Genre development
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Pop music originated in the 1950s with rock and roll and has developed over time by incorporating influences from other genres like jazz, country, and classical. Pop artists in the 1990s like Michael Jackson and Madonna incorporated diverse musical elements and had highly produced music in comparison to earlier pop. The pop genre is constantly changing to match current trends but still maintains certain conventions.
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Genre development
The document discusses the history and development of the pop music genre. It notes that pop music originated from rock and roll in the 1950s, with artists like The Beatles and Rolling Stones considered early pop artists. Over time, pop incorporated influences from other genres and became more produced. The document also addresses common representations of artists in pop music videos, such as female artists being portrayed as sex symbols. It provides examples of contemporary pop artists like Beyoncé and Lady Gaga, and notes conventions like depicting artists wearing trendy, modern clothing.
Target Audience of Pop
The document discusses the pop genre that the author has chosen for their magazine. Pop is a very popular genre today with a broad range of music styles to suit different moods. The author enjoys pop music themselves, having been introduced to artists like Katy Perry and Lady Gaga by their sister at a young age, and still considers it one of their favorite genres despite also liking rap, R&B, and rock. Pop music has evolved significantly over time from its origins in the 1920s to become a genre influenced by other styles with a distinctive sound of its own.
Task 3 a2
The pop/rock genre originated in the 1950s from rock and roll music in the US. It has evolved over time as artists incorporated elements of pop and rock music together. Contemporary pop/rock artists like Demi Lovato are represented as "real" rather than outrageous like pop artists or edgy like rock artists. They use everyday clothing and locations in their music videos to appeal to audiences. When creating a pop/rock music video, it's important to consider the conventions of everyday costumes, natural locations, and focusing on the artist's talent through singing or playing an instrument.
Music video analyses lil wayne
The music video for Lil Wayne's song "Lollipop" features him and Static Major surrounded by women in revealing clothing. It focuses on materialistic displays of money, cars, jewelry and alcohol. The video aims to appeal to a male audience through its sexual references to women. Key elements include close-ups of Lil Wayne showing his tattoos, and shots that emphasize flashy displays or a lollipop to illustrate the lyrics. The treatment of women in the video presents a voyeuristic perspective intended to attract its target male demographic.
RESEARCH ON YOUTH SUBCULTURES.
The document discusses various youth subcultures and trends in popular music and fashion. It focuses on the pop genre and how pop stars like Beyonce and Justin Timberlake have influenced styles. These artists cultivate distinct public images through their music videos, performances, and clothing lines that appeal to fans and inspire subcultures to emulate their styles. The document also examines how the image and style of a pop artist is important to promote their music and brand.
R&B
R&B evolved from blues and jazz in the 1940s, incorporating elements of rock music. It grew popular for its danceable beats and lyrics about everyday life. By the 1950s, R&B came to describe the sound of rock and roll. Over time, R&B music videos changed - costumes became more casual and revealing, and videos incorporated more advanced filming techniques and narratives. Typical R&B artists portray wealth and sexuality, and videos feature stereotypical settings, ethnicities, props, and clothing that emphasize youth, beauty, and attractiveness. Common instruments in R&B include piano, guitar, drums, and saxophone.
Code & conventions of a pop music video
This document discusses conventions and techniques commonly used in pop music videos. It notes that pop music videos typically feature bright colors, costumes, makeup, partying and attractive people. They aim to portray an exaggerated, fantastical world. Other conventions include following stereotypical formulas, using loud/bold personalities, and focusing on entertainment over unique artistic expression. Camerawork often focuses closely on women's physical features in a voyeuristic way according to theories of the "male gaze."
The genre of our song amy winehouse
The document discusses the pop music genre. It notes that while Amy Winehouse's music spans multiple genres including pop, jazz, and soul, the group has decided to categorize their music video in the pop genre. It outlines some typical conventions of pop music videos, such as bright colors, dance routines, love-focused lyrics, close-ups of the star, and fashionable clothing, though the group plans to diverge from these conventions by using slower pacing. The origins and history of the pop genre are also summarized across the 1960s-2000s.
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Genre development
The document discusses the history and development of the pop music genre. It notes that pop music originated from rock and roll in the 1950s, with artists like The Beatles and Rolling Stones considered early pop artists. Over time, pop incorporated influences from other genres and became more produced. The document also addresses common representations of artists in pop music videos, such as female artists being portrayed as sex symbols. It provides examples of contemporary pop artists like Beyoncé and Lady Gaga, and notes conventions like depicting artists wearing trendy, modern clothing.
Target Audience of Pop
The document discusses the pop genre that the author has chosen for their magazine. Pop is a very popular genre today with a broad range of music styles to suit different moods. The author enjoys pop music themselves, having been introduced to artists like Katy Perry and Lady Gaga by their sister at a young age, and still considers it one of their favorite genres despite also liking rap, R&B, and rock. Pop music has evolved significantly over time from its origins in the 1920s to become a genre influenced by other styles with a distinctive sound of its own.
Task 3 a2
The pop/rock genre originated in the 1950s from rock and roll music in the US. It has evolved over time as artists incorporated elements of pop and rock music together. Contemporary pop/rock artists like Demi Lovato are represented as "real" rather than outrageous like pop artists or edgy like rock artists. They use everyday clothing and locations in their music videos to appeal to audiences. When creating a pop/rock music video, it's important to consider the conventions of everyday costumes, natural locations, and focusing on the artist's talent through singing or playing an instrument.
Music video analyses lil wayne
The music video for Lil Wayne's song "Lollipop" features him and Static Major surrounded by women in revealing clothing. It focuses on materialistic displays of money, cars, jewelry and alcohol. The video aims to appeal to a male audience through its sexual references to women. Key elements include close-ups of Lil Wayne showing his tattoos, and shots that emphasize flashy displays or a lollipop to illustrate the lyrics. The treatment of women in the video presents a voyeuristic perspective intended to attract its target male demographic.
RESEARCH ON YOUTH SUBCULTURES.
The document discusses various youth subcultures and trends in popular music and fashion. It focuses on the pop genre and how pop stars like Beyonce and Justin Timberlake have influenced styles. These artists cultivate distinct public images through their music videos, performances, and clothing lines that appeal to fans and inspire subcultures to emulate their styles. The document also examines how the image and style of a pop artist is important to promote their music and brand.
R&B
R&B evolved from blues and jazz in the 1940s, incorporating elements of rock music. It grew popular for its danceable beats and lyrics about everyday life. By the 1950s, R&B came to describe the sound of rock and roll. Over time, R&B music videos changed - costumes became more casual and revealing, and videos incorporated more advanced filming techniques and narratives. Typical R&B artists portray wealth and sexuality, and videos feature stereotypical settings, ethnicities, props, and clothing that emphasize youth, beauty, and attractiveness. Common instruments in R&B include piano, guitar, drums, and saxophone.
Code & conventions of a pop music video
This document discusses conventions and techniques commonly used in pop music videos. It notes that pop music videos typically feature bright colors, costumes, makeup, partying and attractive people. They aim to portray an exaggerated, fantastical world. Other conventions include following stereotypical formulas, using loud/bold personalities, and focusing on entertainment over unique artistic expression. Camerawork often focuses closely on women's physical features in a voyeuristic way according to theories of the "male gaze."
The genre of our song amy winehouse
The document discusses the pop music genre. It notes that while Amy Winehouse's music spans multiple genres including pop, jazz, and soul, the group has decided to categorize their music video in the pop genre. It outlines some typical conventions of pop music videos, such as bright colors, dance routines, love-focused lyrics, close-ups of the star, and fashionable clothing, though the group plans to diverge from these conventions by using slower pacing. The origins and history of the pop genre are also summarized across the 1960s-2000s.
Question one powerpoint final
Pop music videos typically portray artists as happy and fashionable to appeal to young audiences. They often feature themes of romance and partying. The documentary challenges some conventions by portraying a singer experiencing a mental breakdown after a relationship ends. Scenes of the singer taking pills and sitting in a bath fully clothed convey deep sadness rather than the usual positivity. While pushing boundaries thematically, the video technically conforms to pop conventions through techniques like lip syncing scenes and symbolic imagery familiar from other media. It uses contrasts and unexpected elements to engage viewers like successful pop videos.
Genre research and Audience expectations
Indie pop originated in the UK in the 1950s-60s, though it remained underground until the 1980s. It was inspired by bands like The Velvet Underground and emphasized independence from major labels. In the 1990s, indie pop gained popularity in the US with bands like Beat Happening. Over time, indie pop has become more mainstream with successful artists like Ellie Goulding and Lana Del Rey. Contemporary indie pop videos represent ideologies of individuality and facing life's struggles. Taylor Swift's "Fifteen" exemplifies conventions like a natural setting, guitar playing, and focus on the artist. When making an indie pop video, it's important to consider elements like a narrative, close-ups, natural
The history of music videos
Music videos originated in the 1920s but became prominent in the 1980s with the launch of MTV. Early music videos in the 1970s focused on just showing the artist singing but evolved to include narratives and higher production values. Michael Jackson's "Thrilller" was a breakthrough that was almost like a mini movie. By the 1980s, music videos became vital for artist promotion and career success. Today, music videos often last 3-4 minutes and can be linear with a storyline or non-linear. They aim to match the rhythm and pacing of the video to the song.
Genre and music expectations
Rap/hip hop conventions include casual or gangster clothing, references to violence, sex, drugs and explicit language. Colors are typically black, grey or brown. Pop features young singers performing exaggerated love songs aimed at teens, with bright clothing, dance beats and imagery that is sexual or about parties. Rock features tattooed male artists with long or short hair, dark magazine covers with unglamorous photos, and lyrics about hate. Dance includes club/party scenes, short skirts, makeup, flashing lights and consistent beats that increase and decrease pace.
Question one powerpoint finished
Pop artists are typically portrayed as mainstream, happy, young adults and teenagers to appeal to their target demographic. However, this music video challenges conventions by portraying a negative storyline of a girl experiencing a mental breakdown from a lost love through symbolic scenes like taking pills and sitting in a bath of water fully clothed. While conforming to technical aspects of editing and filming used in other pop videos, the video's dark tone and exploration of mental health issues differs from the typically positive narratives and party atmospheres shown in other genres.
Contemporary r&b pp
- Contemporary R&B originated in the late 1970s and was popularized by artists like Michael Jackson, Whitney Houston, and Mariah Carey.
- Throughout the 1990s and 2000s, R&B incorporated more influences from hip hop and became more mainstream and modernized. Artists like Janet Jackson, Beyoncé, Usher, and Alicia Keys influenced the genre during this period.
- Today's R&B fuses electronic elements and machine-made sounds while still retaining elements of R&B's soulful roots. Miguel, Frank Ocean, The Weeknd, and Beyoncé are among the influential contemporary R&B artists.
The history of music videos
Music videos are an important way for artists to promote their music and express themselves. The earliest music videos emerged in the 1950s but gained more prominence in the 1960s as artists like The Beatles incorporated them into their films and TV shows. In the 1970s and 80s, platforms like Top of the Pops and MTV helped popularize music videos and allow artists to reach larger audiences. Today, music videos are a major part of the music industry and use sophisticated effects and storylines to appeal to visual audiences across internet and television.
Secondary research
The document discusses genres of rock music and provides information about key bands that exemplify different genres. It analyzes The Killers and their genre of alternative rock/indie rock, comparing them to other bands from the post-punk revival period like Kings of Leon, The Strokes, and Panic! At the Disco. While The Killers target a mainstream audience, their music still explores themes of love and struggle that resonate with teenagers and address the ideologies of youth and rebellion common to rock music.
History Of Pop Music
Pop music originated in the mid-1950s through rock and roll and incorporates elements from various genres like urban, dance, rock, and country music. It uses instruments such as electric guitar, drums, and bass and focuses on catchy melodies, choruses, and hooks rather than deep artistic meaning. In the 1950s, Elvis Presley and later The Beatles revolutionized pop music by writing their own songs. In the 1990s, boy bands like Backstreet Boys and N'Sync rose to fame, followed by girl bands like Spice Girls. While talent shows now produce pop stars, few achieve lasting success, and modern pop relies on established artists as new styles struggle to gain widespread popularity beyond R&B.
Defining the audience
Pop music has evolved from rock and roll in the 1950s and incorporates elements from various genres like R&B, rock, country, and hip hop. It typically has a simple verse-chorus structure and song lengths between 2.5-5.5 minutes. Pop music aims to appeal to a broad audience and is the most commercially successful genre in terms of radio airplay, sales, and concert attendance. While anyone can enjoy pop songs, the target audience is generally those under 25, and lyrics are often simplistic yet meaningful to appeal to both younger and older listeners. For Rita Ora's song "Shine Ya Light," the target audience spans ages 8-25 since she is young but an adult artist,
Andrew goodwin’s theory
Andrew Goodwin's Theory discusses several conventions and relationships present in music videos. Music videos typically demonstrate characteristics of their musical genre, such as choreography in pop videos and stage performances in rock videos. The record label influences the video through demands like close-ups of the artist. An artist's unique style also distinguishes them and develops over their career. Intertextual references to other works of art are sometimes featured. The video often relates visually to the song lyrics. The music and visuals usually go together and follow the beat. Narratives are common in R&B videos about relationships, while rock/pop videos focus more on performance. Conceptual styles feature in indie videos. Frequent references treat the female body voyeuristically
Star's Image And Development
Michael Jackson was an American recording artist, dancer, singer-songwriter, musician, and philanthropist. He is recognized as the most successful entertainer of all time by Guinness World Records. Throughout his career, Jackson reinvented his image and incorporated innovative dance moves and music videos. His videos, which often portrayed elaborate concepts and themes, revolutionized the music industry and set new standards for music videos. While his personal life was much publicized, Jackson made an immense cultural impact and influenced numerous artists with his talents and innovative style.
Cultural influence of specific genre
The document discusses the cultural influence of the indie rock music genre. Indie rock originated in the UK in the 1980s as an alternative to mainstream rock. It is a diverse genre that includes subgenres like indie pop and lo-fi. The genre influences festivals and has a more casual influence on culture than pop or rock. It allows artists and listeners to feel unique and encourages individual expression without needing widespread fame. However, some think indie rock artists try too hard to seem unique.
R&b history
R&B originated in the late 1970s when artists like Michael Jackson and Quincy Jones added electronic elements to black music to make it more danceable. Over the decades that followed, R&B evolved as different artists incorporated elements of hip hop and other genres. It grew hugely popular in the 2000s alongside hip hop. Today, R&B is a massively successful global genre with many artists from various backgrounds creating diverse styles of music enjoyed by wide audiences worldwide.
Genre research
Pop music originated in the 1950s in the US and UK, featuring happy tones, catchy hooks, and emphasis on recording and technology over live performance. Pop videos aim to appeal broadly rather than to subcultures. Rock music features amplified electric guitar and deeper, less filtered lyrics about sex, drugs, and rebellion. Rock videos convey heavier emotion through darker colors. Indie music began with Nirvana and other 1990s artists, with lower budget videos focusing on relatable male perspectives of love through casual representation.
Artist Research
Justin Bieber is a Canadian pop singer who gained fame through posting cover songs on YouTube in 2008. He has since released several successful albums and is known for his early hairstyle and fanbase of "Beliebers." Bieber connects with fans through social media and released a documentary about his life in 2011.
Katy Perry is an American pop singer who achieved success in 2008 after beginning her career in 2001. She is known for her bright, colorful style that often incorporates food themes. Her fanbase of "Katycats" includes people of various ages and she connects with them through social media and a 2012 documentary about her life.
Demi Lovato is an American singer, songwriter, and actress who
Music video iconography and genre
The document discusses music video genres including pop, R&B, rock, and indie.
[1] Pop music videos typically feature dance routines, colorful costumes, upbeat themes about love and relationships aimed at teens, and follow current trends rather than being unique.
[2] R&B videos commonly use voyeurism and showcase scantily clad women for the male gaze and topless men with tattoos for the female gaze.
[3] In contrast, rock videos have darker, heavier aesthetics and focus more on performances than narratives.
Music Genre Types
The document describes various music genres and some typical characteristics of music videos within each genre. It discusses genres such as classic/opera, pop, rock, hip hop, rap, alternative, indie, house, techno, disco, punk rock, grunge, country, and R&B. For each genre, it provides details on common elements like video style (narrative vs performance), clothing, lighting, camerawork, settings, and example artists.
Indie Pop Genre Presentation
- Indie pop originated in the UK in the 1980s from Scottish post-punk bands, differing from indie rock in being more melodic and less abrasine. It rose to popularity through small fanzines and record labels.
- Indie pop music videos are typically low-budget, featuring live performances and narratives to engage audiences. Locations are often studios, cities, parks or woods to create intrigue.
- Videos commonly tell simple stories through props, costumes, dialogue and cinematography to amplify the song's meaning in a memorable yet non-literal way. Special effects now enhance storytelling and engagement.
RESEARCH ON YOUTH SUBCULTURES.
The document discusses various youth subcultures and trends in popular music and fashion. It focuses on the pop genre and how pop stars like Beyonce and Justin Timberlake have influenced styles. These artists cultivate distinct public images through their music videos, performances, and clothing lines that appeal to fans and inspire subcultures to emulate their styles. The document also examines how the image and style of a pop artist is important to promote their music and brand.
Influences of music style
Social issues are an important influence for indie and rock bands, with bands using their music to raise awareness of issues like war, crime, and violence. Technology also influences the genre, allowing bands to incorporate various effects and editing techniques in their music videos to enhance the artistic experience. While fashion has some impact on indie and rock styles, the influence is less than genres like pop, where artists closely follow trends in their music videos. Teenagers are strongly influenced by the fashions and attitudes of their music idols, and music overall can shape moral standards and cultural changes between generations.
Code and conventions
1) Rap/hip hop music videos frequently feature expensive cars and flashy jewelry to present wealth and status, even if unaffordable. Tattoos and baggy clothing are also conventions.
2) R&B videos depict male artists as topless to attract female viewers, and female artists in minimal clothing to attract male viewers, sometimes in black and white to increase emotion.
3) Rock music videos feature dark clothing like leather jackets, messy hair, makeup and settings with harsh lighting to create a gloomy atmosphere.
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Question one powerpoint final
Pop music videos typically portray artists as happy and fashionable to appeal to young audiences. They often feature themes of romance and partying. The documentary challenges some conventions by portraying a singer experiencing a mental breakdown after a relationship ends. Scenes of the singer taking pills and sitting in a bath fully clothed convey deep sadness rather than the usual positivity. While pushing boundaries thematically, the video technically conforms to pop conventions through techniques like lip syncing scenes and symbolic imagery familiar from other media. It uses contrasts and unexpected elements to engage viewers like successful pop videos.
Genre research and Audience expectations
Indie pop originated in the UK in the 1950s-60s, though it remained underground until the 1980s. It was inspired by bands like The Velvet Underground and emphasized independence from major labels. In the 1990s, indie pop gained popularity in the US with bands like Beat Happening. Over time, indie pop has become more mainstream with successful artists like Ellie Goulding and Lana Del Rey. Contemporary indie pop videos represent ideologies of individuality and facing life's struggles. Taylor Swift's "Fifteen" exemplifies conventions like a natural setting, guitar playing, and focus on the artist. When making an indie pop video, it's important to consider elements like a narrative, close-ups, natural
The history of music videos
Music videos originated in the 1920s but became prominent in the 1980s with the launch of MTV. Early music videos in the 1970s focused on just showing the artist singing but evolved to include narratives and higher production values. Michael Jackson's "Thrilller" was a breakthrough that was almost like a mini movie. By the 1980s, music videos became vital for artist promotion and career success. Today, music videos often last 3-4 minutes and can be linear with a storyline or non-linear. They aim to match the rhythm and pacing of the video to the song.
Genre and music expectations
Rap/hip hop conventions include casual or gangster clothing, references to violence, sex, drugs and explicit language. Colors are typically black, grey or brown. Pop features young singers performing exaggerated love songs aimed at teens, with bright clothing, dance beats and imagery that is sexual or about parties. Rock features tattooed male artists with long or short hair, dark magazine covers with unglamorous photos, and lyrics about hate. Dance includes club/party scenes, short skirts, makeup, flashing lights and consistent beats that increase and decrease pace.
Question one powerpoint finished
Pop artists are typically portrayed as mainstream, happy, young adults and teenagers to appeal to their target demographic. However, this music video challenges conventions by portraying a negative storyline of a girl experiencing a mental breakdown from a lost love through symbolic scenes like taking pills and sitting in a bath of water fully clothed. While conforming to technical aspects of editing and filming used in other pop videos, the video's dark tone and exploration of mental health issues differs from the typically positive narratives and party atmospheres shown in other genres.
Contemporary r&b pp
- Contemporary R&B originated in the late 1970s and was popularized by artists like Michael Jackson, Whitney Houston, and Mariah Carey.
- Throughout the 1990s and 2000s, R&B incorporated more influences from hip hop and became more mainstream and modernized. Artists like Janet Jackson, Beyoncé, Usher, and Alicia Keys influenced the genre during this period.
- Today's R&B fuses electronic elements and machine-made sounds while still retaining elements of R&B's soulful roots. Miguel, Frank Ocean, The Weeknd, and Beyoncé are among the influential contemporary R&B artists.
The history of music videos
Music videos are an important way for artists to promote their music and express themselves. The earliest music videos emerged in the 1950s but gained more prominence in the 1960s as artists like The Beatles incorporated them into their films and TV shows. In the 1970s and 80s, platforms like Top of the Pops and MTV helped popularize music videos and allow artists to reach larger audiences. Today, music videos are a major part of the music industry and use sophisticated effects and storylines to appeal to visual audiences across internet and television.
Secondary research
The document discusses genres of rock music and provides information about key bands that exemplify different genres. It analyzes The Killers and their genre of alternative rock/indie rock, comparing them to other bands from the post-punk revival period like Kings of Leon, The Strokes, and Panic! At the Disco. While The Killers target a mainstream audience, their music still explores themes of love and struggle that resonate with teenagers and address the ideologies of youth and rebellion common to rock music.
History Of Pop Music
Pop music originated in the mid-1950s through rock and roll and incorporates elements from various genres like urban, dance, rock, and country music. It uses instruments such as electric guitar, drums, and bass and focuses on catchy melodies, choruses, and hooks rather than deep artistic meaning. In the 1950s, Elvis Presley and later The Beatles revolutionized pop music by writing their own songs. In the 1990s, boy bands like Backstreet Boys and N'Sync rose to fame, followed by girl bands like Spice Girls. While talent shows now produce pop stars, few achieve lasting success, and modern pop relies on established artists as new styles struggle to gain widespread popularity beyond R&B.
Defining the audience
Pop music has evolved from rock and roll in the 1950s and incorporates elements from various genres like R&B, rock, country, and hip hop. It typically has a simple verse-chorus structure and song lengths between 2.5-5.5 minutes. Pop music aims to appeal to a broad audience and is the most commercially successful genre in terms of radio airplay, sales, and concert attendance. While anyone can enjoy pop songs, the target audience is generally those under 25, and lyrics are often simplistic yet meaningful to appeal to both younger and older listeners. For Rita Ora's song "Shine Ya Light," the target audience spans ages 8-25 since she is young but an adult artist,
Andrew goodwin’s theory
Andrew Goodwin's Theory discusses several conventions and relationships present in music videos. Music videos typically demonstrate characteristics of their musical genre, such as choreography in pop videos and stage performances in rock videos. The record label influences the video through demands like close-ups of the artist. An artist's unique style also distinguishes them and develops over their career. Intertextual references to other works of art are sometimes featured. The video often relates visually to the song lyrics. The music and visuals usually go together and follow the beat. Narratives are common in R&B videos about relationships, while rock/pop videos focus more on performance. Conceptual styles feature in indie videos. Frequent references treat the female body voyeuristically
Star's Image And Development
Michael Jackson was an American recording artist, dancer, singer-songwriter, musician, and philanthropist. He is recognized as the most successful entertainer of all time by Guinness World Records. Throughout his career, Jackson reinvented his image and incorporated innovative dance moves and music videos. His videos, which often portrayed elaborate concepts and themes, revolutionized the music industry and set new standards for music videos. While his personal life was much publicized, Jackson made an immense cultural impact and influenced numerous artists with his talents and innovative style.
Cultural influence of specific genre
The document discusses the cultural influence of the indie rock music genre. Indie rock originated in the UK in the 1980s as an alternative to mainstream rock. It is a diverse genre that includes subgenres like indie pop and lo-fi. The genre influences festivals and has a more casual influence on culture than pop or rock. It allows artists and listeners to feel unique and encourages individual expression without needing widespread fame. However, some think indie rock artists try too hard to seem unique.
R&b history
R&B originated in the late 1970s when artists like Michael Jackson and Quincy Jones added electronic elements to black music to make it more danceable. Over the decades that followed, R&B evolved as different artists incorporated elements of hip hop and other genres. It grew hugely popular in the 2000s alongside hip hop. Today, R&B is a massively successful global genre with many artists from various backgrounds creating diverse styles of music enjoyed by wide audiences worldwide.
Genre research
Pop music originated in the 1950s in the US and UK, featuring happy tones, catchy hooks, and emphasis on recording and technology over live performance. Pop videos aim to appeal broadly rather than to subcultures. Rock music features amplified electric guitar and deeper, less filtered lyrics about sex, drugs, and rebellion. Rock videos convey heavier emotion through darker colors. Indie music began with Nirvana and other 1990s artists, with lower budget videos focusing on relatable male perspectives of love through casual representation.
Artist Research
Justin Bieber is a Canadian pop singer who gained fame through posting cover songs on YouTube in 2008. He has since released several successful albums and is known for his early hairstyle and fanbase of "Beliebers." Bieber connects with fans through social media and released a documentary about his life in 2011.
Katy Perry is an American pop singer who achieved success in 2008 after beginning her career in 2001. She is known for her bright, colorful style that often incorporates food themes. Her fanbase of "Katycats" includes people of various ages and she connects with them through social media and a 2012 documentary about her life.
Demi Lovato is an American singer, songwriter, and actress who
Music video iconography and genre
The document discusses music video genres including pop, R&B, rock, and indie.
[1] Pop music videos typically feature dance routines, colorful costumes, upbeat themes about love and relationships aimed at teens, and follow current trends rather than being unique.
[2] R&B videos commonly use voyeurism and showcase scantily clad women for the male gaze and topless men with tattoos for the female gaze.
[3] In contrast, rock videos have darker, heavier aesthetics and focus more on performances than narratives.
Music Genre Types
The document describes various music genres and some typical characteristics of music videos within each genre. It discusses genres such as classic/opera, pop, rock, hip hop, rap, alternative, indie, house, techno, disco, punk rock, grunge, country, and R&B. For each genre, it provides details on common elements like video style (narrative vs performance), clothing, lighting, camerawork, settings, and example artists.
Indie Pop Genre Presentation
- Indie pop originated in the UK in the 1980s from Scottish post-punk bands, differing from indie rock in being more melodic and less abrasine. It rose to popularity through small fanzines and record labels.
- Indie pop music videos are typically low-budget, featuring live performances and narratives to engage audiences. Locations are often studios, cities, parks or woods to create intrigue.
- Videos commonly tell simple stories through props, costumes, dialogue and cinematography to amplify the song's meaning in a memorable yet non-literal way. Special effects now enhance storytelling and engagement.
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Similar to Genre development
RESEARCH ON YOUTH SUBCULTURES.
The document discusses various youth subcultures and trends in popular music and fashion. It focuses on the pop genre and how pop stars like Beyonce and Justin Timberlake have influenced styles. These artists cultivate distinct public images through their music videos, performances, and clothing lines that appeal to fans and inspire subcultures to emulate their styles. The document also examines how the image and style of a pop artist is important to promote their music and brand.
Influences of music style
Social issues are an important influence for indie and rock bands, with bands using their music to raise awareness of issues like war, crime, and violence. Technology also influences the genre, allowing bands to incorporate various effects and editing techniques in their music videos to enhance the artistic experience. While fashion has some impact on indie and rock styles, the influence is less than genres like pop, where artists closely follow trends in their music videos. Teenagers are strongly influenced by the fashions and attitudes of their music idols, and music overall can shape moral standards and cultural changes between generations.
Code and conventions
1) Rap/hip hop music videos frequently feature expensive cars and flashy jewelry to present wealth and status, even if unaffordable. Tattoos and baggy clothing are also conventions.
2) R&B videos depict male artists as topless to attract female viewers, and female artists in minimal clothing to attract male viewers, sometimes in black and white to increase emotion.
3) Rock music videos feature dark clothing like leather jackets, messy hair, makeup and settings with harsh lighting to create a gloomy atmosphere.
Representation and star image
Voyeurism in music videos refers to gaining erotic pleasure from watching unaware subjects. Some music videos feature women being sexualized under the male gaze. However, some female artists like Lady Gaga are in control of their own sexualized image. The representation of women, especially in terms of race, is a topic of debate - some see it as exploitation while others see it as empowerment. A star's image is constructed through various materials like songs, album covers, media coverage, and especially music videos which showcase their talents and maintain their brand.
Purpose of a music video - media
This powerpoint has been made to show people what the purpose of a music video is, i have included information, images and links to music videos.
Music and Fashion Icons.pdf
Music and fashion have been intertwined since the 1960s. From iconic musicians who shaped modern music to fashion revolutionaries like Diane von Furstenberg, their influence is undeniable. Similarly, crossover musicians such as David Bowie and Rihanna have become icons of fashion thanks to their unique looks and stylish collaborations. Furthermore, streaming services like Spotify allow fans all over the world to see international trends much more easily than ever before. Therefore, if you’re looking for inspiration in your wardrobe, be sure to explore the world of music and fashion today!
Representation and Star Image
The document discusses several concepts related to representation and star image in music videos. It covers voyeurism and exhibitionism in music videos and how they relate to the sexualization of women. It also discusses the different forms of "star power" artists can possess, including economic, artistic, and ideological power. Additionally, it examines how star images are constructed through elements like songs, album covers, media coverage, live performances, and music videos.
Artists associated with the pop genre
Pop music originated in the 1950s from rock and roll. It is a very eclectic genre that borrows from styles like urban, dance, rock, Latin, and country. Core elements include short-to-medium length songs written in a basic verse-chorus structure with repeated choruses, melodic tunes, and catchy hooks. Popular artists in the genre include Cher Lloyd, Cheryl Cole, Britney Spears, Rihanna, Beyonce, Justin Bieber, Justin Timberlake, Taylor Swift, Kesha, and Miley Cyrus. These artists each have their own individual style and taste in music and fashion. Artists in the pop genre can influence teenagers who see them as role models
Artists associated with the pop genre
Pop music originated in the 1950s from rock and roll. It is a very eclectic genre that borrows from styles like urban, dance, rock, Latin, and country. Core elements include short-to-medium length songs written in a basic verse-chorus structure with repeated choruses, melodic tunes, and catchy hooks. Popular artists in the genre include Cher Lloyd, Cheryl Cole, Britney Spears, Rihanna, Beyonce, Justin Bieber, Justin Timberlake, Taylor Swift, Kesha, and Miley Cyrus. These artists each have their own individual style and taste in music and fashion. Artists in the pop genre can influence teenagers who see them as role models
Artists associated with the pop genre
Pop music originated in the 1950s from rock and roll. It is a very eclectic genre that borrows from other styles like urban, dance, rock, Latin, and country. Core elements include short-to-medium length songs written in a basic verse-chorus structure with repeated choruses, melodic tunes, and catchy hooks. Popular artists in the genre include Cher Lloyd, Cheryl Cole, Britney Spears, Rihanna, Beyonce, Justin Bieber, Justin Timberlake, Taylor Swift, Kesha, Miley Cyrus, and Katy Perry. These artists each have their own individual style and taste in music and self-expression.
Representation issues
This document discusses representation issues related to gender, ethnicity, disability, and age in music videos. It notes that females are often portrayed as sexy through revealing clothing and provocative dancing, while males are shown as wealthy and in control. Exceptions include Adele's "Someone Like You" video. Ethnicity is represented differently based on music genre, such as Caribbean/African females in R&B and white people shown as crazy in dubstep. Disabled people are rarely featured unless the song is for charity. Age representation depends on genre as well, with younger people usually shown in R&B and dubstep and older generations in classical and country music.
Artists associated with the hip hop genre
Pop music originated in the 1950s from rock and roll. It is a very eclectic genre that borrows from various styles like urban, dance, rock, Latin, and country music. Some key elements of pop music include short-to-medium length songs with a verse-chorus structure, repeated choruses, melodic tunes, and catchy hooks. Popular artists in the pop genre include Cher Lloyd, Cheryl Cole, Britney Spears, Rihanna, Beyoncé, Justin Bieber, Justin Timberlake, Taylor Swift, Kesha, and Miley Cyrus. These artists have different styles and personalities that influence how they dress and present themselves to fans.
Female Pop Presentation
The document discusses the genre of female pop music. It provides background on the origins and conventions of pop music generally. Key conventions of female pop mentioned include catchy songs with repetitive beats and lyrics, provocative music videos and costumes that portray women as objects of desire, and themes of independence and revenge. An example video by Britney Spears is discussed that demonstrates several conventions through revealing costumes, catchy lyrics, and Spears as an attractive female artist. The goal is to include these conventions like catchy music and provocative costumes, but subvert expectations by portraying the female character as needy rather than independent.
Question 2
The document discusses how a music magazine represents different social groups through its photography. It provides three examples of cover images that appeal to different audiences: 1) An indie musician to represent indie/folk music lovers; 2) JLS to represent hip hop and R&B fans; 3) A 1950s-style pop/soul singer to attract both older readers nostalgic for that era and younger fans of that style. The variety of musical styles and artists in the images aims to make the magazine appealing to a wide range of social groups with different musical tastes.
'I Want My MTV' Powerpoint
The document provides an overview of music videos, including their history, purposes, and various styles. It discusses how music videos started in the 1980s with the rise of MTV and how they are used to promote artists and make money. The document also examines different types of music video styles such as narratives, live footage, animation, and parodies/pastiches. Censorship and the roles of producers, major labels, and independent labels are also covered.
Genres and conventions
The document discusses conventions and stereotypes in different music genres that are portrayed in music videos. It summarizes features of pop, indie, hip-hop/rap, and rock music videos. Pop videos typically feature bright, colorful locations and focus on the attractive star image of the singer. Indie videos emphasize social realism narratives and casual appearances. Hip-hop videos showcase luxury items, expensive locations, and objectified women. Rock videos portray aggressive, live performances and dark, grungy aesthetics.
Dyers theory
Richard Dyer developed the Star Theory to analyze how pop stars are constructed images rather than real people. Pop stars have carefully crafted personas designed to attract audiences and generate revenue. Rihanna exemplifies this as her persona evolved from "good girl" to "bad girl" through her explicit music videos and relationships. She attracts large audiences by collaborating with other stars and changing her image to keep fans engaged. Pop stars like Rihanna are manufactured by record labels to create trends that maximize profits from music, concerts, and merchandise.
Andrew goodwin’s presentation final 1
This document summarizes Andrew Goodwin's theories about music video conventions and techniques. It discusses common elements in music videos like genre characteristics, narrative/performance, intertextual references, and relationships between lyrics/music and visuals. Techniques covered include illustration, amplification, and disjuncture. It also addresses the star image, iconology, notions of looking/voyeurism, genre characteristics, and the role of record labels. The document provides many examples to illustrate Goodwin's points about how music videos are typically constructed and aim to promote the artist.
Genre research of music and music videos
The document discusses different genres and subgenres of pop music that could be used for a music video project. It examines bubblegum pop, dance pop, and teen pop as potential options. Teen pop is selected for focusing on issues relevant to teens and having many modern examples to reference, like songs by Taylor Swift, One Direction, and Miley Cyrus. Teen pop mixes elements of other genres and emphasizes visual appeal and relatable lyrics about young adult experiences.
Conventions
Indie music videos typically feature performances by the band and use camera shots that focus closely on facial expressions to represent the emotion of the song. Mise-en-scene elements like props are used to tell the story and represent the band's style, while lighting enhances the mood of the song. In contrast to mainstream pop videos, indie videos emphasize authentic performances over elaborate narratives and rely less on spectacle to market the artist as a commercial product.
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Evaluation 4
New media technologies used in the construction, research, planning and evaluation stages included Blogger, Prezi, Slideshare, Mindmeister, Glogster, Wordle and YouTube. Blogger was used to upload all work and embed various media formats. Slideshare easily displayed PowerPoints. Mindmeister created interactive online mind maps. Prezi created interactive presentations with various media. Wordle generated visually appealing word clouds. YouTube uploaded videos and allowed feedback. Glogster created online posters with multiple media formats.
Task 10
The document outlines a plan for a music video to accompany a song about a woman waiting for her boyfriend at her birthday party. It proposes using both narrative and performance elements. For the narrative sections, the artist will be shown at the party visually upset as time passes and her boyfriend doesn't arrive. For the performance sections, the artist will sing straight to the camera, showing the emotion on her face. The video concludes with the realization that her boyfriend will never be there, shown through her walking away.
Record labels and permissions
- Record labels coordinate the production, distribution, marketing and promotion of music, as well as enforcing copyright and developing new artists. They sign artists and put them in studios to create albums and singles, which the label then mass produces and distributes while promoting through media.
- The artist in the document would be suited to a major label like Epic Records, which has a variety of genres signed, including pop artists similar to hers. Epic Records was launched in 1953 and has signed artists such as Avril Lavigne, Cher Lloyd, and Sara Bareilles.
- The document creator plans to start their own label called Bubblegum Records, which would specialize in pop but also sign diverse artists, and would produce and distribute
Genre music video analysis
This document analyzes the music video for Lady Gaga's "Poker Face" and Justin Timberlake's "Rock Your Body".
For "Poker Face", the setting is a modern mansion where characters are playing poker, reflecting the song title. Lady Gaga wears flashy costumes to stand out. Props like poker chips further connect to the song. There is no strong narrative; the focus is on Lady Gaga's sexual movements and kissing extras.
"Rock Your Body" takes place in a room with changing light walls. Justin Timberlake is the sole focus, wearing trendy white clothes. Few props are used to emphasize the music. Dancing is sexual but confident, reflecting the song
Theories for Production
The document discusses several postmodern theories used in Eminem's music video for "Without Me". It analyzes how the video uses intertextuality by referencing popular TV shows like ER and news channels. It also discusses how the video breaks the fourth wall with Eminem rapping directly to the camera. Additionally, the video parodies other works through costumes and scenes that mock Batman and other pop culture icons. Overall, the document analyzes how the "Without Me" video blurs reality and fiction through these postmodern techniques to engage audiences.
Star image
Rihanna has achieved success through carefully crafting her public image and star persona according to Richard Dyer's star image theory. She is constantly in the public eye through her relationship with Jay-Z's record label Roc Nation. Her unique style and exotic background from Barbados gives her widespread appeal. Rihanna also evolves her image and music over time to match current trends and cater to audience demands, making her more famous. She contributes to charity and promotes social causes to align with popular ideologies.
Lyrics Planning
The document provides a plan for a music video to accompany a song about a woman waiting for her boyfriend to show up to her party. The plan outlines using both narrative and performance elements. Narrative sections would show scenes from the party through shots of the singer with friends. Performance sections would show the singer emoting the lyrics while looking at the camera. The plan aims to visually depict the lyrics and tell the story of the song through these mixed elements.
Task 18:Props
The document discusses various props that will be used in a music video including:
1) An iPhone5 to check the time and be relatable to the pop genre audience.
2) A table and chairs at a restaurant where the artist and friends will be having dinner.
3) A door where the artist will gaze as she waits for her boyfriend to arrive.
4) Bathroom appliances like a sink, stalls, toilets and mirror for a scene where the artist has a breakdown.
5) Dinner sets at the restaurant for the dinner scene.
Task 10
The document outlines a plan for a music video to accompany a song about a woman waiting for her boyfriend to show up to her birthday party. It proposes using both narrative and performance elements. For the narrative parts, the video would show the woman at the party staring at the door and being surrounded by laughing friends. For the performance parts, the artist would sing straight to the camera, showing the emotion on her face as she reflects on her boyfriend not appearing. The video would conclude with the realization dawning on her that he was never going to come.
Theories for production
The music video for Eminem's "Without Me" utilizes various postmodern film techniques and references numerous TV shows and films to blur reality and fiction. It references shows like ER, Batman, and Survivor by recreating scenes. Eminem also directly addresses the camera, breaking the fourth wall. The video parodies clips from movies and TV shows to comment on pop culture and reality TV. By mixing techniques like parody and breaking the fourth wall, Eminem's video keeps the audience questioning what is real and what is not.
Star image
Rihanna has achieved success through her management by Roc Nation and by cultivating a unique image. She is from Barbados, which makes her seem exotic compared to typical American stars. Rihanna also constantly reinvents her image, from changing her hair to releasing increasingly provocative music and dressing in a more sexualized way that plays into her public image as a sex symbol. She connects with fans through social media and uses her platform to promote issues like domestic abuse awareness.
Record labels and permissions
Record labels coordinate the production, distribution, and promotion of music. They sign artists, put them in studios to create albums, distribute and sell copies of the music, and promote the artists through media appearances and other marketing. The record label enforces copyright protection of songs and music videos. My artist would be signed to a major label like Epic Records, which has a variety of genres and similar artists. As a record label, I would coordinate the production and promotion of my artist's music, while protecting the copyright.
Genre music video analysis 2
This document provides an analysis of the music video for "Rock Your Body" by Justin Timberlake. It summarizes various elements of the video, including the genre (pop), setting (a room with light-up walls), costumes (Justin in white while dancers wear black), limited use of props, sexually suggestive body language and movement, and lack of a narrative other than dancing. The analysis suggests these elements fit within the conventions of pop music videos and help convey the meaning of the song.
Genre music video analysis
The document analyzes Lady Gaga's "Poker Face" music video. It discusses several elements of the video: the genre is pop, featuring dancing and costumes; the setting is a modern mansion connoting wealth; Lady Gaga wears flashy costumes fitting her eccentric image; props like a poker table reflect the song title; and the narrative and sexual body language convey the song's meaning of bisexuality through a strip poker game.
Class and status
The document provides an analysis of the mise-en-scene, editing, camerawork, and sound of a scene from Coronation Street. The setting appears to be a low-budget hall with old furniture. The characters are dressed formally but appear middle class. Their arguments about alcoholism show family issues and concerns. Medium shots capture body language and emotions, while close-ups show facial expressions. Only diegetic sounds are heard, including northern accents that suggest the working class characters publicly air conflicts rather than solving them privately like middle or upper class families might.
Age
Here are the answers to your questions:
1. Medical drama, police procedural, soap opera, period drama
2. The construction of images or ideas about a person or group through media such as television
3. An oversimplified or exaggerated belief or idea about a type of person or thing
4. Frail, dependent, lonely
5. Rebellious, energetic, carefree
Camerawork
This document provides examples of different types of shots used in TV dramas and analyzes screenshots from a drama clip. It includes a medium shot of a man pointing a gun at another man suggesting potential conflict. A close up shot shows a man in a suit looking down displeased, implying a position of authority. A long shot displays thousands of missiles over land, connoting they could be used as weapons. An extreme close up focuses on a timer with 1 second left, building suspense around what will happen next.
Sound
Diegetic sound is generated from within the narrative and includes dialogue and sound effects. Non-diegetic sound comes from outside the narrative and includes background music. Sound in TV dramas helps create atmosphere and mood for the audience by guiding their emotional response through music, sound effects, dialogue, and ambient noise. Different sound elements like themes, stings, and soundtrack also signify the genre and emotional emphasis of scenes.
Attack the block exchange
This document discusses how fans of the film Attack the Block have engaged with and promoted the film online through various platforms. It describes how fans have posted reviews and discussion videos about the film on YouTube to spread awareness. It also explains that Amazon allows customers to write reviews about the DVD that may influence other buyers. Additionally, the document outlines how Twitter and Facebook provide spaces for fans to interact with each other and share opinions, updates and exclusive content related to the film.
Editing
This document discusses editing techniques used in television dramas. It provides examples of cuts, cross-cutting, shot reverse shot, match on action, and eye-line matches seen in the drama Sex Traffic. It explains that these transitions help link different scenes or shots, focus attention on speakers in a conversation, and show different perspectives of the same action. The document also discusses how editing pace is used to match the atmosphere and intensity of scenes.
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A Prime Location
His Malibu beachfront house is one of the most famous properties in Leonardo DiCaprio's real estate portfolio. Situated in the exclusive Carbon Beach. also known as "Billionaire's Beach," this property boasts stunning ocean views and private beach access. The "Leonardo DiCaprio house" in Malibu is a testament to the actor's love for the sea and his penchant for luxurious living.
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The Malibu house features a modern design with clean lines, large windows. and open spaces blending indoor and outdoor living. The expansive deck and patio areas provide ample space for entertaining guests or enjoying a quiet sunset. The house has state-of-the-art amenities. including a gourmet kitchen, a home theatre, and many guest suites.
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Another remarkable property in Leonardo DiCaprio's collection is his Hollywood Hills house. This secluded retreat offers privacy and tranquility. making it an ideal escape from the hustle and bustle of Los Angeles. The "Leonardo DiCaprio house" in Hollywood Hills nestled among lush greenery. and offers panoramic views of the city and surrounding landscapes.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
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But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
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Genre development
- 1. PART B: GENRE DEVELOPMENT By Farida Islam
- 2. Pop music is derived from the term popular music. This genre originated from the 1950’s in the form of rock and roll. Throughout the years Pop music continued to develop and grow by gaining influences from other genres and using certain elements such as jazz, country, dance, gospel, and classical. For example Michael Jackson, Madonna, and Whitney Houston were Pop artists from the 90s. Their music in comparison to the 1950’s was very developed in terms of production and had a lot of different elements e.g. Michael Jackson had music which you could dance too. The genre pop is constantly changing to match current trends that are popular. However there are certain conventions that still continue to represent the genre pop. HISTORY OF POP
- 3. Artists within the Pop genre are represented in different ways depending on their age and gender. For example female artists above a certain age will be represented as sex symbols i.e Rihanna, Beyonce. They will be represented this way due to the way they dress/look, the content of their songs, the way they dance etc. However there are exceptions in this genre where the artists are represented as role models, due to charity work they do or messages they may spread. An example of an artist who is also represented as a role model is Demi Lovato, as she has informed the public of her personal struggles and created awareness of these issues that may affect others i.e self-harm, mental health disorders (bipolar). Another way that artist may be represented as are great musicians. This is when any other factor doesn’t apart from the music matters i.e. the image. REPRESENTATION
- 4. The main ideologies represented in recent music videos is anything current and popular. Pop music videos have the artist wearing modern clothing making it relatable to the audience. This is because Pop music represents popular culture i.e. fashion, music trends. However sometimes the costumes are also flashy and on trend. Thus making the artist seem superior to others. Also female artists are usually represented in a sexual way to appeal to the male audience IDEOLOGIES
- 5. Some examples of contemporary pop artists are Beyonce, Rihanna, Bruno Mars, Justin Timberlake, and Lady Gaga. An example of a conventional music video is Lady Gaga ‘Poker Face’. http://www.youtube.com/watch?v=bESGLojNYSo This video is conventional to the Pop genre because the artist is decked out in the latest trends i.e. a body suit and studded clothing. EXAMPLES
- 6. During the production of my video I should take into consideration different typical Pop conventions that I should include. Otherwise it wouldn’t be obvious what the genre of my music video is. A convention that I will use throughout my video is items that are in trend and popular at the moment. For example as it is summer my artist will be wearing summery clothes that are in trend. I should also take it into consideration the representation of my artist e.g. her costume, body language and movement in the video will represent her as an artist and would let the audience know what to expect from her. For example Lady Gaga acts eccentric and wears extravagant costumes that match. This is how she has represented herself and wants the audience to see her as. MY MUSIC VIDEO
- 7. During the production of my video I should take into consideration different typical Pop conventions that I should include. Otherwise it wouldn’t be obvious what the genre of my music video is. A convention that I will use throughout my video is items that are in trend and popular at the moment. For example as it is summer my artist will be wearing summery clothes that are in trend. I should also take it into consideration the representation of my artist e.g. her costume, body language and movement in the video will represent her as an artist and would let the audience know what to expect from her. For example Lady Gaga acts eccentric and wears extravagant costumes that match. This is how she has represented herself and wants the audience to see her as. MY MUSIC VIDEO