Section Q1b Here's a quick structure for your exam on media theory

1. Introduction Introduce the product you are going to write about – give a brief description and title: I am going to discuss the teaser trailer from my advanced portfolio in relation to audiencetheory. The teaser trailer was titled “Escape” and based around ideas taken from the film and trailer “Shutter Island”.

2. Main Body Identify key feature of the concept you are going to apply and briefly outline the theory Discuss audience –why are audiences important ?(money /business) –target audiences – Audience’s expectations of your genre. Identify audience theory – e.g. Gratifications model –Blulmer & Katz / Hypodermic needle theory /Stuart Hall Describe the theory e.g. the hypodermic needle theory expects an audience to accept everything that they are told as fact. This involves a passive audience….

3. Apply theory to your teaser trailer –making close reference to your product –and discuss how your product support /challenges it According to Blulmer & Katz’s gratification’s model there are four reasons why an audience may choose to watch a film. Three of these areas could apply to my teaser. Personal identity is possible the most likely since we tackle relationships and other issues that affect young people. Our target audience are 18-25 year olds who are perhaps leaving home for the first time and seeking to find their own identity and understanding through relationships. An example of this is where we placed a shot of a young couple walking…. The preferred reading … However our product challenges the hypodermic needle theory as we believe our audience of young people are active as opposed to passive readers.

4. Conclusion Conclude your essay referring again to the original question In conclusion I think our teaser trailer looked very similar to the real media product “Shutter Island”. I believe that the creative decisions mentioned above have helped create a product that could easily reach its intended target audience as ….. In support of Stuart Hall’s theory we have included enough codes to appeal to an audience who will be intrigued and want to watch the whole film.