整个经济刺激计划的34%。
% Power Obligation Action
Government 65.8 56.7 42.7
Corporations 10.6 25.8 15.8
Individuals 23.5 17.5 41.3
Quantitative study amongst 1300 respondents across China.
8. Whose responsibility?
谁的责任?
• China’s green stimulus, announced in 2009, is simply the largest in the
world, with USD 221 billion - 34% of the total stimulus package -
committed until 2020.
• 2009年,政府宣布将投入2210亿美元的环保激励金额(这个数字已经
是迄今为止世界范围内最巨大的环保激励金额);而且这个数字高居
国家整个经济刺激计划的34%。
% Power Obligation Action
Government 65.8 56.7 42.7
Corporations 10.6 25.8 15.8
Individuals 23.5 17.5 41.3
Quantitative study amongst 1300 respondents across China.
9. A focus on compliance,
cost & image 法律的强制、成本及品牌形象
• 84% companies said that environment protection is
important to them because it is a legal requirement
• 84%的受访企业认为环保对于他们很重要,因为这是政府
明文规定的法律要求
• 79% said it was a brand image necessity
• 79%的企业认为环保是品牌形象的需要
• Only 19% said they were promoting the sales of
environment friendly products
• 仅有19%的企业声称,他们在促进环保产品的销售
Chinese companies in the 21st century, A survey of Social Responsibility &
Sustainability of Chinese companies, Worldwide Fund for Nature, April 2010
10. 53% of our respondents said that the
green options in the marketplace
were too expensive.
53%的受访者觉得市场上的环保产品
都太贵了。
11. Regular Eco-friendly/
Organic
400 3200
Regular vs bamboo frame bicycle
27 138
3 kg of fresh vegetables
18-26 58
8 pack roll of toilet paper
300 750
Double occupancy per weekend night
12. Time & money as barriers
时间&金钱的障碍 If they had more money
If they had more time
37% would ride a
bike to work 29% would buy
energy saving
appliances
27% would use
cloth nappies
42% would buy eco-
42% would save friendly detergents
electricity
45% would drive a
38% would hang hybrid / electric car
clothes out to dry
13. A sense of entitlement 争权意识
• “We’re only beginning to enjoy the
fruits of our prosperity, and you want
us to stop?”
“我们刚刚开始享受社会繁荣的成果你
却想阻止我们?”
• 55% of our respondents are driven by
convenience for their purchases
55%的受访者声称方便时他们购买决策
的主要因素
Only 18.6% said they would limit
consumption.
只有18.6%的受访者说他们会限制自己的
消费。
14. Official, formal discourse
官方、正式的用语
• Accurate vocabulary played back
• School based, formal learning
– 40% learned about sustainability in
school
• Showcases: Olympics, Expo
– These emphasize government role
• 当下应景的话
• 以学校为基础的学习
– 40% 的中国消费者在中小学阶段获得
关于可持续性的知识
• 展示:奥运会,世博会
– 强调政府的职责
15. Chinese consumers are confronted by an overload of
claims and certifications that they feel they cannot
trust.
面对铺天盖地的环保认证,中国消费者很难相信环
保产品能效的真假。
16. The idealism of Green Heroes
绿色英雄的理想主义
The badge that the Eco-chic wear
环保形象的个人标志
Creates a distance
普通人和绿色英雄的隔阂
18. A willingness to act
行动的意愿
• 67% believe that their efforts did count
67%的受访者认为自己的环保努力有意义
• 69% said that if environment friendly products were
available at the same price point, they would purchase
them
69%的受访者说,如果环保产品和非环保产品价格一样,那
么他们将会购买环保产品。
• Not entirely closed to the idea of paying a small premium
– 71% are happy to pay up to 10% more
并不是说,由于要支付额外的费用,消费者就对绿色产品
失去想法
– 71%的人乐于多付10%
19. The opportunity 机遇
• 90.7% believe that the sustainability movement is
on the upswing
90.7%的受访者认为中国的可持续性运动处于上升
趋势
• 78% said they would rather be given guidelines on
how to live a sustainable life & do it themselves,
than it be legislated
78%的受访者说,他们宁愿政府或相关团体为他们
提供关于可持续生活的指导,然后他们自己去实
践,而不愿意让政府的规定来强制他们采取环保
行动
• 80% would like to receive recognition from their
peers for their positive green behaviors
80%的受访者希望自己的同伴能认可和赞赏自己的
环保行为
20. We need ... easier pathways to embrace the
sustainability opportunity.
我们所需要的 ……更简单的方法来接纳可持续性
机遇
… greater recognition and positive
reinforcement of good behaviors.
……更多的认同和对可持续性行为
的积极回应
… to come up with solutions
together.
……一起来解决问题
…to assume greater responsibility
for our actions.
……为自己的行为承担更大的责任
21. The solutions lie in understanding the everyday lives
of people.
The answers are embedded in their overall
consumption ethic.
了解人们的日常生活,才能找到解决的方法。
问题的答案存在于他们的消费理念。
22. 24 families and young individuals. 3 cities
3个中国城市的24户家庭和年轻人
Whilst engaging with the
subjects, it became clear to us
that no matter how ‘misguided’
or ‘skeptical’ an individual
might be, there is still an
opportunity to engage in a
dialogue that favors
sustainable behavior.
跟随这些主人公的日常生活轨
迹让我们明白,无论被访者多
么地“被误导”或“疑虑重
重”,我们和他们仍然可以开
展关于可持续性行为的对话。
23. Flexible progressives
灵活的进步者
• Often with a background of
deprivation
• Get a kick out of maximizing
resources & efficiency
• 多有贫困的个人经历
• 从废物利用的最大化中得到了无穷的
乐趣
Zhou, 38, and his wife Wang
from Anhui.
24. Flexible progressives
灵活的进步者
• Use energy-saving light bulbs; have
plants to ‘soak up the carbon’; do half
their laundry by hand
• Proud of their green achievements,
but do not feel the need to compare
themselves with others
• Power shared equally at home
Zhou, 38, and his wife Wang
• 使用节能灯泡;种植物来“吸收碳”; from Anhui.
一半的衣物手洗
• 对他们的环保成就很骄傲,但不想与
其他人比较
• 夫妻俩平等持家
25. Flexible progressives
灵活的进步者
• Arrival of their baby
provoked a heightened
consciousness of
sustainability
• Willing to accept hand-me-
down clothes from relatives
• Shop at local wet market: “A green lifestyle starts from
cheaper and fresher individuals and families who want to
make their environment green and
• 宝宝的到来使他们更加关注
sustainable, then the community and
可持续性问题 finally, the whole city.”
• 乐于接受来自亲友的二手衣 “绿色生活方式首先是那些想要绿色
服 环境和可持续生活的个人与家庭开
始实践,然后扩展至社区,再然后
• 从附近的菜市场买菜;更低 扩大到整个城市。”
廉、更新鲜
26. -Heroes amongst us.
-Bring men & women equally into the
discussion.
-Use critical moments in life, such as
childbirth, to motivate action.
-平民英雄。
-保持家庭决策中男女平等。
-在生命的关键时刻,比如宝宝的降生,
激励可持续行动。
27. Misguided materialists
误入歧途的物质主义者
• Avid consumers, driven by personal
interests & comfort
• Green reducible to an aesthetic
• Unequal power equation between
the genders
• A clear image of what constitutes a
‘good life’
• 迫切追求个人利益与案例
• 绿色只是一种审美
• 性别不平等 Gao Xudong, 28 yrs, with
his family
• 关于“幸福生活”的清楚构想
“China must ensure everyone has enough to eat first, before we can be too
concerned about sustainability.”
在高度关注可持续性之前,中国首先要保证每个人都能吃饱。
28. Misguided materialists
误入歧途的物质主义者
Su Liang & Fei Jia, Wuxi
• The more, the better
– An irrational, but deep fear that wealth
gained might be lost
• Most engagement with sustainability is
symbolic
– Groping for answers
• 愈多愈好
– 对于财富损失的非理性深层恐惧
• 多数可持续行为只是象征性的
– 探求答案
29. -Address deep insecurities that lead to
hoarding.
-Provide incentives for de-cluttering and
sharing.
-Tackle the misperception that green is
just about aesthetics.
-指出他们储存行为背后的深层不安全感
-鼓励他们进行整理和分享
-消除他们的误解:“绿色只是一种审美”
30. Green is not only a reputation
opportunity for corporations,
rather it is a marketing
opportunity in itself.
环保对于企业不仅是美其名的
机遇,还是市场营销的契机!
31. Future Pathways for Behavior Change
Mainstream, not model
Products, not policy
Choice, not constraint
Everyday, not just Earth Day
Dialogue, not decree
Conscious, not conspicuous
Personal, not planet
Collaborate, not confront
Incentive, not invective
Pluralize, not polarize
32. Mainstream, not model
大众,而非典范
There are plenty of mainstream green behaviors
that warrant active encouragement:
Cycling, sleeping on straw mats in summer,
carrying one’s own water flasks, etc.
Rewarding these behaviors would encourage
those who think sustainability is only for the
wealthy or altruistic.
大量的大众环保行为应该得到积极的鼓励。
循环利用,夏季睡凉席,带自己的水壶装水等等
对这些行为给予奖励,可以鼓励那些认为可持续
性只专属于富有者或舍己者的人
33. Products, not just policy
产品,而非政策
Is there anything in your existing products and services that can
be highlighted as being sustainable?
Do manufacturing and / or transportation innovations result in
less impact on the environment?
If they do, let the consumer know.
And then start innovating.
在你已有的产品和服务中,有哪些可以被强调具有可持续性?
生产和(或)运输上的创新能给环境带来更少影响吗?
如果你的答案是肯定的,就让消费者知道这一切。
然后开始创新。
34. Everyday, not just Earth Day
每一日,而不仅是地球日
This is important to overcome the
challenge of tokenism.
We need innovation, not abstinence.
应对表面作秀的质疑,这很重要。
我们需要创新,而不是禁用。
35. Incentive, not invective
激励,而非斥责
Create incentives for both individual and
community adoption.
Solar heaters with toilets!
Additional marks for spreading the word
in your family!
激励个人和社区推广
装有太阳能热水器的厕所!
在家庭进行推广的额外奖励!
36. Dialogue, not decree
对话,而非命令
When the engagement is based on compliance, all we do is follow the rules and forget
about it. But we talk about brands all the time.
Closing the sustainability gap calls for conversations.
当参与的基础是遵从时,我们所做的全部就是遵守规则然后忘记它。
缩小可持续性鸿沟需要交流。
The chopstick forest got
Beijing talking.
No law banning
disposable chopsticks
was required.
筷子森林引发了城市的
议论。禁止一次性筷子
并不需要诉诸法律。
37. Acting on these insights
根据启示行动
• Dig deeper into the families’ homes to uncover insights
for Ikea
• Use these insights to generate hypotheses for you
– Test those hypotheses with your customers
• Accompany some of your shoppers on their journey
– Understand how your sustainability initiatives are getting through
• 深入了解消费者的家以得到启示(Ikea宜家)
• 利用这些启示建立假设
– 在你的消费者中检验这些假设
• 陪伴消费者购物
– 了解你的可持续性理念如何体现