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소셜 미디어 마케팅 이야기

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'12.07.18 TNC 포럼에서 발표한 '소셜 미디어 마케팅 이야기' 입니다.

소셜 미디어와 소셜 미디어를 활용한 마케팅에 대한 이해에 도움 되시기 바랍니다.

*발표용으로 만든 것이라 설명 없이 보기엔 다소 오해의 소지가 있는 부분들이 있습니다. ^^

Published in: Business, Technology
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소셜 미디어 마케팅 이야기

  1. 1. 소셜 미디어 마케팅ㅇㅣㅇㅑㄱㅣ 20120718 / 권혁빈(@binssii)
  2. 2. 첫 번째 이야기응? 소셜 미디어?
  3. 3. 소 셜 미 디 어
  4. 4. 아니면…?
  5. 5. 진정하시고…
  6. 6. i 정의
  7. 7. i 정의사람들의 의견, 생각, 경험, 관점 등을 서로 공유하기 위해 사용하는 온라인 도구나 플랫폼
  8. 8. i 특징 Participation OpennessConversationConnectedness Immediacy
  9. 9. 하나씩 볼까요?
  10. 10. Participation
  11. 11. Openness
  12. 12. Conversation
  13. 13. Connectedness
  14. 14. Immediacy
  15. 15. 혹은…?
  16. 16. 두 번째 이야기소셜 미디어로 마케팅을 하면 좋아?
  17. 17. 좋아요
  18. 18. 지금해볼까요? 환상의 조합 +
  19. 19. 환상의 조합 +마케팅 소셜미디어
  20. 20. 자, 그럼…
  21. 21. 소셜 미디어,마케팅에좋은 이유?
  22. 22. 확.산.유.리.
  23. 23. 확산 속도1min:80RT2min:300RT 허브 Keith, brian 평판>팔로워
  24. 24. 비.용.절.감.
  25. 25. 여긴 어디일까요?
  26. 26. 2조 3천억/1년 (2007년 기준)구글의 연간 데이터 센터 유지비용
  27. 27. 무임승차는 아니겠지만…
  28. 28. 다.양.활.용.
  29. 29. WhisperingMegaphone
  30. 30. 많.은.사.람.
  31. 31. 세 번째 이야기그럼, 보여 줘봐!
  32. 32. Museum of Me
  33. 33. KLM Meet & Seat
  34. 34. C & A Fashion Like
  35. 35. @olleh twitter calendar
  36. 36. Uniqlo Lucky Line
  37. 37. Contents Curation
  38. 38. Curators of Sweden
  39. 39. Huggies
  40. 40. i Tour Seoul
  41. 41. Delicious Seoul Story
  42. 42. Blendtec
  43. 43. Tipp-Ex
  44. 44. 헐…
  45. 45. 네 번째 이야기그럼, 우린 어떻게 해?
  46. 46. 우선 필요한네 가지
  47. 47. 전략
  48. 48. 전문가
  49. 49. 충분한 예산
  50. 50. 공부
  51. 51. 자, 그럼…이번에도
  52. 52. 우리 회사소셜미디어마케팅어떻게할까?
  53. 53. 1. Research
  54. 54. 기본은… Competition 3CCustomer Company
  55. 55. 이런 것도신경 써주세요!
  56. 56. 가이드라인
  57. 57. 생각해볼까요?사람들이소셜미디어를하는 이유는?
  58. 58. 2. Strategy
  59. 59. Goal
  60. 60. 소셜 미디어는목표가 아니다!
  61. 61. KGI Key Goal Indicator < <KPI Key Performance Indicator
  62. 62. Social Media Interaction Metrics참고하세요!KeyPerformanceIndicator*http://econsultancy.com/us/blog/4887-35-social-media-kpis-to-help-measure-engagement
  63. 63. Brand Personality
  64. 64. 쿨가이
  65. 65. 트윗기
  66. 66. 광고
  67. 67. 페이스북 광고1
  68. 68. 페이스북 광고2
  69. 69. 3.Development
  70. 70. Which one?
  71. 71. 참고하세요!지금중국의소셜 미디어는?
  72. 72. 개발자나디자이너없어도…
  73. 73. 참고하세요!같은 색다른 이해
  74. 74. 4.Engagement
  75. 75. 밀땅!
  76. 76. 센스!
  77. 77. 참고하세요!EngagementEngagementEngagement
  78. 78. 지금해볼까요? 통계!
  79. 79. 생각해볼까요?프로모션을확산시키는방법은?
  80. 80. 생각해볼까요?프로모션을확산시키는방법은?
  81. 81. Friendship Paradox
  82. 82. 응용하면…?
  83. 83. 서울여행을 함께 할 @친구
  84. 84. 5.Measurement
  85. 85. ROI >ROC
  86. 86. 투자대비효과(ROI)현재고객획득 MicroSite 잠재고객획득 Banner AD Keyword AD 비용대비효과(ROC)
  87. 87. 서포터즈:소셜미디어 미드필더:Banner AD포워드:Keyword AD
  88. 88. 소셜 미디어의 각종 통계활용발표 시간에 보여드렸던 통계는 외부 공개가 어렵네요. ^^
  89. 89. 다시 한번 복습!
  90. 90. 진짜?
  91. 91. ㄱㅅㄱㅅ
  92. 92. Sources1장Questionhttp://www.flickr.com/photos/marcobellucci/3534516458/Bloghttp://www.flickr.com/photos/evanhamilton/3830535451/sizes/l/in/photostream/Social Mediahttp://www.businessinsider.com/social-media-marketing-landscape-complicated-2012-5?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+businessinsider+%28Business+Insider%29Kisshttp://www.flickr.com/photos/solofotones/2308602437/sizes/z/in/photostream/Youtubehttp://www.youtube.com/user/symphony?feature=results_mainTwittervesehttp://simonmainwaring.com/brands/%E2%80%98powers-of-ten%E2%80%99-for-the-twitterverse/Twiitterhttps://twitter.com/wonsoonparkKevin Baconhttp://visual.ly/6-degrees-kevin-bacon-tech-editionTwitter-변소남http://blog.naver.com/uni9921158?Redirect=Log&logNo=105244459Social Media Explanedhttp://www.geek.com/articles/geek-cetera/social-media-explained-with-donuts-20120210/
  93. 93. Sources2장Chickenhttp://do.doday.net/2564Beerhttp://blog.naver.com/PostView.nhn?blogId=fsrdi1&logNo=50099147561&viewDate=&currentPage=1&listtype=0Doris Dayhttp://www.flickr.com/photos/velvettangerine/3922005142/Facebookhttps://www.facebook.com/facebookOsama Bin Ladenhttp://blog.socialflow.com/post/5246404319/breaking-bin-laden-visualizing-the-power-of-a-singleCosthttp://www.flickr.com/photos/68751915@N05/6551534889/sizes/l/in/photostream/Google Container Data Center Tourhttp://www.youtube.com/watch?v=zRwPSFpLX8I유재석-1인 7역http://autism26.tistory.com/652Megaphonehttp://www.flickr.com/photos/bluerobot/5472868801/sizes/l/in/photostream/Wishperhttp://www.flickr.com/photos/scarequotes/3122325444/sizes/l/in/photostream/Brand Loyaltyhttp://hamiltonfinancials.com/2012/01/brand-loyalty-brand-positioning-brand-awareness-branding-definition/Couple1http://farm7.staticflickr.com/6014/5882852894_a66cc05b9f_b.jpgCouple2http://www.flickr.com/photos/bitchcakes/5132307449/sizes/l/in/photostream/Crowdhttp://www.flickr.com/photos/jamescridland/613445810/sizes/l/in/photostream/Twitterhttp://visual.ly/who-why-and-how-twitter-0Youtubehttp://www.onehourpersecond.com/#ko60 seocondshttp://visual.ly/60-seconds-social-media
  94. 94. Sources3장Museum of mehttp://www.youtube.com/watch?v=qfd54nYPhXkKML Meet & Seathttp://www.youtube.com/watch?v=eL2lWn7oup4C&A Fashion Likehttp://www.youtube.com/watch?v=K4qdNb6FvGYShitterhttp://www.getshitter.com/Olleh Calendarhttp://cfile9.uf.tistory.com/image/186F7A4B4D63447E06A3C9Uniqlo Lucky Linehttp://www.youtube.com/watch?v=KTA91-2XjDYContents Curationhttp://www.herbertkikoy.info/wp-content/uploads/2012/04/content-curation.jpgAmazing Thailandhttp://pinterest.com/amazingthailand/Etsyhttp://pinterest.com/etsy/Minihttp://pinterest.com/officialmini/Curators of Swedenhttp://www.youtube.com/watch?v=d3e7_NJznNY옹알이 통역기http://www.youtube.com/watch?v=fdkIQkEm_6QBalancing Experthttp://www.youtube.com/watch?v=MEcVOZiK4i4Delicious Seoul Storyhttp://www.youtube.com/watch?v=_2g-RMoVEVs&feature=plcpBlendtechttp://www.youtube.com/user/Blendtec/videosTipp-Exhttp://goo.gl/3UABMKoalahttp://stg.memoryst.net/image/d/b/db35b1f3d006b037c6acf898da036d58/640x0.jpg
  95. 95. Sources4장네 가지http://www.google.com/imgres?hl=en&sa=X&biw=1280&bih=933&tbm=isch&prmd=imvns&tbnid=UuI19tQHx7F1oM:&imgrefurl=http://blog.daum.net/nhrck.nhrck9972/433&docid=0kkFLgCxk5hFTM&imgurl=http://cfile215.uf.daum.net/image/15426D364F46D3221EF027&w=580&h=326&ei=IfsDUNb7ItKJrQGd7YWyDA&zoom=1&iact=hc&vpx=158&vpy=161&dur=1401&hovh=168&hovw=300&tx=190&ty=96&sig=108407483687241122397&page=1&tbnh=99&tbnw=176&start=0&ndsp=30&ved=1t:429,r:0,s:0,i:76전략http://cfile7.uf.tistory.com/image/1821953C4D86D1BA3354FBthe little experthttp://www.theentertainingelf.com/everyday-fun/little-master/엄마 내 옷은 왜 이래https://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-ash3/528585_281997141895300_383941670_n.jpg5 Stepshttp://visual.ly/5-steps-sustainable-social-mediaMaslowhttp://visual.ly/social-media-and-maslow%E2%80%99s-hierarchy-needsGoalhttp://cdn.caughtoffside.com/wp-content/uploads/2011/11/GOAL.jpgSocial Media Interaction Metricshttp://econsultancy.com/us/blog/4887-35-social-media-kpis-to-help-measure-engagementSocial Media Indentityhttps://blogs.oracle.com/identity/entry/identity_context_preference_and_persona앱솔루트 코리아https://www.facebook.com/ABSOLUTVODKAKOREA대한항공 트위터https://twitter.com/KoreanAirChasmhttp://www.tbkconsultblog.com/2010/10/14/india-recover-after-norths-century/Chian Social Mediahttp://www.resonancechina.com/2011/04/06/comparing-international-social-media-to-china-local-counterparts/Wildfirehttp://www.resonancechina.com/2011/04/06/comparing-international-social-media-to-china-local-counterparts/Culture in Colorshttp://www.informationisbeautiful.net/visualizations/colours-in-cultures/
  96. 96. Sources4장지역별 물건 파는 법http://www.youtube.com/watch?v=UyQM8vwqVF0함께 웃어요https://www.facebook.com/LaughingTogetherKLM Koreahttps://www.facebook.com/KLMKoreaWhich promotion right for youhttp://www.socialmediaexaminer.com/how-to-run-a-successful-social-media-contest/Delicious Seoul Storyhttp://www.youtube.com/video_response_view_all?v=_2g-RMoVEVsBalancing Experthttp://www.youtube.com/video_response_view_all?v=MEcVOZiK4i4The Science of Retweethttp://www.slideshare.net/danzarrella/the-science-of-re-tweetsHow to get more likes...http://danzarrella.com/infographic-how-to-get-more-likes-comments-and-shares-on-facebook.html?asid=c228f21b#Nicholas Christakis:How social networks predict epidemicshttp://www.ted.com/talks/lang/en/nicholas_christakis_how_social_networks_predict_epidemics.html축구경기http://www.ipost.kr/sample/159/1599589.jpg

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