Amanda Palmer is a musician who raised $1.2 million on Kickstarter by crowdfunding her new album. She engaged her fan base online and through social media to promote her music directly, circumventing the traditional music industry model. This case study demonstrates how artists can now leverage the internet to build an audience and distribute their work without relying on record labels or other third parties.

1. The Crowd
“Anyone got……
..an idea?”
..some money?”

2. Case studies
How do these case studies relate to the changes
in audience behaviour due to the online age?
Explain how ‘the crowd’ has changed patterns &
trends compared to traditional production /
distribution
Who is Amanda Palmer?
•
http://www.ted.com/talks/amanda_palmer_the_
art_of_asking.html (VIDEO)
•
http://www.techdirt.com/blog/casestudies/articl
es/20120601/01173819160/amanda-palmerraises-12-million-kickstarter-crowd-goeswild.shtml (TECH DIRT)
•
•
http://www.nytimes.com/2011/10/03/business/
media/high-tech-tools-help-bands-marketdirectly-to-fans.html?_r=3&pagewanted=2&
(NEW YORK TIMES)
http://www.imdb.com/title/tt2249786/ (IMDB)
•
http://www.huffingtonpost.co.uk/gabriellaapicella/50-kisses-challenge_b_4731822.html
(Huffington Post)
•
http://www.50kissesfilm.com/blog/ (THE BLOG)
What is 50 Kisses?