Revision ppt
- 1. BTEC Creative Digital MediaProduction Unit 1 – Revision
- 2. Exam Unit SetUp There for THREE learning aims to this unit of work: 1. Learning Aim A: Understanding digital media sectors, products & platforms. 2. Learning Aim B: Understanding audiences for digital media products. 3. Learning Aim C: Explore how audiences engage with media products.
- 3. TopicsToBeCovered 1. The differentMedia sectors 2. Regulatory bodies 3. Three stages of production 4. Difference between platforms and devices 5. Audience theories/ Audience types 6. Distribution & Exhibition 7. Interpretations of bar charts/graphs 8. Demographics 9. Stylistic Codes 10. Patterns of consumer behaviour 11. Subjective/Objective 12. Consumer generated content 13. Consumption 14. Representation 15. Cross-Media Synergy 16. Connotation & Denotation 17. Research methods (Primary, Secondary, Quantitative and Qualitative) 18. Mise-en-scene 19. Narrative 20. Digital Media Technology Analogue/Digital Media
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- 6. Media Sectors Q1.How manysectors are there? Q2.What are the different media sectors? Media Sectors
- 7. Regulatory Bodies Q1.How manyregulatory bodies have you studied? Q2.Who are they? (Both full title and their acronym) Regulatory Bodies
- 8. OFCOM Q1.Who is OFCOM? Q2.Whatact of parliament does OFCOM particularly operate under? 3 main duties of OFCOM?
- 9. ASA Q1.Who is ASA? Q2.TheASA have reasonability over what? Q3.How does the ASA operate? 3 complaint themes?
- 10. PEGI Q1.What is PEGI? Q2.Whywas it set up? Q3.What appears on the front and back of games packing? Example of what you would find? Front: Back:
- 11. BBFC Q1.What is BBFC? Q2.Whatis the role of the BBFC? Q3.What does the BBFC have the right to do? Age Ratings:
- 12. PCC Q1.What is thePCC? (& What is it now known as?) Q2. How does the PCC operate? Editors Code of Practice? (16 in total)
- 13. Three Stages of Production1.Pre-Production (BEFORE): – Storyboard – Moodboard – Pitching the idea – Script – Research – Location Recce – Risk Assessment – Casting for actors – Costume/props sourced – Planning logistics 2. Production (DURING): – Filming – Recording soundtrack 3. Post-Production (AFTER): – Editing – Advertising
- 14. Platforms and Devices Q1.Whatis a platform? Q2.What is a device?
- 15. Platforms for Digital Media DigitalMedia is distributed to a consumer by…
- 16. Devices for Digital MediaDevicesthat can access digital media…
- 17. Audience Theories • Passiveaudience theory: When audiences directly receive and wholly accept ideas. • Active audience theory: When audiences choose to consume a product to fulfil certain needs. Q. Name the two type of audience theories?
- 18. Audience Theory •What isthe difference between passive and active media consumption?
- 19. Hypodermic Needle Theory • Thiswas one of the first media theories used as an attempt to explain how audiences consume media. • It suggests that the audience, passively (without knowing) have information “injected” into them via mass media, and influences how they can behave. Q. What is Hypodermic Needle Theory?
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- 21. Uses and Gratification Theory TheUses and Gratification Theory states that we are active consumers of media. Four reasons : • Inform / Education • Entertainment • Social Interaction • Personal Identity Q1. What is Uses and Gratification Theory? Q2. What are the four reasons we chose to consume a media product?
- 22. Audience Types Q. Namethe different types of audience.
- 23. Distribution & ExhibitionQ1.What ismeant by distribution? Q2.What is meant by exhibition? Q3.What can exhibition also be seen as?
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- 25. Interpret Graphs: Bar/Column 69852 6595124591 45695 75951 85951 88699 99512 70159 52885 59999 65995 0 20000 40000 60000 80000 100000 120000 2012 2013 2014 2015 Sales Year Sales Figures of WilliamsonGames™ Halo Fifa Marvel Lego
- 26. Interpret Graphs: Pie 34% 32% 12% 22% Readershipof women 16-28 in Grimsby OK Vouge Heat Fashion World
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- 29. Demographic Social gradeQ1.What isthe demographic social grade? Q2. Why would you take this into account when creating a product?
- 30. Stylistic Codes Q1.What isthe purpose of stylistic codes? Q2. What the stylistic codes? Q3. Analyse the print out – what stylistic codes have been used?
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- 32. Stylistic Codes (assigns) • Colour • Camera Angles & Shots • Composition & Navigation • Mise-en-Scene • Lighting • Editing • Sound Stylistic codes are used to create ‘meaning’, they can; • Create mood Atmosphere, • Direct or alert the viewer, • Indicate or signify something, • Reflect, enhance, or change the time frame.
- 33. Patterns of consumer behaviour Q.Name the 5 main patterns of consumer behaviour?
- 34. Subjective & Objective Q1.Whatis meant by subjective? Q2.What is meant by objective?
- 35. Consumer Generated ContentQ. Whatis meant consumer generated content?
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- 37. Representation Q1.What is meantby representation? Q2.What are the sub groups when discussing representation?
- 38. Refers to theway Media makes links across sectors to co-promote products. Q. What is this known as?
- 39. Synergy Often, digital mediasectors do not exist independently. They often overlap and are connected. This is referred to as synergy.
- 40. Connotation Vs DenotationQ1.What ismeant by Connotation? Q2.What is meant by Denotation? What do you think these words mean? connotations denotations
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- 42. Research Methods: Q1.What arethe two basic types of research? Q2.What do each contain?
- 43. Understanding Audiences: B.A.R.B Q1. What doesthis acronym stand for? Q2. and what is B.A.R.B?
- 44. Understanding Audiences: When facts andfigures are collected on things like circulation (how many are sold), website ‘hits’, box office figures, ratings, sales. Q. What is this known as?
- 45. Types of Research: Q1.Research can be broken in to two categories, what are they? Q2.What do each contain?
- 46. Mise-en-Scène In media, everythingis constructed for a reason. Every shot type, every font choice, every colour has been chosen for a particular effect THESE ARE SIGNS. What is Mise-en- Scene?
- 47. Mise-en-Scène Is a Frenchterm meaning “what is put into a scene or frame”. ¤ Setting ¤ Props ¤ Costume ¤ Performance ¤ Lighting ¤ Colour Mise-en-Scène:
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- 49. Mise-en-Scène: ‘Props’ ¤ Propsare the objects placed within the setting. ¤ They serve to strengthen the effect of the setting and makes it more convincing. Mise-en-Scène:
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- 51. Mise-en-Scène: ‘Costume’ ¤ Costumes helpscreate an actors character. ¤ They can place a character within a period of time or lifestyle. ¤ They can reveal things about the character. Mise-en-Scène:
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- 53. Mise-en-Scène: ‘Performance’ ¤ The wayan actor moves could indicate fear, panic, confidence, certainty or friendliness. ¤ Facial expressions can create: fear, anger, happiness or sadness. Mise-en-Scène:
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- 55. Mise-en-Scène: ‘Lighting & Colour’ ¤Lighting and colour can highlight the emotions, themes or messages that are being put across. Mise-en-Scène:
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- 57. Narrative Q1.What is meantby the term narrative? Q2.Name the three structures of narrative you have studied? Q3. Name the two character types (characterisation)
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- 59. Digital Media Technology: Analogue/DigitalMedia What is the difference between analogue & digital? Refers to media that is digitally created/produced and saved digitally – e.g computer games, TV & Radio broadcasts. Is a traditional media that refers to physical data – e.g vinyl records, old televisions (without Freeview boxes).
- 60. BEST OF LUCKIN YOUR SUMMER EXAMINATIONS!
Editor's Notes
- #8 OFCOM ASA PCC PEGI BBFC
- #9 Ofcom is the independent regulator and authority for the UK communications industries. Ofcom is regulated by the Communications Act 2003. The act says that Ofcom’s general duties should be to further the interests of citizens and of consumers #1 (Wide Range of programming) To ensue the UK has a wide range of high-quality radio programmes that appeal to a range of tastes and interests and situations #2 (People are protected abusive) People who listen to the radio are protected from harmful or offensive material (swearing, racism, sexism) #3 (People privacy is protected) People are protected from being treated unfairly in radio programmes and from having their privacy invaded
- #10 The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising All media sectors (advertising) Misleading, discrimination (disability, sexual orientation, gender, religion) , sex, exploiting children, animals.
- #11 The Pan-European Game Information (PEGI) age rating system was established to help European parents make informed decisions on buying computer games Age rating – Front Descriptors - Back
- #12 ‘The British Board of Film Classification’ (BBFC) is the regulator for the film industry. Their role is to classify (age rating): Films DVDs BBFC has the right to censor some films – this means they control what materials audiences are exposed to. If the BBFC deem the material harmful, offensive or sensitive it can be cut or removed. AGE RATINGS: U = Universal for all PG = Parental Guidance 12A = The 12A requires an adult to accompany any child under 12 seeing a 12A film at the cinema. 12 = The 12 means they cannot watch unless they over the age of 12. 15 = No-one under 15 is allowed to see a 15 film at the cinema or buy/rent a 15 rated video. 18 = Films rated 18 are for adults. No-one under 18 is allowed to see an 18 film at the cinema or buy / rent an 18 rated video. R18 = The R18 category is a special and legally-restricted classification primarily for explicit works of consenting sex or strong fetish material involving adults.
- #13 The Press Complaints Commission (PCC) is a voluntary regulatory body for British printed newspapers and magazines, consisting of representatives of the major publishers. IPSO – Independent press standards organisation Working on complaints made by individuals or organisations 1 Accuracy 2 Opportunity to reply 3 Privacy 4 Harassment 5 Intrusion into grief or shock 6 Children 7 Children in sex cases 8 Hospitals 9 Reporting of Crime 10 Clandestine devices 11 Victims of sexual assault 12 Discrimination 13 Financial journalism 14 Confidential sources 15 Witness payments in criminal trials 16 Payment to criminals
- #23 There are four!!! CONSUMPTION
- #24 Q3 - consumption
- #30 Grade given relating to income / job Allow you to understand your target market – price.
- #31 Stylistic codes are used to create ‘meaning’, they can; Create mood Atmosphere, Direct or alert the viewer, Indicate or signify something, Reflect, enhance, or change the time frame. Q2. Colour Camera Angles & Shots Composition & Navigation Mise-en-Scene Lighting Editing Sound
- #34 Genre choices Scheduling when products are consumed Regularity Platform Price
- #35 PRO & CONS?
- #36 Content that is created by media consumers (YOU) Tweets, Shared links, YouTube Social Media Tweets, Images uploaded to any website etc
- #38 The way in which people, places or events are re-presented to audiences Women Men Children Teens Elderly Ethnic groups
- #39 SYNERGY -
- #40 How could this use synergy? What is the advantage of synergy? – Increased sales, advertising/promotion, Increased revenue to produce another film/game etc The film skyfall promotes the soundtrack, which promotes DVD/game, which in-turn promotes TV or the computer.
- #41 PRO & CONS?
- #47 What is mise en scene What makes up MES?
- #58 Narrative is how the STORY is constructed and how the audience understands the meaning of the film. There are three Narrative Structures; Circular Episodic Linear Protagonist Antagonist