1
Defined
Disruptive: RADICALLY
CHANGES an industry
or business strategy,
especially by creating a
new market & disrupting
an existing one.
2
High technology:
technology involving the
production or use of
advanced or sophisticated
devices (from tech to
healthcare)
1 2
Where Are You?
• Managed a startup?
• Raised capital in the past?
• Created a company that made
money for investors?
• Built a management team?
3
Have You? Are You?
• Managing a startup?
• Raising capital?
• Creating a company?
• Building a management team?
What You Will Learn Today
How investors make decisions.
Strategies for attracting capital to your startup.
Who is the best leader for a startup and why?
How careers evolve.
4
1
2
3
4
5
6
7
8
IC Sensors
Faraday Electronics
Microlinear
FRS, Inc.
Computer Aided Design
Silicon Power Corp.
Protype, Inc.
Adaptive Solutions
Read-Rite
9
Natural Speech Recognition
(Speech Systems, Inc.)
10
Helping Startups
11
Tech Coast
Angels
Monday Club
Venture Management
Company
The Karma Career Path
Enjoying
Learning
Advancing
12
Not…
13
14
My Doggie Says…
Messages from Jamie
Perspectives
Venture Capital
Angel InvestorCorporate Planning
Boards of Directors
Mentor
Monday Club
Startup Co-Founder
15
What Problem Is
The Fundable Startup
Solving?
IMPROVING EVERY
STARTUP’S CHANCE OF
RAISING CAPITAL
16
Why Do So Many
Startups Fail?
17
Startup Capital Has Become
More Difficult to Access
1980s 2010s
Top
VC
$
Top
VC
$
Black
Monday
Dot-Com
Bubble
18
– Steve Jobs Law
“Founders make the
best leaders.”
19
The Fundable Realities
Career Discontinuity Seasoned Competition
Choices
20
What An Investor Hears…
We have no competition We don’t know how to assess competition
We only need 1% of a huge market to be
successful
We don’t know how to segment our market
Our forecast is very conservative
We don’t understand the importance of
obtaining strong market share
Our product is better than anything else out
there
We don’t really know how to measure “better”
and we can’t be sure how long our competitive
advantage will survive
Our team has extensive management
experience
We can’t point to a successful company that
our management team built
We plan to go public in 3 years
We don’t realize how unpredictable the
opportunity to public can be
Any forecast we come up with will be wrong
We don’t understand how important it is to
have a plan
21
CEO Skills
Traditional Executive Skills
• Strategic Planning
• Corporate Planning
• Competitive Analysis
• Hiring and Firing
• Supervising
• Team Building
• Complex Problem Solving
• Working with a Board of Directors
• Working with Lawyers
• Financial Analysis and Valuation
• Negotiating
Startup Company-Building Skills
• Forming a Corporation
• Hiring a Founding Team
• Allocating Founder Shares
• Writing the First Business Plan
• Finding Professional Resources
• Providing Leadership with no
Capital
• Understanding Deal Structures
• Raising Capital
22
Climbing the Corporate Ladder
• Chairman
• CEO
• VP Marketing/Sales
• VP National Operations
• Acquisitions or Division G.M.
• Branch Manager
• Sales Manager
• Sales/support
Dr. Webb Castor
Van Honeycutt
23
What Does it Mean to
“Attract” Capital?
Investors are looking for good
investment opportunities
So create one and
let them come to you!
What’s The Answer For
Startups?
Bootstrap as far as possible
Use equity to recruit a team
Create a product
Get some customers
Get some positive feedback
Expand the team
Attract management and money
25
Taking Dreams
to Market
DRC Computer: Steve Casselman’s Dream—Most powerful gene
sequencing computer in the world
NovaDigm Therapeutics: Dr. Jack Edwards’ Dream—First fungal
vaccine to be tested in a human
26
LiveSafe, Inc.
• Use stock to recruit developers and PR
• Develop platform
• Beta client (U. of Virginia?)
• National Publicity
• Business plan
• Angel Funding and CEO
• More angel funding and $5M from IAC
• $5M from Fred Smith (FedEx Founder)
27
Parcel Pending
Storage Lockers for Parcels Delivered to Large Living Complexes
• Friends and Family $
• Equity Deal with Software Developer
• Lori Torres
• Domain Knowledge
• Operational Management
• Create Prototype Locker
• Interest from Irvine Company
• Monday Club
• Tech Coast Angels
• UDR Operating Capital Deal
28
“I can solve
any problem!
I just need to find the
people who can help me
solve it.”
Lori Torres
CEO, Parcel Pending
OCBJ Innovator of the Year
29
BUILD A STARTUP THAT
ATTRACTS:
RESOURCES
PEOPLE
CAPITAL
30

The Fundable Startup | Fred M. Haney | Lunch & Learn

  • 1.
  • 2.
    Defined Disruptive: RADICALLY CHANGES anindustry or business strategy, especially by creating a new market & disrupting an existing one. 2 High technology: technology involving the production or use of advanced or sophisticated devices (from tech to healthcare) 1 2
  • 3.
    Where Are You? •Managed a startup? • Raised capital in the past? • Created a company that made money for investors? • Built a management team? 3 Have You? Are You? • Managing a startup? • Raising capital? • Creating a company? • Building a management team?
  • 4.
    What You WillLearn Today How investors make decisions. Strategies for attracting capital to your startup. Who is the best leader for a startup and why? How careers evolve. 4 1 2 3 4
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
    IC Sensors Faraday Electronics Microlinear FRS,Inc. Computer Aided Design Silicon Power Corp. Protype, Inc. Adaptive Solutions Read-Rite 9 Natural Speech Recognition (Speech Systems, Inc.)
  • 10.
  • 11.
    Helping Startups 11 Tech Coast Angels MondayClub Venture Management Company
  • 12.
    The Karma CareerPath Enjoying Learning Advancing 12
  • 13.
  • 14.
  • 15.
    Perspectives Venture Capital Angel InvestorCorporatePlanning Boards of Directors Mentor Monday Club Startup Co-Founder 15
  • 16.
    What Problem Is TheFundable Startup Solving? IMPROVING EVERY STARTUP’S CHANCE OF RAISING CAPITAL 16
  • 17.
    Why Do SoMany Startups Fail? 17
  • 18.
    Startup Capital HasBecome More Difficult to Access 1980s 2010s Top VC $ Top VC $ Black Monday Dot-Com Bubble 18
  • 19.
    – Steve JobsLaw “Founders make the best leaders.” 19
  • 20.
    The Fundable Realities CareerDiscontinuity Seasoned Competition Choices 20
  • 21.
    What An InvestorHears… We have no competition We don’t know how to assess competition We only need 1% of a huge market to be successful We don’t know how to segment our market Our forecast is very conservative We don’t understand the importance of obtaining strong market share Our product is better than anything else out there We don’t really know how to measure “better” and we can’t be sure how long our competitive advantage will survive Our team has extensive management experience We can’t point to a successful company that our management team built We plan to go public in 3 years We don’t realize how unpredictable the opportunity to public can be Any forecast we come up with will be wrong We don’t understand how important it is to have a plan 21
  • 22.
    CEO Skills Traditional ExecutiveSkills • Strategic Planning • Corporate Planning • Competitive Analysis • Hiring and Firing • Supervising • Team Building • Complex Problem Solving • Working with a Board of Directors • Working with Lawyers • Financial Analysis and Valuation • Negotiating Startup Company-Building Skills • Forming a Corporation • Hiring a Founding Team • Allocating Founder Shares • Writing the First Business Plan • Finding Professional Resources • Providing Leadership with no Capital • Understanding Deal Structures • Raising Capital 22
  • 23.
    Climbing the CorporateLadder • Chairman • CEO • VP Marketing/Sales • VP National Operations • Acquisitions or Division G.M. • Branch Manager • Sales Manager • Sales/support Dr. Webb Castor Van Honeycutt 23
  • 24.
    What Does itMean to “Attract” Capital? Investors are looking for good investment opportunities So create one and let them come to you!
  • 25.
    What’s The AnswerFor Startups? Bootstrap as far as possible Use equity to recruit a team Create a product Get some customers Get some positive feedback Expand the team Attract management and money 25
  • 26.
    Taking Dreams to Market DRCComputer: Steve Casselman’s Dream—Most powerful gene sequencing computer in the world NovaDigm Therapeutics: Dr. Jack Edwards’ Dream—First fungal vaccine to be tested in a human 26
  • 27.
    LiveSafe, Inc. • Usestock to recruit developers and PR • Develop platform • Beta client (U. of Virginia?) • National Publicity • Business plan • Angel Funding and CEO • More angel funding and $5M from IAC • $5M from Fred Smith (FedEx Founder) 27
  • 28.
    Parcel Pending Storage Lockersfor Parcels Delivered to Large Living Complexes • Friends and Family $ • Equity Deal with Software Developer • Lori Torres • Domain Knowledge • Operational Management • Create Prototype Locker • Interest from Irvine Company • Monday Club • Tech Coast Angels • UDR Operating Capital Deal 28
  • 29.
    “I can solve anyproblem! I just need to find the people who can help me solve it.” Lori Torres CEO, Parcel Pending OCBJ Innovator of the Year 29
  • 30.
    BUILD A STARTUPTHAT ATTRACTS: RESOURCES PEOPLE CAPITAL 30