1.
COVE @ UCI
LUNCH N’ LEARN SERIES
DIVERSITY, INCLUSION & BELONGING:
What’s the difference and why does it
matter in business?

2.
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3.
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4.
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Grow
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5.
Located next to “The Beach” @ the Cove
julie.cranston@uci.edu
SBDCtech.com

6.
COVE @ UCI
LUNCH N’ LEARN SERIES
DIVERSITY, INCLUSION & BELONGING:
What’s the difference and why does it
matter in business?

7.
STACEY A. GORDON, MBA
o Founder / CEO, Rework Work
o Forbes Contributor
o Fast Company Contributor
o Pepperdine University Top 40 Over 40 Leader
o LinkedIn Learning Author – views over 1 million
o Board Advisor to Diversity Recruitment Platform
o Content Advisor for VR Technology Platform
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without prior written permission of the author is prohibited.
© 2019 Rework Work, Corporation
• Writing a Resume
• Unconscious Bias
• Making a Career Change
• Diversity Recruiting

8.
Review key concepts of diversity, inclusion &
belonging.
Assess our baseline behavior and consider
the ways we affect business.
Explore how to minimize and counteract
unconscious bias in our everyday
interactions and decision-making processes
OJBECTIVES
UNDERSTANDING
AWARENESS
ACTION
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without prior written permission of the author is prohibited.
© 2019 Rework Work, Corporation

9.
SESSION REMINDERS
SAFE SPACE
MAINTAIN OBJECTIVITY
OKAY TO DISAGREE
NO BLAME, SHAME OR ATTACK
“VEGAS” RULES
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without prior written permission of the author is prohibited.
© 2019 Rework Work, Corporation

10.
UNDERSTANDING

11.
Diversity is an appreciation,
respect and value of the
differences that represent a
broad range of backgrounds
across race, sex, age, sexual
orientation, physical abilities and
experiences. Diversity allows us
to move beyond the traditional
tolerance of differences to
understanding, appreciating and
valuing those differences.
DIVERSITY
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without prior written permission of the author is prohibited.
© 2019 Rework Work, Corporation

12.
What we may see…
What we may not see…
Race
Age
Gender
Expression
Birth Order
Nationality
Education
Physical Ability
Gender
Identity
Religion
Sexual
Orientation
Socio-
Economic
Class
Political ViewsMilitary Experience
Thinking Style
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without prior written permission of the author is prohibited.
© 2019 Rework Work, Corporation

13.
All people, across all
functions, at all levels
of an organization
DIVERSITY SIMPLIFIED
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without prior written permission of the author is prohibited.
© 2019 Rework Work, Corporation

14.
Promoting an environment where all
people are welcomed and treated
with respect, feel included and
integrated, are given equal access to
opportunities and feel safe to
contribute their ideas and concerns
INCLUSION
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without prior written permission of the author is prohibited.
© 2019 Rework Work, Corporation

15.
Actively treating all
people, across all
functions, at all levels of
an organization as if
they belong
INCLUSION SIMPLIFIED
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without prior written permission of the author is prohibited.
© 2019 Rework Work, Corporation

16.
Feeling like an “insider”
instead of an “outsider”
at an activity, event,
workplace or school.
• See people who look like you
• See representation of you in
books, movies, commercials
• Have role models who have
reached high levels of power
(president, CEO, governor,
Principal, etc.)
BELONGING
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without prior written permission of the author is prohibited.
© 2019 Rework Work, Corporation

17.
Attitudes or
stereotypes that affect
our views, our actions
and our decision-
making ability.
UNCONSCIOUS BIAS
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without prior written permission of the author is prohibited.
© 2019 Rework Work, Corporation

18.
AWARENESS

19.
ACTIVITY
1. Write down the
name of your 5
closest/best friends
3. Write down the name of
your spouse/ boyfriend/
girlfriend/ partner (if you
don’t have one, describe
your ideal mate)
2. Write down the
name of the 5 people
with whom you are
closest at work
4. Write down the
name of the town/city
where you live
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without prior written permission of the author is prohibited.
© 2019 Rework Work, Corporation

20.
MEET YOUR “IN” GROUP
This is where you feel most
comfortable
This is what you trust and what feels
“normal”

21.
Who is in your LinkedIn
network?
Who do you eat lunch
with?
Who do you study with?
Share notes and
information with?
CHECK YOUR NETWORK
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without prior written permission of the author is prohibited.
© 2019 Rework Work, Corporation

22.
DISCOMFORT
AT WORK OR SCHOOL
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without prior written permission of the author is prohibited.
© 2019 Rework Work, Corporation

23.
From “Exclusion” to “Inclusion”
● 19% higher revenues in
companies that are more diverse1
● 30% more likely than men to
provide fair pay and benefits2
● 75% of the global workforce will
be made up of millennials by 20253
● 70% more likely to capture new
markets4
● 57% of employees want their
company to prioritize diversity5
Retention
Innovation
Profitability
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without prior written permission of the author is prohibited.
© 2019 Rework Work, Corporation
WHY DIVERSITY & INCLUSION MATTER
1. Boston Consulting Group Study
2. Pew Research Centre
3. Deloitte millennial survey
4. Harvard Business Review
5. Glassdoor

24.
INCONSIDERATE
ACTIONS / PHRASES
Always scheduling
sanctioned work
events in a bar.
Not holding a door
open for others.
Why does everything
have to be about race
with you people.
She can’t travel for
work because she has
children.
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without prior written permission of the author is prohibited.
© 2019 Rework Work, Corporation

25.
 We have a primal need to belong.
 It is fundamental to our sense of
happiness and well being.
 Is belonging the opposite of
loneliness?
 Isolation, loneliness and low social
status can harm a person's
subjective sense of well-being, as
well as his or her intellectual
achievement, immune function
and health.
WHY BELONGING?
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without prior written permission of the author is prohibited.
© 2019 Rework Work, Corporation

26.
In one study involving African-
American and white college freshmen
in a predominantly white university,
the intervention, delivered in the first
year of college, changed the
trajectory of minority students'
achievement by steadily improving
their grades all the way through
senior year.
Over the three-year observation
period, the African-American
students who took part in the study
had higher grade-point averages
relative to multiple control groups.
WHY BELONGING?
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without prior written permission of the author is prohibited.
© 2019 Rework Work, Corporation
50%
increase in
achievement
Social Psychologist and Stanford Assistant Professor, Gregory Walton

27.
Study implemented with a major
retailer:
• Emotional-connection-based strategy
• Across the entire customer
experience
• Communication with customers and
how they attract prospects
Key motivators for customers
• Desire to feel a sense of belonging
• Need to be thrilled by the shopping
experience
• Have a sense of freedom
WHY BELONGING MATTERS
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without prior written permission of the author is prohibited.
© 2019 Rework Work, Corporation

28.
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without prior written permission of the author is prohibited.
© 2019 Rework Work, Corporation
Emotional
Connection
+5%
Customers who
feel emotionally
connected to the
retailer
Customer
Retention
+4%
Reduced rate of
customer
attrition
Customer
Advocates
+6%
Customer-facing
sales personnel
increased
customer
advocacy
Active
Customers
+15%
Increased rate of
active
purchasing
customers
Sales Growth
+50%
Number of
customers who
return and
purchase at the
same location
BENEFITS OF BELONGING

29.
ACTION

30.
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EXPOSURE & SOCIALIZATION
Science says we can
overcome bigotry
through exposure, self-
awareness and flexible
social networks

31.
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without prior written permission of the author is prohibited.
© 2019 Rework Work, Corporation
EXPOSURE & SOCIALIZATION
Rats of
same
strain
Rats of
different
strains

32.
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without prior written permission of the author is prohibited.
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EXPOSURE & SOCIALIZATION
Socialization of rats
of different strains
=

33.
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without prior written permission of the author is prohibited.
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EXPOSURE & SOCIALIZATION
Recognize
that you
have biases
Decide
which you
will address
first
Dissect
your bias
Identify
what those
biases are
Question
your
conclusions
Create a
new story

34.
LANGUAGE
The best way to check
the appropriateness of
a term is to ask a
member of the group
being referred to.
Not everyone in a
particular group may
agree on the use of
specific terms or
expressions.
Negative language used within
a given identify group about
itself and its own members is
very different from that
language being used by
people outside the group.
Be mindful of jokes as
its difficult to gauge
what might offend
someone.
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without prior written permission of the author is prohibited.
© 2019 Rework Work, Corporation

35.
INTERRUPT BIAS
Don’t allow
offensive
comments from
students or friends
You can intervene
in the moment, or
after
Ask questions:
Why do we
assume that?
Correct
inappropriate
language or
terms
Be an ally at
work or in the
classroom
State another
opinion
Talk with the
offended person –
help problem
solve
Don’t laugh at
offensive jokes
Share your
expectations for
inclusion

36.
CAN YOU SAY THIS?
WE WELCOME
ALL RACES AND ETHNICITIES
ALL RELIGIONS
ALL COUNTRIES OF ORIGIN
ALL GENDER IDENTITIES
ALL SEXUAL ORIENTATIONS
ALL ABILILTIES AND DISABILITIES
ALL SPOKEN LANGUAGES
ALL AGES
EVERYONE.
WE STAND HERE WITH YOU
YOU ARE SAFE HERE

37.
QUESTIONS?
THANK YOU
WWW.REWORKWORK.COM
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without prior written permission of the author is prohibited.
© 2019 Rework Work, Corporation