This document discusses strategies for attracting capital to startups. It provides examples of successful startups that bootstrapped initially before attracting funding. The key points are:
- Startups should bootstrap as far as possible using their own resources and equity to recruit team members before seeking outside capital.
- Creating an initial product and getting some customers provides proof of concept that can help attract management and funding to expand.
- Examples are given of startups that developed prototypes, gained interest from potential customers, and then were able to attract angel or VC funding to grow further.
- The document emphasizes that startups need to create an attractive investment opportunity in order to "let investors come to them" for funding