3. TASTY AND TRUSTED, MILO BRAND IS THE WORLD’S
LEADING CHOCOLATE MAILT BEVERAGE THAT CAN BE
PREPARED WITH HOT OR COLD MILK OR WATER. IT OFFERS
EESENTIAL VITAMINS AND MENERALS TO MEET THE NUTRITION
AND ENERGY DEMANDS OF YOUNG BODIES AND MINDS.
LOUNCHED IN AUSTRALIA IN THE EARLY 1930s,
4. INITIALY PRODUCED IN AUSTRALIA BY THOMAS MAYNE IN 1934,
MILO IS NOW SEEN ON THE SHELVES OF OVER 40 COUNTRIES INCLUDING
MALAYSIA,PARTS OF AFRICA AND SOUTH AMERICA .
MILO HAS A CHOCOLATE FLAVOR COMPOSED OF MALTED BARELEY,SUGA,
MILK AND COCOA OIL; HENCE, ITS
5. THE MILO BRAND TAKES KIDS’ DEVELOPMENT SERIOUSLY. IT HAS LONG
BEEN KNOWN AS AN ENERGY BEVERAGE STRONGLY ASSOCIATED WITH SPORTS AND GOOD
HEALTH.
6. MILOS SHOULD DISTRIBUTE THE PRODUCT PRIMARILY ON
CAMPOS AND IN LOCAL SUPERMARKETS. WITH PRE-EXISTING
INFRASTRUCTURE SUCH AS VENDING MACHINES ON CAMPUS
THAT ALREADY HAVE NESTLE PRODUCTS, WHICH WIIL BE EASY
TO IMPLEMENT. VENDING MACHINES ARE AFFECTIVE AS THEY
ARE HIGHLY ACCESSIBLE AND COVENIENT WHICH ALIGNS WITH
NEW SOCIAL TRENDS.
MILO SHOULD NOT OVERSATURATE THE MARKET WITH THIS
PRODUCT AS IT MUST RETAIN ITS HIGH QUALITY AND MATURE
IMAGE IN ORDER TO KEEP CONSUMERS INSTERESTED.
7. THE INGREDENTS IN
MILO
INGREDENTS:NONFAT MILK, WATER,
BARLEY MAILT EXTRACT, SUGAR,
COCOA PROCESSED WITH ALKALI,
PALM OIL, AND LEES THAN 2%OF
CARRAGEENAN, MONO AND
DILGLYCERIDES, SOY LECITHIN,
CALCIUM PHOSPHATE , MAGNISIUM
CARBONATE, ASCOBIC ACID
(VITAMIN C). ARTIFICIAL FLAVORS,
FERRIC
ALLERGENS
CONTAINS:MILK AND SOY
INGREDENTS.
8. I WOULD CHOOSE MILO BECASE IT HAS LONG
BEEN KNOWN AS AN ENERGY BEVERAGE
STRONGLY ASSOSIATED WITH SPORTS AND GOOD
HEALT.
AND PROTEIN CAN PLAY AN IMPORTANT ROLE FOR MANY
PEOPLE, INCLUDING TEENAGER’S AND ACTIVE AUSSIES
WHO HAVE ADDITIONAL NUTRITION.
