"Fifty Shades of CSR" is about the different facets of Corporate Social Responsibility/Corporate Sustainability, highlighting its complexity.

1. “Alone we can do so little; together we can do so
much.” Helen Keller, American author.
Engage your stakeholders.

2. “The greatest threat to our planet is the belief that
someone else will save it”. Robert Swan, the first person
to walk to both Poles.
Be the change.

3. CFO to CEO: “What if we invest in developing our
people and they leave us?”
CEO: “What happens if we don't, and they stay?”
Peter Baeklund, Leadership Specialist, Professional Coach
Invest in people.

4. “The brands that will thrive in the coming years are the
ones that have a purpose beyond profit.” Richard
Branson, Founder of Virgin.
Be purposeful.

5. Create responsible products.
“A better way to bigger profits.” Ray Anderson,
Founder of Interface Inc.

6. Commit to corporate
citizenship initiatives.
“The UN Global Compact can be a powerful platform
to accelerate progress on sustainability by giving us
shared values and common goals.” Rafael Fontana,
Cuatrecasas Gonçalves Pereira

7. Protect forests.
“The best time to plant a tree was 20 years ago. The
next best time is today.” Chinese proverb.

8. Reduce air pollution.
“Air pollution is costing advanced economies plus China
and India an estimated USD 3.5 trillion a year in
premature deaths and ill health.” OECD

9. Invest in local communities.
“Historically, periods of shared economic growth are
periods of rapid economic growth.” Joseph E. Stiglitz,
Nobel Prize in Economic Sciences WEF 2013

10. Adopt holistic marketing.
“Let’s do more than just sell clothes.” Don Fisher, Gap
Inc Cofounder

11. Build a sustainable business.
“The best way to predict the future is to design it.”
Buckminster Fuller, American engineer, author and
inventor.

12. “Measurement is the first step that leads to control and
eventually to improvement. If you can’t measure
something, you can’t understand it. If you can’t
understand it, you can’t control it. If you can’t control it,
you can’t improve it.” H. James Harrington, CEO of
Harrington Institute.
What gets measured gets
managed.

13. “The future is green energy, sustainability, renewable
energy.” Arnold Schwarzenegger
Invest in renewable energy.

14. “The currency of universal values make brands innately
sharable.” Simon Mainwaring, Award-winning branding
consultant
Build a positive brand image.

15. Be ethical.
“There is no beauty in the finest cloth if it makes hunger
and unhappiness.” Mahatma Gandhi

16. “In a world where information is power and sharing is
the new currency, it makes sense that companies would
open up the kimono to share their insights and
intellectual property for solving big sustainability
challenges.” GreenBiz State Green Business 2015
A revolution in communication.

17. “81% of CEOs believe that the sustainability reputation
of their company is important in consumers’ purchasing
decisions.” United Nations Global Compact-Accenture
study on sustainability 2013.
Understand your customers.

18. “The great accomplishments of man have resulted from
the transmission of ideas of enthusiasm.” Thomas
Watson, Chairman and CEO of IBM 1914-1956
Share your success stories.

19. “Do not judge me by my successes, judge me by how
many times I fell down and got back up again.”
Nelson Mandela
Say no to discrimination.

20. “I'm not upset that you lied to me, I'm upset that from
now on I can't believe you.” Friedrich Nietzsche
Be trustworthy.

21. “We never know the worth of water, till the well is
dry.” Thomas Fuller, English churchman and historian
Protect drinking-water
sources.

22. “The costs of pollution, ecosystem depletion and health
impacts have grown steadily over the past five years and
now exceed $1 trillion per year for U.S. companies -
equal to 6.2 percent of national GDP - and almost $3
trillion for global companies.” Trucost
Pollution costs.

23. “The Global 100 make it clear that not only is it possible
to lead on resource productivity and respect for the
social contract, but that it is possible to do this and
outperform the benchmark on financial returns.” Toby
Heaps, editor-in-chief of Corporate Knights
Think triple bottom line.

24. “80% of CEOs view sustainability as a route to
competitive advantage in their industry.” United Nations
Global Compact-Accenture study on sustainability 2013.
Be competitive.

25. “Technology is teaching us to be humans again.” Simon
Mainwaring, Award-winning branding consultant
Technology helps.

26. “We measure our success not by the profit we make, but
by the difference we make.” Bob Collymore, Safaricom
Ltd.
Have a positive impact.

27. “Sustainable firms are those doing the best job at
creating net wealth - economic, social, and ecological - as
compared to their peers.” Toby Heaps, editor-in-chief of
Corporate Knights.
Be sustainably strategic.

28. “We must turn a profit while making the world a better
place.” Richard Branson, Founder of Virgin.
Do good.

29. “Plans to protect air and water, wilderness and wildlife
are in fact plans to protect man.” Stewart Udall,
American Politician
Value nature.

30. “5by20 is The Coca-Cola Company’s global
commitment to enable the economic empowerment of 5
million women entrepreneurs across the company’s value
chain by 2020.” Coca Cola Sustainability Goals
Empower women.

31. “Strong governance structures enable us to deliver our
Plan, realise the benefits for the business and draw on
relevant expert input.” Unilever’s Sustainable Living Plan.
Have a governance structure.

32. “Consumers around the world are more aware of the
multiple global crisis we face than ever before thanks to
the information found on the Internet.” Simon
Mainwaring, Award-winning branding consultant
Find solutions to global
crisis.

33. “168 million children worldwide are in child labour,
accounting for almost 11 per cent of the child population
as a whole.” International Labour Office, Global
Estimates and trends 2000-2012.
Fight child labor.

34. “Denmark, New Zealand, Finland, and Sweden are the
four least corrupt countries in the world” according to
Transparency International's 2014 Corruption Perceptions
Index. They are also some of the richest.
Fight corruption.

35. “By 2020 we will help more than a billion people to
improve their health and hygiene. 303 million people
were reached by end 2013.” Unilever’s Sustainable Living
Plan
Improve health.

36. “Customers really value evidence of a strong
sustainability commitment with products that perform
and deliver sustainability benefits.” Suzanne DeMaine,
Marketing Manager for GOJO Europe.
Use ecolabels.

37. “Supply chain professionals have a responsibility to
develop local suppliers and must step up to meet the
challenge.” Peter van Rijs, Supply Chain Manager Projects
at Shell
Buy locally.

38. “By 2020 total waste sent for disposal will be at or
below 2008 levels despite significantly higher volumes.
Total waste reduced by 66% per tonne of production
since 2008.” Unilever’s Sustainable Living Plan
Reduce production waste.

39. “We seek to serve high-quality coffee that is responsibly
grown and ethically traded. This year 95% of our coffee
purchases met the C.A.F.E. (Coffee and Farmer Equity)
Practices standard.”Starbucks 2013 Year Review.
Source ethically.

40. “Almost a third of the cotton sourced by Marks and
Spencer in 2014 was grown to BCI (Better Cotton
Initiative) standards.” Marks and Spencer’s Plan A for
sustainable development.
Source sustainably.

41. “The UN Secretary General has made transport one of
the six building blocks for sustainable development in
the Five Year Action Agenda.”
www.sustainabledevelopment.un.org
Use eco-friendly transport.

42. “Any place where women are not respected or
provided enough opportunities to grow and develop,
cannot be a progressive place.” Tapan Singhel, MD &
CEO of Bajaj Allianz General Insurance
Promote equal opportunity.

43. “It is time for parents to teach young people early on
that in diversity there is beauty and there is strength.”
Maya Angelou, American author.
Embrace diversity.

44. “To me, a leader is someone who holds her or himself
accountable for finding potential in people and processes.
And so what I think is really important is sustainability.”
Brene Brown, Research Professor at the University of
Houston
Find potential.

45. “Patagonia gives employees throughout our worldwide
operations a number of interesting opportunities to
support environmental work.” Patagonia’s Environmental
and Social Responsibility.
Employee activism.

46. “Corporate supply chains are becoming clearer. One
reason: the rise in traceability and transparency
technologies, along with the management practices that
make them work.” GreenBiz State Green Business 2015
Think about your supply chain.

47. “Philanthropy without scale and sustainability is like any
other bad business that will simply wither and die on the
vine.” Naveen Jain, Founder of InfoSpace
CSR is not philanthropy.

48. “Those organizations that realize the full value of
sustainability reporting see beyond the report itself and
use the materiality and sustainability reporting processes
to review their own business strategies and maintain their
stakeholder relationships.” Leeora BlackManaging,
Director of Australian Centre for CSR
Report on sustainability.

49. “Focusing on material issues identified by the company
and its key stakeholders and communicating these to
financial markets through “integrated reporting” are
growing trends and are increasingly considered as best
practice.” 2014 Dow Jones Sustainability Indices Review
Materiality rules.

50. “Corporations that are actively managing and planning
for climate change secure an 18% higher return on
investment (ROI) than companies that aren’t - and 67%
higher than companies who refuse to disclose their
emissions.” CDP S&P 500 Climate Change Report 2014
Sustainable companies are more
profitable.

51. The Azores, Sustainability and CSR Services
www.theazores.ro
Smart.Creative.CSR.