SlideShare a Scribd company logo
Genre codes & conventions Genre activity
Questions ,[object Object]
Pick two and identify the conventions ~(typical mise en scene, character, iconography, narrative, sound etc.) ,[object Object]
Compare Genre study to your own portfolio- (How generic is your teaser? Does it adhere to conventions or how does it break them?),[object Object]
Contemporary Genre Contemporary theorists tend to emphasize the importance of the semiotic notion of intertextuality: of seeing individual texts in relation to others  Most films use sub-genres e.g. action adventure,  romantic comedy, psychological thriller Hybrid texts mix and match a range of genres. They use already popular and proven formula attracting a larger and often already established audience. Bricolage: The process of deliberately ‘borrowing’ or adapting the codes and conventions –signs or specific elements from different styles or genres in order to create something new. Kill Bill,2003 Quentin Tarantino			Thriller, Comic book, Kung Fu The Matrix,1999 Wachowski brothers, 		Science Fiction, Comic Book, Fantasy Shanghai Noon,2000 Tom Dey		Action, Western, Comedy, Kung Fu Auteurs are film-makers who have created their own individual style that becomes recognisable to them.  They are adept at transforming established genre into something new and unique.(e.g. Tarantino, Cohen Brothers, Hitchcock)
Genre Create one or two slides: ,[object Object]
Theory
ArgumentUse at least one example to support or refute the argument The Future? How do you see the future of genre
In pairs Describe the history of genre to them-explain how genres have developed and why? Explain your theorist’s theory of genre Discuss possible future of genre Ryall’s Theory http://prezi.com/38xmyvlm4pcc/genre-reigatemedia/Genre Theory Ryall Critical Perspective blog

More Related Content

What's hot

Genre Theorists
Genre TheoristsGenre Theorists
Genre Theorists
BrettMooreG321
 
Genre theory (2)
Genre theory (2)Genre theory (2)
Genre theory (2)Jo H
 
Applying genre to your text
Applying genre to your textApplying genre to your text
Applying genre to your texthammonda
 
Genre theory (2012 lesson 2)
Genre theory (2012  lesson 2)Genre theory (2012  lesson 2)
Genre theory (2012 lesson 2)Nicola Naisbett
 
Genre & Narrative Theory
Genre & Narrative TheoryGenre & Narrative Theory
Genre & Narrative Theory
Alice Ward
 
Genre theory
Genre theoryGenre theory
Genre theory
aprilharriet_
 
Genre theory monday 2014
Genre theory monday 2014Genre theory monday 2014
Genre theory monday 2014Emma Leslie
 
Understanding genre
Understanding genreUnderstanding genre
Understanding genreNINANC
 
Genre theory details
Genre theory detailsGenre theory details
Genre theory details
twbsmediaconnell
 
Genre lesson slides_ 2 2012[1]
Genre lesson slides_ 2 2012[1]Genre lesson slides_ 2 2012[1]
Genre lesson slides_ 2 2012[1]jonreigatemedia
 
This one genre theory powerpoint
This one genre theory powerpointThis one genre theory powerpoint
This one genre theory powerpointbir
 
Tom ryall’s genre theory
Tom ryall’s genre theoryTom ryall’s genre theory
Tom ryall’s genre theory
xeniademosthenous
 
Genre final
Genre finalGenre final
Genre final
Naamah Hill
 

What's hot (20)

Genre Theorists
Genre TheoristsGenre Theorists
Genre Theorists
 
Genre theory (2)
Genre theory (2)Genre theory (2)
Genre theory (2)
 
Applying genre to your text
Applying genre to your textApplying genre to your text
Applying genre to your text
 
Genre theory (2012 lesson 2)
Genre theory (2012  lesson 2)Genre theory (2012  lesson 2)
Genre theory (2012 lesson 2)
 
Genre & Narrative Theory
Genre & Narrative TheoryGenre & Narrative Theory
Genre & Narrative Theory
 
Genre theory
Genre theoryGenre theory
Genre theory
 
Genre theory monday 2014
Genre theory monday 2014Genre theory monday 2014
Genre theory monday 2014
 
Understanding genre
Understanding genreUnderstanding genre
Understanding genre
 
Genre theory details
Genre theory detailsGenre theory details
Genre theory details
 
Genre lesson slides_ 2 2012[1]
Genre lesson slides_ 2 2012[1]Genre lesson slides_ 2 2012[1]
Genre lesson slides_ 2 2012[1]
 
Genre revision 2012
Genre revision 2012Genre revision 2012
Genre revision 2012
 
SECTION A Genre
SECTION A GenreSECTION A Genre
SECTION A Genre
 
Genre completed
Genre completedGenre completed
Genre completed
 
Genre Theory
Genre TheoryGenre Theory
Genre Theory
 
This one genre theory powerpoint
This one genre theory powerpointThis one genre theory powerpoint
This one genre theory powerpoint
 
Tom ryall’s genre theory
Tom ryall’s genre theoryTom ryall’s genre theory
Tom ryall’s genre theory
 
Genre media
Genre   mediaGenre   media
Genre media
 
Genre theory
Genre theoryGenre theory
Genre theory
 
Genre final
Genre finalGenre final
Genre final
 
Genre
GenreGenre
Genre
 

Viewers also liked

Postmodernism: Iggy Azalea 'Fancy'
Postmodernism: Iggy Azalea 'Fancy' Postmodernism: Iggy Azalea 'Fancy'
Postmodernism: Iggy Azalea 'Fancy'
elliewo1606
 
Genre in academic writing
Genre in academic writingGenre in academic writing
Genre in academic writingPhuong Thao
 
Action adventure revision pt2
Action adventure revision pt2Action adventure revision pt2
Action adventure revision pt2Belinda Raji
 
Music industry theory and hegemony
Music industry theory and hegemonyMusic industry theory and hegemony
Music industry theory and hegemonyAnne Horne
 
Literary Criticism (12 of 16)
Literary Criticism (12 of 16)Literary Criticism (12 of 16)
Literary Criticism (12 of 16)
Nheru Veraflor
 
Genre Analysis
Genre AnalysisGenre Analysis
Genre Analysis
sara_galastarxy
 
Discourse and Genre (the relationship between discourse and genre)
Discourse and Genre (the relationship between discourse and genre) Discourse and Genre (the relationship between discourse and genre)
Discourse and Genre (the relationship between discourse and genre)
Aticka Dewi
 
Audience Theory
Audience TheoryAudience Theory
Audience Theoryzoe currie
 
Novel
Novel Novel
Novel
Atia Rathore
 
Levi strauss Theory
Levi strauss TheoryLevi strauss Theory
Levi strauss Theory
Lauren Mabbett
 
Postmodernism (Foucault and Baudrillard)
Postmodernism (Foucault and Baudrillard)Postmodernism (Foucault and Baudrillard)
Postmodernism (Foucault and Baudrillard)John Bradford
 
A2 Media Studies: New Media theories
A2 Media Studies:  New Media theories A2 Media Studies:  New Media theories
A2 Media Studies: New Media theories
adamranson
 
Jean Baudrillard’s Theory
Jean Baudrillard’s TheoryJean Baudrillard’s Theory
Jean Baudrillard’s TheoryZoe Lorenz
 
Post Modernism in Media
Post Modernism in MediaPost Modernism in Media
Post Modernism in Mediadannybh
 

Viewers also liked (16)

Postmodernism: Iggy Azalea 'Fancy'
Postmodernism: Iggy Azalea 'Fancy' Postmodernism: Iggy Azalea 'Fancy'
Postmodernism: Iggy Azalea 'Fancy'
 
Genre in academic writing
Genre in academic writingGenre in academic writing
Genre in academic writing
 
Action adventure revision pt2
Action adventure revision pt2Action adventure revision pt2
Action adventure revision pt2
 
Music industry theory and hegemony
Music industry theory and hegemonyMusic industry theory and hegemony
Music industry theory and hegemony
 
Clay shirky
Clay shirkyClay shirky
Clay shirky
 
Literary Criticism (12 of 16)
Literary Criticism (12 of 16)Literary Criticism (12 of 16)
Literary Criticism (12 of 16)
 
Genre Analysis
Genre AnalysisGenre Analysis
Genre Analysis
 
Discourse and Genre (the relationship between discourse and genre)
Discourse and Genre (the relationship between discourse and genre) Discourse and Genre (the relationship between discourse and genre)
Discourse and Genre (the relationship between discourse and genre)
 
Audience Theory
Audience TheoryAudience Theory
Audience Theory
 
Novel
Novel Novel
Novel
 
Levi strauss Theory
Levi strauss TheoryLevi strauss Theory
Levi strauss Theory
 
Postmodernism (Foucault and Baudrillard)
Postmodernism (Foucault and Baudrillard)Postmodernism (Foucault and Baudrillard)
Postmodernism (Foucault and Baudrillard)
 
A2 Media Studies: New Media theories
A2 Media Studies:  New Media theories A2 Media Studies:  New Media theories
A2 Media Studies: New Media theories
 
Genre Analysis
Genre AnalysisGenre Analysis
Genre Analysis
 
Jean Baudrillard’s Theory
Jean Baudrillard’s TheoryJean Baudrillard’s Theory
Jean Baudrillard’s Theory
 
Post Modernism in Media
Post Modernism in MediaPost Modernism in Media
Post Modernism in Media
 

Similar to Genre lesson

Post modernism2
Post modernism2Post modernism2
Post modernism2
Charlotte Croucher
 
1b) Genre
1b) Genre1b) Genre
1b) Genre
Katie Hughes
 
Sci fi exam pres
Sci fi exam presSci fi exam pres
Sci fi exam pres
Kieran Ryan
 
Genre overview
Genre overviewGenre overview
Genre overview
jonreigatemedia
 
Lesson
LessonLesson
Lesson
Emma Leslie
 
FILM.GEN (GROUP 5) (1).pptx
FILM.GEN (GROUP 5) (1).pptxFILM.GEN (GROUP 5) (1).pptx
FILM.GEN (GROUP 5) (1).pptx
KainatJameel
 
Theorist overview
Theorist overviewTheorist overview
Theorist overview
KStockwell
 
Genre Theory
Genre Theory Genre Theory
Genre Theory 04kelfos
 
Genre Theory
Genre TheoryGenre Theory
Genre Theory
bearskin_2
 
Film Genres.ppt
Film Genres.pptFilm Genres.ppt
Film Genres.ppt
AzeemDanish3
 
The History.pptx
The History.pptxThe History.pptx
The History.pptx
HeryMach1
 
Genre theory
Genre theoryGenre theory
Genre theory
Charlotte Cowles
 
A2 Media Studies (Evaluation) - The theory of trailers - Genre
A2 Media Studies (Evaluation) - The theory of trailers - GenreA2 Media Studies (Evaluation) - The theory of trailers - Genre
A2 Media Studies (Evaluation) - The theory of trailers - GenreNakora
 
Media Forms and Conventions
Media Forms and ConventionsMedia Forms and Conventions
Media Forms and ConventionsMaha96
 
Media forms and conventions
Media forms and conventionsMedia forms and conventions
Media forms and conventionsfizzakamran
 
Media forms and conventions
Media forms and conventionsMedia forms and conventions
Media forms and conventionsManahil Nadeem
 
Media Forms and Conventions
Media Forms and ConventionsMedia Forms and Conventions
Media Forms and ConventionsAmadia Arif
 
Media forms and conventions
Media forms and conventionsMedia forms and conventions
Media forms and conventionsMaheen Khan
 

Similar to Genre lesson (20)

Post modernism2
Post modernism2Post modernism2
Post modernism2
 
1b) Genre
1b) Genre1b) Genre
1b) Genre
 
Genre overview
Genre overviewGenre overview
Genre overview
 
Sci fi exam pres
Sci fi exam presSci fi exam pres
Sci fi exam pres
 
Genre overview
Genre overviewGenre overview
Genre overview
 
Lesson
LessonLesson
Lesson
 
FILM.GEN (GROUP 5) (1).pptx
FILM.GEN (GROUP 5) (1).pptxFILM.GEN (GROUP 5) (1).pptx
FILM.GEN (GROUP 5) (1).pptx
 
Theorist overview
Theorist overviewTheorist overview
Theorist overview
 
Genre Theory
Genre Theory Genre Theory
Genre Theory
 
Genre Theory
Genre TheoryGenre Theory
Genre Theory
 
Film Genres.ppt
Film Genres.pptFilm Genres.ppt
Film Genres.ppt
 
The History.pptx
The History.pptxThe History.pptx
The History.pptx
 
Genre theory
Genre theoryGenre theory
Genre theory
 
Genre theory
Genre theoryGenre theory
Genre theory
 
A2 Media Studies (Evaluation) - The theory of trailers - Genre
A2 Media Studies (Evaluation) - The theory of trailers - GenreA2 Media Studies (Evaluation) - The theory of trailers - Genre
A2 Media Studies (Evaluation) - The theory of trailers - Genre
 
Media Forms and Conventions
Media Forms and ConventionsMedia Forms and Conventions
Media Forms and Conventions
 
Media forms and conventions
Media forms and conventionsMedia forms and conventions
Media forms and conventions
 
Media forms and conventions
Media forms and conventionsMedia forms and conventions
Media forms and conventions
 
Media Forms and Conventions
Media Forms and ConventionsMedia Forms and Conventions
Media Forms and Conventions
 
Media forms and conventions
Media forms and conventionsMedia forms and conventions
Media forms and conventions
 

More from Sarah mediafilm

Narrative theorists
Narrative theoristsNarrative theorists
Narrative theorists
Sarah mediafilm
 
Sound -overview of sound in film
Sound -overview of sound in filmSound -overview of sound in film
Sound -overview of sound in film
Sarah mediafilm
 
Music industry ownership
Music industry ownership Music industry ownership
Music industry ownership
Sarah mediafilm
 
Narrative theorists
Narrative theoristsNarrative theorists
Narrative theorists
Sarah mediafilm
 
Q1b exam outline
Q1b exam outlineQ1b exam outline
Q1b exam outline
Sarah mediafilm
 
Representation Theory
Representation TheoryRepresentation Theory
Representation Theory
Sarah mediafilm
 
Narrative theories
Narrative theoriesNarrative theories
Narrative theories
Sarah mediafilm
 
2010 evaluation questions
2010 evaluation questions2010 evaluation questions
2010 evaluation questions
Sarah mediafilm
 
A2 Evaluation questions
A2 Evaluation questionsA2 Evaluation questions
A2 Evaluation questions
Sarah mediafilm
 
Blog presentation
Blog presentation Blog presentation
Blog presentation
Sarah mediafilm
 
Camera shots and angles
Camera shots and anglesCamera shots and angles
Camera shots and angles
Sarah mediafilm
 

More from Sarah mediafilm (13)

Narrative theorists
Narrative theoristsNarrative theorists
Narrative theorists
 
The brand will.i.am
The brand will.i.amThe brand will.i.am
The brand will.i.am
 
The crowd
The crowdThe crowd
The crowd
 
Sound -overview of sound in film
Sound -overview of sound in filmSound -overview of sound in film
Sound -overview of sound in film
 
Music industry ownership
Music industry ownership Music industry ownership
Music industry ownership
 
Narrative theorists
Narrative theoristsNarrative theorists
Narrative theorists
 
Q1b exam outline
Q1b exam outlineQ1b exam outline
Q1b exam outline
 
Representation Theory
Representation TheoryRepresentation Theory
Representation Theory
 
Narrative theories
Narrative theoriesNarrative theories
Narrative theories
 
2010 evaluation questions
2010 evaluation questions2010 evaluation questions
2010 evaluation questions
 
A2 Evaluation questions
A2 Evaluation questionsA2 Evaluation questions
A2 Evaluation questions
 
Blog presentation
Blog presentation Blog presentation
Blog presentation
 
Camera shots and angles
Camera shots and anglesCamera shots and angles
Camera shots and angles
 

Genre lesson

  • 1. Genre codes & conventions Genre activity
  • 2.
  • 3.
  • 4.
  • 5. Contemporary Genre Contemporary theorists tend to emphasize the importance of the semiotic notion of intertextuality: of seeing individual texts in relation to others Most films use sub-genres e.g. action adventure, romantic comedy, psychological thriller Hybrid texts mix and match a range of genres. They use already popular and proven formula attracting a larger and often already established audience. Bricolage: The process of deliberately ‘borrowing’ or adapting the codes and conventions –signs or specific elements from different styles or genres in order to create something new. Kill Bill,2003 Quentin Tarantino Thriller, Comic book, Kung Fu The Matrix,1999 Wachowski brothers, Science Fiction, Comic Book, Fantasy Shanghai Noon,2000 Tom Dey Action, Western, Comedy, Kung Fu Auteurs are film-makers who have created their own individual style that becomes recognisable to them. They are adept at transforming established genre into something new and unique.(e.g. Tarantino, Cohen Brothers, Hitchcock)
  • 6.
  • 8. ArgumentUse at least one example to support or refute the argument The Future? How do you see the future of genre
  • 9. In pairs Describe the history of genre to them-explain how genres have developed and why? Explain your theorist’s theory of genre Discuss possible future of genre Ryall’s Theory http://prezi.com/38xmyvlm4pcc/genre-reigatemedia/Genre Theory Ryall Critical Perspective blog
  • 10.
  • 11. Style (the way in which the technical elements are used)
  • 12. Narrative (storyline – how the story is told)
  • 13. Iconography (symbolic representation of images)
  • 14.
  • 15. Add definitions to each term terminology Glossary Niche Hybrid Intertextuality Cultural Imperialism Hegemony Iconography Ideology