George Brown Presentation
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This document provides marketing strategies for startups with limited budgets. It suggests using Google Ads, Facebook Dark Posts, or Instagram to target pre-vetted audiences and test which platform generates the most new customers. The key is to experiment in short cycles, track results, and focus efforts on the most cost-effective channel. While marketing is important, the document also notes that word-of-mouth from quality products and customers is ultimately the greatest driver of success.
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Unfortunately, many businesses assume that social media websites, particularly Facebook, are just opportunities to stand on a soap box and broadcast your brand message to the millions of people who use the platform. When that does not work, many of these businesses will just give up and declare that Facebook does not work for them.
The trouble is that this is not the role of Facebook. People are not on social media to listen to sales pitches, they are there to be social with their friends and the brands they like. Customers today value brands that take the time to get to know them on a personal level, rather than acting as an impersonal corporation.
Coach : Jacksion Yang
Company : EGrowthify Sdn Bhd
Zanzi Digital - Slides from Sellerdeck Conference 2015
This document provides tips for making online advertising stand out from competitors. It recommends to really understand the audience through super segmentation, pay attention to detail, and mirror the visitor's end goal. It also advises to use a magic formula by following a process, taking responsibility rather than relying on automation, and working smartly. Specific tips include news jacking, appealing to ego, using humor, and targeting individuals. The overall message is to do advertising properly through audience understanding and use creativity.
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...Kissmetrics on SlideShare
If you’re like most e-commerce owners, you’re familiar with popups. And if you are, chances are you’re using them to capture and convert more leads for your site. But did you know there’s a much more effective way to use them?
In this exclusive training, Emil Kristensen, CMO and Co-founder at Sleeknote will walk you through how many of biggest movers and shakers in e-commerce are using popups to increase revenue—and how you can, too.
You’ll learn:
How one e-commerce site increased their opt-in rate by 512.5% (that’s not a typo)
A simple but powerful way to turn casual site visitors into happy customers (hint: it involves your checkout.)
How to design intelligent popups that guide your visitors to EXACTLY what they’re looking for on your site (a previous attendee said “it’s like having a virtual employee.”)
What to NEVER do when using popups (if you get this wrong, Google will penalize your site)
How to gently nudge site visitors to make better purchasing decisions using “page-specific popups.” (Once you see what others sites are doing, you’ll NEVER go back to your old way of using popups.)Flat6 Labs Ignite Program - Abu Dhabi Validating Market Demand
Peter Denton's presentation 2021.06.29
Finding ‘Product Market Pull’ through Digital Marketing
Peter Denton
PSL Marketing and Validation Lead
7 Ways to Get Hair Clients Fast
Digitla marketing for a salon is not an easy task. Most salon owners are busy managing people or doing some of the client work themselves.
Here are 7 ways to get hair clients fast.
Sweets all you can
The document outlines the objectives, products, management, goals, sales strategy, and projected profits of Sweet's All You Can, a business selling various desserts. The objectives over 3 months are to develop an online store, establish the small business, and create cheaper products. The business is managed by 4 people, with defined roles. It aims to engage in online and outdoor selling, using social media and field marketing. Sales are projected to be 60% online and 40% in-person. In the first 3 weeks, the business expects to make a profit of 1,050 PHP after expenses of 1,300 PHP and sales of 2,350 PHP from products like cupcakes, graham cakes, and mallow pops
Growing Your Business
This document provides an index and outline for a marketing strategy document. It includes sections on developing an effective marketing strategy, targeting your market directly, utilizing powers of persuasion, and tracking results and refining your approach. Each section would contain 3-4 bullet points describing key elements of an effective strategy in that area.
Similar to George Brown Presentation (20)
How to Drive Revenue & Audience with Mother's Day Promotions
How to Drive Revenue & Audience with Mother's Day Promotions
2019 SITEC E-Commerce Class 302: Facebook Marketing by Jacksion Yang
2019 SITEC E-Commerce Class 302: Facebook Marketing by Jacksion Yang
Zanzi Digital - Slides from Sellerdeck Conference 2015
Zanzi Digital - Slides from Sellerdeck Conference 2015
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
E-Commerce Promotion 101: How to Use Non-Intrusive Popups to Generate More Sa...
Flat6 Labs Ignite Program - Abu Dhabi Validating Market Demand
Flat6 Labs Ignite Program - Abu Dhabi Validating Market Demand
George Brown Presentation
- 1. Startup Marketing 101 How to market when you have no money
- 2. What is a startup?
- 3. What people think it looks like:
- 4. What you think it looks like: They all love me. I’m a genius smirk.
- 5. What it actually is:
- 6. 100X MORE Marketers ruin everything. - Gary Vaynerchuk Google Ad for “Wine” 1997 = $.10 per click Google Ad for “Wine” 2014 = $10 per click
- 7. So where’s my channel?
- 8. $500 to use • You sell a really nice, handcrafted watch • Goal: get new customers • Ideas? • Google Ads • Facebook Dark Posts • Instagram
- 9. Idea #1: Google Ads
- 10. Idea #2: Facebook Dark Posts
- 11. Idea #3: Instagram Pre-vetted Eyeballs
- 12. Test it. ABT: Always be Testing
- 13. Experiment chart Experiment Estimated Impact Cost Time Google Ads 10 New Customers $200 1 day Facebook Dark Posts 10 New Customers $150 1 day Instagram 10 New Customers $150 1.5 days
- 14. Experiment results Experiment Cost Estimated Impact Actual Results Google Ads $200 10 New Customers $100/2 New new customer Customers Facebook Dark Posts $150 10 New Customers 10 New Customers Instagram $150 10 New Customers $10/new customer 20 New Customers $7.50/new customer
- 15. Caveat You have a great product. Word of mouth always wins.
- 16. Thanks for listening! @etang20 eva@opencare.com