The document provides an overview of content and optimization strategies for startups. It discusses inbound marketing, how people search for information online, the importance of good web design for conversions, and technical SEO factors like keywords, URLs, and page speed. The document emphasizes testing design changes through A/B testing and using free analytics tools to optimize the site.
Your Website. What's Possible and What Should You Strive to Achieve? A Case S...Site-Seeker, Inc.
Learn actionable tips about what works, what doesn't and where you can get the biggest bang for your marketing buck. Topics discussed will include: search engine optimization, pay per click advertising, website design and more.
Measure and Optimize Paid and Organic Search TogetherConductor
Presented by:
Seth Besmertnik, Conductor CEO and Billy Mungovan, Adobe Sr. Director, Visitor Acquisition
Wednesday, March 9, 2011
Adobe Omniture Summit 2011
Seth and Billy introduce the first-ever paid and organic SEM solution from Adobe and Conductor. Its groundbreaking integration lets you automatically improve your combined paid and organic search marketing results based on your existing underlying SiteCatalyst data. In this presentation, you will learn how this exciting new SEM solution:
-Measures paid and organic rank, clicks and most importantly, revenue in one report
-Automatically optimizes paid bids based on fluctuations in your organic rank
-Expands paid keyword sets based on organic traffic and competitive input
The document discusses an information design challenge to redesign the IMDb website with limited time and resources and no client or stakeholders. It outlines some problems with the current IMDb site such as being top heavy and not supporting user behavior. The document then provides sketches and wireframes for a redesigned IMDb home page with descriptions of the key sections and goals to make the site more focused and clear while providing many options for users.
This document provides guidance on key web design principles such as:
- Using simplicity, clarity and focus in design and writing.
- Applying design techniques like alignment, proximity and use of white space.
- Considering typography, color schemes, layout and use of multimedia.
- Testing designs through usability studies and across browsers to ensure quality user experience.
Understanding Search: Techniques for getting sound is a short explanation of how search engines determine their ranking and how you as a company can make changes to your website to increase your results. This presentation talks about SEO, and Web Analytics among other things.
Startup Metrics 101: a Product & Marketing WorkshopDave McClure
This presentation demonstrates a simple, actionable 5-step model for measuring startup metrics. The 5 steps are: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!). The presentation also explains how to use the model to make better product & marketing decisions for your startup.
Created by Dave McClure & Hiten Shah, presented at Web 2.0 Expo SF on Tue 4/22/08.
Local search: The Gift of Reviews Dec 2011David C. Smith
The document discusses strategies for local search engine optimization. It outlines five key actions businesses can take to improve their local search results: 1) making web pages local-friendly, 2) building out local search profiles, 3) getting proactive about reviews, 4) getting listed and cited elsewhere online, and 5) spreading local social love on platforms like Facebook and Twitter. The document provides specific tactics under each action, such as adding local metadata and geo-targeting content. It emphasizes that local search is part of an overall marketing strategy and not a standalone tactic.
Internet Marketing and SEO Syracuse NY Brian Bluff
SEO Syracuse NY: Internet Marketing / Search Engine Optimization (SEO) Program Overview Presented to Syracuse University Marketing Class, Syracuse, NY on 03/31/10.
Site-Seeker has been providing SEO services in Syracuse for the past decade. Our offices are located in New Hartford, NY outside of Utica, NY. Site-Seeker talented staff are skilled in the following areas: SEO (Search Engine Optimization), SEM including PPC (Pay Per Click management), Website Design and Development, Social Media, and the development and implementation of Internet Marketing Strategies. http://blog.site-seeker.com/seo-syracuse-ny/
Your Website. What's Possible and What Should You Strive to Achieve? A Case S...Site-Seeker, Inc.
Learn actionable tips about what works, what doesn't and where you can get the biggest bang for your marketing buck. Topics discussed will include: search engine optimization, pay per click advertising, website design and more.
Measure and Optimize Paid and Organic Search TogetherConductor
Presented by:
Seth Besmertnik, Conductor CEO and Billy Mungovan, Adobe Sr. Director, Visitor Acquisition
Wednesday, March 9, 2011
Adobe Omniture Summit 2011
Seth and Billy introduce the first-ever paid and organic SEM solution from Adobe and Conductor. Its groundbreaking integration lets you automatically improve your combined paid and organic search marketing results based on your existing underlying SiteCatalyst data. In this presentation, you will learn how this exciting new SEM solution:
-Measures paid and organic rank, clicks and most importantly, revenue in one report
-Automatically optimizes paid bids based on fluctuations in your organic rank
-Expands paid keyword sets based on organic traffic and competitive input
The document discusses an information design challenge to redesign the IMDb website with limited time and resources and no client or stakeholders. It outlines some problems with the current IMDb site such as being top heavy and not supporting user behavior. The document then provides sketches and wireframes for a redesigned IMDb home page with descriptions of the key sections and goals to make the site more focused and clear while providing many options for users.
This document provides guidance on key web design principles such as:
- Using simplicity, clarity and focus in design and writing.
- Applying design techniques like alignment, proximity and use of white space.
- Considering typography, color schemes, layout and use of multimedia.
- Testing designs through usability studies and across browsers to ensure quality user experience.
Understanding Search: Techniques for getting sound is a short explanation of how search engines determine their ranking and how you as a company can make changes to your website to increase your results. This presentation talks about SEO, and Web Analytics among other things.
Startup Metrics 101: a Product & Marketing WorkshopDave McClure
This presentation demonstrates a simple, actionable 5-step model for measuring startup metrics. The 5 steps are: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!). The presentation also explains how to use the model to make better product & marketing decisions for your startup.
Created by Dave McClure & Hiten Shah, presented at Web 2.0 Expo SF on Tue 4/22/08.
Local search: The Gift of Reviews Dec 2011David C. Smith
The document discusses strategies for local search engine optimization. It outlines five key actions businesses can take to improve their local search results: 1) making web pages local-friendly, 2) building out local search profiles, 3) getting proactive about reviews, 4) getting listed and cited elsewhere online, and 5) spreading local social love on platforms like Facebook and Twitter. The document provides specific tactics under each action, such as adding local metadata and geo-targeting content. It emphasizes that local search is part of an overall marketing strategy and not a standalone tactic.
Internet Marketing and SEO Syracuse NY Brian Bluff
SEO Syracuse NY: Internet Marketing / Search Engine Optimization (SEO) Program Overview Presented to Syracuse University Marketing Class, Syracuse, NY on 03/31/10.
Site-Seeker has been providing SEO services in Syracuse for the past decade. Our offices are located in New Hartford, NY outside of Utica, NY. Site-Seeker talented staff are skilled in the following areas: SEO (Search Engine Optimization), SEM including PPC (Pay Per Click management), Website Design and Development, Social Media, and the development and implementation of Internet Marketing Strategies. http://blog.site-seeker.com/seo-syracuse-ny/
The document provides a history of Monte Group from 1940 to present day. It traces the founding and growth of the company under Avelino Gomes do Monte and later his nephews Manuel and Alípio do Monte. It details the company's expansion internationally beginning in 1996 and various acquisitions and business lines added through the 2000s. The organization chart and information is also presented on the group's various business units including Engineering & Construction, Aggregates & Industry, Environment & Energy, Capital & Services, and Real Estate & Tourism.
- The Monte Group was founded in 1980 by Manuel and Alípio do Monte and has since expanded internationally. It is now present in 10 countries across Europe, Africa, and South America.
- The Group engages in engineering and construction, aggregates and industry, environmental services, real estate, concessions, and capital investments. It has over 2,600 employees worldwide.
- Key business units include road concessions, water infrastructure projects, wastewater treatment plants, quarries and concrete production, and environmental services. The Group aims to strengthen its presence in existing markets and core business areas.
Este documento discute a importância da otimização dos processos de extração e transformação de rochas, começando pela perfuração. A perfuração é a primeira etapa e afeta a eficiência de todas as etapas subsequentes. Os palestrantes da MonteAdriano apresentaram um estudo sobre como otimizar a perfuração de maciços rochosos fracturados para reduzir custos e aumentar a produtividade. O documento também discute a importância do zoneamento geotécnico de pedreiras para apoiar a gestão dos recursos geológic
This document provides instructions for submitting a story using an online system. It outlines the 4 stories available within a 12 month period and notes that each submission will be deducted. Users are advised to seek tips and resources before starting. The instructions then guide users through logging in, providing story details, uploading optional photos, editing and submitting the story for review within 24 hours. Users can then approve or request changes to the finalized story before it is distributed to media outlets. Contact details are provided for support.
- The Monte Group was founded in 1980 by Manuel and Alípio do Monte and has since expanded internationally. It is now present in 10 countries across Europe, Africa, and South America.
- The Group engages in engineering and construction, aggregates and industry, environmental services, real estate, concessions, and capital investments. It has over 2,600 employees worldwide.
- Key business units include road concessions totaling 847 km, water treatment plants and infrastructure projects, and 8 aggregates plants in Portugal and 7 in Angola. The Group is continuously expanding into new markets and business areas.
The document discusses each of the seven deadly sins - pride, envy, gluttony, greed, wrath, lust, and sloth. For each sin, it poses reflective questions to help the reader consider if and how that sin manifests in their own life. It encourages introspection on one's relationship with and expression of each sin.
1. The document discusses various cell types and organelles. It provides examples of unicellular organisms like bacteria and describes organelles that would be visible under an electron microscope like mitochondria and ribosomes.
2. Questions are asked about how different cell types are suited to their functions. For example, cheek epithelial cells are flat and irregularly shaped to form a protective layer in the mouth.
3. The roles of cell structures like rough endoplasmic reticulum, smooth endoplasmic reticulum and mitochondria are defined. Xylem tissue and its role in water transport and support is also discussed.
Outlines a recent collaborrative marketing campaign between Free People clothing and Olapic, a social image sharing startup. The end result was innovative functionality that allowed Free People customers the ability to have images they uploaded to Twitter, Instagram, and Facebook appear on product detail pages at Freepeople.com. This deck chronicles the idea from inception through reception of what was ultimately a successful campaign to support the relaunch of Free People's denim line.
Este documento analiza las diferentes ediciones del Informe Horizonte de 2014 a 2016. El Informe Horizonte identifica tecnologías emergentes que podrían tener un impacto en la educación en los próximos 1 a 2 años, 2 a 3 años, y 4 a 5 años. El documento compara las tecnologías identificadas en cada período y ofrece ejemplos de cómo algunas tecnologías podrían usarse en Panamá.
Biometrics is the science of measuring and analyzing human body characteristics for authentication purposes. Major biometrics include face, fingerprints, and irises. Fingerprints are uniquely persistent and can be used for positive identification through analysis of ridge and minutiae patterns, such as bifurcations and ridge endings. Fingerprint images are typically stored and classified according to international standards that define format, resolution, and quality parameters.
The document discusses setting key performance indicators (KPIs) using web analytics. It will cover standard web metrics, analyzing different types of campaigns, and testing matrices for analytics. The 60-minute section will go over tracking awareness, interest, consideration and action metrics across the customer journey using tools like Google Analytics. It will also discuss integrating analytics from different channels into a single dashboard for cross-channel optimization.
Inbound Marketing - Presentation to Brisbane Web DesignMatter Solutions
This is a presentation Ben gave at the Brisbane Web Design networking group at The Edge on the 18th of October 2012
It has a focus on what Web Designers can do as part of an Inbound Marketing campaign.
<a>www.mattersolutions.com.au/blog/2012/10/inbound-marketing-presentation-for-brisbane-web-design</a>
• What is Usability?
• Why do our clients care how does it impact their
bottom line?
• What are some rudimentary user behaviors and
usability principles?
• What is most important for an SEO analyst to
know?
Keeping Content Searchable In Google's WorldMartino Flynn
Search engines, specifically Google, are continually making changes to the their algorithms to improve user experience. With a greater emphasis on quality content and social media, the responsibility of search engine optimization (SEO) has begun to shift towards public relations.
The following presentation was given by our digital media supervisor, Bob Burch, at the Northeast Regional Conference for the Public Relations Society of America (PRSA) and teaches PR professionals the basics of SEO and how it applies to them.
How to perform Analytics testing on your website and toolsMayank Solanki
Using Metrics to Investigate, Evaluate and Decide is a presentation about using web analytics and metrics to measure the performance of online marketing campaigns and websites. It discusses tools like Google Analytics, Facebook Insights, Twitter analytics and others that can track metrics like website traffic, social media engagement, search traffic and more. The goal is to set objectives for campaigns and sites, then use analytics to see what strategies and content are most effective at meeting those goals and driving actions like donations, purchases or signups. The presenters provide examples of how nonprofits can use various analytics to improve their online strategies.
The document provides guidance on building an online presence and website, including planning, design, development, and maintenance. It discusses do-it-yourself website creation versus hiring a professional, choosing a content management system, designing for accessibility and responsiveness, search engine optimization, analytics, and developing a social media strategy. The steps outlined include setting goals and objectives, auditing current social profiles, creating or improving accounts, and gathering inspiration from industry leaders.
SEO for Startups - #StartupSEO.TO by Powered by SearchPowered by Search
Slides from the 1st ever StartupSEO.TO event by Powered by Search.
This meetup is for startups and marketers curious about the building blocks and foundation of proper SEO and Inbound Marketing, come join us for a session where Dev Basu and his team at Powered by Search walks you through a crash course session of the low hanging fruit that you can pick off to get your website generating more traffic, conversions, leads and ultimately more business from search engines for your startup.
Slides Images Credit: SEOMoz & Eliance.
The document discusses setting up goals and funnels in web analytics to measure key user behaviors and business objectives. It recommends segmenting goals and funnels by factors like browser, screen resolution, and traffic source to better understand user behavior. Multi-channel funnels are presented as a way to more accurately track how users interact across channels. The overall message is the importance of defining proper goals and segmentation and using funnels to evaluate the user journey.
This webinar discusses strategies for running successful Pinterest promotions for Valentine's Day. It begins with an introduction from the Head of Customer Success at Pinfluencer. The webinar then covers why Pinterest is an important platform, keys to successful promotions like defining objectives and creating a good user experience, and examples of promotion types. It also discusses analytics and content management tools from Pinfluencer that can help track and run promotions. Time is allotted at the end for questions submitted during registration.
The document provides a history of Monte Group from 1940 to present day. It traces the founding and growth of the company under Avelino Gomes do Monte and later his nephews Manuel and Alípio do Monte. It details the company's expansion internationally beginning in 1996 and various acquisitions and business lines added through the 2000s. The organization chart and information is also presented on the group's various business units including Engineering & Construction, Aggregates & Industry, Environment & Energy, Capital & Services, and Real Estate & Tourism.
- The Monte Group was founded in 1980 by Manuel and Alípio do Monte and has since expanded internationally. It is now present in 10 countries across Europe, Africa, and South America.
- The Group engages in engineering and construction, aggregates and industry, environmental services, real estate, concessions, and capital investments. It has over 2,600 employees worldwide.
- Key business units include road concessions, water infrastructure projects, wastewater treatment plants, quarries and concrete production, and environmental services. The Group aims to strengthen its presence in existing markets and core business areas.
Este documento discute a importância da otimização dos processos de extração e transformação de rochas, começando pela perfuração. A perfuração é a primeira etapa e afeta a eficiência de todas as etapas subsequentes. Os palestrantes da MonteAdriano apresentaram um estudo sobre como otimizar a perfuração de maciços rochosos fracturados para reduzir custos e aumentar a produtividade. O documento também discute a importância do zoneamento geotécnico de pedreiras para apoiar a gestão dos recursos geológic
This document provides instructions for submitting a story using an online system. It outlines the 4 stories available within a 12 month period and notes that each submission will be deducted. Users are advised to seek tips and resources before starting. The instructions then guide users through logging in, providing story details, uploading optional photos, editing and submitting the story for review within 24 hours. Users can then approve or request changes to the finalized story before it is distributed to media outlets. Contact details are provided for support.
- The Monte Group was founded in 1980 by Manuel and Alípio do Monte and has since expanded internationally. It is now present in 10 countries across Europe, Africa, and South America.
- The Group engages in engineering and construction, aggregates and industry, environmental services, real estate, concessions, and capital investments. It has over 2,600 employees worldwide.
- Key business units include road concessions totaling 847 km, water treatment plants and infrastructure projects, and 8 aggregates plants in Portugal and 7 in Angola. The Group is continuously expanding into new markets and business areas.
The document discusses each of the seven deadly sins - pride, envy, gluttony, greed, wrath, lust, and sloth. For each sin, it poses reflective questions to help the reader consider if and how that sin manifests in their own life. It encourages introspection on one's relationship with and expression of each sin.
1. The document discusses various cell types and organelles. It provides examples of unicellular organisms like bacteria and describes organelles that would be visible under an electron microscope like mitochondria and ribosomes.
2. Questions are asked about how different cell types are suited to their functions. For example, cheek epithelial cells are flat and irregularly shaped to form a protective layer in the mouth.
3. The roles of cell structures like rough endoplasmic reticulum, smooth endoplasmic reticulum and mitochondria are defined. Xylem tissue and its role in water transport and support is also discussed.
Outlines a recent collaborrative marketing campaign between Free People clothing and Olapic, a social image sharing startup. The end result was innovative functionality that allowed Free People customers the ability to have images they uploaded to Twitter, Instagram, and Facebook appear on product detail pages at Freepeople.com. This deck chronicles the idea from inception through reception of what was ultimately a successful campaign to support the relaunch of Free People's denim line.
Este documento analiza las diferentes ediciones del Informe Horizonte de 2014 a 2016. El Informe Horizonte identifica tecnologías emergentes que podrían tener un impacto en la educación en los próximos 1 a 2 años, 2 a 3 años, y 4 a 5 años. El documento compara las tecnologías identificadas en cada período y ofrece ejemplos de cómo algunas tecnologías podrían usarse en Panamá.
Biometrics is the science of measuring and analyzing human body characteristics for authentication purposes. Major biometrics include face, fingerprints, and irises. Fingerprints are uniquely persistent and can be used for positive identification through analysis of ridge and minutiae patterns, such as bifurcations and ridge endings. Fingerprint images are typically stored and classified according to international standards that define format, resolution, and quality parameters.
The document discusses setting key performance indicators (KPIs) using web analytics. It will cover standard web metrics, analyzing different types of campaigns, and testing matrices for analytics. The 60-minute section will go over tracking awareness, interest, consideration and action metrics across the customer journey using tools like Google Analytics. It will also discuss integrating analytics from different channels into a single dashboard for cross-channel optimization.
Inbound Marketing - Presentation to Brisbane Web DesignMatter Solutions
This is a presentation Ben gave at the Brisbane Web Design networking group at The Edge on the 18th of October 2012
It has a focus on what Web Designers can do as part of an Inbound Marketing campaign.
<a>www.mattersolutions.com.au/blog/2012/10/inbound-marketing-presentation-for-brisbane-web-design</a>
• What is Usability?
• Why do our clients care how does it impact their
bottom line?
• What are some rudimentary user behaviors and
usability principles?
• What is most important for an SEO analyst to
know?
Keeping Content Searchable In Google's WorldMartino Flynn
Search engines, specifically Google, are continually making changes to the their algorithms to improve user experience. With a greater emphasis on quality content and social media, the responsibility of search engine optimization (SEO) has begun to shift towards public relations.
The following presentation was given by our digital media supervisor, Bob Burch, at the Northeast Regional Conference for the Public Relations Society of America (PRSA) and teaches PR professionals the basics of SEO and how it applies to them.
How to perform Analytics testing on your website and toolsMayank Solanki
Using Metrics to Investigate, Evaluate and Decide is a presentation about using web analytics and metrics to measure the performance of online marketing campaigns and websites. It discusses tools like Google Analytics, Facebook Insights, Twitter analytics and others that can track metrics like website traffic, social media engagement, search traffic and more. The goal is to set objectives for campaigns and sites, then use analytics to see what strategies and content are most effective at meeting those goals and driving actions like donations, purchases or signups. The presenters provide examples of how nonprofits can use various analytics to improve their online strategies.
The document provides guidance on building an online presence and website, including planning, design, development, and maintenance. It discusses do-it-yourself website creation versus hiring a professional, choosing a content management system, designing for accessibility and responsiveness, search engine optimization, analytics, and developing a social media strategy. The steps outlined include setting goals and objectives, auditing current social profiles, creating or improving accounts, and gathering inspiration from industry leaders.
SEO for Startups - #StartupSEO.TO by Powered by SearchPowered by Search
Slides from the 1st ever StartupSEO.TO event by Powered by Search.
This meetup is for startups and marketers curious about the building blocks and foundation of proper SEO and Inbound Marketing, come join us for a session where Dev Basu and his team at Powered by Search walks you through a crash course session of the low hanging fruit that you can pick off to get your website generating more traffic, conversions, leads and ultimately more business from search engines for your startup.
Slides Images Credit: SEOMoz & Eliance.
The document discusses setting up goals and funnels in web analytics to measure key user behaviors and business objectives. It recommends segmenting goals and funnels by factors like browser, screen resolution, and traffic source to better understand user behavior. Multi-channel funnels are presented as a way to more accurately track how users interact across channels. The overall message is the importance of defining proper goals and segmentation and using funnels to evaluate the user journey.
This webinar discusses strategies for running successful Pinterest promotions for Valentine's Day. It begins with an introduction from the Head of Customer Success at Pinfluencer. The webinar then covers why Pinterest is an important platform, keys to successful promotions like defining objectives and creating a good user experience, and examples of promotion types. It also discusses analytics and content management tools from Pinfluencer that can help track and run promotions. Time is allotted at the end for questions submitted during registration.
This document provides tips and best practices for redesigning a business website. It discusses how websites should attract website visitors through inbound marketing and content creation, convert visitors into leads and sales through optimized landing pages and calls to action, and produce measurable return on investment through analytics and experimentation. The key tips are to audit existing website assets before redesign, focus on creating valuable content over design, make conversion testing easy, and ensure results are measurable. The overall goal of a website redesign should be to get found by prospects, convert them into customers, and analyze results.
Successful Website Marketing - Buyer Personas, Google Analytics and Google We...Brian Bluff
Website marketing starts with good solid upfront planning. The buyer persona process enables site owners to better understand the needs and wants of visitors and therefore develop websites that better serve these visitors.
Once a site is launched, various data sources can be used to analyze performance. Google Analytics and Google Webmaster Tools are keys to effective performance measurement.
This presentation provides real life examples of how Site-Seeker used these tools to first build and then improve website performance.
This document provides an overview of developing a Facebook channel and marketing strategy. It discusses what Facebook is, how people commonly use it, and provides an example of how RIM uses Facebook. It then outlines the key aspects of an effective Facebook marketing strategy, including engaging existing fans, driving action, adding scale, and measuring success. Various Facebook features are also explored, such as special offers, social plugins, mobile integration and location-based services. The document stresses the importance of measuring the results of any Facebook marketing campaign.
Nonprofits’ efforts to find supporters are rapidly being supplanted by the need for supporters to easily find you. Learn about specific, low-cost marketing and fundraising techniques that will drive more traffic to you online, and boost your “conversion rate” so more of them become donors, event attendees, and other supporters. We’ll examine how to implement inbound marketing by combining techniques like search engine optimization pay-per-click, blogs, articles, websites, landing pages, calls to action, links, social media, and more to promote and leverage your content, drive online traffic, generate leads, and convert those leads into supporters. We’ll also discuss how to easily measure results to validate that your fundraising programs are working.
This document outlines SEO services including link building strategies, digital audits, keyword analysis, analytics and monitoring, customer targeting, and keyword implementation plans. Link building can involve press releases, social bookmarking, submission to share sites, and local directories. Digital audits analyze content, tools, competitors, keywords, and provide reports. Customer targeting identifies current and desired customer beliefs and behaviors. Keyword implementation plans specify where keywords will be used.
online and offline reputation managementPraful Baweja
This document discusses changes in reputation management and public relations due to new digital technologies and social media. It notes that while core PR strategies remain the same, channels and media have changed, audiences can now communicate directly, and the news cycle is longer. It outlines levels of online PR engagement from monitoring to high-level integration. It also provides tips for online reputation management activities like using various tools to measure impact, engaging with influencers, and creating favorable or addressing unfavorable coverage through blogs, social networks, podcasts, video and other new media.
SEO involves optimizing a website to increase its visibility in search engine results. The document outlines SEO best practices like keyword research, content creation, tagging, linking campaigns, and analytics setup. It also discusses how SEO provides benefits like increased traffic, conversions, and revenue for businesses through higher search rankings and more qualified visitors. Progress and results are measured through metrics like traffic, rankings, backlinks, and conversions.
http://www.digitalspaceconsulting.com. Presentation demonstrates how small business can leverage social media to build their business, connect with customers, suppliers, and partners. Small business social media provided by Digital Space Consulting (a social media and strategy consulting firm) Dallas, Texas. http://www.digitalspaceconsulting.com
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...alexjohnson7307
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
2. What’s Inbound
You Ask?
Inbound
Marke*ng
is
concept
originated
by
the
marke*ng
so?ware
company
Hubspot
Focuses
on
earning
your
customers
aCen*on,
in
contrast
to
“outbound”
marke*ng,
where
you
“beg,
buy,
or
borrow
your
way
in”
Inbound
marke*ng
focused
organiza*ons
experience
a
cost
per
lead
61%
lower
than
outbound
marke*ng-‐
dominated
organiza*ons
More
on
Inbound
Marke*ng's
growing
prevalence:
hCp://www.seomoz.org/blog/inbound-‐marke*ng-‐is-‐taking-‐off
3. The Way People Buy Things is Changing
Realiza*on
of
a
Make
a
Purchase!
Need
Look
at
all
Possible
Inves*gate
Op*ons
Informa*on
Get
Read
Reviews
Recommenda*ons
4. Before we dive into Inbound, lets talk Design
Where
are
you
sending
your
visitors
and
poten*al
customers?
Does
your
site
design
ins*ll
trust,
convey
your
message,
and
ul*mately
push
people
towards
your
desired
business
outcome
(ie
conversion)?
5. Good Design is a Barrier to Entry
Why invest time and resources in
promoting a site that’s not doing it’s job?
6. Conversion Optimization Fundamentals
Image
via
Oli
Gardner
of
Unbounce:
hCp://unbounce.com/landing-‐pages/landing-‐page-‐rehab/
• Videos
• Strong
direc*onal
cues
• Strong
calls
to
ac*on
• Complimentary
imagery
• Social
proof
(ie
reviews,
tes*monials,
social
media)
• Ad
message
matches
upstream
source
7. A Page Built to Convert
Descrip*ve
headline
Prominent,
Images,
Above
the
Fold
Social
Conversion
Form
Proof
Strong
Call
to
Ac*on
Social
Sharing
8. The Bottom Line:
Make Things Easy On Your Customers
The
golden
rule
to
web
design
is
the
simpler
you
make
things
to
understand
and
use,
the
more
likely
people
are
to
do
them
A
fantas*c
resource
for
common
sense
web
design
and
usability:
www.amazon.com/Dont-‐Make-‐Me-‐
Think-‐Usability/dp/0321344758
9. A/B Testing: Always Be Testing!
• Something
in
your
design
can
always
be
improved
• A/B
tes*ng,
also
known
as
split
tes*ng,
is
a
simple
way
to
test
changes
to
your
page
against
the
current
design
and
determine
which
ones
produce
posi*ve
results
10. Google’s Free A/B Testing Tool
Google’s
Website
Op*mizer
is
a
free
A/B
tes*ng
tool
that
will
allow
you
to
test
different
design
changes
via
the
addi*on
of
html
tags
to
your
targeted
test
pages
• Determine
a
scalable
schedule
of
tes*ng
and
s*ck
to
it
• You
should
have
at
least
one
test
going
at
all
*mes
• There’s
no
such
thing
as
a
bad
result;
constant
learning
• Read
the
Unbounce
Blog
for
great
CRO
*ps
11. We’re almost to the good stuff, but first…
There
are
a
mul*tude
of
free
tools
and
services
provided
by
search
engines
that
EVERY
site
should
be
using
Google
Webmaster
Google
Webmaster
Tools
-‐
Verified
site
owners
Tools
can
see
informa*on
about
how
Google
crawls,
indexes
and
ranks
your
site
Bing
Webmaster
Bing
Webmaster
Tools
–
Similar
to
Google’s
Tools
tool
with
slight
difference
in
depth
and
quality
of
informa*on
Google
Analy*cs
Google
Analy*cs
–
A
free
enterprise
class
analy*cs
plaoorm.
Will
tell
you
almost
everything
you
need
to
know
about
site
traffic
and
user
engagement
Let’s
do
some
work
12. So what’s this SEO Optimization stuff I keep
hearing about?
A
brief
overview
of
SEO,
how
search
engines
work,
the
Google
Algorithm,
etc
SEO stands for
Search Engine
Optimization.
Search engine optimization
(SEO) is the process of
improving the visibility of a
web site or a web page in
search engines via the "natural"
or un-paid ("organic" or
"algorithmic") search results.
- Wikipedia.org
13. Organic (SEO) vs. Paid (PPC)
Where
do
people
really
click?
10% of Clicks
90% of Clicks
14. In Pursuit of the Algorithm
What
factors
influence
Google’s
rankings?
Source:
hCp://www.seomoz.org/ar*cle/search-‐ranking-‐factors
15. The Perfectly
Optimized Page
For
the
example
phrase
“chocolate
donuts”
• Keyword
leads
the
*tle
tag
• Keyword
use
in
the
meta
descrip*on
• Keyword
use
in
the
H1
tag
• Keyword
use
in
copy
• Use
of
contextually
similar
terms
• Keyword
use
in
image
file
name,
alt
tag
• Short,
keyword
friendly
URL
• Keyword
reflected
in
internal
links
Source:
hCp://www.seomoz.org/blog/perfec*ng
-‐keyword-‐targe*ng-‐on-‐page-‐op*miza*on
16. Technical Factors that Affect SEO
Search
Engine
Spiders
look
at
over
40
page
characteris*cs
• Sub
Directories
vs.
Sub
Domains
• URL
Formasng
• Page
Load
Speed
• Dynamic
URLs
• Redirects
• Custom
404
pages
• Page
Updates
• CSS
• Java
Script
• Ajax
• Flash
• Duplicate
Content
• HTTP
Headers
• Robots.txt
18. Determining Your Core Keywords
Crea*ng
A
Seed
List
• Begin
adding
keywords
rela*ng
to
your
business
to
an
Excel
document
• Look
at
compe*tors
sites
for
addi*onal
keyword
ideas
• Add
core
terms
to
Soovle,
to
get
autocomplete
sugges*ons
from
search
engines
• Add
as
many
relevant
keywords
as
possible
to
your
seed
list
19. Determining Your Core Keywords
• Take
your
seed
list
and
run
it
through
Google
Keyword
Tool
• Set
results
to
exact
match
and
sort
by
local
monthly
searches
• Export
the
results
to
CSV
and
add
them
to
a
new
tab
of
your
Seed
List
• Trim
out
Global
Searches
and
Compe**on,
and
you’ll
end
up
with
a
list
similar
to
right
20. Trimming your Seed List
• Iden*fy
recurring
keywords
that
aren’t
relevant
• Use
the
text
contains…
condi*onal
formasng
to
trim
the
recurring
KWs
from
your
list
• Go
through
and
spot
check
each
remaining
KW
for
relevance
21. Shaping your Content Architecture
• Use
condi*onal
formasng
to
begin
grouping
similar
keywords
together
• Color
code
each
KW
category
and
name
each
according
to
the
unifying
theme
• You’ll
end
up
with
a
rough
outline
of
site
content
as
well
as
gesng
a
sense
of
the
SEO
opportuni*es
22. Shaping your Content Architecture
• For
an
exis*ng
site,
use
your
sitemap
or
the
Screaming
Frog
SEO
Spider
tool
to
list
out
your
pages
• Iden*fy
exis*ng
pages
to
target
with
your
KW
research.
Internal
links
should
reflect
your
targeted
keywords
when
possible
• With
unused
KW
research,
perform
a
content
gap
analysis
• For
a
new
site,
use
your
KW
researchareas
of
business
priority
to
shape
architecture.
I
like
Excel
for
this…
23. Building a Copy Deck
• Using
your
site
architecture
and
keyword
research,
begin
wri*ng
up
your
op*mized
on
page
elements
in
an
easy
to
use
format
• Best
prac*ce
is
between
350-‐500
words
per
page
• Your
copy
should
be
contextual
and
use
your
targeted
keywords
around
3
*mes
per
page
• Use
internal
links,
bold
and
header
tags,
bulleted
lists,
tables,
images,
etc.
BeCer
user
experience
=
beCer
results
for
SEO
&
conversion
24. No Copywriter? Automate Your Copy Writing
• For
large
sites,
unique
copy
crea*on
presents
a
problem
• This
post
from
BreC
Snyder
on
SEER
Interac*ve’s
blog
describes
how
to
automate
the
process
• Using
Excel
formulas
you
can
write
bits
of
copy,
add
KWs,
and
generate
“uniquish”
copy
at
scale
Source:
hCp://www.seerinterac*ve.com/blog/how-‐i-‐wrote-‐500000-‐unique-‐googlebase-‐descrip*ons-‐in-‐2-‐hours
25. Sizing up the competition
• Iden*fy
3-‐5
compe*tors
in
your
• Take
your
paid
search
and
organic
ver*cal
to
glean
compe**ve
rankings
data
and
perform
a
intelligence
content
gap
analysis.
This
will
show
areas
for
you
to
focus
your
ini*al
• Look
at
SEMRush
for
an
idea
of
paid
efforts
on.
search
presence.
Check
rankings
of
your
compe*tors
sites
for
your
• Look
at
social
presence
and
record
targeted
keywords
via
the
amount
of
followers,
types
of
Rank
Checker
content
posted.
Also
any
blog
they
happen
to
run.
All
of
this
data
can
• Check
backlink
profiles
via
help
inform
your
efforts.
SEOMoz
Open
Site
Explorer.
Use
this
data
to
help
develop
your
linking
strategy
and
iden*fy
link
sources
26. Be Innovative
• Wrap
your
HTML
in
Schema
markup
for
nice
rich
snippets
• Create
and
embed
videos
on
page
on
a
video
plaoorm
like
Wis*a
for
the
most
SEO
benefit
• Add
reviews
and
user
generated
content
to
pages
for
SEO
benefit
and
the
stars
in
your
snippet
• Add
Rel=Author
verifica*on
to
your
blog
for
a
picture
in
SERPs
29. Reporting
• A?er
establishing
KPIs,
establish
repor*ng
to
track
progress
on
a
weekly/monthly
basis
• Create
your
own
report
rather
than
relying
just
on
a
report
automa*cally
generated
• This
will
allow
you
to
observe
trends
and
changes
over
*me,
year
over
year
data,
and
the
KPIs
cri*cal
to
your
site
• My
reports
typically
feature
traffic,
site
performance,
ecommerce
(where
applicable),
and
link
acquisi*on
data
30. Free Tools to Track your Campaign
• Use
GWT
to
see
impressions,
submit
an
XML
sitemap,
inbound
link
reports,
page
speed,
html
errors
• Use
Google
Analy*cs
to
track
visits,
keywords,
referral
sources,
demographic
info,
etc
• Firefox
Rank
Checker
addon
to
get
an
idea
of
where
your
keywords
are
ranking
• Use
the
SEOMoz
Toolbar
for
instant
SEO
aCributes
for
any
page
31. SEO Campaign Tracking Software
• SEOMoz
and
Raven
Tools
provide
the
most
cost
effec*ve
SEO
campaign
tracking
so?ware
@
$99
monthly
for
a
Pro
acct
• SEOMoz
has
great
link
data,
on-‐
page
analysis,
and
compe**ve
VS
research.
It
tracks
300
KW
rankings
• Raven
Tools
has
excellent
social
monitoring,
integrates
with
lots
of
partner
data
(Moz,
SEMRush,
GA)
and
tracks
1000
rankings.
32. Ongoing Optimizations
Use
metrics
like
keyword
traffic,
rankings,
bounce
rate,
conversion
rate,
and
onsite
search
keywords
to
determine
opportuni*es
for
ongoing
op*miza*ons