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Diversity, Inclusion & Belonging: What’s the Difference and Why Does it Matter in Business?

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Speaker: Stacey Gordon

Diversity matters in business! In this lively, interactive session, learn how to open lines of communication, build trust and create a workplace culture of collaboration, inclusion and belonging.

Published in: Business
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Diversity, Inclusion & Belonging: What’s the Difference and Why Does it Matter in Business?

  1. 1. COVE @ UCI LUNCH N’ LEARN SERIES DIVERSITY, INCLUSION & BELONGING: What’s the difference and why does it matter in business?
  2. 2. • 1:1 Consulting • Personalized • Business start, development & growth • Help businesses get “investor-ready” • High-tech, high-growth, scalable • Life Science & Technology Sectors • UCI Resources • No Cost SBDC - Small Business Development Center A Resource for Ventures from Idea to Exit
  3. 3. SBDC Services and Expertise • General Business Consulting • Funding/Pitching • Term Sheets • Equity & Debt Funding • SBIR/STTR • Technology Commercialization • Sales & Marketing Strategy • Board of Directors/Advisory Board Assistance • Hiring and Staffing
  4. 4. Start Grow Finance your business SBA.gov
  5. 5. Located next to “The Beach” @ the Cove julie.cranston@uci.edu SBDCtech.com
  6. 6. COVE @ UCI LUNCH N’ LEARN SERIES DIVERSITY, INCLUSION & BELONGING: What’s the difference and why does it matter in business?
  7. 7. STACEY A. GORDON, MBA o Founder / CEO, Rework Work o Forbes Contributor o Fast Company Contributor o Pepperdine University Top 40 Over 40 Leader o LinkedIn Learning Author – views over 1 million o Board Advisor to Diversity Recruitment Platform o Content Advisor for VR Technology Platform This presentation is protected by U.S. and International copyright laws. Reproduction and distribution of the presentation, in whole or in part, without prior written permission of the author is prohibited. © 2019 Rework Work, Corporation • Writing a Resume • Unconscious Bias • Making a Career Change • Diversity Recruiting
  8. 8. Review key concepts of diversity, inclusion & belonging. Assess our baseline behavior and consider the ways we affect business. Explore how to minimize and counteract unconscious bias in our everyday interactions and decision-making processes OJBECTIVES UNDERSTANDING AWARENESS ACTION This presentation is protected by U.S. and International copyright laws. Reproduction and distribution of the presentation, in whole or in part, without prior written permission of the author is prohibited. © 2019 Rework Work, Corporation
  9. 9. SESSION REMINDERS SAFE SPACE MAINTAIN OBJECTIVITY OKAY TO DISAGREE NO BLAME, SHAME OR ATTACK “VEGAS” RULES This presentation is protected by U.S. and International copyright laws. Reproduction and distribution of the presentation, in whole or in part, without prior written permission of the author is prohibited. © 2019 Rework Work, Corporation
  10. 10. UNDERSTANDING
  11. 11. Diversity is an appreciation, respect and value of the differences that represent a broad range of backgrounds across race, sex, age, sexual orientation, physical abilities and experiences. Diversity allows us to move beyond the traditional tolerance of differences to understanding, appreciating and valuing those differences. DIVERSITY This presentation is protected by U.S. and International copyright laws. Reproduction and distribution of the presentation, in whole or in part, without prior written permission of the author is prohibited. © 2019 Rework Work, Corporation
  12. 12. What we may see… What we may not see… Race Age Gender Expression Birth Order Nationality Education Physical Ability Gender Identity Religion Sexual Orientation Socio- Economic Class Political ViewsMilitary Experience Thinking Style This presentation is protected by U.S. and International copyright laws. Reproduction and distribution of the presentation, in whole or in part, without prior written permission of the author is prohibited. © 2019 Rework Work, Corporation
  13. 13. All people, across all functions, at all levels of an organization DIVERSITY SIMPLIFIED This presentation is protected by U.S. and International copyright laws. Reproduction and distribution of the presentation, in whole or in part, without prior written permission of the author is prohibited. © 2019 Rework Work, Corporation
  14. 14. Promoting an environment where all people are welcomed and treated with respect, feel included and integrated, are given equal access to opportunities and feel safe to contribute their ideas and concerns INCLUSION This presentation is protected by U.S. and International copyright laws. Reproduction and distribution of the presentation, in whole or in part, without prior written permission of the author is prohibited. © 2019 Rework Work, Corporation
  15. 15. Actively treating all people, across all functions, at all levels of an organization as if they belong INCLUSION SIMPLIFIED This presentation is protected by U.S. and International copyright laws. Reproduction and distribution of the presentation, in whole or in part, without prior written permission of the author is prohibited. © 2019 Rework Work, Corporation
  16. 16. Feeling like an “insider” instead of an “outsider” at an activity, event, workplace or school. • See people who look like you • See representation of you in books, movies, commercials • Have role models who have reached high levels of power (president, CEO, governor, Principal, etc.) BELONGING This presentation is protected by U.S. and International copyright laws. Reproduction and distribution of the presentation, in whole or in part, without prior written permission of the author is prohibited. © 2019 Rework Work, Corporation
  17. 17. Attitudes or stereotypes that affect our views, our actions and our decision- making ability. UNCONSCIOUS BIAS This presentation is protected by U.S. and International copyright laws. Reproduction and distribution of the presentation, in whole or in part, without prior written permission of the author is prohibited. © 2019 Rework Work, Corporation
  18. 18. AWARENESS
  19. 19. ACTIVITY 1. Write down the name of your 5 closest/best friends 3. Write down the name of your spouse/ boyfriend/ girlfriend/ partner (if you don’t have one, describe your ideal mate) 2. Write down the name of the 5 people with whom you are closest at work 4. Write down the name of the town/city where you live This presentation is protected by U.S. and International copyright laws. Reproduction and distribution of the presentation, in whole or in part, without prior written permission of the author is prohibited. © 2019 Rework Work, Corporation
  20. 20. MEET YOUR “IN” GROUP This is where you feel most comfortable This is what you trust and what feels “normal”
  21. 21. Who is in your LinkedIn network? Who do you eat lunch with? Who do you study with? Share notes and information with? CHECK YOUR NETWORK This presentation is protected by U.S. and International copyright laws. Reproduction and distribution of the presentation, in whole or in part, without prior written permission of the author is prohibited. © 2019 Rework Work, Corporation
  22. 22. DISCOMFORT AT WORK OR SCHOOL This presentation is protected by U.S. and International copyright laws. Reproduction and distribution of the presentation, in whole or in part, without prior written permission of the author is prohibited. © 2019 Rework Work, Corporation
  23. 23. From “Exclusion” to “Inclusion” ● 19% higher revenues in companies that are more diverse1 ● 30% more likely than men to provide fair pay and benefits2 ● 75% of the global workforce will be made up of millennials by 20253 ● 70% more likely to capture new markets4 ● 57% of employees want their company to prioritize diversity5 Retention Innovation Profitability This presentation is protected by U.S. and International copyright laws. Reproduction and distribution of the presentation, in whole or in part, without prior written permission of the author is prohibited. © 2019 Rework Work, Corporation WHY DIVERSITY & INCLUSION MATTER 1. Boston Consulting Group Study 2. Pew Research Centre 3. Deloitte millennial survey 4. Harvard Business Review 5. Glassdoor
  24. 24. INCONSIDERATE ACTIONS / PHRASES Always scheduling sanctioned work events in a bar. Not holding a door open for others. Why does everything have to be about race with you people. She can’t travel for work because she has children. This presentation is protected by U.S. and International copyright laws. Reproduction and distribution of the presentation, in whole or in part, without prior written permission of the author is prohibited. © 2019 Rework Work, Corporation
  25. 25.  We have a primal need to belong.  It is fundamental to our sense of happiness and well being.  Is belonging the opposite of loneliness?  Isolation, loneliness and low social status can harm a person's subjective sense of well-being, as well as his or her intellectual achievement, immune function and health. WHY BELONGING? This presentation is protected by U.S. and International copyright laws. Reproduction and distribution of the presentation, in whole or in part, without prior written permission of the author is prohibited. © 2019 Rework Work, Corporation
  26. 26. In one study involving African- American and white college freshmen in a predominantly white university, the intervention, delivered in the first year of college, changed the trajectory of minority students' achievement by steadily improving their grades all the way through senior year. Over the three-year observation period, the African-American students who took part in the study had higher grade-point averages relative to multiple control groups. WHY BELONGING? This presentation is protected by U.S. and International copyright laws. Reproduction and distribution of the presentation, in whole or in part, without prior written permission of the author is prohibited. © 2019 Rework Work, Corporation 50% increase in achievement Social Psychologist and Stanford Assistant Professor, Gregory Walton
  27. 27. Study implemented with a major retailer: • Emotional-connection-based strategy • Across the entire customer experience • Communication with customers and how they attract prospects Key motivators for customers • Desire to feel a sense of belonging • Need to be thrilled by the shopping experience • Have a sense of freedom WHY BELONGING MATTERS This presentation is protected by U.S. and International copyright laws. Reproduction and distribution of the presentation, in whole or in part, without prior written permission of the author is prohibited. © 2019 Rework Work, Corporation
  28. 28. This presentation is protected by U.S. and International copyright laws. Reproduction and distribution of the presentation, in whole or in part, without prior written permission of the author is prohibited. © 2019 Rework Work, Corporation Emotional Connection +5% Customers who feel emotionally connected to the retailer Customer Retention +4% Reduced rate of customer attrition Customer Advocates +6% Customer-facing sales personnel increased customer advocacy Active Customers +15% Increased rate of active purchasing customers Sales Growth +50% Number of customers who return and purchase at the same location BENEFITS OF BELONGING
  29. 29. ACTION
  30. 30. This presentation is protected by U.S. and International copyright laws. Reproduction and distribution of the presentation, in whole or in part, without prior written permission of the author is prohibited. © 2019 Rework Work, Corporation EXPOSURE & SOCIALIZATION Science says we can overcome bigotry through exposure, self- awareness and flexible social networks
  31. 31. This presentation is protected by U.S. and International copyright laws. Reproduction and distribution of the presentation, in whole or in part, without prior written permission of the author is prohibited. © 2019 Rework Work, Corporation EXPOSURE & SOCIALIZATION Rats of same strain Rats of different strains
  32. 32. This presentation is protected by U.S. and International copyright laws. Reproduction and distribution of the presentation, in whole or in part, without prior written permission of the author is prohibited. © 2019 Rework Work, Corporation EXPOSURE & SOCIALIZATION Socialization of rats of different strains =
  33. 33. This presentation is protected by U.S. and International copyright laws. Reproduction and distribution of the presentation, in whole or in part, without prior written permission of the author is prohibited. © 2019 Rework Work, Corporation EXPOSURE & SOCIALIZATION Recognize that you have biases Decide which you will address first Dissect your bias Identify what those biases are Question your conclusions Create a new story
  34. 34. LANGUAGE The best way to check the appropriateness of a term is to ask a member of the group being referred to. Not everyone in a particular group may agree on the use of specific terms or expressions. Negative language used within a given identify group about itself and its own members is very different from that language being used by people outside the group. Be mindful of jokes as its difficult to gauge what might offend someone. This presentation is protected by U.S. and International copyright laws. Reproduction and distribution of the presentation, in whole or in part, without prior written permission of the author is prohibited. © 2019 Rework Work, Corporation
  35. 35. INTERRUPT BIAS Don’t allow offensive comments from students or friends You can intervene in the moment, or after Ask questions: Why do we assume that? Correct inappropriate language or terms Be an ally at work or in the classroom State another opinion Talk with the offended person – help problem solve Don’t laugh at offensive jokes Share your expectations for inclusion
  36. 36. CAN YOU SAY THIS? WE WELCOME ALL RACES AND ETHNICITIES ALL RELIGIONS ALL COUNTRIES OF ORIGIN ALL GENDER IDENTITIES ALL SEXUAL ORIENTATIONS ALL ABILILTIES AND DISABILITIES ALL SPOKEN LANGUAGES ALL AGES EVERYONE. WE STAND HERE WITH YOU YOU ARE SAFE HERE
  37. 37. QUESTIONS? THANK YOU WWW.REWORKWORK.COM This presentation is protected by U.S. and International copyright laws. Reproduction and distribution of the presentation, in whole or in part, without prior written permission of the author is prohibited. © 2019 Rework Work, Corporation

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