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Genre Music Video Analysis 2
By Farida Islam
Introduction
• The next video I’m going to analyse within my chosen genre is
‘Rock Your Body’ by Justin Timberlake. Similarly to the
previous analysis I am going to analyse the meaning produced
from the media language used through the mise en scene i.e.
props, costumes, lighting, setting/décor, and performance.
The reason why I selected this video is because it is
completely opposite to Lady Gaga’s ‘Poker Face’. Although
there are similar aspects that both videos share due to the
fact they are within the same genre, there is a clear
difference in content, style, image etc between the two
artists.
Genre
• The genre of this video is Pop as it includes generic
conventions that would be found in a Pop music video. For
example in the video Justin Timberlake is the main focus of
the video and is in every single shot. This is conventional to
Pop music videos where usually the artist would be in the
majority of the video. Also Justin has background dancers and
is lip synching throughout the entire video. Furthermore
there is no narrative in the video there is just the artist and
background dancers. Two visual elements in this video that
suggest that it’s a Pop video are the dancers and the artist
being in the entire video.
Setting
• This video is very basic as the setting in this video is simple
with only the artist and dancers in a room with walls made of
lights. The lit up walls in the video were constantly changing
with different colours to the beat of the song. This
emphasises the catchiness of the actual song. I think the
director decided to use the lit up room as the setting of the
video because he/she wanted to put emphasis on the music
rather than the theatrics. It does fit in with the genre of the
video.
Costumes
• Justin wore the same costume throughout the entire video
i.e. a white vest, white jacket, and white combats. Whereas
the dancers wore all black clothing, thus making Justin stand
out. I think the director chose this costume, because at the
time when the video was filmed these clothes were seen as
trendy and in style. It does fit in with the genre because Pop
music is about the latest trends and being modern.
Props
• There wasn’t much use of props in the video, the only props
used was the lights and the hexagon pod that held cameras.
The director chose to not use many props because he wanted
the video to just be about the artist Justin. Not all Pop videos
contain props in, therefore it does fit in with the genre as it is
mostly about the artist.
Body Language and Movement
• The video for ‘Rock Your Body’ contains a lot of movement, this is because
the majority of it involves the artist and his dancers dancing. Some of the
movement is quite sexual in the video as the actual meaning of the song is
about exploring sexuality with a person. Furthermore the artists body
language in the video exudes confidence as it matches the song. I think
that the director chose for the video to involve this type of body language
and movement as it relates to the song. It does fit the genre Pop, as Pop is
known for being catchy and easy to dance too. Although this song is
aimed at the older audience of over 16 years old as they will understand
the meaning of the song, younger audiences will interpret this as just
being a catchy song that is good to dance too. The artists role in the video is
important as he is the main focus of it. This a generic convention of Pop, for the
artist to be in the video.
Narrative
• There is not really a narrative in the video as it is just the
artist and dancers dancing throughout. However there is a
part in the video where the artist and the featuring artist are
dancing with each other in a sexual way. Thus connoting to
the audience the meaning of the song.

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Genre music video analysis 2

  • 1. Genre Music Video Analysis 2 By Farida Islam
  • 2. Introduction • The next video I’m going to analyse within my chosen genre is ‘Rock Your Body’ by Justin Timberlake. Similarly to the previous analysis I am going to analyse the meaning produced from the media language used through the mise en scene i.e. props, costumes, lighting, setting/décor, and performance. The reason why I selected this video is because it is completely opposite to Lady Gaga’s ‘Poker Face’. Although there are similar aspects that both videos share due to the fact they are within the same genre, there is a clear difference in content, style, image etc between the two artists.
  • 3. Genre • The genre of this video is Pop as it includes generic conventions that would be found in a Pop music video. For example in the video Justin Timberlake is the main focus of the video and is in every single shot. This is conventional to Pop music videos where usually the artist would be in the majority of the video. Also Justin has background dancers and is lip synching throughout the entire video. Furthermore there is no narrative in the video there is just the artist and background dancers. Two visual elements in this video that suggest that it’s a Pop video are the dancers and the artist being in the entire video.
  • 4. Setting • This video is very basic as the setting in this video is simple with only the artist and dancers in a room with walls made of lights. The lit up walls in the video were constantly changing with different colours to the beat of the song. This emphasises the catchiness of the actual song. I think the director decided to use the lit up room as the setting of the video because he/she wanted to put emphasis on the music rather than the theatrics. It does fit in with the genre of the video.
  • 5. Costumes • Justin wore the same costume throughout the entire video i.e. a white vest, white jacket, and white combats. Whereas the dancers wore all black clothing, thus making Justin stand out. I think the director chose this costume, because at the time when the video was filmed these clothes were seen as trendy and in style. It does fit in with the genre because Pop music is about the latest trends and being modern.
  • 6. Props • There wasn’t much use of props in the video, the only props used was the lights and the hexagon pod that held cameras. The director chose to not use many props because he wanted the video to just be about the artist Justin. Not all Pop videos contain props in, therefore it does fit in with the genre as it is mostly about the artist.
  • 7. Body Language and Movement • The video for ‘Rock Your Body’ contains a lot of movement, this is because the majority of it involves the artist and his dancers dancing. Some of the movement is quite sexual in the video as the actual meaning of the song is about exploring sexuality with a person. Furthermore the artists body language in the video exudes confidence as it matches the song. I think that the director chose for the video to involve this type of body language and movement as it relates to the song. It does fit the genre Pop, as Pop is known for being catchy and easy to dance too. Although this song is aimed at the older audience of over 16 years old as they will understand the meaning of the song, younger audiences will interpret this as just being a catchy song that is good to dance too. The artists role in the video is important as he is the main focus of it. This a generic convention of Pop, for the artist to be in the video.
  • 8. Narrative • There is not really a narrative in the video as it is just the artist and dancers dancing throughout. However there is a part in the video where the artist and the featuring artist are dancing with each other in a sexual way. Thus connoting to the audience the meaning of the song.